• Industrial Engineering and Management Systems
• /
• v.10 no.4
• /
• pp.238-246
• /
• 2011

Given a directed graph, we can determine how the user's preference moves from one product item to another. In this graph called "preference transition network", each node represents the product item while its edge pointing to the other nodes represents the transition of user's preference. However, with the large number of items make the network become more complex, unclear and difficult to be interpreted. In order to address this problem, this paper proposes a visualization technique in preference transition analysis based on recency and frequency. By adapting these two elements, the semantic meaning of each item and its transition can be clearly identified by its different types of node size, color and edge style. The experiment in a sales data has shown the results of the proposed approach.

• The Korean Nurse
• /
• v.35 no.1
• /
• pp.81-93
• /
• 1996

This descriptive study was done to identify the relationship between coping style and trait anxiety in patients undergoing cardiac catheterization. The subjects selected were 69 patients who were scheduled for cardiac catheterization in S hospital from , November 1st, 1994 to May 30th, 1995. Data collection was done using Spielberger's Trait Anxiety Scale, Bendig's Short Form of the Manifest Anxiety Scale, Crowne & Morlowe's Social Desirability Scale, Millers Behavioral Style Scale, Information Subscale of Krantz Health Opinion Survey and Visual Analog Scale about informaton seeking behavior. The summary of the findings is as follows : 1. No significant relationship was found between the general characteristics of age, sex, marital status, level of education and occupation, and the variables coping style and trait anxiety. 2. The mean of trait anxiety scores for the Spielberger Scale was 46.68. It is slightly above average. The subjects were classified as to personality type: truely low anxious 25 (36.2%), highly anxious 25 (36.2%), and repressing 16 (23.2%), using a combination of scores from the Bendig Short Form Anxiety Scale and the Crowne Marlowe Social Desirability Scales. 3. No significant relationship was found between Spielberger s trait anxiety and Bendig's personality type. 4. Each subject's preference for either monitor or blunter coping strategy was assessed via the Miller Behavioral Style Scale. The proportion of Monitors (47.8%) and Blunters (52.2%) among the subjects were similar. The means of preference for information measured on the Krantz's subscale and Visual Analog Scale were 4.18, 80.79 respectively. Because these scores appeared above average, subjects tended to be higher seeker an information rather than avoiding it. 5. There was no significant relationship between Miller's Behavioral Style and Spielberger's trait anxiety. 6. There was no significant relationships between Bendig's personality types. and the preference on information of Krantz's and Visual Analog Scale. and Miller's Behavioral Styles. But 56.0% of the subjects who were highly anxious used Monitor strategy for coping. Findings from the current study do not permit any relationship inferences between coping style and trait anxiety. Patients undergoing cardiac catheterization must receive interventions on stress reduction because the cardiac 'catheterization creats a situation of psychological stress. Therefore, the nursing intervention of providing information about cardiac catheterization have to be given based on each patient's coping style and on their trait anxiety.

• Korean Institute of Interior Design Journal
• /
• no.25
• /
• pp.142-148
• /
• 2000

The purpose of this study is to provide a practical guide for the actual conditions and the preference of student housing in a regional university. The data are collected through questionnaire surveys from the students of a regional university. 265 samples are collected, and are analyzed by using SPSS-PC. The results are as follows: 1) The actual conditions of student housing Most residents of student housing(76.3%) come from the Capital region. Most of student housing are located at 30 minute distance from the school. Most of house style are Offistel as one room style. Most of housing size are within 10 minute distance from the school. Most of house style are Offistel as one room style. Most of housing size are within 10py, and two people reside in one unit. The average hours of staying at the student housing are over 10 hours. The most inconvenient factor is the lack of soundproofing in the current student housing. 2) The preference of student housing The most preferred location is in the walking distance from the school, and the apartment is the most preferred housing style. The most preferred installation of inside is internet connection. When choosing student housing, students prefer the distance from the school as the most important factor. Most female students reside with a roommate within 10 py of housing size, cook for themselves, and consider rent and maintenance fee as the decision factors in choosing housing. The most preferred style of house is apartment, and they prefer to install basic furniture and kitchen system inside of housing. As students go up to higher grade, they prefer the apartment, and prefer to cook for themselves. More fresh men reside with a roommate compared to other grades. They prefer Offistel with meals service at a walking distance from the school.

• Journal of Industrial Convergence
• /
• v.13 no.3
• /
• pp.57-76
• /
• 2015

The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

• The Journal of the Korea Contents Association
• /
• v.11 no.10
• /
• pp.128-136
• /
• 2011

This is a study on the subjectivity of audiences about preference of documentaries on TV. Accordingly, Q-methodology was used for this study. As a result, audiences' various characteristics by preference types were able to be found. The individual characteristics were classified into three styles: an entertainment-oriented style pursuing enjoyment, public and society interest-oriented style pursuing public purpose, and culture-oriented style pursuing artistic value of documentaries in order. It could be inferred from the classification of preference styles that unlike the past, the choice of TV broadcasting of audiences was shifting from the passive and media-dependent form to positive form. Therefore, the research and development of content delivery and production in the multi-media and multi-channel digital broadcasting era should be focused on not only the content itself but also an audience-centered service development model reflecting audiences' desire and hope.

• Science of Emotion and Sensibility
• /
• v.8 no.3
• /
• pp.221-229
• /
• 2005

This study aimed to understand the sex differences in cognitive behaviors in website design and demonstrate a practical basis for utilizing these differences into more user-centered design concept. Especially, we focused on the sex-different preference according to the information architecture of website navigation. First, We investigated general differences between men and women in cognitive behaviors through various literature studies. According to our investigation, men's cognitive works generally tend to follow a regular sequence and proceed step by step. On the other hand, women's cognitive style is generally characterized by random generation and simultaneous progress. To examine that these differences can be found in use of website navigation, we made an experiment in website design. We designed several test websites that have same contents but different style of navigation structure. A similar number of men and women were chosen for this test and they implemented given tasks. During the test, participants reported their preference on each websites and their implementing time and number of errors were collected. Based on the analysis of test data, it was possible to conclude that male participants' preference for the navigation with a narrow and deep information structure is relatively higher than female participants' preference for the same navigation, On the other hand, female participants have a preference of the navigation with a broad and swallow information structure. The result of study showed that there is a close correlation between the sex differences in preference of navigation types and the general sex differences in cognitive behavior. This finding can be used as a basis for designing the website navigation in which sex differences are reflected.

• Journal of the Korean Society of Costume
• /
• v.59 no.10
• /
• pp.10-21
• /
• 2009

The shape of floral pattern in the period of Rococo are a pots, a flower and ribbon style, a flower and a stripe style, a lace style and a scene style etc, and also in that time an apperance of softness of curved line, delicacy and smoth line, irregular and unrestraint line, motive of tiny and extra ordinarily, little bunch of flowers, and stripe style was a feature. The style of presentation were a presentation of fixed style such effect as lace, and a presentation of realistically style emphasized a massiveness and a cubic effect, and also used a natural color, and the presentation of abstract expressed like imagined anything and fancied. Weaving expressed delicate, brilliant, fantastic, and an atmosphere with elegant. embroidery was expressed in creation with emphasized in reality. Printing was fantastic with exotic in development of chintz due to effection of orient. The based on a salon civilization, the refind beauty of taste of royalty gave a refinded feeling with over affectionate in preference with a softness of curved line, and a motive of tiny and extra ordinarily. The classical beauty of elegant was realistic in being concentrated on building up blance and homony. The natural beauty of romantic was in being devoted the theme with soft and fantastic.

• Journal of the Korean housing association
• /
• v.25 no.1
• /
• pp.73-80
• /
• 2014

Korea is quickly transforming into an aging society. As a reaction to the accelerated aging society in recent years, there is a growing need to introduce sustainable housing policies and strategies for aging society. The main purpose of this study is to explore where people want to live after retirement. Especially, this study focuses on the residential environment such as housing types, residential location, and living environment. The main findings are as follows. First, people preferred living in a sububan-style housing in the suburban or rural areas to living in a city-style housing in the urban areas. Second, people have a strong preference for the importance of convenience in using natural environment, medical service, and cultural facilities. Third, the family life style has been changed from children-oriented life style to couple-oriented life style by showing that people like to stay with a spouse rather than with their children after retirement.

• Journal of Family Resource Management and Policy Review
• /
• v.10 no.4
• /
• pp.27-45
• /
• 2006

On this research, we classified Korean consumers into several comsumer groups based on the different decision-making process they endorse, and then investigated the difference among these consumer groups in frequency, expenditure, satisfaction in using different types of retail stores. For this research, we have surveyed consumers dwelling in Seoul and in near-Seoul areas in 2004. The following is the summary of the main results. First, 'enjoy shopping' group showed a high expenditure rate in department store shopping and internet shopping, whereas 'impulsive decision' group more frequently visited traditional market places, 'fashion pursuing' group and 'enjoy shopping' group visited department stores more frequently than traditional market places. Second, 'impulsive decision' group assessed that the traditional market place offers better price and quality. Also 'impulsive decision' group and 'enjoy shopping' group assessed positively on the AS provided by department stores, and assessed negatively on the AS provided by internet shopping malls. Finally, 'fashion pursuer' group preferred buying foods from traditional market places, while 'brand seeker' group and 'fashion pursuer' group preferred buying clothes from discount stores. While 'enjoy shopping' group showed a high preference in buying clothes in department stores, 'rational decision-making' group showed a low preference in buying clothes in department stores.

• Asia-Pacific Journal of Business
• /
• v.3 no.1
• /
• pp.1-9
• /
• 2012

The Index of Learning Styles (ILS) instrument based on the Felder-Silverman Learning Style Model was used to determine distribution of learning styles of 125 South Korean business students enrolled in a South Korean institution of higher education. Results show that greater proportion of South Korean business students surveyed in this study prefer sensing over intuitive, visual over verbal, reflective over active, and global over sequential learning styles. The majority of business students have a balanced learning style in all four dimensions of the Felder-Silverman model. Among the students that do not have a balanced learning style, students with sensing, visual, reflective, and global learning styles dominate. Gender difference in learning style preference was not statistically significant for any of the four dimensions.