• 감성과학
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• 제25권3호
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• pp.107-116
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• 2022

Purpose: Researchers have shown that aesthetic judgments of artworks depend on contexts, such as the authenticity of an artwork (Newman & Bloom, 2011) and an artwork's location of display (Kirk et al., 2009; Silveira et al., 2015). The present study aims to examine whether contextual information related to the creator, such as whether an artwork was created by a human or artificial intelligence (AI), influences viewers' preference judgments of an artwork. Methods: Images of Impressionist landscape paintings were selected as human-made artworks. AI-made artwork stimuli were created using Google's Deep Dream Generator by mimicking the Impressionist style via deep learning algorithms. Participants performed a preference rating task on each of the 108 artwork stimuli accompanied by one of the two creator labels. After this task, an art experience questionnaire (AEQ) was given to participants to examine whether individual differences in art experience influence their preference judgments. Results: Setting AEQ scores as a covariate in a two-way ANCOVA analysis, the stimuli with the human-made context were preferred over the stimuli with the AI-made context. Regarding the types of stimuli, the viewers preferred AI-made stimuli to human-made stimuli. There was no interaction effect between the two factors. Conclusion: These results suggest that preferences for visual artworks are influenced by the contextual information of the creator when the individual differences in art experience are controlled.

• 한국식생활문화학회지
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• 제24권6호
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• pp.649-654
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• 2009

This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.

• 복식
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• 제50권
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• pp.23-32
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• 2000

This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

• 디자인학연구
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• 제15권4호
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• pp.149-156
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• 2002

제품성공은 제품에 대한 소비자선호를 바탕으로 해서만 가능하며 제품에 대한 소비자선호는 그 디자인에 의해 가장 큰 영향을 받는다. 디자이너는 소비자선호에 대해 이해하고 그 선호를 특정 디자인요소들의 조합으로 전환하여 그들이 원하는 이미지의 제품을 디자인해야만 제품을 성공시킬 수 있다. 즉, 디자인 측면에서는 소비자선호구조 즉, 디자인선호도-디자인 이미지-디자인요소와의 관계를 명확하게 규명할 필요가 있다. 본 연구에서는 기존 연구들이 간과했던 소비와 디자인간의 상호관계를 확인할 수 있도록 디자인 선호도-디자인 이미지-디자인 요소들간의 명확한 인과관계를 규명하여 디자인 계획시 체계적인 지침을 제공하고자 한다. 이를 위해 디자인에 대한 소비자반응 프레임웍인 선호정도-이미지-디자인 요소들간의 명확한 인과관계를 규명할 수 있는 실마리를 제공하는 Bloch(1995)의 제품디자인에 대한 소비자반응이론을 고찰하여 연구모델을 구축하고 실증분석을 통해 디자인 선호도-디자인 이미지-디자인 요소들간의 관계를 분석하여 디자인할 수 있는 방법을 제공한다.

• 한국조경학회지
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• 제35권4호
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• pp.71-80
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• 2007

The purpose of this study is to suggest the criteria for the damaged mountainous landscape based on the shape, location and ratio of damaged landscape. For the study, the preference and landscape adjectives were analyzed on visual images and simulations. The variables for analysis were the amount of the damaged ratio(10%, 30%, 50%), the location of the damage (upper, middle, lower) and the various forms of the damage(spot, line, area). According to the results of this study, in accordance with the amount of damage, the visual preference recorded its lowest with the a rate of 50%. As for the location of the damage, the lower-ridge of the mountain showed the highest preference, and the upper-ridge was recorded as the lowest. The linear damage type showed the highest preference. On the other hand, the spotted damage type showed lowest. The results indicate that the visual preference increases when there is a lower ratio of damage, as the damage locates at the lower-ridge, and also when there is a presence of linear formation development. The group of linear formation-the lower ridge-10% showed the highest preference, and the group of linear formation-the mid ridge-50% was the lowest with the results of 3-way ANOVA. The group of linear formation-lower ridge-10% in particular had virtually no differences of visual preference when it was compared with the original scene. The damage with the spotted formation, on the mid-upper location and the high ratio of damage were analyzed as factors that give negative influence on the mountainous landscape. The main features of mountainous landscape were reduced into two factors, 'total estimation' and 'spatial scale' by the factor analysis with total variance of 65.96%.

• 한국의류학회지
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• 제13권3호
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• 한국의류학회지
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• 제24권3호
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• pp.313-322
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• 2000

The purpose of this study was to investigate the characteristic and image of oriental costume designs which represented among three countries, Korea, China and Japan. The specific objectives were: 1) to find out the positioning of oriental costume design. 2) to find out relation to oriental costume image and preference. The stimulus were 75 costume designs of contemporary costume which represented the traditional images of three countries Korea, China and Japan. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textile. The data were analyzed by Multidimensional Scaling Method and Regression Analysis. The specific objective were as follows: 1. According to image positioning. The oriental costume design was classified by simple-decorative, soft-hard. 2. As result of regression analysis. The preference of oriental costume image was related to attractive factor.

• 대한인간공학회지
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• 제21권1호
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• pp.51-65
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• 2002

As the method of providing information is getting multimedia, the synthetic voice is used in not only CTI(Computer Telephony Integration), information service for the blind, but also applications on internet. But properties of synthetic voice, such as speech rate, pitch, timbre and so on, are not adjusted to customers' preference but providers' preference. In order to consider customers' preference, this study proposed four subjective factors of voice through the evaluation of voice using the method of sensibility ergonomics. And the relation synthetic voice to be agreeable to the ear with emotional images was formulated as a fuzzy model. Consequently, this study proposed the speech rate and pitch of synthetic voice which is agreeable to the ear.

• International journal of advanced smart convergence
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• 제11권1호
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• pp.70-75
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• 2022

The purpose of this study was to develop hand creams among the types of cosmetics based on domestic pumpkins grown in Yangju. Pumpkins are mostly used for cooking, but because they contain a large amount of vitamin A, they can also be used as raw materials for cosmetics to prevent skin aging. The final design was researched and developed through a graphic expression of pumpkin characteristics, a design process, and a survey on preference for differentiated packaging design. The survey targets women in their 20s and 30s who directly purchase cosmetics, and an analysis of consumers' preference for brand product decisions showed that simple and modern designs suitable for cosmetics images topped the list. In addition, it showed a positive image of cosmetics development using local agricultural products and high brand value. We present the possibility that domestic pumpkin raw materials can be applied to cosmetics and aim to develop excellent cosmetics brands through consumer preference surveys.

• 한국과학교육학회지
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• 제22권3호
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• pp.617-631
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• 2002

본 연구에서는 만 5세 유아와 초등학교 2 4 6 학년 학생을 대상으로 과학, 과학자 및 과학활동에 대한 인식을 조사하고 이를 성, 학년 등의 변인에 따라 분석하였다. 학생들은 과학자에 대한 고정된 이미지를 4가지 정도 지니고 있었으며, 구체적인 항목으로는 '실내', '남자', '과학을 상징하는 실험도구', '실험복'이었다. 이는 성, 연령에 따른 차이가 나타났다. 남아에 비해 여아의 점수가 다소 높았으며, 초등학생이 유치원 아동보다 높았으나, 초등학생 내에서 학년에 따른 차이는 없었다. 다수의 학생이 과학을 좋아하는 것으로 나타났다. 이는 성에 따른 차이는 없었으나, 학년에 따른 차이가 나타나 학년이 높아질수록 선호도가 낮아졌다. 다수의 학생들이 과학을 좋아하고 재미있다고 응답했지만 장래에 과학자가 되겠다는 응답은 소수였다. 과학자에 대한 선호도는 성과 학년에 따라 차이가 있었다. 여아에 비해 남아가, 학년이 낮을수록 과학자가 되고 싶다는 반응이 높게 나타났다. 대다수의 학생들이 과학을 발명, 실험, 관찰 등으로 파악하고 있어 활동중심이 과학관을 지니고 있는 것으로 나타났다. 이는 성에 따른 차이는 없었으나, 학년에 따른 차이가 있었다. 개념 중심의 과학인식이 유치원 아동에 비해 초등학생이 더 많았으며, 이러한 경향은 학년이 올라가면서 두드러졌다. 학교 밖에서도 과학을 하고 있다고 응답한 학생은 소수로, 과학은 학교에서만 하는 것이라는 인식이 지배적이었다. 이는 성과 연령에 따른 차이가 없았다.