• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.1-10
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• 2001

The purpose of this study was to analysis of design preference according to age of consumers in order to obtain basic informations which are necessary for the development of designs that can satisfy the needs and desire of Chinese consumers. The style, color, fabric pattern, fabric, image, and shape of clothing were used for design preference variations. The study was implemented by surveying 280 females living in Beijing, China. The results were as follows: 1) There were significant differences in the preference of style of outdoor clothes according to age. Chinese women in the age of twenties and fifties prefer to wear casual clothes. Preference ratio was more than 60% 2) There were significant differences in the preference of color of spring and summer clothes, but there was no difference in the preference of color of autumn and winter clothes. 3) There was a difference in the preference of fabric pattern of outdoor clothes. Generally Chinese women showed 50% of preference for the no patterned outdoor clothes. 4) There were no differences in the preference of fabric materials. Preferred material for spring and summer was cotton fabrics, and that for autumn and winter was woolen fabrics. 5) In the research of the preferred image of outdoor clothes, generally Chinese women showed the most preference for elegance style. Chines women who are in the age of thirties to forties preferred feminine style. However, Chinese women who are in the age of fifties like to choose simple style. 6) There was a significant difference in the preference of length of jacket and skirt, and generally Chinese women preferred to wear medium length of jacket and skirt. There was no difference in the preference of design of collar and shape of pants. However most Chinese women showed preference for tailored collar and straight shaped pants.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.2
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• pp.253-269
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• 2010

This study analyzed image similarity, attribute recognition, and preference by multidimensional scaling. The analyses were carried out by 10 spa destinations (Deoksan, Bugok, Onyang, Yuseong, Suanbo, Bomun, Dongrae, Asan, Dogo, Haeundae) in Korea. The results were as follows: First, according to the analyses of image similarity of spa destinations, 'Haeundae, Dongrae and Bomun,' 'Dogo, Onyang, Asan,' and 'Deoksan, Suanbo, Bugok,' made similar image groups separately. However, Yuseong had different image from the other spa destinations in the above. Second, according to the analyses of attribute recognition of spa destinations, Deoksan and Bugok had more competitive ability in terms of 'the incidental facilities of spa destinations, 'Yuseong, Onyang, Asan, and Dogo' showed high competitiveness in terms of 'accessibility of spa destination' and 'tourism conditions.' Haeundae, Dongrae, and Suanbo had weak competitiveness in terms of 'the accessibility of spa destinations.' Third, according to the analyses of preference about spa destinations based on different job groups, office workers had a preference for Yuseong and Bugok, professional workers for Bomun, the people engaged in the farming, fishing, livestock raising and housewives for Haeundae and Dongrae, government officials, students, factory workers, the people living on a pension for Onyang, Deoksan and Dogo, and the self-employed for Suanbo. In conclusion, according to the analyses of spa destination preference based on different residence groups, residents of Seoul, Incheon, Gyunggi province, Gangwon province, Daejeon, Chungcheong province and Jeolla province had a preference for Yuseong, Suanbo, Onyang, Deoksan, and Asan and the residents of Daegu, Gyungsang province, Busan, Ulsan for Bugok, Bomun, and Haeundae.

• Korean Journal of Human Ecology
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• v.22 no.6
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• pp.673-686
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• 2013

The purpose of this study is to identify consumer needs and sensory evaluation of jacquard fabrics for blind using low melting polyester. Ten kinds of jacquard fabric used for this study were developed. Developed jacquard fabrics were assessed subjectively by 164 consumers using 7-point scale of 22 consumer needs and 43 sensory descriptors. The results were briefly summarized as follows: the most important parameter to choose fabric for blind was 'Easy-use' and the other parameters are 'Lightproof', 'UV-protect', 'Design', 'Price', 'Color', 'Insulation', 'Easy-care'. The image sensibility of jacquard fabrics was explained by six factors: feminine, active, modern, traditional, pure, cozy. Higher preference was found in jacquard fabrics of clear, natural, luxurious, simple, feminine, young, cozy, graceful image. The preference was predicted 38.2% with feminine, modern, pure, cozy, traditional factors. Correlation coefficient between image sensibility factor 1 and preference was 0.437. The 3 factors (feminine, modern, pure)were selected as significant image sensibility affecting preference.

• International Journal of Human Ecology
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• v.13 no.1
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• pp.105-115
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• 2012

This research investigated the influences of structural characteristics such as fabrics, mechanical properties, and subjective sensory images on the off-line and on-line preferences to women's spring/summer suits fabrics to extract the most effective factor towards preference as well as analyze the preferential off-line and on-line differences to predict the exact texture image on-line. Objective evaluations were done for the measurement of the mechanical properties of fabrics using Kawabata's Evaluation System and subjective evaluations were done with 109 female subjects who value the off-line and on-line sensory image of suit fabrics. For statistical analysis, factor analysis, cluster analysis, t-test, ANOVA, and regression were used. The results were as follows. The preference scores on-line were generally higher than those off-line. For the structural characteristics of fabrics, differences of thickness were observed according to preference clusters, and the preference increased as thickness was lowered off-line and on-line. For mechanical properties, WC influenced off-line and on-line preferences. Fabrics with low compression energy were preferred; however, the effect of SMD was observed off-line only. In subjective sensory images, the 'smoothness' image influenced off-line and on-line preferences the most. All sensory images influenced the off-line preferences; however, the effects of 'flexibility' and 'weight' were not shown on-line.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.389-393
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• 2020

There is a growing interest and importance in local-based products, especially agri-food globally, but systematic research on this issues is still insufficient. Recently, consumer interest in agri-foods is local based product and local brand. The research began on the relationship between local food and local food brands. This study examined the effect of local food products and brand image congruence on brand preference and purchase intention of local food. The results showed that the stronger the image congruence between local food products and brands, the more positively the brand preference. In addition, the stronger the brand preference, the higher the customer's intention to repurchase.

• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.33-49
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• 2001

The purpose of this study was to analyse the previous color studies. A number of publications and journals were reviewed and analyzed carefully. The results of review and analysis were as follows : There were many different subjects in color studies and they were usually categorized into ten fundamental groups : color preferences, color image/symbol/association of ideas, emotion and colors, image making with colors, colors related with consumers' decision making, traditional colors, semantic color description, color plan of apparel merchandise, influential factors on colors, and color coordination preferences. In general, the color preference studies are conducted most actively, and they are followed by the studies of color image/symbol/association of ideas and traditional colors. In the previous studies on the color preferences, they provided sufficient amount of information on the preferred colors and the preferred apparel colors. however, they lacked in providing appropriate explanation on how these color preferences were related with colors in fashion. Also, there have been no thorough studies that questioned the reliability of measurement methods for obtaining color preference data. The authors also realized that it was extremely difficult to find any related publications on the studies that focus various influential variables on the disagreement between the preferred color and preferred apparel color. Thus, this study directed the future studies to solve the problem discussed above.

• Science of Emotion and Sensibility
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• v.11 no.3
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• pp.375-385
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• 2008

This study intended to grasp image association on human's product and cognition response characteristic, and analyze their correlation with product preference. For this, photos of mobile phones and proposal-type products were selected for experiment stimuli, and an experiment expressing associated word and an experiment evaluating preference of each product's photo were made. With the experiments, two results were derived. First, in linguistic cognition response on product with use experience, application of emotional expression increased as the level of preference increased by mixing expressions of metaphor languages and emotional image. Second, non-use experience of product induces response corresponding to understanding on the object of cognition only perceptually and considering similarities with general experience information.

• Journal of the Korean Society of Costume
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• v.54 no.8
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• pp.59-74
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• 2004

The Purposes of this study are to investigate consumers' causes of clothing preference and dispreference separately, and to get 'real' descriptions about that causes using an open-ended response questionnaire. The sample was composed of 81 undergraduate students. Subjects were asked to select their preferred clothing and disprefered clothing respectively among wardrobes they have and to describe the causes of that preference/dispreference. The data was collected through an open-ended response questionnaire and analyzed using content analysis. The system for content analysis was divided into the view Point of image, clothing itself, wearer's physical characteristics, wearing situation, others' response, wearer's values, wearer's consciousness, and purchase process. Image was the primary cause that raised clothing preference, and clothing itself, wearer's physical characteristic, wearing situation, others' response, wearer's consciousness, wearer's values, and purchase process followed. In audition. wearer's physical characteristic was the primary cause that raised clothing dispreference. and image, clothing itself. wearer's consciousness, wearer's values. wearing situation, purchase process, and others' response followed. Finally, the framework for the causes of clothing preference/dispreference was developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.2
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• pp.129-136
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• 1990

The purpose of the study was to develope brand positioning map for ladies' ready-to-wear, to find out evaluative criteria in perception and preference to brands, and to persent the relationship between consumer's characteristics and brand preference. Subjects were selected for the housewives of middle and high socioeconomic classes living in Seoul area. A questionnaire including items of life style, self image, similarity between brands, preference degree to brands, and demographic variables was developed for the empirical study. The questionnaire was administrated to 137 housewives during fall in 1989. Data were analyzed by cluster analysis and multidimensional scaling method. The study had two research problems. The first research problem was to construct a brand perceptual map for ladies' ready-to-wear brands, selected for the study The perceptual map was constructed on the basis of brand similarity scores by multidimensional scaling method. As a result, brands were grouped into 4 clusters, and evaluative criteria for perceptual map were found to be fashionability (classic- fashionable) and familiarity (familiar-unfamiliar). The second problem was to construct a brand preference map for ladies' ready-to-wear brands, selected for the study. The preference map was constructed on the basis of brand preference scores by multidimensional scaling method. As a result, the brands were grouped into 4 clusters and evaluative critiera for preference map were found to be fashionability (unfashionable-fashionable) and image to age (mature-young directed). Also was shown the relationship among self image, age, socioeconomic class, and brand preference. The multidimensional scaling method was found to be useful as well as valid instrument for brand positioning research and the result can be utilized for establishing strategies for ladies' ready-to-wear brands.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.1-11
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• 2015

This study comparatively analyzed the images and preference of lighting space using the emotion-based technique in order to effectively use it in clothing shops and fashion marketing. In terms of color temperature for light sources, 2,800K of lamp color, 6,500K of daylight color and 4,200K of white color were used. For the assessment, sensory evaluation technique was used. Then, the study found the followings: In terms of the image of lighting space by light source, different images were observed by light source with significant difference by the evaluation category. For factor analysis by the evaluation category, 7 factors were extracted. Among them, evaluation on lighting space was influenced by the following three images: modern space, elegant space and classical space. In particular, the modern space comprised of the following adjectives had the biggest effect on the assessment of the image of lighting space ('refreshing,' 'transparent,' 'bluish,' 'bright' and 'non-classical') (primary evaluation 30.13%). According to assessment on the preference of lighting space, the respondents' most favorite lighting space was 4,200K while their least favorable one was 6,500K in terms of color temperature. In terms of preference by the image of lighting space, they didn't like 'non-elegant' and 'non-beige' images even though they had the images of modern space. Therefore, it was confirmed that beige and elegant space images have an effect on the preference of lighting space.