• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.153-172
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• 2008

Products can maintain a high level of market share for many years by succeeding early in the development of a market. To overcome the benefit of pioneering a market, late entrants to the market can use differentiation strategies: developing novel attributes or enhancing preexisted attributes. In general, preexisted attributes are more memorable, but novel attributes can be weighted as heavily as preexisted attributes by contextual constraints. Based on the research of appraisal-congruent judgement, certainty appraisal dimension may affect the degree to which people engage in systematic or heuristic processing. This study examines the effects of alignability (the ease with which the attributes of one object can be aligned or mapped onto another object) of product attributes and certainty on consumer preferences for late entrants. Participants were induced to experience certainty and then completed a questionnaire. As predicted, participants induced certainty were likely to engage in heuristic processing, while participants induced uncertainty were likely to engage in systematic processing. This study provides an implication that companies should additionally consider consumers' feeling of certainty when launching a new brand.

• Journal of Fashion Business
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• v.19 no.6
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.279-289
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• 2019

This study is conducted to provide marketing implications for the growing pet-related market by identifying the impact of attachment to pets on the purchasing attributes of pet goods and the relationship between the purchasing attributes, satisfaction, and behavioral intention.The survey was conducted on 173 respondents among the pet owners who had purchased pet products (beauty/bathing goods). The confirmatory factor analysis and path analysis were conducted using SPSS 22.0 and AMOS 21.0. This analysis results showed that attachment to a pet significantly influences the purchasing attributes of pet products: price appropriateness, quality, design, reputation and the sales environment. The relationship between the product purchasing attributes, satisfaction, and behavioral intention showed that price appropriateness, quality, and the sales environment of the product purchasing attributes had a significant impact on satisfaction, but the product's design and reputation do not. Satisfaction has a significant effect on behavioral intention. This study demonstrates that the pet product market should consider product quality, price appropriateness, use and an accessible sales environment based on the characteristics of pets rather than considering the design or reputation of the owner's preference of product.

• Archives of design research
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• v.12 no.3
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• pp.105-114
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• 1999

As the microelectronics technology is developed, new types of smart intelligent products are being emerged. OSD user interface is one of the critical factor in this kind of product, especially brown goods and information devices, as it is responsible for imput and output function. OSD is being treated as accompaniment to hardware in spite of its importance, and therefore is developed from only simple and separate usability testing based on performance measurement. This study propose a usability evaluation method of OSD based on subjective preference to support existing usability testing. The purpose of this analysis is to make clear what is important factor and how its preference level is from the user's viewpoint. The various attributes of OSD are clarified from user's questionaire and interview, and orthogonal array is generated with specified factor levels. The prototypes are generated from rapid prototyping tool and tested in natural simulation environment. The preference data which collected in this usability testing is analyzed with conjoint analysis module. This usability evaluation is not the final stage in user interface design process but the early planned and circulated stage.

• Journal of the Korean Society of Food Culture
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• v.22 no.4
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• pp.511-519
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• 2007

The purpose of this study was to evaluate satisfaction degree on menu served and identify food preference of the meal served to 271 business and industry foodservice workers from 4 institutions by gender difference. The demographics indicated that male(54.6%) and female(45.4%) were about an half each, mean age was ranged from 20 to 39 years old. The workers were not contented with most of menu quality attributes served from past foodservice operation. Primary complaint was improper temperature of the meal. Most workers liked meat and fish(52.1%) the most. Sensory quality evaluation from all workers was 3.37 points out of 5 points. However, female workers rated higher on the most of menu(3.72 points) compared with that of male workers(3.35 points), indicating that satisfaction was higher in the female workers(p<0.05). Mean preference of all the menu according to food type also have shown higher in female(3.52 point) than in male(3.45 point). Best food preference according to food type considering cooking method of male was given to barley rice, boiled rice with assorted mixtures, marine product stew, and Kimchi stew. On the other hand, females cared for curried rice, hash rice, and spaghetti but males have shown low preferences to those foods females liked. Also, females liked more of fried, grilled and broiled food. However, both males and females showed indifferent taste about the food cooked with steamed and stewed. From the findings, the business and industry foodservice workers were not well satisfied with menu quality considerably and differed in food preferences by gender clearly. Therefore, the manager of foodservice institution require to consider composition of gender ratio in menu preparation along with sensory quality evaluation to lead the successful foodservice management.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.15 no.1
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• pp.19-36
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• 2004

This study was to investigate brand image and its influence on customers perception of fast-food restaurants. A total of 25 brand image attributes were selected on the basis of the literature review and were asked to indicate respondents' perceptions of their image targeting for fast-food restaurants such as Lotteria, McDonald, KFC, and Popeyes. A on-site survey method was applied to collect data. Out of 300 distributed survey questionnaire, a total of 271 useful sample were collected and analyzed in SPSS 10.0. From the factor analysis with 25 brand image attributes, five underline dimensions were identified and named such as interior factor, store factor, atmosphere factor, service factor, and product factor. Then, T-test and ANOVA were conducted to investigate any differences between/among the groups based on those five brand image factors. The results provided that in terms of gender, age, preference for fast food, food cluster, and four different brand, customers differently perceived restaurant brand image. It is hoped that this information may help for restaurant managers and marketers to understand customers' restaurant perception and choice behavior in order to launch appropriate marketing strategies.

• Journal of Fashion Business
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• v.19 no.1
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• pp.122-140
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• 2015

The research is committed to inquire about the attributes of color schemes and their image, and the results are as follows : One, the preference of ranges of neon colors was explicit, and the frequency of use of neon colors distinctively diverged season by season. Two, it was observed that, with neon colors, an achromatic color scheme was a more preferred arrangement. As for chromatic colors, neutral and mid-tone natural colors were more favored since they did not tarnish the properties of neon colors and, yet, more effective exhibiting images in diversity and variety. Three, the neon color fashion generally displayed a dual image: its original classification embellished with neon colors rendering the image of powerful and futuristic sensation. Having been around since the early 2000's, the frequency and range of use of neon colors have been increasing rapidly mostly by the sports, leisure and related industries. Regardless of the fact, neon colors will be rediscovered with a variety of color schemes and expand their application.

• Journal of the Korean Institute of Intelligent Systems
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• v.17 no.1
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• pp.66-71
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• 2007

To adapt environment changing high speed and improve rapidly response ability for variation of environment and reduce delay time of decision making inlet agents, the derivation of user's preference and alternative are required. In this paper, we propose an efficient coordination method of multi-agents based on fuzzy decision making with the solution proposed by agents in the view of Pareto optimality. Our method generates the optimal alternative by using weighted value. We compute importance of attributes of winner agent, then can obtain the priorities lot attributes. The result of our method is analyzed that of Yager's method.

• Journal of Navigation and Port Research
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• v.29 no.8 s.104
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• pp.701-707
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• 2005

This study aims to suggest how the port specialists think the priority of port development in Korea To illustrate the ideas regarding a port development, 87 detailed attributes were identified both from the previous studies and from brainstorming on port professionals. And these were grouped into 6 criteria by 'KJ method' and made into 4 levels hierarchy structure. AHP technique identifies the relative weights of each levels, trends of the preference of port specialists and the composite relative weights of alternatives. As a result, a port development priority in Korea has been proposed.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.144-149
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• 2008

This study is aim to execute multiple analysis about housing plan to target middle old aged households. This results can be applied to an important information for housing plan of middle old aged households to search about how does housing plan realized through their consciousness, satisfactions and selection preference of housing. The detailed purpose of this study is stated in below. First, this study shows specific attributes of middle old aged households. Second, this study shows the consciousness of middle old aged households for housing. Third, this study shows the preferences of middle old aged households for housing. Forth, this study also shows the upcoming housing plans through the consideration of their consciousness and preferences for housing selection. All data of this study was achieved through questionnaire survey, personal interview and photo shooting. Totally three hundred seventy copies were used for final analysis to target middle aged people after forties in Ulsan. The questionnaires in this survey were consisted of 5 major items such as the attributes of social demography, housing values, preferences, satisfactions related to results of consciousness and housing choices.