• 제목/요약/키워드: power relationship

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패션상품 소비자의 관계혜택지각과 관계본질이 관계유지의도에 미치는 영향: 다면적 충성대상에 따른 영향력의 차이를 중심으로 (The Influence of Relationship Benefit Perception and Relationship Quality on Relationship Intention of Fashion Consumers: Focusing on the Multi-Loyal Relations)

  • 문희강;이은영
    • 대한가정학회지
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    • 제48권3호
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    • pp.15-30
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    • 2010
  • The objective of this study is to identify the relationship quality and relationship benefit, which has greater explanatory power in predicting fashion consumers' future loyalty. This study is particularly interested in the different explanatory power of each relationship quality with various relationship partners of fashion consumers. The participants were 507 female consumers over 20 years old and they responed questionnaire. The result showed that relationship quality types and relationship benefits having greater explanatory power in predicting consumers' loyal relationship intention varied with multi-loyal relations. Consumers' intention to be loyal to an apparel brand and apparel company was more explained by self attachment than by any other relationship quality types, whereas the intention to be loyal to specific department store was predicted by low involved relationship quality types such as habitual alternative and compensational bind. Trusted intimacy was the only relationship quality type that was significant in predicting consumers' intention to be loyal to salesperson in the future. Among relationship benefits, the influence of convenience benefit was significant in predicting consumers' future loyalty in most relations.

The Relationship between Interdependence on Relational Satisfaction in Cosmetics Distribution Channels: Moderating Effect of Communication and Mediating Effect of Non-coercive Power

  • Sun, Il-Suck;Yang, Hoe-Chang
    • 융합경영연구
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    • 제4권1호
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    • pp.9-22
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    • 2016
  • This study tried to examine how interdependence, communication, and the exercise of power in cosmetics distribution channel would affect satisfaction. In this study we investigated the effects of their communication and the exercise of noncoercive power of department store (or mart). We conducted with managers of the shops which were entered to department store (or mart). 131 copies were collected and 119 copies were used for analysis after the exclusion of 12 copies. Brand image and sales policy influenced satisfaction, but customers were not statistically significant. In addition, communication in distribution path had the moderating effect on the relationship between interdependence and satisfaction, and on the relationship between interdependence and noncoercive power. Sales policy and brand image in the relationship between department store(or mart) and the shops opened inside are critical factors for satisfaction, but customers are highly likely to become a factor with different meaning.

다망감시로써의 슈퍼 파놉티콘을 통한 현대사회의 시선의 권력관계 (Power Relationship of Gaze in the Modern Society through the Super-panopticon as Multi-networks Supervision)

  • 구운희
    • 한국콘텐츠학회논문지
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    • 제9권10호
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    • pp.102-109
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    • 2009
  • 이 연구는 미셀 푸코(Mchel Foucault)가 제레미 벤담(Jeremy Bentham)의 파놉티콘(Panopticon)을 시선의 권력관점으로 해석한 것을 통해 현대 미디어에서 나타나는 특징과 비교하여, 상호간의 의미를 현대의 시선적 권력 관계로 해석하였다. 미디어를 통해 소통하는 현대인들이 어떠한 권력관계 속에 놓여 있으며, 그것이 파놉티콘의 시선의 권력과 정보소비의 관점에서 어떠한 차이를 보이게 되는지도 분석하였다. 파놉티콘은 일망 감시 즉, 시선의 일방향성을 전제한다. 하지만 현대의 미디어는 정보통신기술을 기반으로 쌍방향성이 가능해 졌다. 따라서 이 연구에서는 정보통신 기술을 바탕으로 한 현대적 일망감시와 다망감시 체계를 비교, 연구하고자 하였다. 인터넷, 휴대폰, 스마트카드(smart card) 등의 다양한 미디어의 발전은 근대 이후로 구조화된 일망감시의 체계를 다망감시체계로 변화시켜 놓았다. 미디어와의 관계에서 나타나는 '시선-권력'은 상호 수용의 문제, 정보의 구성에 따른 다양한 권력성, 그리고 소비 권력을 논할 수 있게 해준다. 특히 현대 미디어가 제공하는 형식은 일망적 일방향성만을 전제한다기보다는 다망의 관계 속에서 상호소통의 복잡성을 가지고 있다. 그러므로 현대 미디어가 제공하는 소통의 문제를 다망의 관계로 접근하는 것도 시선의 권력관계를 정보 소통의 차원에서 접근하였다. 시선은 바라봄의 권력을 결정한다고 말할 수 있을 것이다.

인체 요추해면골의 배류계수, 겉보기밀도, 공극비 사이의 상관관계에 관한 연구 (Correlation Among Permeability, Apparent Density, And Porosity of Human Lumbar Vertebral Trabecular Bone)

  • 홍정화;강신일
    • 대한의용생체공학회:의공학회지
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    • 제18권4호
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    • pp.333-338
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    • 1997
  • Abnormal intraosseous flow and pressure in trabecular bone could cause various pathological conditions such as osteonecrosis and osteoarthritis. Characteristics of intraosseous fluid flow and pressure generation in porous trabecular bone can be significantly affected by the permeability. Factors which determine the permeability could be the porosity and apparent density of trabecular bone. However, there is little data on the permeability and the relationship among the permeability. porosity, and apparent density of trabecular bone. In this study. the permeability. porosity, and apparent density of human lumbar vertebral trabecular bone were experimentally measured. Also, a power relationship among the permeability, porosity, and apparent density was investigated to understand effects of the porosity and apparent density variations on the permeability of trabecular bone based on Kozeny-Carman equation. A near linear relationship between intraosseous fluid flow and time indicated that the fluid phase flowed through the pores in trabecular bone is governed by the permeability. The permeability of trybecular bone was found to have a significant power relationship with the porosity and apparent density (r: 0.84 and $\textit{p}$< 0.0005). The power relationship could be useful to determine the permeability of trybecular bone after measuring the apparent density and porosity.

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서비스 실패 상황에서 고객관계 품질, 고객 파워, 브랜드 명성이 불만 행동에 미치는 영향 (Effects of Customer Relationship Quality, Customer Perceived Power, and Brand Reputation on Complaint Behaviors)

  • 최순화
    • 유통과학연구
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    • 제14권9호
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    • pp.111-120
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    • 2016
  • Purpose - This study aimed to investigate the effects of customer relationship quality and perceived power on complaint behaviors in a context of service failures in a restaurant. Two different types of complaint behaviors were employed: personal complaining that disappointed customers directly approach to a service manager and public complaining that customers ask for related institutions, like consumer protection organization, for help. This study also examined the moderation effects of brand reputation on the relationships between customer perceived power and two types of complaint behaviors. Research design, data, and methodology - The author developed a structural model in which customer relationship quality is proposed to affect customer perceived power, thus influencing personal and public complaint behaviors. The model also includes the moderating role of brand reputation; the effect of customer perceived power on two types of complaint behaviors becomes stronger when brand reputation is high. To analyze the research model, a survey based on a scenario regarding the contexts of service failures in a restaurant was conducted toward 126 female college students. SPSS 22.0 and AMOS 21.0 were utilized to test the hypotheses. Results - The findings are as follows. First, customers who had positive relationships with a restaurant are more likely to perceive that they have strong power to influence the service provider. Second, customer perceived power had a significant and positive effect on both personal and public complaint behaviors. Finally, when the brand reputation for a restaurant is high, dissatisfied customers who think they can exercise influence to the restaurant complain more actively toward the service provider. Conclusions - The findings of this study are against the traditional viewpoint on customer loyalty that loyal customers compared respond more generously to the mistakes of a company, but consistent with the 'love becomes hate' effect proposed by Grégoire, Tripp, and Legoux(2009). In complaining contexts, companies should manage customers with positive and strong relationship more carefully and strategically to prevent the expansion of economic and social risks from customers' complaining behaviors. This is more significant for companies with strong brand reputations.

권력과 소통의 관계에 관한 일고찰 -언어 행위론을 중심으로 (A Study of The Relationship between Power And Communication -With Special Reference to Speech Act Theory)

  • 이효성
    • 한국언론정보학보
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    • 제69권
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    • pp.30-70
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    • 2015
  • 본고는 권력과 소통의 관계를 규명하려는 것이다. 이를 위해 본고는 언어 행위론을 도입하여 권력과 소통의 관계를 구체적으로 보여주려 했다. 권력은 다른 사람에게 의도된 효과를 낳을 수 있는 능력이다. 그런데 인간은 언표내 행위라는 언어 행위의 수행을 통해서 다른 사람에게 의도를 전하고 언표외 행위라는 언어 행위에 의해 다른 사람에게 의도된 효과를 낳으려 한다. 말하자면, 권력은 대체로 언어 행위를 통해서 행사된다고 말할 수 있다. 물론, 물리적 강제력 즉 폭력의 경우는 언어 행위를 필요로 하지 않는다. 그러나 물리적 강제력이라고 소통과 아주 무관한 것도 아니다. 더구나 다른 유형의 권력은 그 실행을 위해서 반드시 언어 행위를 필요로 한다. 심리적 강제력을 포함하여 권력은 대체로 언어 행위를 매개로 소통과 밀접합 관계를 맺고 있는 것이다. 본고는 언어 행위론을 통해 권력과 언어 행위가 매우 긴밀한 관계를 맺고 있다는 점, 그리고 더 나아가 권력의 행사는 언어 행위의 하나인 언표외 행위와 동일하며, 권력의 유형에 따라 언어 행위의 유형이 다르며, 언어 행위의 유형이 다름에 따라 그 윤리성도 다르다는 점을 밝히려고 하였다.

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Relationship between Surface Sag Error and Optical Power of Progressive Addition Lens

  • Liu, Zhiying;Li, Dan
    • Current Optics and Photonics
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    • 제1권5호
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    • pp.538-543
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    • 2017
  • Progressive addition lenses (PAL) have very wide application in the modern glasses market. The unique progressive surface can make a lens have progressive refractive power, which can meet the human eye's different needs for distance-vision and near-vision. According to the national glasses fabrication standard, the difference between actual optical power after fabrication and nominal design value should be less than 0.1D over the lens effective area. The optical power distribution of PAL is determined directly by the surface. Consequently, the surface processing accuracy requirement is proposed. Beginning from the surface expressions of progressive addition lenses, the relationship equations between the surface sag and optical power distribution are derived. They are demonstrated through tolerance analysis and test of an example progressive addition lens with addition of 2.09D (5.46D-7.55D). The example addition surface is fabricated under given accuracy by a single-point diamond ultra-precision machine. The optical power of the PAL example is tested with a focal-meter after fabrication. The optical power addition difference between test result and design nominal value is 0.09D, which is less than 0.1D. The derived relationship between the surface error and optical power is verified from the PAL example simulation and test result. It can provide theoretical tolerance analysis proof for the PAL surface fabricating process.

수동 전력 비동조화가 가능한 QAB 컨버터의 분석과 설계에 관한 연구 (Analysis and Design of Quadruple-Active-Bridge Converter Employing Passive Power Decoupling Capability)

  • 윤창우;이준영;백주원;정지훈
    • 전력전자학회논문지
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    • 제27권2호
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    • pp.157-164
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    • 2022
  • This study proposes an enhanced quadruple-Active-Bridge (QAB) converter that can solve power coupling problems. By adopting a multiple winding transformer, the equivalent circuit of a conventional QAB converter has power couplings between arbitrary output ports. This coupling is an unintended power relationship that complicates the regulation of output voltage of the multiple ports. The proposed converter can carry out power decoupling by changing the arrangement of the coupling inductor. Power transfer equations for the proposed converter and its operating principles are analyzed in detail. The power coupling caused by the transformer's leakage inductance is verified by using a proposed coupling factor that presents the relationship between inductance ratio and coupling power. In addition, the decoupling power control performance of the proposed converter is verified by simulation and a 3 kW prototype converter.

국내 패션기업과 협력업체와의 관계에서 신뢰와 몰입에 영향을 미치는 변인: 관계 기간의 조절 효과 (Antecedents and consequences of trust and commitment in apparel manufacturer-contractor relationships: The moderating role of length of relationship)

  • 박나리;박재옥
    • 복식문화연구
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    • 제21권2호
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    • pp.220-233
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    • 2013
  • This study examined regarding the moderating effect of length of relationship in the relationship among the antecedent variables (i.e., specific investment, opportunistic behavior, communication, uncertainty, interdependence, power imbalance, shared value, and flexibility) of trust and commitment, trust and commitment and firm performance and relationship satisfaction. A total of 128 apparel manufacturers participated in this study. Flexibility exerted the most positive effect on trust in short-term relationship, followed by specific investment. And opportunistic behavior was found to exert negative effect on trust. Commitment was found to be most negatively affected by power imbalance, followed by interdependence. Trust was shown to be significantly affected by communication, shared value and flexibility in short-term relationship. In the case of long-term relationship, commitment was shown to be significantly affected by uncertainty, interdependence, power imbalance and flexibility. Firm performance was positively affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. In case the length of relationship, firm performance was affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. The result of this research provides valuable data for making a concrete suggestion regarding the strategy for improving trust and commitment for the sake of the desirable relationship between apparel manufacturers and contractors.

프랜차이즈 본사의 협동지향성과 관계파워가 갈등해결전략과 신뢰 그리고 관계성과에 미치는 영향 (Effects of Cooperative Orientation and Relationship Power on Conflict Resolution Strategy and Relationship Performance)

  • 한상호
    • 한국프랜차이즈경영연구
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    • 제8권2호
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    • pp.17-24
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    • 2017
  • Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on how the power structure and cultural factors play a role in resolving conflicts. From this perspective, this study is to examine the structural relationship between franchisors' cultural orientation and relationship power, and conflict resolution strategies, relationship trust, and relationship performance using. The findings of this study suggest how franchise headquarters should establish long-term relationship with franchisees and share information. Research design, data, methodology - The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 200 franchisees, and 196 franchisees responded. Out of 196 respondents, 13 respondents were deleted due to missing information. Thus, a total of 183 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The results showed that cooperation orientation and relational power of franchisor had significant effects on conflict resolution strategies. Cooperating, obliging, and compromising strategies of conflict resolution strategy had significant effects on relationship trust. Also, relationship trust had significant effect on relationship performance. Conclusions - This study shows that the franchise headquarters and the franchisees share necessary information for common purposes and that continuous two-way communications play an important role in resolving conflicts. In other words, the result of this study suggests that if the franchise headquarters and the franchisee actively consider the position of the other party and strive to achieve the goal, conflict resolution may be more successful. In order to do this, the franchise headquarters will have to consider how to build and maintain continuous communication with the franchisees, and continuous education is also needed so that employees can have a cooperative attitude. However, since the culture of these organizations is not made up of simple staff training and is not formed within a short time, the CEO of the franchisee headquarters should take the lead in establishing a cooperative culture with the merchants over the long term.