• Korean Journal of Poultry Science
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• v.26 no.1
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• pp.35-42
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• 1999

According to the importance(production ratio) of special brand eggs, poultry farma can be classified into four types(Types I to IV). A close relation can be observed between these types and farm scale. Special brand eggs used to be the speciality of small-scale, suburban poultry farms. Recently, however, the production of these eggs has been adopted by medium and large farms, too, and is increasing throughout Japan. In particular, small-scale farms specializing in these eggs have attained a high profit and take a characteristic management from as opposed to large-scale poultry farming that adopts the \"small profit and quick returns\" strategy. Because of this, the meaning of special brand egg production to farm management differs according to farm scale. For small poultry farmers, it means securing a high profitability and for medium and large producers, improving the corporate image or meeting the needs for assortment of retailers.

• Proceedings of the Korea Society of Poultry Science Conference
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• 2001.11a
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• pp.107-109
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• 2001

Survey questionnaires were collected from broiler farmers and analysed in this study to find out ways to respond to the open international chicken trades-chicken marketing plan and market price control. Broiler farm production and management were analyzed and it was found that number of chicken produced per farm was related to systematic and strategic level of farming such as chicken housing, technical problems, and cost of production.

• Proceedings of the Korea Society of Poultry Science Conference
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• 2001.11a
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• pp.104-106
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• 2001

Results of analyses in managemental structure suggested that the way to the success under low egg market price was to develop new products (product discrimination) based an greater portion of retail market share than today's wholesale market in addition to less cost production. Today, agricultural management faces 'days of marketing'. Marketing plans such as high quality eggs, branding and discriminated merchandising becomes important. There are two marketing plans in egg industry, new product and marketing. However, there are no clear ways to success. Marketing plans and efforts will be the main targets in business and clear differences in managerial efficiency will be seen.

• Korean Journal of Poultry Science
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• v.26 no.1
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• pp.43-50
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• 1999

The features of special brand eggs are growing more and more diverse and it is hard to draw a clear distinction between these and ordinary (no-brand) eggs. Special brand eggs range from those with objectively recognizable characteristics to those given only an unsubstantial product image and price differentials are among them great, too. The relation between product features and prices is unclear. Special brand eggs are the commodity whose characteristics are the vaguest of all livestock products. Farm's brand eggs produce a high profitability to producers is they are directly sold to consumers, by, for example, home-delivery service. But if they are sold to supermarkets, etc., producer's (poultry farmer's) income becomes lower by the amount of distributors' margin, reducing the profitability substantially. Thus how to increase the ration of retailing is important for farmers to secure a high profit. The sales strategies of poultry are the combination of two elements, that is, new product development (product differentiation) and creation of new market. But it is difficult for special brand egg producers to develop products with clear characteristics (use value) distinct form ordinary eggs and so these producers depend on the factors of appearance, such as the color of egg shells and package. Special brand eggs manage to keep their marketable value by the combination of the few product features and product image. Thus NB eggs from feed producers have a great market-ability since they can take advantage of the power of patents and TV commercials. However, market differentiation affects profitability much more than product features and price gaps are very wide between directly sold and wholesaled eggs. The producers of special brand eggs have come to the turning point where they have to decide whether they will content with being the subcontractors for NB and PB eggs or they will continue to keep their independence in production and marketing.

• Korean Journal of Poultry Science
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• v.41 no.2
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• pp.99-104
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• 2014

The objective of this study is to analyze the production of extra-large egg and assess the impacts of exogenous factors in feeding the layer chicken. The main results of this study are as follows; First, feeding rations on the basics of statistics, internal maximum and minimum temperature and, the age at first egg affect the production of extra-large egg. Second, implicating the standardized coefficients from the conclusion of regression model estimating suggest that the amount of feed has the greatest impact on production followed by the age at first egg. Third, by using the elasticity of output and the volatility in the production, the result suggest that among the independent variable factors in the external volatility, the biggest one goes to feed ration, and the age at first egg follows. In order to control the production volatility in the extra-large egg production of the farms, it is necessary to manage an efficient feeding based on feed ration, age at first egg and, the maximum and minimum temperature inside the farm. Taken together, the results demonstrates that it should be concentrated by controlling the exogenous factors affecting extra large egg production and the management system construct, to increase extra-large egg production and the income of farmers at the same time.