• Journal of People, Plants, and Environment
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• v.22 no.5
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• pp.455-466
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• 2019

This study was carried out to analyze trends in floral products and services through the big data analysis of various social networking services (SNSs) and then to provide objective marketing directions for the floricultural industry. To analyze the big data of SNSs, we used four analytical methods: Cotton Trend (Social Matrix), Naver Big Data Lab, Instagram Big Data Analysis, and YouTube Big Data Analysis. The results of the big data analysis showed that SNS users paid positive attention to flower one-day classes that can satisfy their needs for direct experiences. Consumers of floral products and services had their favorite designs in mind and purchased floral products very actively. The demand for flower items such as bouquets, wreaths, flower baskets, large bouquets, orchids, flower boxes, wedding bouquets, and potted plants was very high, and cut flowers such as roses, tulips, and freesia were most popular as of June 1, 2019. By gender of consumers, females (68%) purchased more flower products through SNSs than males (32%). Consumers preferred mobile devices (90%) for online access compared to personal computers (PCs; 10%) and frequently searched flower-related words from February to May for the past three years from 2016 to 2018. In the aspect of design, they preferred natural style to formal style. In conclusion, future marketing activities in the floricultural industry need to be focused on social networks based on the results of big data analysis of popular SNSs. Florists need to provide consumers with the floricultural products and services that meet the trends and to blend them with their own sensitivity. It is also needed to select SNS media suitable for each gender and age group and to apply effective marketing methods to each target.

• Horticultural Science & Technology
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• v.30 no.3
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• pp.325-328
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• 2012

A new Dendranthema grandiflourm 'My Sun' was developed at Gyeonggi-do Agricultural Research & Extension Services (GARES), Korea in 2009. 'My Sun' was initially derived from the cross in 2005 between 'Omega Time Orange', a potted chrysanthemum cultivar with orange single type, and 'Tasman', a potted chrysanthemum cultivar with white single type in 2005. The cultivar has single type flowers with yellow petals. Trial and evaluation was conducted from 2006 to 2009 for the selection of this variety, including a shading culture in spring and a retarding culture in winter. The flowering time of 'My Sun' was October 13th, and year-round flowering is possible by shading or lighting treatment. The diameter of flower is 21.0 mm. Numbers of flowers per stem and petals per flower are 34.4 and 20.4, respectively. Its leaf color was green (Green Group 137A) and plant height was 13.3 cm. Days to flowering under the short day treatment is about 42 in spring, and numbers of branch per plant was 3.4 ea in the winter. This cultivar was resistance to white rust and consumer's preference of new pot-mum is high level than control.

• Horticultural Science & Technology
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• v.30 no.2
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• pp.152-157
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• 2012

We investigated the effect of 1-methylcyclopropene (1-MCP) on ethylene production induced by simulated transport stress in $Begonia$ ${\times}$ $hiemalis$ 'Blitz' and 'Carnival' to improve the display life in potted plants. The simulated transportation conditions were imposed for 4 days in simulated export containers with darkness, vibration with continuous shaking ($150{\pm}20$ rpm) on a rotary lab shaker, and low temperature ($12^{\circ}C$). Plants were treated with 1-MCP at three concentrations (5, 25, or 125 $nL{\cdot}L^{-1}$) and for three different periods (0, 6, or 12 hours) before undergoing the simulated transport stress treatments. Treatment with 25 or 125 $nL{\cdot}L^{-1}$ 1-MCP inhibited the abscission of open flowers by more than 40% as compared to the untreated plants. One week after the treatments, the ethylene production decreased in the plants treated with 125 $nL{\cdot}L^{-1}$ 1-MCP for 'Blitz' and 25 $nL{\cdot}L^{-1}$ for 'Carnival'. Ethylene production was correlated with concentration and duration of 1-MCP treatment in 'Blitz', but not in 'Carnival'. To reduce flower abscission and ethylene production, thus improve the display life when plants are exposed to transportation stress, we recommend pre-treatment with 1-MCP before packaging, using concentrations and durations specific to each cultivar, 125 $nL{\cdot}L^{-1}$ for 6 h and 25 $nL{\cdot}L^{-1}$ for 12 hours for 'Blitz' and 'Carnival', respectively.

• Journal of Bio-Environment Control
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• v.13 no.2
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• pp.112-119
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• 2004

Objective of this research was to evaluate the effects of nutrient solution strength and Arbuscular Mycorrhizal Fungi (AMF, Glomus sp.) on growth and flowering of potted miniature rose (Rosa hybrids L. cv 'Scarlet'). To achieve this, plants cultured with six different strength of Japanese Horticultural Experiment Station solution (0.125, 0.25, 0.5, 1.0, 2.0, and $4.0\;{\times}\;{full}$ strength) and inoculated with AMP at cutting and transplanting. Leachate EC increased as solution strength were elevated. The leachate EC were not different between non-inoculated plants and AMF treatment at cutting, but significantly decreased when plants were inoculated with AMF at transplanting. The elevated strength of nutrient solution resulted in decrease of leachate pH. When plants were inoculated AMF at transplanting, leachate pH was lower than those of non-inoculated plants and inoculated with AMF at cutting. At harvesting (93 days after transplanting), plant height, leaf width, number of branches and shoot fresh and dry weight of rose 'Scarlet' increased with elevated nutrient solution strength. AMF treatment at transplanting of potted rose 'Scarlet' showed the best results in growth such as chlorophyll content, number of flowers, and shortening the days required to flower. The content of N, P, K, and Mn in leaf tissue of potted rose increased by elevated nutrient solution strength and AMF treatment, while the tissue Na contents decreased by an AMF treatment.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.23 no.1
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• pp.47-53
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• 2017

In this study we surveyed the preferences of consumer packaging for mini pot flower plants to improve the flower market application in Korea. The surveys were consisted of the consumers residing in Seoul metropolitan (221), Gyeonsang (70), Jeonla (29), Chungceong (19), Gangwon (7), other provinces (3). A total of 349 eligible respondents (male 173, female 176) were surveyed with a self-administered questionnaire asking on the general characteristics for residents, packaging material, packaging design, type of flower pot, degree of transparency, convenience, consumer's demand for packaging development, a significant point when purchasing the flower pot product. The collected date was analyzed using a chi-square (${\chi}^2$) statistical test in SPSS program. Most residents prefer for mini pot flower plants packed with packaging characteristics of plastic material (56.4%), packaging design of separated type (76.2%), angled type (62.5%), and transparency (48.6%). The other question results showed that major consumer's demand for mini pot flower plants is maintaining the freshness quality and stability structure for them. Transparency of packaging can also affect directly the preferences for purchasing the mini pot flower plants. The packaging structure with a proper shape design may protect the fresh mini pot flower plants from shock or any other damage during distribution. The results of this study help to provide consumer's demand for packaging development and to give the greatest advantages in terms of production and marketability of mini pot flower plants.

• Horticultural Science & Technology
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• v.17 no.2
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• pp.134-135
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• 1999

In order to improve quality and to accelerate blooming time in potted Oncidium 'Aloha', foliar spray of $GA_3$, BA, zeatin, and kinetin were applied on June 1 and June 15. The plant growth regulators did affect the improvement of number of peduncles, pedicels and florets, and shortened flowering time. Especially, number of peduncles and of florets were remarkably increased by foliar application of BA solution. And the flower opening time were shortened 26 days by 100mg/L BA treatment compare with control.

• FLOWER RESEARCH JOURNAL
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• v.19 no.1
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• pp.64-67
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• 2011

In order to research the effects that indoor plants of apartments in Seoul have on the happiness index, we tried to analyze relationships between indoor plants which are nearest to the residents and happiness which is the final goal of the residents, and for this 200 residents who live in apartments in the Seoul city area were sampled. This study was based on the precedent studies of the facts that horticultural therapy and function of plants had already proven the affirmative roles of plants to people. The results were as follows. Residents reported that they were happiest when the plants were blooming(57%), when the plants were sprouting(33%), when repotting(2%), when distributing(2%) and others(7%). The residents exposed to indoor plants were in direction proportion to the happiness index within 1hour. Happiness indexes of the residents who cared for potted plants were by themselves was 67.90, when family members cared for the plants, 65.09, and when others cared, it was 64.79. The preference of indoor plants and the happiness index according to the scale of interior gardens were in direct proportion. Lastly, the happiness index of residents according to the number of potted plants, was in direct proportion: the more potted plants, the greater the happiness index.

• FLOWER RESEARCH JOURNAL
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• v.19 no.3
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• pp.127-138
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• 2011

Four different plant growth retardants (PGRs), paclobutrazol, flurprimidol, daminozide, and chlormequat, were applied to potted Saxifraga rosacea 'Kumoma' and 'Kumoma-Gusa' plants for control of the growth and flowering. Paclobutrazol (10, 20, 40, $80mg{\cdot}L^{-1}$), flurprimidol (5, 10, 20, $40mg{\cdot}L^{-1}$), daminozide (500, 1000, 2000, $4000mg{\cdot}L^{-1}$), and chlormequat (50, 100, 200, $400mg{\cdot}L^{-1}$) were applied to the plants by a foliar spray or drenching. In 'Kumoma', application of $40mg{\cdot}L^{-1}$ paclobutrazol by a foliar spray or drenching reduced plant height by 12.5 and 12.6 cm, and flower length by 3.4 and 3.3 cm, respectively. On the other hand, in 'Kumoma-Gusa', drenching of paclobutrazol reduced plant height by 10.7 to 12.6 cm and flower length by 2.0 to 3.9 cm with increasing concentration, but the number of florets almost fell to 20 as compared to 40.5 in the control. 'Kumoma-Gusa' plants drenched with $80mg{\cdot}L^{-1}$ paclobutrazol and sprayed with $40mg{\cdot}L^{-1}$ flurprimidol had the shortest heights of 10.7 and 9.9 cm, and floral length of 2.0 and 1.5 cm, respectively. A flurprimidol drenching at $40mg{\cdot}L^{-1}$ delayed the harvest by 3-13 days as compared to the control and the smallest number of florets, 15.6, was observed in this treatment. In both cultivars, chlormequat and daminozide did not effectively influence the growth and flowering. However, number of florets increased to more than 41 at all concentrations and up to 63, the greatest floret number, with chlormequat drench in 'Kumoma-Gusa'. These results demonstrated that over $40mg{\cdot}L^{-1}$ of paclobutrazol or 5 to $20mg{\cdot}L^{-1}$ of flurprimidol could be used as PGRs to control the growth of floral length and flowering for improving potted plant quality in S. rosacea 'Kumoma' and 'Kumoma-Gusa'.

• FLOWER RESEARCH JOURNAL
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• v.18 no.1
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• pp.33-37
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• 2010

Effects of cutting time of double flowered Hydragea serrata for. acuminata native to Korea on flowering and growth of following year were investigated in order to develop as a pot plant. Cuttings were carried out every 10th day from April to September in 2008. The cuttings were directly placed in 15 cm diameter pots. Longest plant was obtained from May cuttings and their average heights were 31.7 cm, and followed by April and July cuttings. Plant heights of August and September cuttings were 23.6 cm and 22.0 cm, respectively. In contrast, growth and height of June cutting were abnormally small. Leaf length, leaf width and petiole length of August and September cutting were reduced, but numbers of leaves were not changed. Average flower cluster numbers of May cuttings were 4 flower clusters, and July, August and September cuttings were 3 clusters while only 1 flower cluster per a plant was obtained during June. Biggest diameter of flower crown was observed from May cuttings and the size was 10.3 cm diameter; however, smaller flower crown size was observed after July cuttings. The best overall flower appearance was observed from May cuttings, and the worst was June cuttings. Even though plant height of August and September cuttings were reduced, flowering aspect and ornamental value were normal, but blooming times were retarded according to late cutting time.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 1993.10a
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• pp.487-494
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• 1993

In order to establish a fully automatized pest control in the a greenhouse , the authors developed a prototype of microcomputer installed spraying vehicle which traveled along the furrows. Since a power sprayer mounted on the vehicle was driven by gasoline engine, plants grown in the greenhouse might be injured by the gas exhausted from the engine. Thus , effects of exhausted gas on photosynthetic rate and the shedding of flowers and buds of plants were examined. At first, effects of exhausted gas on photosynthetic rate of potted sweet pepper (Capsicum annuum L.) and eggplant(Solanum melongena L.) plants were examined. In a closed vinyl house the engine was operated for 5 minutes and plants were exposed to the gas for 2hours in the daytime on a fine day. Photosynthetic rate did not significantly decreased by the treatment in both species. Secondly, effects of ehtylene on the shedding of flowers and buds of sesame (Sesamum indicum L. ) were examined. In the closed and partiall opened vinyl house, the engine was operated for 5 minutes and potted sesame plants were exposed to the gas for 12 hours in the night. In partially opened vinyl house, ethylene concentration decreased to 0 ppm 3 hours after the engine was stopped and flower and bud did not shed. In contrast, when vinyl house was closed ethylene concentration was 0.75 pm even 12 hours after the engine was stopped and flowers and buds shed markedly and epinasty was observed in upper young leaves. As mentioned above , it was revealed that injury of plants in the greenhouse caused by the gas exhausted from a gasoline engine could be prevented by providing suitable ventilation.