• Journal of the Korean Mathematical Society
• /
• v.35 no.3
• /
• pp.503-525
• /
• 1998

In the theory of retrial queues it is usually assumed that the flow of primary customers is Poisson. This means that the number of independent sources, or potential customers, is infinite and each of them generates primary arrivals very seldom. We consider now retrial queueing systems with a homogeneous population, that is, we assume that a finite number K of identical sources generates the so called quasi-random input. We present a survey of the main results and mathematical tools for finite source retrial queues, concentrating on M/G/1//K and M/M/c//K systems with repeated attempts.

• IE interfaces
• /
• v.16 no.4
• /
• pp.411-420
• /
• 2003

This paper deals with how Korea Post establishes a nation wide network of the parcel warehouse & distribution centers(PWDC). The state-of-the-art of the parcel service business in Japan and U.S. are introduced for benchmarking purpose. Potential customers of the PWDC and their major goods are identified. Current major customers of the Korea Post were interviewed to figure out the potential demand of the PWDC service. Five-year volume estimation of the Korea Parcel Service(KPS) is presented based on the past 30-month B-C volume of the four major door-to-door delivery service companies in Korea. Yearly construction plan of the PWDCs is proposed; and the networking strategy of PWDC is discussed.

• Korean Management Science Review
• /
• v.32 no.4
• /
• pp.29-43
• /
• 2015

Word-of-Mouth (WOM), which is the unpaid spread of a positive marketing message from person to person, has been shown to be even more effective in influencing purchase decisions than traditional advertising channels. The effects of WOM might be different by types of persuaders (purchasers vs. non-purchasers), however, the current body of research has not given attention to the differential effects of WOM. This study focuses on whether or not potential customers are influenced by the WOM from non-purchasers as well as from purchasers, and it investigates if the impacts of WOM from non-purchasers are different with those from purchasers. Based on conjoint analyses, it concludes that potential customers are affected by the communication with non-purchasers as well as with purchasers but the impacts of non-purchasers are not greater than those of purchasers.

• Journal of Korean Institute of Industrial Engineers
• /
• v.32 no.2
• /
• pp.153-162
• /
• 2006

Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements (must-be, one-dimensional, attractive requirement) which influence customer satisfaction in different ways when met. In this paper, potential customer satisfaction improvement (PCSI) index was developed using Kano model and CS coefficient. Timko has developed customer satisfaction (CS) coefficient based on Kano model. The PCSI index represents how much a service feature can increase the degree of customer satisfaction when the service feature is fully fulfilled. In order to explain the meaning of PCSI index, a case syudy of a Family Restaurant is done. It is also discussed how to use the index strategically.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• autumn
• /
• pp.333-336
• /
• 2003

The purpose of this study is to analyze the customer's demands to domestic customized apartments. The research method involves a survey on occupants and potential customers of customized apartments. The results of this study are as follows: 1) Customers' first request to customized apartments is investigated to be various option of space and finish materials. 2) In case of finish materials, customers are investigated to want a selection range of $4\~6$ for their customized apartments.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.10
• /
• pp.267-273
• /
• 2020

With the strong growth of social networking sites such as Facebook in recent years, the potential of exploiting customers on Facebook is increasing. Presently, trading activities on Facebook is rapidly developing. Therefore, businesses have become increasingly competitive when selling products on Facebook, so as to retain customers as well as to satisfy customer, which is of paramount importance. This study was conducted to assess the factors affecting the satisfaction of individual customers in Vietnam when buying goods on Facebook. This study uses multivariate analysis techniques (Confirmatory Factor Analysis, Structural Equation Modeling) to determine the factors affecting customer satisfaction when buying goods on Facebook. Research results from 268 individual customers in Vietnam indicated trust and convenience are the two important factors related to customer satisfaction when buying goods on Facebook. Customer satisfaction is the result of consumer experience throughout the different stages of purchase. The more the shopping experience, the more the customers are satisfied when buying products. The price and products do not affect customer satisfaction (prices are easy to compare and products are easily understood on the Internet; hence, these two factors are not considered as determinants of customer satisfaction). Furthermore, this study provides recommendations to improve customer satisfaction.

• Proceedings of the Costume Culture Conference
• /
• 2004.10a
• /
• pp.125-127
• /
• 2004

• Culinary science and hospitality research
• /
• v.15 no.2
• /
• pp.282-297
• /
• 2009

The purpose of this study was to determine the difference in the importance of space presentation and served food among potential customers who participate in a party by types of eating lifestyle. The analysis of the validated outcome indicated the followings: Significant differences were found among the participant groups in terms of the importance of spatial presentation and food depending on the eating lifestyle. All those points out that the international party events have a gradually growing demand though they are still in the inchoate stage. Therefore, it should be considered that spatial presentation and food suited to the taste of the participants of a party could contribute to making the party a successful event.

• Journal of the Korean Solar Energy Society
• /
• v.36 no.1
• /
• pp.39-47
• /
• 2016

Geographic information system (GIS) based renewable energy resource map including potential analysis can play a crucial role not only to develop the national plan for renewable energy deployment but also to make strategic investment decision in the private sector. Korea Institute of Energy Research (KIER) has been developing domestic maps about several resources such as solar, wind, hydro, biomass, and geothermal, as well as conducting research on methodologies for potential analysis. Furthermore, the institute is trying to transfer related technologies and know-how to foreign countries, recently. In this context, the main purpose of this study is to introduce the business model of renewable energy resource map. From the value chain analysis, we focus on the government-side market in foreign countries, such as the development of the national level renewable energy resource map and the support of the national renewable energy plan. For about 180 countries, we segment the customers according to the consideration of economic capacity, renewable energy resource capacity, existence of renewable resource map, current portion of renewable energy facility capacity, and renewable energy policies, and we conclude that the target customers are non-Organization for Economic Co-operation and Development (non-OECD) countries or some OECD countries, their per capita GDP are under the average among OECD countries, that do not have renewable resource map yet. We segment the target customers into four groups, and suggest different strategies for market positioning and financing strategy based on Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. This study can help to develop the business strategy about the development of renewable energy resource map in foreign countries.

• Journal of Distribution Science
• /
• v.21 no.6
• /
• pp.13-20
• /
• 2023

Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.