• Title/Summary/Keyword: positive-emotion

Search Result 1,085, Processing Time 0.027 seconds

The Effects of Nonverbal Communication of Fast Food Restaurant Servers on Customer Loyalty - Focusing on Customer Emotion and Self-Identification - (패스트푸드업체 서비스종사원의 비언어적 커뮤니케이션이 고객충성도에 미치는 영향 - 고객감정과 자아동일시를 중심으로 -)

  • Yoo, Young-Jin;Park, Yi-Kyung
    • Culinary science and hospitality research
    • /
    • v.22 no.3
    • /
    • pp.166-182
    • /
    • 2016
  • This study intended to verify the impact of non-verbal communication of servers in the service industry on the affective path among customer's positive emotion, self-identification, and loyalty(behavioral and attitudinal loyalty). The data of 397 customers of typical fast food restaurants in Busan and Gyeongsangbuk-do area were analyzed with SPSS and AMOS, and the hypotheses were verified through structural equation model after frequency analysis, as well as exploratory and confirmatory factor analysis. According to the empirical analysis, all three components of server non-verbal communication in the service industry, body language, pseudo language, and body appearance, in respective order, had positive (+) influences on the positive emotion of customers. In addition, customer emotion had a positive (+) influence on brand self-identification. Finally, self-identification had a positive (+) influence on behavior loyalty and attitudinal loyalty. This study suggested practical implications and logical implications in the course of developing emotional loyalty for restaurant companies.

The effect of restaurant in-store color and music congruency on customer's emotional responses and behavioral intentions (레스토랑 실내의 색채와 배경 음악의 조화가 고객의 감정적 반응 및 행동 의도에 미치는 영향)

  • Jo, Mi-Na
    • Science of Emotion and Sensibility
    • /
    • v.14 no.1
    • /
    • pp.27-38
    • /
    • 2011
  • This study was aimed to investigate the effects of restaurant in-store color and music congruency on consumer's emotional responses and behavioral intentions. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province. To find ensemble effect of color and music, 3D studio MAX were used to make high-stimulus(exciting) and low-stimulus(calm) and 3D virtual reality restaurant simulation stimulus were applied. The statistical data analyses were performed using SPSS/WIN 18.0 and reliability analysis, factor analysis, regression analysis were used. Based on the result of the conducting factor analysis, emotional responses were classified into 2 factors: positive emotion and negative emotion. Satisfaction was classified into 1 factor: satisfaction. Loyalty was classified into 1 factor: loyalty. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, restaurant in-store color and music congruency were shown to affect positive emotion and negative emotion. Positive emotion and negative emotion were shown to affect satisfaction. Satisfaction were shown to affect loyalty. Music congruency had a higher effect on positive emotion than color congruency. Color congruency had a higher effect on negative emotion than music congruency. The results of this study will serve as a basis of color and music congruency with restaurant atmospherics.

  • PDF

The Relationship between Exercise Emotion, Leisure Satisfaction and Psychological Well-being of Participants in Life Sports in the COVID 19 (코로나 19상황에서 생활체육 참여자들의 운동정서, 여가만족, 심리적 웰빙의 관계)

  • Jung, Joo-Hyug;Kim, Keum-Ja;Yoo, Jung-In
    • Journal of Korea Entertainment Industry Association
    • /
    • v.15 no.6
    • /
    • pp.81-92
    • /
    • 2021
  • The purpose of this study is to provide basic information to help improve the quality of life by identifying the relationship between exercise emotion, leisure satisfaction, and psychological well-being for subjects who are participating in physical sports on a limited condition in a pandemic situation caused by COVID-19. To achieve the purpose of this study, Statistical analysis was performed accordingly, after data were collected through the significance sampling method using the sports emotion, leisure satisfaction, and psychological well-being scales from members who participate in physical sports at a sports facility located in Gyeonggi-do. As a result of the analysis, first, it was found that there were no significant differences in exercise emotion, leisure satisfaction, and psychological well-being by the gender of the participants. Second, there was a significant difference in exercise emotion, leisure satisfaction, and psychological well-being by the careers of them. Third, there was a significant positive correlation between exercise emotion, leisure satisfaction, and psychological well-being. Fourth, exercise emotion affected psychological well-being, having a positive effect on leisure satisfaction. Finally, exercise emotion had a positive effect on psychological happiness. In conclusion, the exercise emotion had a positive and close correlation between leisure satisfaction and psychological well-being of the participants in Life Sports.

The Changes of Emotion Experiences and Subjective Well-being in Old Age: An Analysis of Longitudinal Study (노년기 정서 경험의 변화와 주관적 안녕감: 종단 연구 분석)

  • Ryu, Kyung;Rie, Juil;Kang, Yeonwook;Park, Kun-Seok
    • 한국노년학
    • /
    • v.29 no.2
    • /
    • pp.729-742
    • /
    • 2009
  • The purpose of this study was to examine the changes of emotion experiences in old age and confirm the effects of emotional characteristics on the subjective well-being in old age by the longitudinal study. This longitudinal study started from 2003 and every two year we performed panel study. We analysed the data from old participants who participated tree-times(2003, 2005, 2007)and over 65 year-old. Finally, 844 old participants(male, 340; female, 504)' data were analysed. The elderly experienced more positive emotions than negatives and these results represented affective optimization. We performed mixed ANOVA method and confirmed significant change of emotion experiences during 6 years. Positive emotion experiences and negative emotion experiences were decreased as they get older. We also examined the effects of emotional experiences on the subjective well-being. In results, emotion experiences were more effective than the demographic variables for maintaining subjective well-being in old age. Decreasing negative emotion experiences and increasing positive emotion experiences can keep happy life up in old age. The importance of the quality of emotional life in old age and the necessity of longitudinal study of aging were discussed.

A Study on ERP and Behavior Responses in Emotion Regulation (정서조절에 관한 Event related potentials 및 행동학적 반응 연구)

  • Seo, Ssang-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.10
    • /
    • pp.5003-5011
    • /
    • 2013
  • This paper measured whether neural and behavior responses to attention-emotion task were reflected to emotion regulation capacities. For this purpose, Nineteen healthy right-handed graduates participated in the emotion-attention task three times for three days. Before and after the negative and positive video clips were shown, the participants performed emotion-attention task. EEG and response time were recorded during emotion-attention task. There was positive correlation between ERP P100 and P300 component. The larger the P100 amplitudes at the specific positions, the longer the P300 latencies at these same positions during attention-emotion task. The longer the P300 latencies at the specific positions, the longer the delay in response time. Also, there is and individual differences in ERP components and response time during attention-emotion integration task. Individuals who had lower amplitude and shorter latency of ERP showed faster response time during attention-emotion task, regardless of the type of video clips. This characteristic was interpreted to the lower emotional controls due to premature response for target identification.

The Effect of the Environmental Factor on the Emotion and Satisfaction at the Waiting Lounge of the International Cruise Terminal (국제여객터미널 대합실의 환경요소와 감정, 만족도 간의 영향 관계)

  • Kim, Gha-Ryong;Yhang, Wii-Joo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2014.06a
    • /
    • pp.210-211
    • /
    • 2014
  • The study was to investigate the effect of the environmental factor on the emotion and satisfaction at the waiting lounge of the international cruise terminal. The results of the study were found as follows: first, the physical environmental factor of the lounge influenced on the positive emotion. Second, the social factor affected the positive emotion. Finally, emotion affected the positive satisfaction. This study suggested that environmental factor was totally affected by emotion and thus environmental management depended on an individual characteristics of the individual place. The port authority will need more efforts to make a better waiting lounge setting for higher tourist satisfaction.

  • PDF

Effect of Social Exclusion on Depression of Married Immigrant Women in Rural Areas: Mediated by Emotion Regulation Strategies (농촌지역 결혼이주여성의 사회적 배제가 우울감에 미치는 영향 -정서조절방략의 매개효과 중심으로-)

  • Kim, Chang-Gi;Lee, Jin-Sung
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.2
    • /
    • pp.296-307
    • /
    • 2013
  • The purpose of this study is to effect of social exclusion on depression of married in rural areas mediated by emotion regulation strategies of the 206 immigrant women in chungcheongbuk-do. The study main results are as follows. First, Results of correlation analysis show positive(+) correlation of the relational exclusion, cultural exclusion, community exclusion, basic service exclusion, economical exclusion, and negative(-) correlation of the positive emotion regulation strategies, negative emotion regulation strategies. Second, Results of hierarchical regression are positive(+) effect of the relational exclusion, community exclusion, economical exclusion, negative(-) effect of the social participation exclusion, exclusion. Third, Results of path verify that effect of social exclusion on depression perfect mediated by emotion regulation strategies. Therefore, To decrease of Depression of Immigrant Women in Rural Areas is to decrease Social Exclusion, Also there is included positively a strategy to increase of emotion regulation strategies.

The Influence of Service Elements on Customers' Emotion and Loyalty - Focused on Specialty Coffee Shop Customers - (커피전문점 서비스 요소가 고객의 감정 및 충성도에 미치는 영향)

  • Kim, Ju-Yeon;Kim, Hak-Jun;Kim, Chul-Min
    • Culinary science and hospitality research
    • /
    • v.15 no.1
    • /
    • pp.271-286
    • /
    • 2009
  • This study explored the influence of service elements of specialty coffee houses on customers' emotion and loyalty. Physical surroundings, employees' service and price benefits were suggested as the service elements of specialty coffee shops. The results show that physical surroundings and price benefits had significant influence on positive emotion and loyalty while employees' service had no influence on them. Two emotional reponses(positive emotion, negative emotion) had significant influence on customers' loyalty. The result is important in that price benefits had a higher impact on positive emotion and loyalty than physical surroundings. This represents the customers' attitude to the late economic issues.

  • PDF

The Effect of the Environmental Factor on the Emotion and Satisfaction at the Waiting Lounge of the International Cruise Terminal (국제여객터미널 대합실의 환경요소와 감정, 만족도 간의 영향 관계)

  • Kim, Gha-Ryong;Yhang, Wii-Joo
    • Journal of Navigation and Port Research
    • /
    • v.38 no.5
    • /
    • pp.519-525
    • /
    • 2014
  • The study was to investigate the effect of the environmental factor on the emotion and satisfaction at the waiting lounge of the Busan International Cruise Terminal. This study focus on tourist at the waiting area in the Busan International Cruise Terminal. The data was collected through self-administered questionnaires and the research performed to face-to-face interview. For data analysis, used SPSS 18.0 and AMOS 18.0 of a structural equation model. The results of the study were found as follows: first, the physical environmental factor of the lounge influenced on the positive emotion. Second, the social factor affected the positive emotion. Finally, emotion affected the positive satisfaction. This study suggested that environmental factor was totally affected by emotion and thus environmental management depended on an individual characteristics of the individual place. The port authority will need more efforts to make a better waiting lounge setting for higher tourist satisfaction.

The Mediating Effects of Difficulties in Emotion Regulation between Anger Expression and Interpersonal Problems of College Students (분노표현과 대인관계문제에서 정서조절곤란의 매개효과)

  • Lee, Myung-In;Seo, Hye-Young;Hwang, Soon-Jung
    • Journal of Digital Convergence
    • /
    • v.19 no.1
    • /
    • pp.295-305
    • /
    • 2021
  • This study identifies the relationship between the anger expression and interpersonal problems of college students, and then confirms the influence on emotion regulation difficulties as a mediating effect. And, it was conducted to understand college students who complain of interpersonal problems and to provide basic data for developing programs that can solve their problems. As a result of the study, anger expression showed a positive correlation in interpersonal relations problem and emotion regulation difficulty, and interpersonal relations problem showed somewhat high positive correlation with emotion regulation difficulty. In addition, it was found that emotion control difficulties were partially mediated in the anger expression among college students and interpersonal relationships. In conclusion, we could see the need for future research to develop educational programs that reduce the difficulty of emotion control and lead to positive anger expression among college students, and intervention programs that can improve interpersonal relationships.