• 한국컴퓨터정보학회논문지
• /
• 제24권6호
• /
• pp.189-197
• /
• 2019

The purpose of this study was to investigate about the effects of parental rearing behavior on self-esteem and gender role stereotype during adolescence and to reveal the mediating effect of self-esteem on adolescents' gender role strerotype. Also investigated the relationship among these variables and condition variables. For this purpose, used the Second Grade longitudianl Panel data of Middle School from the Korea Youth Panel Survay(KYPS). And the latent growth model was analyzed 3,449 men and women adolescents' cases of the first, the fourth and the sixth wave of the Korea Youth Panel Survey(KYPS) administered by Korea Institute for Youth development. And the structural equation model was used to investigate whether self-esteem mediates parental rearing behavior and male and female gender role Strerotype. The results of this study, the direct effect between variable factors showed that the more positive the parenting behavior of the second grader of middle school is, the more positive the self-esteem of male adolescents and the initial value of stereotypes of male gender role. It also affects the self-esteem of female adolescents and stereotypes of female gender roles but not statistically significant. The male gender role stereotypes were decreased in influence by the rate of change of parental rearing behaviors, and the initial value and the rate of change of self-esteem were statistically influenced to the male gender role stereotypes and the higher the self-esteem, the higher the self-esteem. However, there was no significant effect on stereotypes of female gender roles. As a result of analyzing the mediating effect of self-esteem, partially mediated between the initial value of parental rearing behavior and initial stereotype of male gender role, but there was no longitudinal mediation effect. There was no mediating effect of self-esteem between parental rearing behaviors and stereotypes of female gender roles and there was no longitudinal mediation effect. The effect of condition variable gender was found that female adolescents are more affected by paretal rearing behavior than male adolescents and also affected by the growth process. The monthly income of households influenced the initial value of parental rearing behaviors and showed a difference in parental rearing behavior according to household income. And the higher the mother 's educational level, the more the self-esteem of male adolescents was affected.

• 한국심리학회지 : 문화 및 사회문제
• /
• 제26권3호
• /
• pp.167-194
• /
• 2020

본 연구에서는 성폭력 피해 주장 여성이 주체적인 모습을 보일 때 피해 주장 여성에 더 부정적인 판단을, 가해 혐의 남성에게는 더 너그러운 판단을 하게 될 것이라는 가설을 세워 이를 검증하였다. 또한 이 현상은 주체적인 피해 주장 여성이 피해자다움과 여성성에서 벗어났기 때문일 것으로 예상하여 이들을 매개변인으로 설정하였고, 더불어 남성 참가자들은 여성 참가자들보다 주체적인 피해 주장 여성을 덜 긍정적으로 볼 것으로 판단하여 참가자 성별을 조절변인으로 설정했다. 연구 결과, 가설과 달리 참가자들은 피해 주장 여성이 주체적으로 묘사된 경우 그 여성을 덜 비난하고, 더 긍정적이고 더 진실되어 보인다고 평가하였으며, 가해 혐의 남성에게 유죄와 형량을 더 주었다. 하지만 여성 참가자들보다 남성 참가자들이 주체적인 피해 주장 여성을 덜 긍정적으로 평가하여 예측한 참가자 성별의 조절효과가 확인되었다. 한편 매개효과의 경우 지각된 진실성에서 가설과 일치하는 결과가 도출되었는데, 참가자들은 주체적인 피해 주장 여성이 더 피해자답지 않다고 보았고 그것이 더 낮은 지각된 진실성을 예측했다. 또한 피해 주장 여성이 주체적으로 행동하여 지각된 여성성이 낮다고 여겨질수록 남성 참가자들은 피해 주장 여성 비난을 더 하였고 여성 참가자들은 긍정적인 인상 평가를 더 하였다.

• 예술인문사회 융합 멀티미디어 논문지
• /
• 제6권3호
• /
• pp.191-202
• /
• 2016

사회적 거리감(social distance)은 사회집단에 대한 태도를 측정할 수 있는 개념으로서 취약층의 사회행동 연구에 유용하다. 일반 아동들이 보이는 사회적 거리감이 두드러질수록 다문화가정자녀들의 자신감과 사회적 유능성이 저해될 수 있다. 이에 본 연구는 다문화가정자녀에 대한 일반아동들의 사회적 거리감에 영향을 미치는 요인을 다문화접촉경험, 긍정적 정서와 인지로 본 고정관념, 단일민족의 식을 중심으로 고찰하여 일반아동의 사회적 거리감에 관한 경험적 근거를 제시하고자 하였다. 주요결과는 첫째, 다문화접촉경험 중 높은 친밀도, 외국인 이웃의 인종(특히 백인과 흑인), 미디어와 다문화 교육을 받은 경우가 높은 수준의 사회적 거리감과 관련되었다. 둘째, 다문화가정자녀에 대해 긍정적으로 느끼고 인식할수록 사회적 거리감은 낮아졌다. 셋째, 위계적 회귀분석 결과, 다문화가정자녀에 대한 긍정적 정서, 긍정적 인지가 사회적 거리감을 유의하게 낮추는 효과가 나타났고. 친밀도와 다문화 교육은 사회적 거리감을 오히려 높이는 결과를 보였다. 이러한 결과에 근거하여 다문화가정자녀를 대하는 일반아동의 행동에 관한 사회복지실천을 위한 함의를 제시하였다.

• Asia Marketing Journal
• /
• 제15권4호
• /
• pp.103-129
• /
• 2014

Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers' narrative processing. The purpose of storytelling is to elicit consumers' emotional experience to meet the objectives of advertisement producers. Therefore, the most important requirement for storytelling in advertising is that it evokes consumers' sympathy for the main character in the advertisement. This does not involve advertisements directly persuading consumers, but rather, consumers themselves finding an answer through the advertisement's story. Thus, consumers have an indirect experience regarding the product features and usage through empathy with the advertisement's main character. In this study, we took the results of a precedent study as the starting point, according to which consumers' emotional response can be altered depending on the storytelling methods adopted for storytelling ads. Previous studies have reported that drama-type and vignette-type storytelling methods have a considerably different impact on the emotional responses of advertising audiences, due to their different structural characteristics. Thus, this study aims to verify that emotional response aroused by different types of advertisement storytelling (drama ads vs. vignette ads) can be controlled by the socio-psychological gender difference of advertising audiences and that the interaction effects between the socio-psychological gender differences of the audience and the gender stereotype of emotions to which advertisements appeal can exert an influence on emotional responses to types of storytelling in advertising. To achieve this, an experiment was conducted employing a between-group design consisting of 2 (storytelling type: drama ads vs. vignette ads) × 2 (socio-psychological gender of the audience: masculinity vs. femininity) × 2 (advertising appeal emotion type: male stereotype emotion vs. female stereotype emotion). The experiment revealed that the femininity group displayed a strong and consistent empathy for drama ads regardless of whether the ads appealed to masculine or feminine emotions, whereas the masculinity group displayed a stronger empathy for drama ads appealing to the emotional types matching its own gender as well as for vignette ads. The theoretical contribution of this study is significant in that it sheds light on the controllability of the audiences' emotional responses to advertisement storytelling depending on their socio-psychological gender and gender stereotype of emotions appealed to through advertising. Specifically, its considerable practical contribution consists in easing unnecessary creative constraints by comprehensively analyzing essential advertising strategic factors such as the target consumers' gender and the objective of the advertisement, in contrast to the oversimplified view of previous studies that considered emotional responses to storytelling ads were determined by the different types of production techniques used. This study revealed that emotional response to advertisement storytelling varies depending on the target gender of and emotion type appealed to by the advertisement. This suggests that an understanding of the targeted gender is necessary prior to producing an advertisement and that in deciding on an advertisement storytelling type, strategic attention should be directed to the advertisement's appeal concept or emotion type. Thus, it is safe to use drama-type storytelling that expresses masculine emotions (ex. fun, happy, encouraged) when the advertisement target, like Bacchus, includes both men and women. For brands and advertisements targeting only women (ex. female clothes), it is more effective to use a drama-type storytelling method that expresses feminine emotions (lovely, romantic, sad). The drama method can be still more effective than the vignette when women are the main target and a masculine concept-based creative is to be produced. However, when male consumers are targeted and the brand concept or advertisement concept is focused on feminine emotions (ex. romantic), vignette ads can more effectively induce empathy than drama ads.

• 보건교육건강증진학회지
• /
• 제15권2호
• /
• pp.185-198
• /
• 1998

This study was designed to investigate the content of health behavior and to examine factors determining health behavior of nursing students(n=159) in relation to sociodemographic and cognitive variables. Cognitive variables were categorized into saliency of health, susceptibility to illness, and health locus of control. Data analysis prodecure included factor analysis and stepwise multivariate regressions using health behavior as dependent variables. Analysis showed; 1. As a whole, nursing students showed a tendency of lack in positive health behavior, especially in diet-related health behavior. 2. Multiple regression analysis revealed that the factors such as grade, saliency of health, and birth place were to be independently and significantly associated with health behavior: Upper grade students, high level of saliency, urban-born students tend to take health behavior positively. 3. The most influential factor among them was grade, but cognitive inspite of stereotype, poorly impact on health behavior with the exception health. We can guess the effect of education indirectively from these findindgs, but longitudinal studies need to consider the direct effect of education. The results also indicate that the respondents should be encouraged to take health behavior positively. The studies including more other cognitive variables would be conducted for the nursing students in relation to health behavior.

• 패션비즈니스
• /
• 제22권3호
• /
• pp.109-121
• /
• 2018

Recently, it is one of the popular fashion and cultural events that people of the younger generation put on a hanbok and take a picture together with communicating by SNS. For this reason, the rent-hanbok market takes a big part of the Korean traditional costume market. Therefor, the recognition of hanbok is changed from the style of uncomfortable and ceremonial clothes, to becoming popular as everyday dress in the younger generation. The various designs of the rental hanbok show two different opinions. One is the increasing popular and general public interest and demand for wearing and showing off traditional hanbok fashions in a positive outlook. Another is the case of the wrong stereotype and knowledge for traditional costume which results in a negative outlook for this type of fashion statement. This study is to look into renting hanbok jeogori for women in Seoul and in Junju. There are 39 styles available in joegori. That being noted, the traditional jeogori has seop and git with dongjung. But it is seen that rental jeogoris do not have the seop, or have the dongjung position as similar to the Po as seen on the men's coat. The showy and colorful materials feel bad and are poorly ventilated. And excessive price competition causes a decreased quality of renting hanbok. Now the rental hanbok business needs to change; to have to make renting hanbok with the correct historical understanding, and it is necessary to have to stop the indiscriminate acceptance of foreign culture.

• 한국문헌정보학회지
• /
• 제50권3호
• /
• pp.53-69
• /
• 2016

본 연구의 목적은 아동 청소년에 대한 교육 정보 서비스가 증가하고 있는 공공도서관 사서의 자아상을 의미 변별법을 활용하여 측정하고 일반적인 특징을 분석하는 것이다. 분석 결과 공공도서관 사서들은 자신의 일에 보람을 느끼고 있으며 친절함, 공평함, 상냥함을 지녔다고 인식하는 것으로 나타났다. 그러나 자신의 역할이 영향력이 없고 무시당하고 있으며, 초라하고 답답하다는 부정적인 자아상도 가지고 있는 것으로 나타났다. 즉 공공도서관 사서들은 자신의 능력과 자질 그리고 활동에 대해서는 긍정적인 자아상을 가지고 있지만, 사서직의 역할에 대한 사회적 공감대와 긍정적인 평가에 대해서는 부정적인 자아상을 형성하고 있음을 알 수 있다. 따라서 공공도서관 사서에 대한 고정관념을 극복하고 사서직에 대한 평가와 역할에 대한 긍정적인 자아상을 형성하기 위해서는 아동 청소년의 접근성 향상을 위한 도서관의 물리적 환경 구축 및 프로그램 운영, 선배 사서들의 리더십 발휘, 도서관과 사서직의 새로운 가치와 역할에 대한 홍보 그리고 교수자로서의 자질 함양을 위한 사서 재교육 활성화 등이 필요할 것으로 보인다.

• 대한가정학회지
• /
• 제35권5호
• /
• pp.73-102
• /
• 1997

The purpose of this study was to identify the specific and empirical contents in terms of first-married stepmother about her stress and efforts to adapt to her stepfamily. This studies relied on the qualitative research method in order to approach stepmother's subjective experience. There were 6 stepmother respondents who were 6 first-marrieds living in Seoul or Kyoungki area. The data was collected by in-depth personal interview.‘Open coding process’, a part of grounded theory procedures were used to analyzed the data. The major findings can be summarized as follows: 1. When focused o stressors, the stress of stepmothers were categorized into 4 categories. Those were the following: 1 When focused on stressors, the stress of stepmothers were categorized into 4 categories. Those were the following: (1) Stepmother's own problem such as stepmother' identity problem; (2) Problems within stepfamily such as problems about relations with husbands, stepchildren, and her own children; (3) Problems of stepmother family's kin such as relational problems with former spouses, in-laws, and her parent; (4) Problems of social relationship such as isolation and alienation in social relationship and neighbors' prejudice about stepmother. 2. In overcoming stress from stepfamily life and adapting to it, 4 categories were identified as important. Contents of 4 categories were such like this: (1) Stepmother's own efforts - (a) give a positive meaning to marriage or remarriage (b) flexible personality (c) situation-accepting attitude (d) exclusive management of household income (e) job (f) perseverance for time to adaptation; (2) Positive feedback within stepfamily - (a) supportive husband (b) sense of unity as a couple (c) psychological reward from stepchildren (d) existence of stepmother's own child (e) behavior for family solidarity (f) family-centered religious life; (3) Stepfamily's relationship with former spouses such as breakdown in relationship with ex-wives or ex-husbands; (4) Support from stepmothers' kin and people in social network with stepmothers. It was concluded that to reduce stress and to help adapt to stepfamily, stepmother should make an effort, and that her stepfamily and her kin should cooperate and support. In addition, negative stereotype of stepmother and stepfamily should disappeared. It was suggested that studies on stepfamily should be vitalized and that programs for preparing remarriage and counseling for stepfamily should be spread.

• 대한가정학회지
• /
• 제39권2호
• /
• pp.131-146
• /
• 2001

The main purpose of this study, based on implicit personality theory and attribution theory, was to examine whether there exist the physical attractiveness stereotype, "what is beautiful is good," in the present Korea, and if exist, what is the content of it. The index of the physical attractiveness of this study was the facial attractiveness judged by 30 female university students. The appropriateness of clothing was manipulated by 4 types of clothing perceived appropriate for two assumed situations by female university students. Three female faces having high, medium, and low attractiveness were simulated with the same body dressed four types of clothing using CAD system, and a total of 12 stimulus persons were created. A total of 524 male and female(262 of male, 262 of female) university students from 3 universities in Kwangju, Korea were participated as subjects in this study. The design for the experiment was a 3$\times$4$\times$2 randomaized factorial, with three levels of facial attractiveness (high, medium, low), and four types attire(formal-masculine, formal-feminine, casual-masculine, casual-feminine), two kinds of context (job interview, dating) in which perceptions were occurred. The data were analysed using factor analysis, MANOVA, t-test and Duncan test. The results were as follows: 1. The facial attractiveness exerted significant positive effects on the evaluation of sociability, adjustment, and potency of her in both of two assumed situations (p<.001, respectively). 2. The appropriateness of stimulus person′s clothing had significant positive erect on the evaluation of sociability of stimulus person in dating context(p<.001). 3. The gender of subjects did not influenced the trait evaluations in both of two assumed situations.

• 한국노년학
• /
• 제27권2호
• /
• pp.299-322
• /
• 2007

본 연구에서는 노인에 대한 부정적인 스테레오타입을 전달하는 기존 노년 담론의 대안으로써 제시되고 있는, 신노년 담론이 대중매체를 통해 어떻게 구성되고 유포되는지 살펴보고자 하였다. 구체적으로 대표적인 대중매체의 하나인 신문매체의 기사들을 분석하여, 새롭게 부각되는 노년층의 문화가 어떠한 테마를 중심으로 소개되고 있으며, 이러한 테마들이 모여서 구성하는 신노년 담론의 특징과 그 의미는 무엇인가를 비판적으로 고찰하였다. 분석에 사용된 신문매체는 조선일보, 동아일보, 한겨레신문이며, 1997년부터 2006년까지 최근 10년 동안 발행된 신문 중에서, '노인' 또는 '노년'을 주제로 한 신문기사 1725건을 분석의 대상으로 선정하였다. 각 신문매체들은 신노년층 노인들의 모습을 건강과 젊음을 유지하고, 자원봉사나 유급노동, 학습 등으로 끊임없이 활동하면서 자립성을 유지하고 사회에 기여하는 모습으로 그리고 있으며, 신노인과 구노인의 대립항적인 담론구성 방식을 통해 신노년층 노인들의 라이프스타일을 고령화시대에 바람직한 삶의 모습으로 제시하고 있다. 이러한 신노년 담론이 가지고 있는 한계점들과 이데올로기적 특성을 논의하였다.