• 대한안전경영과학회지
• /
• 제12권3호
• /
• pp.249-255
• /
• 2010

This paper studies the relationship between learning orientation and incremental innovation(process innovation, operational innovation, and service innovation), and the moderating effect of tenure in tele-communication service sector. Based on the responses from 241 employees, the results of multiple regression analysis show that learning orientation have positive relationships with process innovation, operational innovation, and service innovation. The results of moderating analysis showed that longer tenure employees have more positive relationships with all incremental innovation factors(process innovation, operational innovation, and service innovation) than short tenure employees.

• 아태비즈니스연구
• /
• 제6권1호
• /
• pp.45-57
• /
• 2015

The purpose of this research is to explore the relationships among service quality's five factors(i.e., tangibles, reliability, responsiveness, empathy, and assurance) and customer satisfaction. The study used convenience sampling and selected certain consumers who visited coffee shop in BeiJing, China. Total 300 questionnaires was distributed and 18 unsuitable data were excluded for data analysis. These data were tested using SPSS 21.0. The results of this study are summarized as follows. First, the result of the relationship between coffee shops'service quality and customer satisfaction reveals that two of 5 service quality factors (i.e., assurance and empathy) had a positive effect on customer satisfaction only, and other service quality factors (i.e., tangibles, reliability, and responsiveness) had no positive influence on customer satisfaction. Limitations and future research directions of the study were also discussed.

• 한국식생활문화학회지
• /
• 제29권4호
• /
• pp.336-341
• /
• 2014

This study examined relationships among healthy food awareness, behavioral intention toward healthy foods, and actual behavior of Generation Y consumers. This study hypothesized that Generation Y consumers are aware of healthy foods and more likely to eat healthy foods while avoiding junk foods. According to structural equation modeling, all hypothesized paths were statistically significant, meaning that the three constructs in the model showed positive relationships with each other. Results showed that this group of college students is generally aware of healthy foods and have positive intentions toward healthy food choices. Therefore, university foodservice management needs to continue to improve their menus in order to attract this new generation of college student consumers.

• 아태비즈니스연구
• /
• 제13권3호
• /
• pp.401-415
• /
• 2022

Purpose - The purpose of this study was to investigate the structural relationship between residents' positive and negative perceptions on tourism impact, attitudes and support for tourism development. It was also investigate the moderating effects of gender and residence status of local residents among the relationships. Design/methodology/approach - The survey conducted for residents of Chengdu, Sichuan Province, China. A total of 520 samples were employed for the final analysis, and the collected data were performed using SPSS and AMOS. Findings - It was found that the residents' positive and negative perceptions on tourism impact had significant effects on the attitudes and support for tourism development. In addition, the gender and residence status of local residents showed a partial moderating effect among the relationships. Research implications - The theoretical and practical implications are discussed.

• Asia Marketing Journal
• /
• 제25권2호
• /
• pp.71-83
• /
• 2023

Companies are increasingly performing corporate social responsibility (CSR) as part of their strategic plans, but the effect of CSR activities on short-term financial performance is disputed. Researchers have found ambiguous relationships through mediating factors, but few studies have investigated internal stakeholders in this context and the firm characteristics that moderate these relationships. This study uses a competitive mediating model that examines job satisfaction as a mediator in the relationship between CSR and short-term financial performance for Korean companies. For the analysis, data from 195 companies covering 2014 to 2017 were collected and analyzed via panel regression. The findings indicate that CSR activities had a negative effect on short-term financial performance but a positive effect on job satisfaction; however, the larger the firm, the smaller the positive effect of CSR activities. Moreover, job satisfaction positively affects short-term financial performance, and this relationship is stronger in service firms.

• 농촌지도와개발
• /
• 제30권3호
• /
• pp.131-141
• /
• 2023

This study aims to examine the structural relationships among leisure activity, psychological capital, and quality of life in rural healing tourists. Data were collected from 407 workers who had experience in rural healing tourism through an online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, confirmatory factor, and structural equation modelling analysis. The results of structural equation modelling indicate participation in leisure activities had a positive effect on psychological capital. Psychological capital had a positive effect on quality of life. The results of this study suggest that leisure activities play an important role in improving workers' psychological capital. Through rural healing tourism, various outdoor activities, cultural activities, and social interaction with people using rural resources can help improve the psychological capital of workers.

• 한국간호교육학회지
• /
• 제24권1호
• /
• pp.72-79
• /
• 2018

Purpose: The purpose of this study was to investigate the effects of positive thinking and self-esteem on school adaptation among freshmen in a nursing department. Methods: Data were collected by questionnaires from 172 nursing students in the month of December 2017. The collected data were analyzed using descriptive statistics, an independent t-test, ANOVA, Pearson's correlation coefficient, and stepwise multiple regression. Results: A positive correlation was found for school adaptation with positive thinking and self-esteem. Positive thinking, self-esteem, major satisfaction and interpersonal relationships were all significant predictors of school adaptation. The model explained 43.6% of the variables. Conclusion: The results of this study suggest that positive thinking should be considered when developing strategies to increase school adaptation among freshmen in nursing departments.

• 감성과학
• /
• 제25권3호
• /
• pp.15-32
• /
• 2022

본 연구는 의인화와 긍정적인 사용자 경험의 기제를 밝히기 위해 수행되었다. 이때 CASA (Computers Are Social Actors) 패러다임 접근법을 차용해 사회적 반응과 의인화의 인과관계를 검증하고 이 패러다임에 대한 올바른 이해를 도모했다. 본 연구는 대인관계에서 나타나는 깊은 자기개방의 친밀감 형성 및 의인화 효과를 사람과 대화형에이전트의 관계에 적용해 사회적 반응과 의인화를 모두 유도했다. 그리고 친밀감으로 치환되는 사회적 연결감과 의인화의 인과관계를 밝히는 심리학 모델로 깊은 자기개방의 의인화 효과에 대한 친밀감의 매개효과를 탐색했다. 더 나아가 대인 특성이 적용된 에이전트 사용 경험이 긍정적으로 나타나는 데 친밀감과 의인화가 어떻게 관여하는지 탐구했다. 연구 결과, 자기개방 깊이가 깊을수록 에이전트가 더 친밀하고 사람답게 지각됐으며, 사용자 경험이 더 긍정적이었다. 그리고 자기개방 깊이가 의인화와 긍정적인 사용자 경험에 미치는 영향을 친밀감이 완전히 매개하였다. 사람이 사회적 단서를 가지는 대상에 사회적으로 반응하기 때문에 대인 특성이 반영된 컴퓨터를 의인화하고 긍정적으로 평가하는 것이다. 본 연구는 CASA 패러다임과 의인화 연구를 연결하며 인간 - 컴퓨터 상호작용에 대한 심리학적 설명 가능성을 시사한다. 그리고 의인화와 긍정적인 사용자 경험의 충분조건으로서 사회적 반응 즉, 친밀감의 중요성을 강조한다.

• 경영과학
• /
• 제10권2호
• /
• pp.163-185
• /
• 1993

Based upon previous research, factors affecting office productivity with the Accounting Information Systems(AIS) were suggested, and the relationships between the factors and the office productivity with the AIS were hypothesized. The empirical results suggested that there are significant positive relationships between the factors such as the user participation, level of AIS utilization, internal AIS development and AIS technical sophistication and the office productivity with the AIS. According to the results, the office productivity increasing strategy with the AIS were proposed.

• 대한가정학회지
• /
• 제36권1호
• /
• pp.23-34
• /
• 1998

The purpose of this study was to investigate the relationships between maternal education level, social support, attribution, mother-child communication and children's social competence. The major findings of this study were as follows; (1) The higher maternal education level and the higher internal attribution were, the more negative mother-child communication was. (2) The higher maternal education level is, the higher perceived social support is, and the more open-mined/positive mother-child communication is, the higher children's initiative, competence and sociability. Also, the more mother attribute children's behavior internally, the lower the children's competence is.