• Title/Summary/Keyword: positive and negative terms

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A Study on Perceptions of Virtual Influencers through YouTube Comments -Focusing on Positive and Negative Emotional Responses Toward Character Design- (유튜브 댓글을 통해 살펴본 버추얼 인플루언서에 대한 인식 연구 -캐릭터 디자인에 대한 긍부정 감성 반응을 중심으로-)

  • Hyosun An;Jiyoung Kim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.5
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    • pp.873-890
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    • 2023
  • This study analyzed users' emotional responses to VI character design through YouTube comments. The researchers applied text-mining to analyze 116,375 comments, focusing on terms related to character design and characteristics of VI. Using the BERT model in sentiment analysis, we classified comments into extremely negative, negative, neutral, positive, or extremely positive sentiments. Next, we conducted a co-occurrence frequency analysis on comments with extremely negative and extremely positive responses to examine the semantic relationships between character design and emotional characteristic terms. We also performed a content analysis of comments about Miquela and Shudu to analyze the perception differences regarding the two character designs. The results indicate that form elements (e.g., voice, face, and skin) and behavioral elements (e.g., speaking, interviewing, and reacting) are vital in eliciting users' emotional responses. Notably, in the negative responses, users focused on the humanization aspect of voice and the authenticity aspect of behavior in speaking, interviewing, and reacting. Furthermore, we found differences in the character design elements and characteristics that users expect based on the VI's field of activity. As a result, this study suggests applications to character design to accommodate these variations.

Effect of positive and negative contrast for user performance on the VDT tasks: text typing, editing, and searching task (VDT의 문서작성, 교정, 탐색 작업에서 정상대비와 역상대비가 사용자의 수행도에 미치는 영향)

  • 임관식;노재호
    • Journal of the Ergonomics Society of Korea
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    • v.11 no.1
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    • pp.21-29
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    • 1992
  • A study on analyze the effect of positive and negative contrast for user performance on the VDT tasks);text typing, text deiting, and searching task) has been performed. The performances were measured in terms of the completion time and the number of errors. The results of each VDT task are followings. In the text typing task and the searching task, the performances measured by the number of errors were better at the condition of negative contrast than at that of positive contrast. In the text deiting task, the performance showed a reverse tendency.

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Gender Differences in Work-Family Spillover (남성과 여성의 일.가족 전이와 관련요인)

  • 김진희;한경혜
    • Journal of the Korean Home Economics Association
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    • v.40 no.11
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    • pp.55-69
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    • 2002
  • The purpose of this study is to examine the gender differences in the level of work/family spillover and factors explaining the spillover. Data are gathered from 1,236 Korean men and women aged between 30 to 59, using the structured questionnaire. The main results of this study are as follows. First, both men and women perceive moderate levels of negative and positive spillover from work to family. Second, the levels of negative family to work spillover are higher than then of positive family to work spillover. Third, men report higher levels of positive family to work spillover, but lower levels of negative family to work spillover than women. Sander differences in the levels of negative and positive spillover from work to family are not found. Fourth, only job characteristic factors are associated with four types of spillover of women, while the level of household labor sharing and spousal support are associated with work family spillover of men. Band on these findings, theoretical implications in terms of work-family research and gender norms are discussed.

Neuro-scientific Approach to Fashion Visual Merchandising -Comparison of Brain Activation to Positive/Negative VM in Fashion Store Using fNIRS- (패션 비주얼머천다이징의 뇌 과학적 접근 -fNIRS를 이용한 패션매장의 긍정적/부정적 VM에 대한 뇌 활성 비교-)

  • Kim, Hyoung Suk;Lee, Jin Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.2
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    • pp.254-265
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    • 2017
  • This study examines the possibility of a neuro-scientific approach to fashion Visual Merchandising (VM), by researching the brain activation of customers about fashion stores in terms of VM. Study subjects were in 20's-30's residing in Busan and ten ordinary person or fashion industry related individuals, it measures the change of cerebral blood flow on positive/negative photo stimulus in terms of VM using a functional Near Infrared Spectroscopy (fNIRS) device, and then compared the brain activation to the difference of the fashion store VM. Photo stimuli utilized in the experiment were selected through a preliminary study in advance. The results of this study are as follows. First, the brain activation was found in all 16 channels of stimulus ranges of fashion store VM regardless of positive/negative stimulus. This means that the VM of fashion store causes changes to the cerebral blood flow of consumers, which implies that consumer behavior can be affected by store VM. It also shows that the brain is more active in negative VM stimulus than positive VM despite slight differences in the subjects. In terms of VM, this suggests that the negative factors of fashion stores have a greater effect on the brains of consumers compared to the positive factors. Second, the reaction of the brain channel is different according to the positive/negative VM stimulus of the fashion store by product group and confirms that positive/negative VM stimulus can be distinguished by brain-reaction for the three product groups except for the underwear group among four product groups (men's wear store, women's wear store, underwear store, and sportswear store). The results indicate that more objective scientific measure and decision-making are possible through neuro-science in the strategic execution of VM. This study verified the possibility for a neuro-scientific approach to fashion VM; therefore, there are expectations for the various activation of interdisciplinary research and subsequent development of VM that utilize neuroscience in fashion marketing.

The Influence of Ego-resilience, Positive affect, Negative affect on military life stress in ROK air force soldiers (공군 병사의 자아탄력성, 정적 정서, 부적 정서가 군 생활 스트레스에 미치는 영향)

  • Kim, Eun-Shim;Kong, Jeong-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.2235-2243
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    • 2014
  • This study is the descriptive research tried in order to identify how the air force soldier's ego-resilience, positive affect, negative affect of air force soldiers on their military life stress. and a survey was conducted targeting 321 air force soldiers. The results of this study found that the subjects average scores in terms of ego-resilience, positive affect, negative affect, military life stress were 3.11, 3.16, 2.26 and 1.94 points, respectively. The factors of ego-resilience and positive affect showed significantly positive correlation, but the factors of negative affect and military life stress showed some negative correlation. The ego-resilience indirectly influence on the subjects' military life stress through the positive and the negative affect, not directly influenced on them. And the positive and the negative affects directly influenced on the subjects' military life stress. Therefore it needs to reduce soldiers' military life stress by developing a program to enhance soldiers' ego-resilience and to do more positive emotional experiences.

The Effect of Brand Evidence on Positive Emotion, Negative Emotion, and Attitude in Restaurant Industry

  • KIM, Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.12 no.1
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    • pp.45-55
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    • 2021
  • Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

The Effect of elf-discrepancies Upon Depression and Anxiety Levels in Middle and High School Students : The Moderating Effects of Coping Strategies and Positive Thinking Patterns (중·고등학생의 자기불일치가 우울 및 불안에 미치는 영향 : 대처방식과 희망적 사고의 조절효과)

  • Lee, Ga-Eun;Kang, Min-Ju
    • Korean Journal of Child Studies
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    • v.32 no.6
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    • pp.141-155
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    • 2011
  • This study investigated whether middle school and high school students' coping strategies and positive thinking patterns moderate the negative effects of self-discrepancies on maladjustive emotions represented by depression and anxiety. The study participants consisted of 308 middle school students and 301 high school students from schools from metropolitan areas in Korea. The results of this study were as followed. First, the high school students reported higher scores in terms of depression, anxiety, and active coping strategies than the middle school students, while the middle school students reported higher scores in terms of positive thinking than the high school students. Second, the high school students' active coping strategies and positive thinking patterns moderated the negative effects of self-discrepancies on maladjustive emotions. These results indicate that both middle and high school students' self-discrepancies negatively affected maladjustive emotions, whereas active coping strategies and positive thinking patterns positively affected maladjustive emotions. In addition, active coping strategies and positive thinking patterns had a moderating effect only among the high school students.

The Effect of Functional Congruence on the Information Search Cost Reduction, Positive Emotions, Negative Emotions, and Loyalty in Restaurant (외식기업의 기능적 일치성이 정보탐색비용의 절감과 긍정적 감정, 부정적 감정 그리고 충성도에 미치는 영향)

  • HAN, Youngwee;CHOI, Sanghyuk;SON, Jung Young
    • The Korean Journal of Franchise Management
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    • v.13 no.3
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    • pp.45-55
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    • 2022
  • Purpose: Consumers' experience of functional attributes is remembered, and the experience lowers the cost of consumers' input from their point of view and reduces uncertainty. It also plays an important role in consumers' positive emotions and responses. Accordingly, if information search costs are reduced in terms of the costs perceived by consumers about restaurants, a strategy differentiated from other companies can be established. Therefore, this study investigated the effect of functional congruence of restaurant stores on information search cost reduction, positive/negative emotions, and loyalty. Research Design, Data, and Methodology: This study investigated functional congruence, information search cost reduction, and positive/negative emotions. The structural relationship between loyalty was analyzed. To verify this, a research hypothesis was established based on previous studies and a research model was constructed. The questionnaire items were modified and used according to the current study, based on previous studies. The data were collected using the questionnaire method from 187 people who had dining out experience. Frequency analysis was performed to confirm demographic characteristics. Reliability, convergent validity, and discriminant validity of the collected data were verified. The research model was analyzed with a structural equation modeling (SmartPLS 4). Results: The findings show that functional congruence had significant positive effects on information search cost reduction and positive emotion, but no significant effect on negative emotion. Information search cost reduction had significant positive effects on positive emotion/negative emotion but did not significantly affect loyalty. Lastly, both positive and negative emotions had significant positive effects on loyalty. Conclusion: Based on transaction cost theory, this study found how functional congruence and information search cost reduction influence consumers' emotions. The functional attributes of restaurants were perceived by customers as information, thus uncertainty was decreased. Finally, appropriate management strategies and implications of functional congruence and information search cost in the restaurant were suggested.