• 한국의상디자인학회지
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• 제15권3호
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• pp.19-31
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• 2013

The purpose of this study was to investigate the influence of consumer-internet brand relationship on consumer's satisfaction and loyalty. In order to establish structural equation model, previous studies about consumer-brand relationship, consumer's satisfaction and loyalty were investigated. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaires were collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed by descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and Pearson's correlation analysis, using Amos 19. The results of verifying the hypotheses were as follows: First, consumer-internet brand relationship was classified into two dimensions including 'emotional affection' and 'cognitive trust'. Second, both 'emotional affection' and 'cognitive trust' had a positive effect on consumer's satisfaction. Third, 'emotional affection' had a positive effect on consumer's loyalty, but 'cognitive trust' did not affect consumer's loyalty directly. Finally consumer's satisfaction had a significant effect on consumer's loyalty. It was suggested that consumer-internet brand relationship could be an important factor to form brand equity. Therefore, internet shopping mall marketer should establish a strategy that can help customers make a strong relationship with their internet shopping mall.

• 한국생활과학회지
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• 제18권4호
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• pp.825-840
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• 2009

The purpose of this study is to investigate the factors associated with marital satisfaction and stability among married men and women. The major findings of this study are as follows: the factors associated with marital satisfaction and stability are different between gender. For married women the positive communication with spouse strongly had positive effect on women's marital satisfaction, while destructive conflict strongly had negative effect on women's marital stability. Otherwise, married men's positive communication with spouse was the most important factor in the marital satisfaction. The emotional support of family-of-origin strongly had effect on men's marital stability. This study reveals that the emotional support from families of origin have a direct effect on needs for affection and autonomy, positive communication, destructive conflict patterns, sexual satisfaction, marital satisfaction and stability. Therefore, the results could be useful resources for family counselors and researchers to develop educational program for married couples.

• 가정과삶의질연구
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• 제22권5호
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• pp.237-251
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• 2004

The main purpose of this study was to examine the relations between maternal parenting, mother-adolescent conflict, and middle adolescents' self-esteem with a sample of 271 high school students enrolled in 2nd year at high school in Seoul, and their mothers. Data was analysed using correlations and regression analyses. Maternal affection, monitoring and reasoning were positively related with and maternal physical abuse and neglect were negatively related with adolescent self-esteem. Maternal over-expectation and intrusiveness were not related with adolescent self-esteem in boys, but were negatively related with adolescent self-esteem in girls. In both adolescents' and mothers' report, mother-adolescent conflict was related negatively with adolescent self-esteem. In mothers' report, mother-adolescent conflict was not related with adolescent self-esteem in boys, but was negatively related with adolescent self-esteem in girls. In adolescents' report, maternal affection, monitoring and reasoning were negatively related with mother-adolescent conflict, which maternal over-expectation, intrusiveness, neglect, and physical abuse were positively related with mother-adolescent conflict. In mothers' report, maternal affection, monitoring and reasoning were negatively related with mother-adolescent conflict. Mediating roles of mother-adolescent conflict in relation of maternal parenting and adolescent self-esteem were examined. In adolescents' report, mother-adolescent conflict perceived by male adolescents played a mediating role between maternal monitoring, reasoning and physical abuse, representatively, and adolescent self-esteem. And mother-adolescent conflict perceived by female adolescents played a mediating role between maternal parenting with the expectation of maternal affection and adolescent self-esteem. In mothers' report, mother-adolescent conflict perceived by mothers only played mediating role between maternal monitoring and adolescent self-esteem. So, mediating roles of mother-adolescent conflict were more emphasized in the adolescents' report than in the mothers' report. Therefore, the fact that maternal parenting except affection affects the adolescent self-esteem indirectly through mother-adolescent conflict can be found. Implying that maternal affection is crucial in implying positive self-esteem of adolescents.

• Human Ecology Research
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• 제51권3호
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• pp.307-319
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• 2013

The purposes of this study are to examine the differences of gender role identity according to general characteristics, parenting behavior, and family function, and to find out the main predictors of gender role identity, in order to further test the mediating effects of family function between parenting behavior and gender role identity among middle school students. Six hundred-fifty 3rd graders from three middle schools in Busan participated in this study. The results showed that the significant variables for predicting the masculinity of gender role identity include family cohesion, and parenting behaviors (father's reasoning, mother's over-expectation) and monthly household income, respectively. The significant variables for predicting femininity were family cohesion, and father's intrusive parenting behaviors, father's educational background and the mother's affection, respectively. The results indicated that for masculinity, family cohesion played the full mediator with the father's monitoring behavior and the partial mediator with the father's reasoning behavior. Similarly, for the mother's reasoning and affection, family cohesion played a full mediator. For femininity, the family cohesion played the full mediator with the father's affection and the partial mediator with the mother's affection. Similarly, for androgyny, the family cohesion played a role of full mediator with the father's monitoring, reasoning, affection and mother's reasoning and affection. In other words, the parents'positive parenting behaviors affected the family cohesion, and in turn, had an impact on the formation of the gender role identity.

• 여성건강간호학회지
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• 제13권2호
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• pp.77-87
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• 2007

Purpose: This study was examined the quality of the sexual life among married women in terms of the factor structure of Sexual Quality of Life(SQOL) and evaluated the predictive value of 11 variables for SQOL. Method: Two hundred and ninety-three married women completed the Korean version SQOL scale with information on age, education, length of marriage, family income, health, sexual knowledge, coital frequency, harmony with family members, levels of affection, and general and sexual communication. Data were analysed with principal components and regression analyses. Result: The SQOL scale had two clearly defined factors, Negative Quality of Sexual Life and Positive Quality of Sexual Life, on which all scale items were significantly loaded, accounting for 54.3% of the total variance. Independent regression analysis showed all variables except education to be significant predictors of SQOL with interpersonal variables (general and sexual communication, affection and harmony with family members) being the most powerful predictors. However when the 11 variables were combined together in stepwise analysis, only 6 variables (general communication, age, affection, coital frequency, sexual knowledge and health) were significant, accounting for 39% of the total variance. Conclusion: The Korean version SQOL scale is a good measure to tackle SQOL in married women. To enhance SQOL, strengthening interpersonal interaction focusing on general/sexual communication, affection and harmony with family members seems to be more important than sexual activities and personal characteristics.

• 아동학회지
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• 제38권1호
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• pp.251-262
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• 2017

Objective: This study analyzed mother-child interactions in a stressful situation each second by mother's emotional regulation level. Methods: The study was conducted with 16 mothers and their 5-year-old children playing a teaching task for 15 min. During the interactions, the participants were videotaped and examined. Furthermore, qualitative analysis was used for analyzing mother-child interactions in detail by creating a situation that maximizes the stress and frustration of the mother and child. Results: The results showed that maternal humor and affection were significantly related to child positive emotion and that maternal coaching closely correlated with the child pride, pleasure, and whining. Additionally, maternal intrusive behavior showed a positive correlation with child anger. Lastly, mothers with higher levels of emotional regulation more often expressed affection to their children. They were more actively involved in the tasks and used fewer positive or negative directive expressions. Therefore, children of this group expressed more positive emotions. Conclusion: These findings suggests that programs improving parental emotional reaction and emotion regulation should be developed.

• 동의신경정신과학회지
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• 제23권3호
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• pp.23-32
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• 2012

Objectives : The purpose of this study was to validate the Sasang Personality Questionnaire (SPQ), based on the diagnosis of Sasang constitutional medicine clinical specialist. Methods : We performed Sasang type differentiation of 103 college students by certified specialist, and analyzed biopsychological traits of each groups with SPQ, Temperament and Character Inventory (TCI), Positive and Negative Affection Schedule (PANAS) and Body Mass Index (BMI). Results : The SPQ score of So-Yang ($33.1{\pm}0.79$), Tae-Eum ($29.03{\pm}0.67$) and So-Eum ($25.76{\pm}0.98$) Sasang groups showed significant differences from each other. The SPQ showed significant correlation with TCI Novelty-Seeking (r=.346), TCI Harm-Avoidance (r=-.348) and TCI Persistence (r=.346). But the BMI and PANAS did not show significant correlation with SPQ, although the PANAS Positive Affection (r=.332) has significant correlation with SPQ-Behavior. Conclusions : We confirmed the clinical validity of SPQ with clinical specialist and established biopsychosocial instruments. This study would contribute to a more objective diagnosis and studies on biopsychosocial mechanism of Sasang constitutional medicine.

• 한국융합학회논문지
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• 제10권12호
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• pp.101-108
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• 2019

가족여행은 관광시장에서 수요가 점차로 커지고 있고, 가족 간의 행복을 얻는 효과적인 방법이기도 하다. 본 논문은 가족여행객을 연구대상으로 가족 간의 애정교류행태와 체험 가치의 관계를 연결하여, 가족여행에서 "상호작용-사회적지지-체험가치"의 개념모형에 관련한 가설을 실증·분석하였다. 연구결과로는 가족애에 대한 상호작용은 가족관광객의 기능적, 인지적, 감정적 체험가치에 대해서 모두 긍정적이고 중요한 역할을 하는 것으로 나타났다. 사회적 지지는 기능적, 인지적, 감정적 등의 전반적인 체험가치에 대해서 모두 긍정적인 영향이 있는 것으로 나타났다. 본 연구는 상호작용 행동과 체험 가치의 관계에 대한 실증적 연구를 확대하였고, 여행의 본질적인 측면에서 가족 간의 상호작용 행동과 체험가치를 이해할 수 있는 근거를 제공하였다.

• 복식문화연구
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• 제8권3호
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• pp.349-359
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• 2000

The purposes of the study were to investigate the causal relationships between shopping motivation, purchasing situation in store, experienced affection, and purchasing behavior. We collected data from 430 consumers shopping in the apparel store of two department in Busan, and analyzed by factor analysis and regression analysis. The result of this study were as follows ; 1. Purchasing situations which influenced consumers'apparel purchasing behaviors in apparel store were consisted of four factors such as Physical factor, Product factor, Inter-personal Factor and Salesmen factor. 2. Experienced affections in apparel store were consisted of four factors such as Pleasure, Ignorance, Superiority and Insecurity. 3. The main causal course of the apparel purchasing behavior was the shopping motivation → the purchasing situation in store (→the experienced affection in store) → the apparel purchasing behavior. 4. Shopping motivation appeared to be the most important variable determining purchasing behavior in apparel store. Especially, the superiority experienced in store appeared to be positive effects. 5. The causal relationships of purchasing behavior in apparel store were significant differences between two relationships by shopping motivations. In conclusion, this study showed that purchasing situation in apparel store effected on purchasing behavior with the different causal relationships by shopping motivations.

• 경영과정보연구
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• 제34권4호
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• pp.97-120
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• 2015

본 연구는 소비자 공감 반응에 대한 연구로 이론적 배경을 바탕으로 하여 실증분석을 통해 검증하였으며, 연구결과를 토대로 연구결과를 요약하면 다음과 같다. 소비자 공감 반응에 대한 관계를 살펴보기 위해 인지적 반응(매력성, 친숙성, 실제적 자아일치성, 이상적 자아일치성 그리고 동감)요인, 감정적 반응(공감, 몰입, 애착) 그리고 인지적 반응과 감정적 반응을 매개하는 동일시와 상호작용성의 역할 및 관계를 살펴보고자 하였다. 본 연구의 가설을 검증한 결과 2개의 가설(가설 1-1, 가설 3)을 제외하고 모든 가설이 채택되었다. 이에 대한 구체적인 결과는 다음과 같다. 첫째, 인물매력성, 실제적 자아일치성을 제외하고, 스토리 매력성, 인물친숙성, 스토리친숙성, 이상적 자아일치성은 동감에 정의 영향을 미치고 있음을 알 수 있다. 둘째, 인지적 반응과 감정적 반응을 매개하는 변수로 동일시, 그리고 상호작용성의 관계 및 역할을 살펴보면 다음과 같다. 동감반응과 공감반응의 매개 역할로 동일시와 상호작용성 모두 정의 영향을 미치고 있음을 알 수 있다. 셋째, 감정적 반응간의 관계를 살펴보면 다음과 같다. 먼저 공감과 몰입 그리고 애착은 모두 정의 영향을 미치고 있음을 알 수 있다.