• Title/Summary/Keyword: portal site

Search Result 342, Processing Time 0.023 seconds

The Internet Use and Working Life of the Married Women - Focusing on Cases which have a Membership of the Women Portal Site - (인터넷과 기혼여성의 직업생활 - 여성전용 웹사이트 회원의 사례를 중심으로 -)

  • 차성란
    • Journal of Family Resource Management and Policy Review
    • /
    • v.6 no.1
    • /
    • pp.189-212
    • /
    • 2002
  • This study was purposed to explore how the information society effects on the working life of the married women. To answer the question, with theroetical background, 6 married women's cases which were selected through women's portal internet site were analysed. As results, these married women had contracting base, part-time jobs. Their jobs were chacterized by computerizing. They were different with traditional jobs in the industrial society. Internet sites were effectively used for work information network by them. So, in the future, many married women will be able to find working opportunity in a home-based part-time job through internet. And they presented aptitude for their work. Her children and husband were proud of her. They had confidence in their working ability Many women had a project publishing a book, owning a business, and making new products by her own's idea.

  • PDF

A Study On the Development And Application of Standard Model For Portal -Site Contents In the U-City (U-City Portal-Site 컨텐츠 표준모델 개발과 적용에 관한연구)

  • Jong-Hoon Han;Seung-Jung Shin;Kae-dal Kwack
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2008.11a
    • /
    • pp.1123-1125
    • /
    • 2008
  • U-City의 U-Service 솔루션들은 주민생활의 편의증대와 삶의 질 향상이라는 목적을 가지고 꾸준한 연구와 노력으로 개발되고 있다. 본 논문은 U-City의 포탈사이트 구축시 고려해야할 컨텐츠서비스 구성내용을 제안하고, U-City의 포탈사이트 구축 시 제공할 컨텐츠서비스 항목의 정의하며, U-City에서 거주민 생활편의서비스를 위한 포탈사이트 컨텐츠의 U-서비스를 활용할 수 있을 것으로 생각한다.

A Study on Factors Influencing the Web Site Development (웹사이트 개발 수준에 영향을 미치는 요인에 관한 연구)

  • Moon Yong-Eun;Jung Eau-Jin
    • The Journal of Information Systems
    • /
    • v.12 no.2
    • /
    • pp.73-90
    • /
    • 2003
  • IT and e-business is a hot issue of the world business and economic communities. The web site is the portal through which most of electronic transactions are conducted today. The main purpose of this paper is to investigate on factors influencing the web site development at the firms in Korea. Survey questionnaires were distributed via email & post to 281 firms that have implemented web site. Out of 44 responded questionnaires, 39 data sets were available for statistical analysis with SPPSSWin 10.1. Factor analysis identified five dimensions of web site development : (1) support of top management, (2) information technologies maturity, (3) strategic utilization of web site, (4) strength of rivalry among competing firm, (5) support policy of the government. Results of this study show that information technologies maturity and strategic utilization of web site positively influence on web site development. But support of top management, strength of rivalry among competing firm and support policy of the government don't influence on web site development. This study may provide a guideline to improve the quality of web site development.

  • PDF

The Determinants of Continuance Use Intention to Use Web Portal (포털사이트의 지속사용의도에 영향을 미치는 요인에 관한 연구)

  • Park, Ki-Woon;Ok, Seok-Jae
    • The Journal of Information Systems
    • /
    • v.17 no.2
    • /
    • pp.49-72
    • /
    • 2008
  • Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

An Analysis of Fields and Scientific Literacy Content Elements of Scientific Reports in a Popular Portal Site in Korea (국내 포탈사이트 과학 기사 분야와 과학적 소양 내용 요소 분석)

  • Lee, Myeong-Je
    • Journal of Korean Elementary Science Education
    • /
    • v.34 no.3
    • /
    • pp.338-345
    • /
    • 2015
  • The purpose of this study is to analyze science fields and content elements of the science reports in a web portal site of Republic of Korea in view of scientific literacy. The main results of the analysis on the 679 reports sampled in a year are as follows. First, 506 reports in 46 fields were identified. Reports about technology and earth science occupies 16% respectively, and life science occupies 13%, medical science 4%, chemistry, company, others 3% and physics 1%. Almost reports show technology as associate field. Second, the frequency rate of reports including scientific literacy content elements is 52%. Reports related to 'physics' and 'chemistry' as dominant fields show relatively high rate in scientific literacy elements. The element, 'social context' is included in about 96% of the reports. Both 'data and statistics' and 'application' show relatively low rate and large gaps according to dominant fields. A few concluding remarks and proposals follow from these results. First, as almost science reports show the nature of integrated science, scientific literacy acquisition through science reports in internet requires the integrated scientific view. Especially most science reports includes the contents related to technology or medical science, so the point of view in the science-technological literacy is required. Second, the scientific literacy content elements in reports show various rates according to dominant fields. Therefore, science reports need to complement the deficient content elements to carry out the role of science reports as scientific literacy sources.

Geotechnical characteristics of the collapsed $\bigcirc\bigcirc$tunnel slope in Yeosu-Suncheon area (여수-순천 도로확장공사 구간 $\bigcirc\bigcirc$터널 붕괴사면 지반특성)

  • Kim, Seung-Hyun;Koo, Ho-Bon;Lee, Jeong-Yup;Rhee, Jong-Hyun;Kim, Seung-Hee
    • Proceedings of the Korean Geotechical Society Conference
    • /
    • 2008.03a
    • /
    • pp.848-857
    • /
    • 2008
  • In September 2007, the collapses of slopes and landslides are happened at Jeonlanamdo due to heavy rains accompanied with Typoon "Nari". The study area is the tunnel portal slope in new road construction site. This slope consists of pyroclastic rocks and has lots of faults. Particularly, the residual soils of the slope is deteriorated with yellowish mudstone layer as a results of chemical and physical weathering. This has a variety of swelling clay minerals and might be moved easily down at the gentle terrain. The inner factor of $\bigcirc\bigcirc$tunnel portal slope's collapse is the geological weak zone, the convergent topography, the inferiority of drainage and the heavy rain act on the failure as direct trigger.

  • PDF

Why SNS Sites Are Using Advertising Models Like You: An Explanation from Construal-Level Theory

  • Garam Hong;Seongwon Lee;Kil-Soo Suh
    • Asia pacific journal of information systems
    • /
    • v.30 no.4
    • /
    • pp.695-718
    • /
    • 2020
  • Based on the Construal Level Theory, we aim to study a most favorable fit among the advertising model, media type, and message construals, which are important factors in an advertisement. A two (social distance of the ad model in an ad: distal (low similarity) vs proximal (high similarity) by two (social distance of a media type: distal (portal) vs. proximal (SNS)) by two (message construal: abstract vs concrete) laboratory experiment was conducted to examine attitude changes on ad messages. The results show that abstract messages were more effective in attitude toward advertisement and purchase intention under the distal social distance (i.e. advertising model in low-similarity and portal media type) while concrete messages were so under the proximal social distance and SNS media type.

A Methodology for Extracting Shopping-Related Keywords by Analyzing Internet Navigation Patterns (인터넷 검색기록 분석을 통한 쇼핑의도 포함 키워드 자동 추출 기법)

  • Kim, Mingyu;Kim, Namgyu;Jung, Inhwan
    • Journal of Intelligence and Information Systems
    • /
    • v.20 no.2
    • /
    • pp.123-136
    • /
    • 2014
  • Recently, online shopping has further developed as the use of the Internet and a variety of smart mobile devices becomes more prevalent. The increase in the scale of such shopping has led to the creation of many Internet shopping malls. Consequently, there is a tendency for increasingly fierce competition among online retailers, and as a result, many Internet shopping malls are making significant attempts to attract online users to their sites. One such attempt is keyword marketing, whereby a retail site pays a fee to expose its link to potential customers when they insert a specific keyword on an Internet portal site. The price related to each keyword is generally estimated by the keyword's frequency of appearance. However, it is widely accepted that the price of keywords cannot be based solely on their frequency because many keywords may appear frequently but have little relationship to shopping. This implies that it is unreasonable for an online shopping mall to spend a great deal on some keywords simply because people frequently use them. Therefore, from the perspective of shopping malls, a specialized process is required to extract meaningful keywords. Further, the demand for automating this extraction process is increasing because of the drive to improve online sales performance. In this study, we propose a methodology that can automatically extract only shopping-related keywords from the entire set of search keywords used on portal sites. We define a shopping-related keyword as a keyword that is used directly before shopping behaviors. In other words, only search keywords that direct the search results page to shopping-related pages are extracted from among the entire set of search keywords. A comparison is then made between the extracted keywords' rankings and the rankings of the entire set of search keywords. Two types of data are used in our study's experiment: web browsing history from July 1, 2012 to June 30, 2013, and site information. The experimental dataset was from a web site ranking site, and the biggest portal site in Korea. The original sample dataset contains 150 million transaction logs. First, portal sites are selected, and search keywords in those sites are extracted. Search keywords can be easily extracted by simple parsing. The extracted keywords are ranked according to their frequency. The experiment uses approximately 3.9 million search results from Korea's largest search portal site. As a result, a total of 344,822 search keywords were extracted. Next, by using web browsing history and site information, the shopping-related keywords were taken from the entire set of search keywords. As a result, we obtained 4,709 shopping-related keywords. For performance evaluation, we compared the hit ratios of all the search keywords with the shopping-related keywords. To achieve this, we extracted 80,298 search keywords from several Internet shopping malls and then chose the top 1,000 keywords as a set of true shopping keywords. We measured precision, recall, and F-scores of the entire amount of keywords and the shopping-related keywords. The F-Score was formulated by calculating the harmonic mean of precision and recall. The precision, recall, and F-score of shopping-related keywords derived by the proposed methodology were revealed to be higher than those of the entire number of keywords. This study proposes a scheme that is able to obtain shopping-related keywords in a relatively simple manner. We could easily extract shopping-related keywords simply by examining transactions whose next visit is a shopping mall. The resultant shopping-related keyword set is expected to be a useful asset for many shopping malls that participate in keyword marketing. Moreover, the proposed methodology can be easily applied to the construction of special area-related keywords as well as shopping-related ones.

Study on Statistical Method for Objective Evaluation of Tunnel Portal Slopes (객관적인 터널 갱구사면 평가를 위한 통계기법 연구)

  • Kwon, O-Il;Baek, Yong;Na, Jong-Hwa;Seo, Yong-Seok;Kim, Gyo-Won
    • Proceedings of the Korean Geotechical Society Conference
    • /
    • 2006.03a
    • /
    • pp.634-643
    • /
    • 2006
  • This study was intended to develop a high reliable technique by statistically processing on-site data with a general linear model, providing the basic data for construction, analysis of stability and establishment of maintenance measures for tunnel portal slopes in the future. This study evaluated the stability of a tunnel portal slope using a quantified technique, which is based on a general linear model. The important scores of each independent variable were allocated by using the ranges of the quantified values, based on the predicted coefficient of regression and the scores for categories of each independent variable were allocated so that those are equally spaced. The quantification model obtained from the results of evaluating the total data used for the quantification process provided precise results. In addition, it is expected that a more detail subdivision of response variables and sufficient data would produce a better stability evaluation standard.

  • PDF