• Journal of Fashion Business
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• v.8 no.6
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• pp.103-112
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• 2004

A Politician Appearance Acceptance Model (PAAM model) was formed and designed based on an analysis of how the electorate would accept a female politician. The PAAM model evaluated factors which influenced the voter's view of the female politician based on appearance. Causative factors were assessed that impacted acceptance based on appearance and analyzed whether voting was influenced by the appearance image; appearance image preferences for a female politician included the classic, dramatic, romantic and natural images. Through validations, the appearance image and competency had a causative factor that contributed to the acceptance of the politician image. The Classic Image demonstrated the strongest and most important image among the appearance images. As voters were more interested in the appearance image of a female politician, more emphasis and weight was on the appearance image during the voting selection process.

• KDI Journal of Economic Policy
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• v.31 no.1
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• pp.27-69
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• 2009

This paper studies the logic of fiscal constraints and fiscal autonomy in a political agency model with both moral hazard and adverse selection. The electoral process not only disciplines incumbents who may act against the public interest but also opts in politicians who are most likely to act along voters' interests. We characterize perfect Bayesian equilibria under shared tax system and fiscal autonomy with fiscal constraints for local public good provision. It is shown that the local voters' expected welfare under fiscal autonomy is higher than under shared tax system if the same fiscal constraints are applied. In order to examine the effects of party's candidate selection processes on the behavior of local politician and national politician, we extend the model to an environment where local politician can compete for the candidacy of national assembly with incumbent national politician. If local politician wins majority of votes against incumbent national politician, then he can move on to serve as a national politician. Otherwise, his political career will end as a local politician. It is the gist of this primary system portrayed by this setup that local politician and national politician compete to garner more votes. Therefore, primary system as a candidate selection mechanism enhances local residents' welfare compared to top-down candidate selection processes.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.145-159
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• 2022

The purpose of this study is to analyze the structural relationship between politicians' YouTube information service quality, politician's image and trust, and voters' social and political participation intentions. To investigate this, 306 voters were sampled through an online survey. The quality factors of the politician's YouTube information service were found to have a positive effect on the image of a politician. Among them, timeliness and reliability had a positive effect on the trust of politicians, but playfulness did not. Both the image and trust of politicians through YouTube were found to have a positive effect on voters' intention to participate in society and politics. As a result of examining the indirect effect, it was found that the image of a politician had an indirect effect on the quality of information service and the intention to participate in society and politics. This study is significant in revealing that the fact that the image and trust of politicians is a major variable that appeals to citizens' social and political participation is also applicable to YouTube.

• Korean Security Journal
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• no.22
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• pp.169-196
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• 2010

Although more priority is given to politicians from the aspect that they represent people and decide the future of country, the current situation is that politicians are not free from terrorism because of insufficient guard-concerned law, negative social recognition and increased crime and terrorism. The measure for politician terrorism shall be handled from the aspect of national security rather than public peace. For the purpose, basic legal foundation shall be prepared and specialized guard technique considering specialty of politician shall be established. Basic solution shall be established by reinforcing law against politician terrorism and establishing new law from the national viewpoint. The guard for politician has two faces that both of safety of guard target and voting intention of voter shall be met at the same time. Although special guard technique is required for guarding politician, current situation is that it is not researched professionally. In relation to the measure to develop the system of protection for politician, First, the study suggested legal foundation for politician guard. Although the 17th National Assembly proposed revised legal plan to protect politician from terrorism, it is suspended, expired and abolished now. The legal plan presented by members of the National Assembly was simply restricted to the scope of public guard. The study divided establishment of legal foundation into two things. The first one is the dispatch type of effective public guard and the second one is the transfer to private guard. Second, the study suggested environmental development method of politician guard. in the environment of politician guard, the study suggested improvement and development method by analyzing social recognition, politician's mind and voter's mind psychologically. After the beginning of human society, if human race is continued, political activity won't disappear. It is obvious that the safety of political leader is very important issue for human race because he plays the role to decide the future of human. In the future, more specialized, effective law shall be prepared and deeper study of scholar shall be performed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.11a
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• pp.52-53
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• 2011

• Journal of Digital Convergence
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• v.11 no.10
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• pp.695-700
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• 2013

This experimental research explores the effect of politician's voice on electors. For this experimental research, 4 groups of subjects composed of university students were exposed to different types of TV address video clips which were manipulated by tone and speed of voice, This research found that subjects exposed to low tone video clip of politician's address showed higher degree of affect and support. And those exposed to slower video clip of politician's address showed higher degree of affect but it is not connected to higher degree of support.

• Journal of the Economic Geographical Society of Korea
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• v.23 no.4
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• pp.395-407
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• 2020

The aim of this paper is to grasp the impact of entrepreneurial activities of politician and business owner on regional industry amid the rising importance of entrepreneurship as the driver of structural change. In particular, it would help narrow the knowledge gap in empirical research by analysing the entrepreneurial spirit and motivation of the different trait of politicians and entrepreneurs that the relevant research is still insufficient. Through the case of politician' and business owner's entrepreneurship on the carbon industry growth of Jeollabuk-do and innovative start-up entering the lagging textile industry of Daegu, this study unearths the necessity of entrepreneurship, which has not been considered relatively much in the process of establishing regional industrial policies, thereby drawing the policy implication.

• 한국데이터정보과학회:학술대회논문집
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• 2006.11a
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• pp.51-57
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• 2006

Association rule mining searches for interesting relationships among Items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule support and confidence and lift. In this paper we present association rule mining based antecedent variables. We call these rules to antecedent association rules. An antecedent variable is a variable that occurs before the independent variable and the dependent variable. For example, in politics, a special interest group may want to support a politician who backs their cause. The group would look for a candidate who supports their views and support his election. Once in office, the politician would then conduct policy that supports the interest group.

• The Journal of Korean Philosophical History
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• no.27
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• pp.327-361
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• 2009

So far there has been a strong tendency to study The Great Learning in terms of quite" limited ethical and moral understandings." Yet The Great Learning was originally a political text to educate the ruler. So the ethical and moral understanding discussed in the book should be interpreted as something more comprehensive and practical, which includes the political ability. This paper thus focuses on this new line of understanding of The Great Learning. Among the three principles of the book, 'Myeongmyeongdeok( 明明德)' means the virtue of a politician, that is to 'cultivate (Myeong)' the 'properties for a statesman (Myeongdeok).' 'Sinmin (新民)' means 'to innovate or reform the people as a result of substantive administration of a politician'. 'Jieojiseon (止於至善)' means 'to reach and to maintain the highest degree of goodness as a result of Myeongmyeongdeok and Sinmin'. These three principles would divide into eight practicums. Myeongmyeongdeok would divide into five steps of 'Sugi(修己: Cultivating the self)' practicum, which are 'Gyeokmul (格物) → Chiji(致知) → Seongeui(誠意)→ Jeongsim (正心)→ Susin (修身)'. Sinmin would divide into three steps of 'Chiin (治人: rule the people)' practicum which are 'Jega(齊家) → Chiguk(治國) → Pyeongcheonha(平天下).' And the point where the two practicums are harmonized, i.e. that of Sugichiin (修己治人), is the place of Jieojiseon. Not every ethical people become a politician but every politician must be ethical. That is the assertion of the Great Learning.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.350-366
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• 2022

The objective of this study is to empirically verify the relationship between the image of politicians, political belief agreement, and voting intention recognized through YouTube content, centering on the 4·7 Seoul Mayor's Election. A survey was conducted on voters in their 20s or older living in Seoul, and the following main results were derived. First, among the factors of politician image, morality, leadership, and administrative power were found to have a significant positive effect on political belief agreement. Second, it was found that the consensus of political beliefs with politicians had a significant positive effect on voters' voting intentions. Third, it was found that among the factors of politician image, political ability and communication ability had a directly significant positive effect on voting intention. Fourth, it was found that politicians' morality, leadership, and administrative power all had a significant effect on voters' voting intentions through political consensus. The significance of this study is that this study identified the factors of politician image on political belief agreement and voter voting intention by applying the relationship between politician image, political belief agreement, and voter voting intention to YouTube content.