• Asian Journal for Public Opinion Research
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• v.1 no.2
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• pp.73-89
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• 2014

Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.86-98
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• 2022

This study explored the agenda of conservative and liberal media in reporting COVID-19, and observed the effects of each media's partisan agenda-setting on the public with the same political orientation. To this end, researchers collected 5,286 articles on COVID-19 from five newspapers, and analyzed the survey data of 1,067 respondents. Next, the researchers extracted main agenda using LDA topic modeling and analyzed the correlation between newspapers' agenda and survey respondents' agenda. As results, 15 topics such as infection, vaccine, and economic crisis appeared as the media agenda, and the difference in major agenda between conservative and liberal media was found. On the other hand, the conservative media exerted an agenda-setting influence not only on the conservatives but also on the liberals, but the liberal media did not have a significant influence on the liberals. This study contributes to the methodological expansion of agenda-setting research by introducing a new way to confirm the effectiveness of agenda-setting by combining topic modeling and survey.

• Journal of English Language & Literature
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• v.56 no.4
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• pp.667-690
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• 2010

This essay attempts to read Percy Bysshe Shelley s The Mask of Anarchy by attending to a political agenda that Shelley seeks to propose and embody in the poem. This poem was written as a response to an exceptional political event, the Peterloo Massacre, and thus it is evident that Shelley intended to engage in contemporary politics by writing this poem. As many critics have pointed out, however, the way in which this poem addresses social, plitical issues is ambivalent and even confusing, since it contains many elements that contradict each other, and sometimes its political visions are based on incoherent conceptions. For this reason, this poem has been considered to be a failure as an occasional poem which should provide the reader with a clear direction for political actions. Faced with this critical problem, this essay proposes that the ambivalence this poem reveals-e.g., the confrontation between moderate artistic fantasy and radical tenets-is not a retreat from political activism, as some critics suggested, but a result of its creation and embodiment of a public sphere which invites various social classes and their positions. The mode in which Shelley conceives this unified public sphere in the course of writing The Mask of Anarchy can be interpreted in terms of the following three features. First, this poem underscores the significance of thoughts in constituting a communal space between people, thus asking the reader to participate in this process of thinking on given issues. Second, this poem suggests that people should enlighten each other by engaging in communicative reciprocations. Lastly, the public sphere formulated by the previous two features should incorporate various socio-political agents beyond class boundaries (even oppressors themselves) into its own working field. After explaining how these three features are manifested in the poem, this essay argues that the unified public sphere thus formed in the poem is the very agenda that Shelley aims to propose for the contemporaneous politics and culture. As a conclusion, this essay highlights how Shelley s project of creating a unified public sphere finally failed in contemporary history through observing two contrasting receptions of Shelley s works.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.193-203
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• 2024

In a situation where news usage through YouTube is rapidly increasing, this study investigated which attributes of issues news producers prominently report on based on the two-stage agenda setting theory to empirically investigate the influence of various news producers on YouTube. Through the research results, we confirmed that broadcasters have the influence to set the agenda and form public opinion on YouTube, and discovered the possibility of a two-stage agenda setting effect occurring in the YouTube environment. We criticized whether news producers abuse emotional words due to their partisanship when reporting political issues, and discussed that an emotional approach to political issues can have a negative impact on news users' perception of reality.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.3
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• pp.293-322
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• 2017

The purpose of the study is to identify the background of the agenda-setting to appoint library professional as the director of National Assembly Library and characteristics of the policy entrepreneur of this agenda. To this purpose an agenda-setting process in 2014 is analyzed with the Kingdon's multiple streams model. Kingdon's multiple streams model explains that an agenda is set when a window of opportunity is opened by coupling of problem stream, political stream, and policy stream. They have existed independently before setting the agenda. This study showed that the political stream was the major stream to open the window of opportunity. The lawmaker in the opposition party is identified as the leader for the agenda and the motivations, resources, and strategies of the policy entrepreneur were also analyzed. The analysis showed the agenda for library professional as the director was set without visible participation of library professionals. Therefore this study proposed the library professionals' roles for the library and information policy making process.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.153-167
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• 2019

This study aims to identify the media agenda and to compare each media agenda by media and by time period, analyzing the news about 2019 Gangwon-do's wild fire reported by 37 Korean news media. Using the topic modeling algorithm and semantic network analysis, this study inspected the configuration of the network media agenda and examined the intermedia agenda setting effect by using QAP correlation analysis. Results showed that the sensational media agenda with the attributes such as victim aid and political conflict and the similarity of each media agenda for this disaster reporting.

• Proceedings of the KAN Conference
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• 2005.10a
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• pp.17-21
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• 2005

• Journal of Public Diplomacy
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• v.1 no.1
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• pp.57-79
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• 2021

Drawing on the theories of mediated public diplomacy, intermedia agenda-building, and homophily, this study aims to compare the effectiveness of the public diplomacy efforts made by the Saudi and Qatari governments during the Gulf diplomatic crisis. The study examines the respective international agenda-building influence of the state-sponsored media from the two competing Gulf states on the regional and international media's coverage of the crisis. Results show that, compared to Saudisponsored Al Arabiya, Qatari-sponsored Al Jazeera was more effective in shaping the agendas of the regional and international media. Whereas Al Arabiya has a weak first-level agenda-building influence and a moderate-to-strong influence at the second and the third levels, Al Jazeera demonstrates a strong agenda-building influence on the foreign media outlets at all of the three levels. We also analyze the impact of political proximity and the language of the media content (English or Arabic) on the agenda-building relationships. Still, the results suggest that, compared to Al Arabiya, Al Jazeera was more successful in shaping the agendas of the regional and international news media-no matter where they are based in the allied or the opposing countries. Also, we observe a higher level of consistency between Arabic- and English-language content in Al Jazeera.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.139-149
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• 2014

This study attempts to explore the inter-media agenda setting effect between television and Twitter based on the framework of the two-step flow theory. Twitter's increasingly important role in political communication can be effectively addressed by examining the process by which Twitter users form their opinions on television debate program. Content analyses of Twitter discussions after television debate of the Korean presidential candidates provided interesting insights into how Twitter's opinion leaders reflect on the televised debates. The results show that Twitter mentions rather focus on personality traits of the candidates while television debates emphasize the candiates' policy issues. Specifically, Twitter users mainly concentrated on the political ideology and morality of the candidates. In sum, Twitter seems to have its own way of influencing the public opinion separately from the television.

• Review of Korean Society for Internet Information
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• v.14 no.4
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• pp.45-62
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• 2013

'Enhanced Cooperation', which was the mandate of Tunis Agenda in 2005, was the product of political compromise after failing to reach a consensus on global internet governance mechanism. In 2012, UN General Assembly decided to establish CSTD 'Working Group on Enhanced Cooperation (WGEC)' to find out what could and should be done to implement the Tunis Agenda. After a first meeting, WGEC sent out a questionnaire to collect extensive opinions from internet communities. Replies to the questionnaire showed a broad spectrum of perspectives on the problem of existing internet governance arrangement and how to improve it. This article analysed different perspectives, based on replies, especially regarding the concept and implementation of the Tunis Agenda, public policy issue and possible mechanisms, and the role of stakeholders including government. The recommendation of WGEC will be submitted to UN GA passing through CSTD and ECOSOC, in 2014, which is expected to have great impact on the future of internet governance.