• Cross-Cultural Studies
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• v.27
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• pp.435-470
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• 2012

This paper aims to examine directives and its adjacency pair directives-responses in the Chinese textbook Hanyu Kouyu from the speech act theory, and give some suggestions for Chinese speaking instruction. For analysis of directives, it is important to consider context surrounding it at first. Context includes space for speaking, person who speak with, adjacent speech act, etc., so this paper considers context firstly before explaining directives and discusses how each element of context effects interpretation of its meaning. From the politeness perspective, directives and rejection as one of the responses are easy to be FTAs(face-threatening acts) fundamentally, so they are required to have some strategies for minimizing the threat, and it is found that there are strategies for positive face and negative face in the textbook. In the textbook, it is also examined that directives-responses contribute for interlocutor to accomplish social acts, for example, negotiating, insisting, maintaining, making alternative ideas, etc.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.45-55
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• 2006

The purposes of this study were to identify clothing attitudes and purchasing motives according to consumption orientation of Chinese middle aged women. The results of this study were as follows: 1. Factors of shopping orientation were rich & fashion, economy & profit, traditional virtue & leisure utilizing, and frugality & pragmatism. Chinese middle aged women were classified into practicality pursuit group, material & fashion pursuit group, conservative leisure utilizing group, and negative stagnating group. 2. Factors of clothing attitudes were fashion, self-confidence & symbol, politeness, comfort, and luxury. Practicality pursuit group considered politeness of clothing more and did not purchase impulsively, but material & fashion pursuit considered many factors of clothing attitudes most. Conservative leisure utilizing group considered economy most, but negative stagnate group considered less. 3. Factors of clothing purchasing motives were fashion & conformity, fitness, impulse, and practical needs. Practicality pursuit group purchased clothing because of practical needs, but material & fashion pursuit group purchased of fashion & conformity, fitness, impulse, and practical needs.

• Journal of Korean Library and Information Science Society
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• v.41 no.4
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• pp.127-150
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• 2010

This study aims to analyze the gap between university students' cognitions and expectations on users' cognitions about dimensions of library staff service quality and the reason of gap. The results showed that the overal service didn't reach the users' minimum expectation. Among the every item of service quality, the greatest expectation service was the quick delivery of non home library materials and staff's politeness. The most great was in-depth subject services and friendly encounter. The staff service quality gave the library satisfaction; in-depth subject services, exact understanding of user needs and politeness. The great gaps were caused to the lack of willingness to answer question, the lack of communication, and the lack of user care etc.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1221-1234
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• 2011

The purpose of this study was to investigate the differences and interaction effects in impression formation according to eyeglasses, earrings, hair length, and clothing color worn by woman in Her 20s. A quasi-experimental method was used for this study. The experimental design was a $3{\times}2{\times}2{\times}4$(eyeglasses${\times}$earrings${\times}$hair length${\times}$clothing color) factorial design. The model of stimulus photographs was a woman with an oval shape face in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students. First, the women wearing glasses were found to be more potent but gave more negative impressions in terms of loveliness, politeness, and attractiveness than the women without glasses. Second, the women wearing earrings were perceived to have higher individuality, attractiveness, potency, loveliness, and elegance than the women without earrings. Third, the women with short hair were evaluated to have higher individuality, potency, and elegance, and to have lower loveliness, politeness, and attractiveness than the women with long hair. Fourth, the red clothes were perceived to have the higher individuality, loveliness, and attractiveness than the dark red or grey clothes. The light grey clothes were considered as the most elegant and the dark grey clothes were shown to have low attractiveness. Fifth, the women wearing the horn-rimmed glasses with short hair were evaluated to have high individuality. The women wearing glasses with short hair were evaluated lower in loveliness than those with long hair. The women with short hair, wearing glasses without earrings were evaluated very low in attractiveness.

• Journal of Intelligence and Information Systems
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• v.13 no.3
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• pp.141-160
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• 2007

User interface has been regarded as a crucial issue to increase the acceptance of mobile services. In special, even though to what extent the machine as speaker communicates with human as listener in a timely and polite manner is important, fundamental studies to come up with these issues have been very rare. Hence, the purpose of this paper is to propose a methodology of estimating politeness level in a certain context-aware setting and then to design a context-aware system for polite mobile interface. We will focus on Korean language for the polite level estimation simply because the polite interface would highly depend on cultural and linguistic characteristics. Nested Minkowski aggregation model, which amends Minkowski aggregation model, is adopted as a privacy-preserving similarity evaluation for case retrieval under distributed computing environment such as ubiquitous computing environment. To show the feasibility of the methodology proposed in this paper, simulation-based experiment with drama cases has performed to show the performance of the methodology proposed in this paper.

• Journal of the Korean Society of Costume
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• v.61 no.3
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• pp.51-62
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• 2011

The purpose of this study was to examine the visual evaluation of image according to the style, hue, value, and chroma of the male clothing and the preference of image. A quasi-experimental method was used for this study. The first factorial design was the $2{\times}3{\times}2{\times}2$ (style of upper clothes ${\times}$ hue ${\times}$ chroma ${\times}$ color of trousers), and the second factorial design was the $2{\times}3{\times}2$ (style of upper clothes ${\times}$ value ${\times}$ color of trousers). The styles of upper clothes were a soutien collar casual jacket and a polo shirt. The subjects were 509 female college students living in Seoul. Factor analysis showed five image categories of men's clothing: initiative, dignity, politeness, activity, and mildness. Yellow was evaluated as having the highest initiative and activity. Blue was shown to have lower mildness than red and yellow. The high saturated chroma was perceived to be higher initiative and activity than low chroma. The shirts were evaluated higher in activity and mildness than the casual jackets were. The beige pants were perceived to be higher in dignity and mildness than the dark blue pants. The high chroma jackets were perceived to be higher in both initiative and activity than the low chroma jackets. The navy blue pants with the upper clothes in low chroma blue were perceived to be higher in politeness than with the upper clothes in low chroma red or yellow. The low value clothes were perceived to be higher in both initiative and dignity.

• Korean Journal of Child Studies
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• v.25 no.2
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• pp.71-79
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• 2004

The primary purpose of this study was to examine what social behaviors are valued within Korean culture for children of preschool age. The sample consisted of 40 mothers of preschool children and 40 preschool teachers. Two instruments were used : an open-ended interview and the Preschool Behavior Q-sort(Baumrind, 1968). Korean mothers and preschool teachers emphasized social behaviors based on cultural values. However, social behaviors that Korean mothers and preschool teachers emphasized were not, for the most part, the expected behaviors about respect for authority or obedience. Rather, they valued considerateness, politeness, mastery behaviors that represent another aspect of traditional values.

• The Journal of Information Systems
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• v.25 no.3
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• pp.217-245
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• 2016

Purpose With the increasing number of foreign travelers visiting Korea, it is a heavy question to evaluate service quality of typical domestic hotel companies. Our research aims to evaluate service quality of domestic hotels in Korea from the perspective of foreign travelers in order to provide the quality improvements that call attention for the hotel management. Design/Methodology/Approach In this paper, topics of sentiment followed Lodging Quality Index(LQI) dimensions classifying lodging service quality appropriately. Also, we employed word2vec algorithm which calculates similarity and affinity among the vocabularies accurately. To calculate sentiment of each dimension, we adopted scores from SentiWordNet. Findings From the result, we found the number of foreign travelers particularly satisfied with cleanliness, politeness, and problem solving skills. In contrast, it has also been found out that both promptness of services and efficiency of communication do not fulfill the requirements of travelers.

• Korean Journal of Adult Nursing
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• v.20 no.5
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• pp.743-755
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• 2008

Purpose: The purpose of this study was to describe and to analyze real conversation about polite behavior of nurses in cancer units. Methods: This study was conducted using a Brown & Levinson(1987) theory to analyze the polite behavior of nurses in cancer units. Five nurses who participated in this research gave permission to be videotaped. The data was collected from January to February, 2006. Results: Polite behavior of nurses in cancer units consisted of greetings, emotional support, open questions and indirect direction. And impolite behavior of nurses in cancer units was using the medical terminology, repetition of direct speech acts and task-oriented conversation. Conclusion: This study suggests polite behavior strategies for effective nursing conversation with cancer patients. Therefore, the findings may provide basic raw materials for educational programmes and intervention studies.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.424-438
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• 2013

This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.