• Journal of Distribution Science
• /
• v.19 no.4
• /
• pp.15-24
• /
• 2021

Purpose: This study deals with the strategic direction of platform business in the 4th Industrial Revolution. In a changing industrial environment, companies that leverage platform businesses can benefit greatly. Platform business is especially important in the distribution industry, so a variety of case analysis studies are needed. In this study, the Shinsegae Group, a platform leader, was selected and case-analyzed to learn more about the growth and development of platform businesses in the distribution industry. Research design, data and Methodology: Various literature research on platform business and secondary data of the distribution industry were reviewed. In this study, additionally, the interview method was used to discuss the development of more platform businesses through the Shinsegae and E-mart related departments. Results: This study investigated the development process and success of distribution platforms. First, a successful platform business builds multi distribution channels. Second, a successful distribution platform business attracts many participants. Third, a successful distribution develops various private label products to build a sustainable platform system. Conclusions and Implications: This study could provide a good example for the growth of companies with distribution platform business. Further implications were discussed.

• The Journal of Information Systems
• /
• v.32 no.2
• /
• pp.25-43
• /
• 2023

Purpose In online delivery platforms, platform workers are required to perform both platform labor, which is compensated with immediate wages, and shadow work which is a kind of unpaid job to support the platform labor. Thus, the objective of this study is to empirically examine how platform workers' platform labor and shadow work affect their job burnout and their turnover intention in the online delivery platform context. Design/methodology/approach This study developed a research model by employing platform labor and shadow work to influence job burnout and turnover intention. This study also tested the model by partial least square techniques after collecting 169 cross-sectional data from food delivery riders in Korea. Findings This study found that both platform labor and shadow work affected platform workers' job burnout. In addition, the results showed that shadow work influenced their turnover intention while platform labor did not affect the turnover intention. Based on the results, this study contributed to relevant researchers who are interested in platform contexts by offering measurable constructs on platform labor and shadow work. In addition, this study could provide practitioners with practical implications on managing platform workers.

• Korean Management Science Review
• /
• v.32 no.4
• /
• pp.209-236
• /
• 2015

This study focuses on the network externality effect related to the platform supplementary services. This study designs the network externality of platform and suggests a supplementary service adoption model. Additionally, this study examines the moderating effect of demand forecasting for the platform. Using AMOS program, a structural equation modeling has been used to analyze the research model. The findings can be summarized as follows : First, we find out the structural relationship among the factors (usefulness, perceived value, purchase intention) affecting adoption of the supplementary services. Second, positive perception of platform flow can promote the platform interaction. Third, positive perception of present users based on platform can arouse friendly evaluation in the platform interaction. Fourth, loyalty to the platform brand can improve the perceived usefulness of supplementary services, but cannot lessen the resistance to supplementary service cost. In addition, the moderating effects of demand forecasting for the platform in the path leading from platform factors to supplementary service factors were identified. In conclusion, traditional brand strategy may be effective in platform marketing activities but the extent of performance in the strategy can appear to be quite different. Therefore, taking the relationship with network externality into consideration should be involved in the marketing strategy in platform.

• Journal of Information Technology Services
• /
• v.15 no.1
• /
• pp.299-319
• /
• 2016

This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

• Journal of the Korean Society of Safety
• /
• v.21 no.6 s.78
• /
• pp.1-6
• /
• 2006

Subway platform is divided into Side-platform type and Center-platform type. In this study does quantitative fire risk assesment of subway platform types in numerical analysis by using CFD model. From the result of this study, 1) All exhaust mode was low-end result it seems most fire risk at Side-platform station. 2) All exhaust mode was low-end result it seems most fire risk at Center-Platform station. 3) When comparing same type exhaust mode of Side-platform and Center-platform that last thing was visible $9.1{\sim}72.34%$ low-end fire risk. Center-platform is more opera-tive than Side-platform that reduce fire risk when that was same dimension and external environment. Designer look upon a fire characteristic of subway platform types when he make smoke control air volume and platform area design.

• Proceedings of the KSME Conference
• /
• 2001.06d
• /
• pp.139-145
• /
• 2001

The purpose of present study is to find design parameters and operating conditions of the HVAC system in a subway platform. The simulation was carried out for the flow, heat and mass transfer for heating, ventilating and air-conditioning(HVAC) environments in the subway platform. The steady-state. incompressible flow assumption and standard $k-{\varepsilon}$ turbulence model are adopted. The location of HVAC air inlet above platform and the volume flow rate of curtain air released from inlet B are chosen as main parameters in this study. The results of present study are following: In the case of existence of train, the heat and contaminant released under the train have no effect on the average temperature and mass fraction of contaminant in the platform, but heat released on the train has influence on the average temperature in the platform. Train acts as an obstacle to exhaust the contaminant in the platform, but has good effect on the average temperature in the platform.

• The Journal of Information Systems
• /
• v.31 no.2
• /
• pp.111-136
• /
• 2022

Purpose The purpose of this study is to examine the effect that insecurity and autonomy of platform work have an influence on work-life balance and psychological well-being in an era of platform economy based on two characteristics of online platform work and self-determination theory. Design/methodology/approach This study suggested the structural equation model integrating two antecedents, insecurity and autonomy, work-life balance, and psychological well-being and proposed five hypotheses driven from the research model. A total of 334 valid samples were collected from platform workers by employing questionnaire including 24 question items of four constructs. Findings Three hypotheses were supported and one hypothesis was not supported at the significance level of 0.05. Insecurity of platform work has a negative influence on work-life balance at the significance level of 0.01, whereas insecurity of platform work has no a significant influence on psychological well-being. Autonomy of platform work has a positive influence on both work-life balance and psychological well-being at the significance level of 0.01. Work-life balance has a positive impact on psychological well-being at the significance level of 0.001. Insecurity have an influence on psychological well-being indirectly through mediation of work-life balance. Implications for academicians and practitioners were suggested.

• Journal of International Academy of Physical Therapy Research
• /
• v.5 no.1
• /
• pp.641-646
• /
• 2014

The purpose of this study is to observe how balance exercise on an unstable platform and on a stable platform affects balance ability. The subjects were 35 adults in their 20s and were randomly assigned to a stable platform group and an unstable platform group. They performed balance exercise three times per week for six weeks. Balance exercise introduced by previous research was modified and complemented for use in this study. Balance ability of the subjects was measured through center of pressure(COP) area, medial-lateral displacement, and anterior-posterior displacement using a portable balance platform BT4. There was significant difference in the COP area between the unstable platform exercise group and the stable platform exercise group. In comparison in differences between the unstable platform exercise group and the stable platform exercise group after the exercise, there was significant difference in anterior-posterior movement. Therefore, exercise on an unstable platform is more effective than exercise on a stable platform in strengthening balance ability.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.61
• /
• pp.249-272
• /
• 2014

The purpose of this study is to seek the revitalization plans of export platform for supporting export enterprise of the domestic public services. To activate the export platform, alternatives to two aspects are required as follows. First of all, a governance plan of export platform should be established. At present, an operation entity of export platform, which is still developing stage, is not yet established. In this situation, even though export platform developed, it will faced with inefficient operation. Therefore, an operation entity and appropriate business model are important to the platform activation. second, to activate platform, it is necessary to support export process of life cycle. In particular, the service, which can support the business strategies setting and project implementation stage, is required. In addition, in order to activate the export platform is need to operate with he government's support program.

• Journal of Distribution Science
• /
• v.19 no.11
• /
• pp.81-90
• /
• 2021

Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.