• 품질경영학회지
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• 제31권2호
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• pp.143-164
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• 2003

In this paper, we use and apply statistical tools to planning marketing strategy in advanced markets. New comers with low brand awareness in advanced markets can not attain high profit easily and need more effective strategic approach. In this paper, an effective and practical procedure is proposed to plan marketing strategies to satisfy the customer and increase the market share in advanced markets. The procedure consists of 5 steps : market survey, determining target brand, evaluation of brand attributes, gap analysis to determine the goal, and correlation analysis for effective improvement method. A case study is studied in the European market for electric appliances, between a Korean company and other companies. Various statistical tools are used to analyze the phenomena and some important conclusions are derived for effective marketing.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 추계 학술대회
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• pp.38-45
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• 2006

To be competitive, long-range planning and customer satisfaction must be integrated into the company's strategic management objectives. In order to deal with this challenge, an organization must develop an effective marketing policy. It should take into consideration the needs and demands of customers and business strategy. Many companies want to develop a strategic planning framework for policy marketing. And they think that an effective marketing policy must be based on the principles of quality attributes and customer orientation. This paper proposes an integrated approach Kano Analysis, quality function deployment, Potential Customer Satisfaction Index to choose strategic marketing.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2000년도 춘계공동학술대회 논문집
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• pp.530-533
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• 2000

Recently, Manufacturers have recognized the importance of recycling because of the limitation of natural resources and new and proposed laws and legislations that assign responsibility to manufacturer for the ultimate disposal of their products and the environmental problems. In this paper, products assembled recyclable parts and non-recyclable parts are collected after consumer usage and go into a plant. And the collected recyclable parts are disassembled through the disassembly process and have three attributes - re-usable attribute, re-manufacturing attribute and dumping attribute. In this situation, we deal with a production planning for recycle-oriented manufacturing system. The proposed model maximizing the profit in a system is formulated as a mixed-integer linear programming. And then a numerical example is used to evaluate the effectiveness of the proposed model

• 농촌계획
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• 제3권1호
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• pp.75-85
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• 1997

Kim, Bong-won * · Kim, Yoo-ill *1 Dept. of Landscape Architecture, Sungkyunkwan Univ. ABSTRACT The purpose of this study was to evaluate the Quality of Life with a sample set collected from 37F residents in Seoul Metropolitan's countryside. Collected data were analyzed by means of regression analysis. Research results indicated that the predictors of Quality of Life had a relationship with'job satisfaction','self satisfaction','residential satisfaction','income satisfaction'and other variables(Ra= .48). The residents who strongly satisfied with those variables were likely to satisfy with their life. Also, the existence of toyon office and the educational level emerged as a significant factors for the life satisfaction. This means that the residents located at toyon office or educated higher level satisfied more on their life. Thus the personal characteristics and environmental attributes played a basic role on the life satisfaction. Implications for future research are discussed, and methodological and analytical weaknesses of this study are identified.

• 한국농공학회:학술대회논문집
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• 한국농공학회 2003년도 학술발표논문집
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• pp.123-126
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• 2003

The researches on the spacial structure analysis have been mainly accomplished with the qualitative analysis approaches and did not examine closely the attributes of spacial structure. The Space Syntax which is one of the methods of spacial structure analysis is performed usefully at home and abroad in order to analyze quantitatively the spacial structure and to be clear logically the physical structure. This study introduced the fundamental notions of Space Syntax and analyzed its applied research cases, and tried to find its applicable subjects for rural planning.

• 대한전기학회:학술대회논문집
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• 대한전기학회 1996년도 하계학술대회 논문집 B
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• pp.695-697
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• 1996

Main theme of this paper is to evaluate the degree of risk due to the uncertainly of the future, especially for the long-term integrated resource planning (IRP) in electric utility. The measures of uncertainty for dealing with planning risk in the IRP context include robustness and flexibility of each candidate resource plan. The uncertainty indices are treated as decision criteria, or attributes, same as economic efficiency or reliability criteria in the multi-attribute decision-making (MCDM) procedure of IRP.

• 농촌계획
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• 제12권4호
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• pp.13-22
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• 2006

Recently 'Rural Amenity Resources Survey' has been launched to preserve unique and various attributes of rural amenity resources in rural areas. While vast amounts of field data are being collected, there has been insufficient means to share and analyze the data among users. This article addresses crucial issues on why more systematical approaches of building an information system to retrieve and represent information more efficiently. In this work, we have developed an alternative 'Rural Amenity Resources Information System' using Web-GIS and ontology, and later examined its applicability.

• 농촌계획
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• 제4권2호
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• pp.79-88
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• 1998

The purpose of this study was to identify factors related to residential satisfaction, and to examine the rural housing and village environment which enable to derive what should be considered in the future rural housing improvement. Data were collected by questionnaire survey in 11 rural villages - suburban rural area, plain rural area, intermediate rural area, mountainous rural area. The major findings are as follows: 1) The rural residents rather dissatisfied with'management/maintenance','economic value','facade'in housing level, The overall housing satisfaction level was just medium(neither satisfied nordissatisfied). 2) They also dissatisfied with'playground for children','education condition','medical facilities', 'market'in village level. The overa'll village satisfaction level was just above average(slightly satisfied). 3) Vrom the result of ANOVA test, there are no significant differences in residents evaluation for tiousing and village attributes among 4 rural areas. 4) Factor analysis identified six rural housing environmental factors:'inside utilities','housing size' 'aesthetic aspects','safety','privacy','outside utilities'. 5) For the rural village environments six important factors were derived :'public services','commercial convenience facilities','social interaction','environmental pollution','amenity','agricultural service facilities'.

• 한국실내디자인학회논문집
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• 제26권5호
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• pp.42-51
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• 2017

The purpose of this study was to analyze the information about the disaster temporary shelter space planning guidance described in the U.S. shelter guidelines in terms of the habitability for disaster victims and to address the implications and potential impacts of its findings for the improvement of the shelter design standards and guidelines in Korea. The researchers reviewed four federal and non-governmental organization shelter field and design guidelines and attributes regarding the shelter space planning were classified in accordance with four habitability categories: Safety, Health, Convenience, and Comfort. Three major findings emerged from this study: 1)A total of 72 items about the shelter space planning were extracted from guidelines, and the majority of items are concerned with dormitory areas and sanitary spaces. Other items were about accessibility, children respite care area, signage, health service areas, food preparation and serving areas, parking and drop-off areas, registration and waiting areas, shelter manager and staff areas, lounge and storage areas, and household pets area. 2)Most of these items are strongly related to the convenience category(66.7%), followed by comfort(40.3%), safety(30.6%), and health(25.0%). 3)The habitability of the disaster temporary shelter can be established with considerations on the needs of disaster victims and vulnerable people, minimum occupancy space per person, separate sanitary spaces for the privacy, safe and convenient access routes to the shelter, and the provision of children areas for safety and comfort. The study findings will contribute to the development of the disaster shelter guidelines in Korea by suggesting shelter space planning indicators related to the habitability for the governmental and non-governmental organizations' immediate and systematic responses to the disaster.

• 한국BIM학회 논문집
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• 제6권2호
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• pp.19-28
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• 2016

Social costs analysis seeks to reveal the environmental effects of transportation policy. It delivers a sense of the effects of the public's daily travel and the costs that are or would be incurred from individual trips. Moreover, the accumulated total number of trips will uncover the effects of travel on society. This article shows the quantitative analysis of the economic outcomes of travel using social costs estimation methods. In order to support urban planning tasks, this research implemented analysis tool for social costs estimation by travel behavior. For a case study, a jave based application which can convert people's trip data into social costs is developed. the application used for simulating student-housing effects by estimating social costs changes. The analysis included the attributes, building scale and locational changes of the student housing as well as transforms of the students' trips.