• 한국직업건강간호학회지
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• 제11권1호
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• pp.31-43
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• 2002

This study was conducted on the basis of the Theory of Planned Behavior to analyze factors affecting intentions for health behaviors defined as non smoking, moderate drinking and exercise in male office workers. The participants of this study consisted of 230 male office workers of 10 workplaces located in Seoul. The results of this study can be summarized as follows: 1. Non smoking For smokers. perceived behavioral control, subjective norm and attitude were factors affecting on intention for non smoking, and these factors explained 29% of the total variance of non smoking intention. 2. Moderate drinking For drinkers, subjective norm, perceived behavioral control and attitude were factors affecting on intention for moderate drinking. and these factors explained 5% of the total variance of moderate drinking intention. 3. Exercise For those who exercise irregularly or don't exercise, perceived behavioral control, subjective norm and attitude were factors affecting on intention for exercise, and these factors explained 26% of the total variance of exercise intention. 4. Health Behaviors For all participants, perceived behavioral control, subjective norm and attitude were factors affecting on intention for health behaviors, and these factors explained 34% of the total variance of intention for overall health behaviors. And health behavior intention affected practice of health behaviors, but perceived behavioral control didn't.

• 한국콘텐츠학회논문지
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• 제15권10호
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• pp.547-560
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• 2015

최근 국내에서 크게 증가하고 있는 아웃도어레크리에이션 열풍은 여가시간과 가처분소득의 증가뿐만 아니라 대중매체와 대중문화의 상호작용의 효과로 볼 수 있다. 국내에서 대중매체를 통해서 노출되는 아웃도어레크리에이션은 실질적으로 크게 증가하고 있고, 관련 산업분야도 급속도록 성장하는 것으로 나타났다. 리얼리티 프로그램 '아빠! 어디가?'의 경우에는 여러 아웃도어레크리에이션을 통해 놀이, 재미, 경쟁, 그리고 일탈적인 특성 등을 사실적으로 노출하고 있기 때문에 관광객의 내재적 특성인 놀이성 측면이 더욱 부각이 된다. 이에 본 연구에서는 대중매체를 통한 아웃도어레크리에이션의 노출이 잠재 아웃도어 레크리니셔트에게 어떠한 영향을 미치는지를 규명하고자한다. 이러한 의사결정과정을 규명하기 위하여 인간의 행동에 대한 설명력이 높은 계획된 행동이론에 성인의 재미와 놀이의 내재적 특성인 놀이성을 추가하였다. 연구결과, 놀이성은 태도, 주관적 규범, 지각된 행동통제에 크게 유의한 영향을 미치는 것으로 나타났고, 태도, 주관적 규범, 지각된 행동통제 또한 행동의도에 유의한 영향을 미치는 것으로 나타났다. 이는 일탈적 행동을 추구하는 아웃도어레크리에이션에서 놀이성이 큰 영향을 미치는 변인임을 규명하였다고 볼 수 있다.

• 디지털융복합연구
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• 제11권11호
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• pp.683-691
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• 2013

본 연구의 목적은 복지관 노인교육프로그램 이용자들의 행동, 주관적 규범, 지각된 행동통제, 직원과의 공감성이 이용의도에 미치는 영향을 파악하는데 있다. 이를 살펴보기 위해 Fishbein과 Ajzen(1975)의 계획적 행동이론과 Parasuraman, Zeithaml 그리고 Berry(1988)의 서비스품질 중 직원과의 공감성이 이용의도에 미치는 영향에 대하여 연구문제을 설정하였다. 연구방법은 구조화된 질문지를 이용하여 충청남도 복지관 노인교육프로그램 이용자 336명으로 부터 자료를 수집하였고, 연구문제 검증을 위한 자료 분석은 회귀분석을 사용하였다. 본 연구 결과에 의하면, 복지관 노인교육프로그램 이용자의 태도, 주관적 규범, 지각된 행동통제, 직원과의 공감성 등이 이용의도에 밀접한 영향을 미친 것으로 나타났다.

• 농촌계획
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• 제23권4호
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• pp.169-178
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• 2017

Our society has been dominated by the Dilemma Theory that rational individuals cannot get out of the 'Tragedy of the Commons' without helps from state or market. However, many empirical researches have discovered cases that common pool resources could be managed by cooperative methods of community. Based on the possibility of managing common pool resources by residents' cooperation/solidarity revealed by the recent case researches, this study aims to seek for the theoretical basis to prove it. Generally, public policies are carried forward based on the theoretical basis of the relevant social issues. The objective of this study is to suggest the new direction of policies related to domestic common resources through the researches on community's role in managing local common pool resources represented as "scenic spot". For this, it aims to reveal the influence of community activity on behavioral intention of local common pool resources, by drawing/quantitatively measuring measurement items of local residents' community activity on top of attitude, norms, and behavioral control suggested by the existing Theory of Planned Behavior. The results of this study are as follows; 4 factors such as attitude toward behavior, subjective norm, perceived behavior control, and community activity were all factors that influenced intention to manage.

• 디지털융복합연구
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• 제17권11호
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• pp.213-223
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• 2019

본 연구는 사용자들의 공유행위의도에 대한 이유를 설명하기 위해 계획된 행동이론 모델 변인(주관적 규범, 태도, 자기효능감)과 소속 욕구, 자기성장주도성의 관계를 입증하고자 하였다. 온라인 설문조사를 통해 온라인 비디오 공유 경험이 있는 959명의 참가자들을 표본으로 수집하였으며, 수집된 데이터는 구조방정식모형 검증을 통해 분석되었다. 연구 결과, 소속 욕구는 온라인 비디오 공유에 대한 태도와 주관적 규범에 영향을 미쳤으며, 자기성장주도성 역시 온라인 비디오 공유에 대한 태도와 자기효능감에 영향을 미치는 것으로 확인되었다. 또한 계획된 행동이론 모델의 3가지 변인 모두 온라인 비디오 공유 의도에 영향을 미치고 있음이 확인되었으며, 온라인 비디오 공유에 대한 태도는 주관적 규범과 자기효능감에 영향을 미치고 있음이 확인되었다. 본 연구는 소속 욕구, 자기성장주도성과 함께 계획된 행동이론 모델의 구성 변인을 통해 사용자의 온라인 비디오 공유 의도에 대한 설명력을 입증하였다는 점에서 의의가 있다.

• Journal of Information Science Theory and Practice
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• 제12권1호
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• pp.60-76
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• 2024

Broadband Internet has proven to be vital for economic growth in developed countries. Developing countries have implemented several initiatives to increase their broadband access. However, its full potential can only be realized through adoption and use. With lower-middle-income countries accounting for the majority of the world's unconnected population, this study employs the theory of planned behavior (TPB) to investigate users' intentions to adopt broadband. Rural Tanzania was chosen as a case study. A cross-sectional study was conducted over three weeks, using 155 people from seven villages with the lowest broadband adoption rates. Non-probability voluntary response sampling was used to recruit the participants. Using the TPB constructs: attitude toward behavior (ATB), subjective norms (SN), and perceived behavioral control (PBC), ordinal regression analysis was employed to predict intention. Descriptive statistical analysis yielded mean scores (standard deviation) as 3.59 (0.46) for ATB, 3.34 (0.40) for SN, 3.75 (0.29) for PBC, and 4.12 (0.66) for intention. The model adequately described the data based on a comparison of the model with predictors and the null model, which revealed a substantial improvement in fit (p<0.05). Moreover, the predictors accounted for 50.3% of the variation in the intention to use broadband Internet, demonstrating the predictive power of the TPB constructs. Furthermore, the TPB constructs were all significant positive predictors of intention: ATB (β=1.938, p<0.05), SN (β=2.144, p<0.05), and PBC (β=1.437, p=0.013). The findings of this study provide insight into how behavioral factors influence the likelihood of individuals adopting broadband Internet and could guide interventions through policies meant to promote broadband adoption.

• 한국의료질향상학회지
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• 제9권1호
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• pp.74-89
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• 2002

Background : The purpose of this study was to investigate the incidence of unplanned endotracheal extubation and to identify the influencing factor of unplanned extubation in ICUs for providing baseline data in developing prevention strategies and administrative standards. the medical records and hospital information system. In order to analyze factors related to unplanned extubation, the subjects of this study were divided by unplanned extubation group and planned extubation group and were matched by its sex, age, and disease groups in a ratio of one to two. The data were analyzed by descriptive statistics, ${\chi}^2$- test, t-test, Fisher's exact test, and logistic regression analysis with SPSSWIN 10.0 program. Result : 1) Forty-seven(4.99%) of 942 intubated patients experienced unplanned extubation 65 times during the twelve-month period. Thirtyfour( 72.34%) of 47 unplanned extubated patients required reintubation, whereas thirteen patients(27.66%) did not. 2) About half of unplanned extubation(46.8%) occurred during the night shift. 3) As for the nursing activity, respiratory nursing activity score(P=.0.06) and total nursing activity score(P=.011) showed statistically significant differences between unplanned extubation group and planned extubation group. 4) As for the patient status, unplanned extubation group showed more lower consciousness level(P=.000), more irritable or agitated behavior(P=.000), and had more applied physical restraints(P=.000) than planned extubation group. 5) As for the intubation related variables, unplanned extubation group revealed more intubated with respiratory failure(P=.000), more dependent on mechanical ventilation(P=.015) than planned extubation group. 6) Factors affecting unplanned extubations in intensive care unit patients were irritable or agitated behavior(odds ratio=13.757), night shift(odds ratio=7.166), and mechanical ventilation(odds ratio=6.257) from conditional logistic regression analysis. Conclusion : The most affecting factor of unplanned extubation was agitated or irritable behavior. Therefore the results of this study could be helpful to ICU nurses for meticulous care, decision making, timely intervention, and development of intervention strategies for preventing unplanned extubation.

• Nutrition Research and Practice
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• 제15권1호
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• pp.106-121
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• 2021

BACKGROUND/OBJECTIVES: The objective of this study was to examine factors affecting cooking behavior at home. We examined components of the theory of planned behavior, perception of cooking skills, and socio-demographic variables affecting cooking behavior at home. SUBJECTS/METHODS: The study sample included 425 women raising elementary school children living in South Korea. They responded to an online structured questionnaire. The variables affecting cooking behavior at home were assessed using hierarchical regression analysis. RESULTS: The frequency of cooking behavior at home was 14.1 meals per week. Most respondents showed an intention regarding cooking behavior. The average score for attitude toward cooking behavior at home was 15.1 points (scale of 1 to 25). Attitude and cooking behavior showed a significant positive correlation (P < 0.01, r = 0.22). The subjective norm was 14.6 points (scale of 1 to 25). The subjective norm showed a significant correlation with cooking behavior (P < 0.01, r = 0.18). The control belief was 2.8 points (scale of 1 to 5). The control belief and cooking behavior showed a significant correlation in all questions (P < 0.01, r = 0.25). The subjects were significant confident about their cooking skills, except for Kimchi. Perception of cooking skills showed a significant correlation with all questions concerning cooking behavior (P < 0.01, r = 0.30). Significant variables for predicting intention regarding cooking behavior were perception of cooking skills, employment status, income, and attitude. Significant variables for predicting cooking behavior were employment status, income, control belief, number of children, and behavioral intention. CONCLUSIONS: In order to provide nutrition education to increase cooking behavior at home, it is necessary to have a positive attitude toward cooking behavior, increase control belief, and improve confidence related to cooking skills. Moreover, differentiated education based on the employment status of women is needed.

• 한국심리학회지:여성
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• 제15권2호
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• pp.259-283
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• 2010

대학생의 다문화 수용적 행동의도와 행동을 구분하고 예측하기위하여 결혼이주여성을 대상으로 계획된 행동이론(Ajzen, 1991)을 검증하고, 이에 사회정체성이론(Tajfel, 1982)에 근거한 한국인집단정체성 및 고정관념과 편견이 포함된 모형의 유용성을 검증하고자 하였다. 이를 위하여 대학생 505명을 대상으로 결혼이주여성에 대하여 다문화 수용적 태도, 주관적 규범, 지각된 행동통제, 한국인집단정체성, 고정관념, 및 편견을 측정하였다. 그 결과, 먼저 계획된 행동이론에 의해서 다문화 수용적 행동의도의 47.4%가 설명되었고, 다문화 수용적 행동은 61.1%가 설명되었다. 이어서 한국인집단정체성을 추가하고, 고정관념, 편견을 더하여 다문화 수용적 행동의도의 51.8%, 행동의 65.9%가 설명되었다. 전체 모형에서 한국인집단정체성의 영향은 대체로 약했고, 행동을 예측하는데 있어서 고정관념은 행동의도 다음으로 중요했다. 이 연구의 결과는 다문화 수용적 행동의도와 행동을 높이는데 태도, 주관적 규범, 지각된 행동통제력, 고정관념 및 편견의 중요성을 보여주는 점에서 의의가 있다. 주관적 규범이 행동에 미치는 영향에 관한 논의를 비롯하여 이 연구의 의의와 한계 및 앞으로 연구 과제도 논의하였다.

• 지역사회간호학회지
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• 제21권2호
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• pp.156-168
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• 2010

Purpose: The purpose of this study was to construct a questionnaire to assess male workers' sobriety behavior based on Ajzen's Theory of Planned Behavior (TPB). Methods: A primary questionnaire with 56 questions was constructed based on literature review and structured interview with male workers. The Content Validity Index (CVI) was evaluated by a group of experts, construct validity was tested by principle component analysis, and reliability was evaluated by Cronbach's ${\alpha}$ and the test-retest reliability test. Results: Fifty two questions showed higher than .8 of CVI. Four factors explained 78.71% of the total variance among items for sobriety intention and direct measure, and six factors explained 67.99% of the total variance among indirect measure items and those factors coincided with the variables of TPB in factor analysis. Cronbach's ${\alpha}$ of this questionnaire was .873 and the result of test-retest reliabilty test was relatively reliable. A total of 41 items with 7-point scale were constructed in the final version. Conclusion: This questionnaire was valid and reliable to measure sobriety behavior based on TPB in male workers. It can be useful to evaluate the result of a sobriety program for male workers.