• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.235-243
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• 2020

The more consumers feel the brand as authentic, the better the brand image and the higher the purchase intention, so companies actively seek to build brand authenticity. On the other hand, the quality of products perceived by consumers comprehensively in consideration of various factors such as performance, durability, and materials can affect brand authenticity. The purpose of this study is to present useful implications by building a research model for quality and brand authenticity from a marketing point of view, and empirical analysis. For this, product quality and brand authenticity were theoretically defined, the relationship between them was identified, and ultimately the influence of these concepts on brand image was examined. In detail, a survey was conducted on a total of 286 consumers to find out the quality of the product, authenticity of the brand, and brand image, and the product to be surveyed was S20, the latest mobile phone of S Electronics. As a result of empirical analysis, although quality had a statistically significant positive effect on brand authenticity, the degree was not greater than expected. In addition, quality had a statistically significant positive effect on brand image, and its degree was large, but when quality and brand authenticity were considered together, it was found that the regression coefficient of brand authenticity was larger than that of quality. This means a partial mediating effect of brand authenticity. Therefore, in order to enhance the brand image and purchase intention of SMEs/Venture companies, a strategy that build brand authenticity simultaneously in consideration of the components presented in this study will be more effective than a strategy that focuses only on quality. This study proposes a variety of theoretical and practical implications by empirically examining the relationship between brand authenticity and brand image perceived by consumers through quality from a marketing perspective, based on a research model that was not discussed in previous studies. In particular, this study proposes a plan to build brand authenticity from the perspective of SMEs/Ventures.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.200-207
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• 2017

3D printing is making a huge difference to existing industries and is beginning to be applied in the field of construction. 3D printing construction differs from existing construction techniques. Therefore, new construction processes need to be developed. In particular, the accurate construction duration is linked directly to a successful project. A method for estimating the construction duration for 3D printing construction is necessary. In this study, a 3D printing construction process and duration estimation method were derived to prepare for the future introduction of 3D printing in construction. The scope of the study was assumed to be 3D printing equipment capable of pouring concrete, and limited to a frame structure construction. The developed construction period estimation method was applied to the virtual test model. As a result of applying the test model, the construction duration was shortened by approximately 50% compared to the existing construction technique. The method of estimating the construction period developed in this study can be applied to 3D printing constructions in the future and help establish a business plan.

• International Journal of Highway Engineering
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• v.12 no.2
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• pp.51-61
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• 2010

According as the quality of life is improved along with economic growth, in the road plan and design sector also, it is now progressed that function oriented design is changed into the landscape oriented design that considers eyesight and emotion, which are psychological properties of users. Accordingly this study tries to come up with reasonable and objective methods to extract various emotional adjectives, which were found by the survey, while minimizing difference among characteristics of emotion and cognition of individuals. First, given semantic differential, based on various emotional adjectives that were found through the survey with the scale up to five points, the author extracted representative emotional adjectives through an element analysis, which is a conventional method of the previous research, and through an identification analysis which is suggested by this study, and then established model I of Quantification. And by using the established quantification model, the author presumed satisfaction degree, and through verifying pair wise comparison with actual satisfaction degree, the author found the results from identification and correlation analysis methods are most similar to actual satisfaction degree. As a result, the author could check the above emotional and correlation analyses were appropriate methods for comprehending which emotional elements are applicable when a continuous road landscape is designed by identification and correlation analyses.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.225-232
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• 2016

The purpose of this study is to analyze the effect of the glass ceiling induction factors on the improvement of the job Commitment on the glass ceiling perception and to analyze the effect of the organizational Commitment on the influence of the local medical institute and private medical institute employees. Purpose. As a research method, structural equation model analysis was carried out to investigate the influence relationship of each factor. In particular, multiple group analysis was performed to analyze the difference of influence relations between public and private medical personnel. Respectively. Result, First, empirical studies on the effect of the glass ceiling inducing factors on job Commitment showed that job Commitment was influenced by stereotype and organizational culture, and the magnitude of the influence was different. Second, the employees of the room medical center were influenced by perceived promotion, job placement, education and training, reward, and job satisfaction. Third, in the hypothesis that job Commitment will be affected by the perception of glass ceiling, only the workers of the private medical center showed significant results. Based on the results of this study, it will be necessary to plan policies to improve the perception of the glass ceiling phenomenon and improve its status in order to improve the personnel and system that women workers in the medical field can enter more senior management positions.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.155-168
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• 2018

The purpose of this study was to investigate characteristics of Blockchain to introduce Blockchain technology to the medical industry. Thus, the 5 factors such as Security, Availability, Reliability, Diversity and Economic feasibility were used as the characteristics of Blockchain, which are independent variable, based on precedent studies. Also, Technology Acceptance Model(TAM) that are widely used in the research on Acceptance Intention in order to introduce new technology accept was utilized for intervening variable and dependent variable. For the purpose of this study, the health professionals and ordinary people were classified into health care providers and medical service consumers respectively to conduct survey and comparative analysis. The researching findings discovered that Hypothesis1-1(Security-Perceived Easiness-Acceptance Intention), Hypothesis2-1(Security-Perceived Usefulness-Acceptance Intention) and Hypothesis 3-1(Security-Perceived Easiness-Perceived Usefulness-Acceptance Intention) were rejected in all participants including health professionals and ordinary people. Additionally, all characteristics of Blockchain such as Availability, Reliability, Diversity and Economic feasibility were rejected in Hypothesis3-2 and Hypothesis 3-5 that pass through Easiness and Usefulness to Acceptance Intention, in case of the medical service consumers. Thus, this study discovered and confirmed that there's difference between the health care providers and medical service in the characteristics of Blockchain, as they pass through Perceived Easiness and Perceived Usefulness to Acceptance Intention. The significance of this study can be found, as it suggested activation plan through empirical analysis, which was hardly ever used in the study on Blockchain activation.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.177-190
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• 2013

Recently, our society is seeing cultural value in a new light, perceiving it as an element that creates new values added. Reflecting this trend, the local governments in various levels focus on reviving the regional economies by enhancing cultural competencies and developing the culture and tourism industries. This research is conducted to perform the policy project 'administrative support plans to make Seongnam a hub of international culture and tourism,' which was proposed as part of the urban renewal strategy of the city. This study proposes the establishment of 'policy communities' to build the infrastructure for 'creative cultural content tourism' as a plan to accomplish the policy goal pursued by Seongnam. The focuses include what the policy communities are, how they work, and what the local government has to do with them for a successful implementation of proposed policies, by theoretically examining the composition variables of policy communities. In particular, the study concentrates on how to reconstruct the infrastructure for the culture content technology (CT) in the IT-based city and to transform itself into a city of "creative cultural content tourism". If the policy communities are formed under the proposed model in this paper, it is expected that they will become the viable alternatives in the field.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.103-122
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• 2013

It has been realized that the flavor of coffee depends on the coffee-producing region and the growing condition. It has also been realized that the species of coffee beans influence the taste of coffee. However, coffee education is currently underway mainly for the simple job training of baristas such as roasting, extracting and customer service, and very little education on green coffee is being done. Therefore, this study is to contribute to the basic research material for the curriculum development of green coffee education. Through surveys to coffee instructors and students to investigate the current situation of green coffee education and awareness level of green coffee, the requirements of green coffee education has been analyzed. Further, the teaching direction and learning factors of green coffee have also been analyzed through Interview Analysis to coffee professionals. Based on the result thereof, this study is to suggest systematic lecturing-learning standards by presenting an education goal of green coffee, selection of education contents, determination of subject name, and composition and listing of education units to be learned. This study will be one of the basic research materials to plan and design the curriculum for green coffee education.

• Korean Journal of Social Welfare
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• v.69 no.2
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• pp.117-141
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• 2017

The purpose of this study is to investigate the differences of the factors affecting the entry of depression by generations and to present a practical strategy for preventing of depression by life-cycle. For this purpose, we analyzed the factors influencing the depression of adults, middle-aged and elderly people through the discrete-time hazard model. The results of this study are as follows: First, the lower the self-esteem, the lower the income satisfaction and the family satisfaction people have, the higher the likelihood of entering the depression they have. In addition, age, educational level, health status, presence of chronic diseases, employment status, regional area, and leisure life satisfaction were variables that showed difference by generation. In the case of adulthood(aged 20 ~ 39), unemployed persons are more likely to enter the depression than younger workers. On the other hand, the middle-aged(40 ~ 64 year olds) are more likely to enter the depression if they are older, have poor health status, have no chronic disease, and have low leisure satisfaction. Finally, older people(aged 65 and over) are more likely to enter the depression when the education level is higher, the health condition is worse, and the leisure satisfaction is lower. If they lived in an urban and rural complex, they are more likely to enter the depression. Based on these results, it is necessary to establish a support plan reflecting the characteristics revealed by generations in order to prevent the entry of depression.

• Journal of Korea Water Resources Association
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• v.39 no.2 s.163
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• pp.139-150
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• 2006

In recent, increasing of the impervious area gives rise to short concentration time and high peak discharge comparing with natural watershed and it is a cause of urban flood damage. Therefore, we have performed for structural and non-structural plans to reduce the damage from inundation. The Gulpo-cheon basin had been frequently inundated and damaged due to the water level of Han river. So, the Gulpo-cheon floodway was constructed with 20 meters width for flood control in the basin but it was not enough for our expectation and now we have a plan to expand the floodway to 80 meters. We use a XP-SWMM model developed based on EPA-SWMM version for analyzing the capacity of flood conveyance by the expansion of Gulpo-cheon floodway with the same 100 years return period design storm and the same tidal conditions of the Yellow sea. The flood conveyance after the expansion of floodway becomes three times comparing it with before the expansion. Also we simulate the flood discharge at the diversion point of Gulpo-cheon for the expanded condition of floodway and know that the discharge of about 300 m3/sec is flowing backward to the expanded floodway. Therefore we may need some kinds of hydraulic structures to prevent the back water.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1403-1413
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• 2015

An information System Audit by the recognition of a problem and suggestions for solutions for overall matters about constructing and managing information systems is needed in order to contribute to the improvement of an information system's quality and improving the performance of projects. In reality, however, the general cognition is that audit is biased by subjective opinions. For this, an auditor needs to measure the level of recognition of the usability and convenience of the technologies of automating audit by applying TAM in the information system audit, and to analyze the relationship with recognition and availability of the interested parties for the technology (tool) of the audit. By the hypothesis verification result, an auditor needs to present objective corroborative facts that back up the level of recognition and usability for the information technology in the field of audit. This study verified that the phenomenon of technology application can be explained and predicted by applying TAM in the field of audit. Through an empirical study of the recognition level of audit and contractor, the developer suggests that the audit plan stage is similar to the audit corrective action stage, but the audit action stage is different from the audit review stage. This research can verify the audit technology preferred for the availability and intention of use and usability.