• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.158-164
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• 2008

This study was conducted for raising the considering the dynamical context of mobile phone use environment in the mobile-phone research. For this I identified the characteristic of the mobile phone use. The first characteristic is that the mobile phone is the context sensitive device. Also, it reflects the user's life pattern because it is the very personal device. I defined the context of mobile phone use with the basis on this identification of those characteristics. I referenced the definition, 'situational context', defining the mobile phone use context. Also, I set up the research scope within the user task that is influential from the situational context, I named this kind of task as the 'contextual task'. I developed the Contextual Task Model in this study. I named the model as the 'ESR Model'. The reason that I developed this contextual task model is that this model can help novice designers and designers unfamiliar with an application domain understand the user behavior and user centered design. And also this model can be effective to communicate each other, I identified the user's contextual tasks three kinds of model. First, the Extend Model includes user tasks that related to extending from user physical working space to the virtual level. Second model is Synchronize Model, which includes issues that lesson the blocking when use several functions at a time or sequentially. Third model is Replace Model, which is come from the characteristic of user life pattern to use the mobile phone. Finally, I proposed an application of this model, CIQ. Through the process to make CIQ I proved the effectiveness of this ESR Model.

• Journal of the Korea Society of Computer and Information
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• v.19 no.10
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• pp.91-97
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• 2014

In this paper, we design and implement a mobile game based on windows phone platform. Visual Studio and the Windows Mobile software development kit(SDK) and developer tool kits (DTK) make it possible to create software for the Windows Mobile platform in Visual C#. Also The XNA Framework is the set of .NET libraries that developers will code against to build games. XNA Framework support PC and XBOX and a ZUNE HD multiplex platform environment and 2D and 3D games provides the necessary functions to a development. XNA Framework is to make it easier to develop games because the codes which are succeeded creates with automatic, implements a game development relation resource and the game logic. The key idea of our game is that we use shooting and ranking system to raise fun.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.10B
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• pp.676-688
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• 2005

We introduced mathematical economic analysis model for understanding the fairness of charge from VoIP providers for interconnection of access network. In order to set up this model we made four assumptions predictable in the real world. Also we proposed two accounting method that is flat-rate-pricing and usage-based-pricing and tried to propose which method is more desirable to charge for interconnection on the basis of social welfare and activation of market competitiveness. The outcome of this study includes the reasonable accounting method for interconnection between telephone network and IP Phone network which is most effective to ensure the social welfare and market competitiveness

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.6
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• pp.631-636
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• 2019

In recently, various kinds of services utilizing the location information of the user's smart phone have appeared. Based on this trend, we designed a new type of learning assistant system that utilizes geofencing technology, which is a field of location information technology. This system identifies the location of the classroom using the location information of learner's the smart phone and automatically provides the necessary learning contents to the learner's smart phone when the learner enters the classroom set as the virtual fence area while carrying the smart phone respectively. Our system provides learning contents in a form similar to the form of a message or a mobile coupon and learners are used to such mobile service environments very much. So the use of learning contents provided by our system is expected to help improve the learning effect of learners.

• Journal of Distribution Science
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• v.18 no.3
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• pp.15-24
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• 2020

Purpose: The purpose of this study is to investigate the mediating effect of conspicuous brand usage between brand experience and brand loyalty in relational perspective, and to probe the difference between the positively experienced consumers and the negatives. Research design, data and methodology: Apple iPhone, Samsung Galaxy, and other brands were suggested as consideration set to be selected from 223 Amazon Mechanical Turk respondents, and they answered the structured survey of 33 questions made by Qualtrics with 5-point Likert scale. Structural Equations Model (SEM) was employed to test the hypothesized model, and RStudio and SPSS 18 were used to analyze the dataset. Results: It was confirmed that the more consumers have positive brand experience, the more they are loyal to brand. Conspicuous brand usage can be positively mediated, and consumers who experienced high conspicuous brand usage are more likely to be loyal to the brand. Conclusions: It is noteworthy to find the mediating effect of conspicuous brand usage, and the hidden mechanism between brand experience and brand loyalty. Managers can promote positive conspicuous brand usage when consumers get in touch with product and service channels. By providing impressive conspicuous brand experience, the brand loyalty of the band can be enhanced.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.195-200
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• 2012

Smart Phone devices offer convenience for users, but present a new set of security issues due to loss or malicious code. In this paper, a mobile cloud system environment is used with existing smart phones in an attempt to solve the problems in a banking environment. In order to prevent financial damages due to loss or personal information leakage by malicious code, a mobile cloud computing service that provides control and protection of personal information in environment that ensures individual authentication is used. Existing ID / Password with certificate, with the way smart phone dual password authentication scheme using the gyro sensors proposed.

• Asia-Pacific Journal of Business
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• v.2 no.1
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• pp.23-48
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• 2011

Generally, higher brand equity ends up with higher market share and higher profitability. However, superior brand equity does not guarantee the success in the market. That is, consumer choice is closely related to brand equity but we need more than brand equity to explain this complex phenomenon. We adopt the customer equity concepts: value equity, brand equity, and retention equity. By incorporating value equity and retention equity into customer equity, it is possible to avoid the problems of using the brand equity only. In the paper, we apply this customer equity concepts to cellular phone and investigate the effects of antecedent variables such as exposure, knowledge, positive experience and negative experience on the components of customer equity. In addition, as surrogate measure of customer lifetime value, the weighted measure of purchase intention, consideration set inclusion, and next purchase is used as dependent variable. We estimate the effects of components of customer equity at the brand level and aggregate level using SURE model. Estimation results show that Apple has currently low market share but has high future potentials and Korean firms have currently high market share but has rather low future potentials.

• Journal of Distribution Science
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• v.12 no.9
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• pp.73-82
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• 2014

Purpose - This study aims to illustrate the relationship between demographic factors and perceived risk types, supposing that Korean customers tend to postpone buying or hesitate to purchase the new version of hand sets, because of an early buying risk. Research design, data, and methodology - In addition to existing perceived risk types, the authors introduced an early buying risk. In order to measure each variable, also, the study has employed a five-point Liker-scale. To increase research reliability and validity, the research adopted an exploratory factor analysis, a confirmatory factor analysis, and one-way ANOVA. Results - First, there were statistically significant differences between financial risk and the group. Second, there weren't any statistically significant differences between the group means among the four perceived risk types (Performance Risk, Social Risk, Psychological Risk, and Physical Risk) and 4 factors (Gender, Age, Job, and Education). Lastly, job is apparently differentiated from others (Gender, Age, and Education). Conclusions - The authors found that customers regarded an early buying risk as one of the important perceived risk types, when purchasing a hand set.

• Laser Solutions
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• v.18 no.1
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• pp.1-6
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• 2015

High welding speed and narrow weld seam are favorable for welding of magnesium alloy. Magnesium alloy is recommended for the smart frame because it has several advantages such as low density, high thermal conductivity, EMI shielding capability and good cast ability. This study is for the assembly welding of the magnesium smart frame with high productivity, good performance and low cost. The window for battery on AZ91D frame produced by die-casting was prepared by CNC machining. Corresponding AZ31 blank of 0.2mm thickness was prepared by die-blanking cut. All system set was fixed at the stationary bed but the laser beam was manipulated by scanner up-to 1,000mm/s speed. The weld joint between AZ31 sheet and AZ91D frame was welded by fiber laser on 850~1,000W output power. The joint showed penetration enough but some humping bead. The distortion by the weld heat was almost free because of the quick dissipation of the heat by small beam size and fast welding. Consequently, the thinner magnesium foil was assembled successfully to the magnesium frame of mobile phone.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.141-148
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• 2012

Android that was made by Google and Open Handset Alliance is the open source software toolkit for mobile phone. Nowadays, Smart phone users have been rapidly increasing, by that reason a lot of application contents have been released and especially contents which focus on user convenience have been developed. In this paper, we develop a new application content smart alarm based on Google Android flatform. The features of the developed content are as follows. First, users set their day's schedules. So they can notify easily what they have to do at the moment. Second, when users set their alarms not to forget several sequential tasks, they can set their schedules by not only alarm method but also timer method. In the performance evaluation, we show the results of simulation using AVD(Android Virture Device).