• Korean Journal of Childcare and Education
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• v.11 no.2
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• pp.5-20
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• 2015

The purpose of this research is to introduce the fundamental data to develop a program to educate parents properly. To do so, the research investigates the relationship between the father's personal variables and the child's creative personality and emotional intelligence, and searches for what variable shave a significant influence on the balanced growth of a child among a father's personal variables. The participants of study were 200 children of 3~5 years old enrolled in kindergarten or child care centers located in mostly DaeGu city and GyeongBuk provinces. The research applied two tools by measuring the child's creative personality, and observing test paper for a child's emotional intelligence. The data was analyzed by the ANOVA test, Scheff$\acute{e}$ s post-hoc test, Pearson's product moment correlation test and multiple regression analysis. In subordinate variables of a child's creative personality, significance difference was discernable partly with the father's salary and education levels. However, there was no significance difference with the father's age. Especially, the positive influence of the father's education level is apparent on the entire child's creative personality variables, uniqueness and imaginative amusement. Influence Emotional self-awareness shows on entire creative personality variables, uniqueness, diverse interest and imaginative amusement. Emotional awareness in others influences on diverse interest, imaginative amusement. Others emotional control influences positively on entire creative personality. The results of this study suggest that the child's emotional intelligence are significant method to improve the child's creative personality in the education field.

• Journal of Korean society of Dental Hygiene
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• v.9 no.2
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• pp.57-71
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• 2009

This study aims to investigate the stress factors of students in Dental Hygiene Department who will soon take the national examination, corresponding countermeasures and relationship of internal and external personality. On the basis of the results from investigation, this study will identify the methods to effectively cope with stress and to take the national examination with more positive thinking for the students and faculty members in Dental Hygiene Department, who have to pass the difficult test, the national examination. The structured questionnaires were given to junior students in Dental Hygiene Department in three colleges, to identify the stress factors, methods to deal with stress and A/B personality types. For the stress factor by field, the M college showed significantly higher stress about curriculum and assignment than the C college. In the stress factor analysis by item, the lack of information on national examination in the test area, all items in learning environment, a quantity of assignment that doesn't help the preparation of national examination in the assignment area, and lack of information on employment in job area demonstrated the significant difference(p<0.05). For the methods of subjects to deal with stress, several subcategories of long-term and short-term adaptation had significance. In case of the methods to deal with stress by personality type, B type in the short-term adaptation method in M college and A type in the long-term adaptation method in C college were significantly higher(p<0.05). As for the correlation between the population sociological features and stress factors by personality type, health status had the high correlation with test in the test area. In other areas, the travel hours to school showed the significant correlation. The higher the records were, the longer the travel hours were and the better the health status was, the higher the long-term adaptation method scores were. Moreover, the personality of A type showed the higher scores in the long-term adaptation method than that of B type. The health status and personality type showed the significant correlation(p<0.05). In conclusion, it is required to prevent any situations b identify the personality type and stress reasons of the students in Dental Hygiene Department who will take the national examination soon. The additional requirement is the continuing interest and counseling of faculty members to help students to cope with stress with positive attitude.

• Journal of the Korean Home Economics Association
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• v.17 no.2
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• pp.83-105
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• 1979

The purpose of this study is 1) to find out several factors which related to father's rearing attitude and father's concern influencing on children's personality development and 2) to examine closely the correlation between father and children's personality. For the study, cases of 914 children from Seoul and Chong-Ju were sampled to put their personality on test and to investigate on the father's attitude for child rearing and child -concern. The instruments used in this research are question aires, which the investigators made, to examine the father's attitude for child-rearing and child-concern, and the child-personality test performed by Ph. D.B.M.J eong. The results obtained can be summarized as follows : 1. Most fathers were found to be more affectionate to daughters then to sons in their attitude for child-rearing and child-concern , and fathers in Chong-Ju had the tendency to have morn concern about the first child. 2. The more educated fathers, public official or company employee, and Christian or Catholic , showed much more concern about their children, which was shown or Catholic ,showed much more concern about their children , which was shown in this study as statistically significant (P<.0.1, F-test). 3. There were no sex differences in correlations between father's child-rearing attitude or child-concern and child-personality. 4. Father's child-rearing attitude was highly related to child's birth order, That is : the first child showed the low coefficient in general activity and impulsiveness, and showed the high coefficient in emotional stability of personality traits when father's child-rearing attitude was high. 5. Regardless of sex, birth order, economic level, children showed high coefficient in dominance, reflectiveness, and sociability of personality traits when father's child-concern was high. 6. Children in Chong-Ju also presented high marks at percentile in emotional stability when they liked grand fathers and fathers. 7. Children who identify their fathers showed the high marks in emotional stability, specially cases of Chong-Ju were statistically more significant (P<0.5, F-test). 8. There were much difference in percentile marks of personality traits among children in Seoul and Chong -Ju ; the marks which children in Chong-ju made were average 13.71 score lower than those of Seoul in general -activity , dominace, impulsiveness reflectiveness, sociability only except emotional stability.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.497-509
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• 2012

The purposed of this study was to evaluate the effects of psycho-social maturity personality improvement program for university students. This program based on the book written by Lee et al.(2010) to improve the personality for university student was used. The program consisted of a total of 13 session and every session consisted of a 50 minutes lecture and 100minutes activity program. The researcher carried out the pre-test, post test and follow up test regarding psycho-social maturity and conducted Mann-Whitney U test and the ancova. The results showed who had participated in counseling groups reported significant improvement of psycho-social maturity total scores and sub scores, while the control group did not report any significant improvements. After 10 weeks follow-up point, these changes experienced by the experiment group on the improvement of the psycho-social maturity. Finally the personality program helped improve the psycho-social maturity.

• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.133-156
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• 2019

To investigate how personality test items are understood by participants, their semantic representations were explored by Latent Semantic Analysis, In this thesis, Semantic Similarity Matrix was proposed, which contains cosine similarity of semantic representations between test items and personality traits. The matrix was compared to traditional factor loading matrix. In preliminary study, semantic space was constructed from the passages describing the five traits, collected from 154 undergraduate participants. In study 1, positive correlation was observed between the factor loading matrix of Korean shorten BFI and its semantic similarity matrix. In study 2, short personality test was constructed from semantic similarity matrix, and observed that its factor loading matrix was positively correlated with the semantic similarity matrix as well. In conclusion, the results implies that the factor structure of personality test can be inferred from semantic similarity between the items and factors.

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.142-149
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• 2004

The purpose of this research is to find out the relationship between housing environment and elementary school children's personality. The samples of this research are 459 children from elementary schools in their fourth or higher year grades. The results were analyzed using frequency, percentage, and t-test, F-test and multi regression. The findings indicated that housing type does not have effect on environmental characteristics of children's room, while housing ownership type, housing size and children's room size have significant effects on them. Housing size and children's room size have significant effects on children's satisfaction. The larger children room provides higher satisfaction with children room environment. The finding showed that environmental characteristics of children's room have relationship with children's personality. The order of environmental characteristics of children's room has the highest relationship with children's personality.

• Journal of the Korean Home Economics Association
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• v.36 no.3
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• pp.161-172
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• 1998

The purpose of this study were 1) to identify the effect of regions on clothing brand loyalty and related variables, 2) to investigate the relationships between brand loyalty and clothing importance, aesthetic aspects of clothing, modesty, status symbol of clothing and authoritarian personality, and 3) to identify the effects of age, job, education and income on clothing brand loyalty. The subjects were 106 and 100 female adults living in Kyong-Ju and Seoul, respectively. The data were collected using self-administered questionnaires and were analyzed by t-test, chi-square test, correlation, multiple regression and ANOVA. The results showed that 1) clothing importance and authoritarian personality were different according to regions. That is female living in Kyong-Ju had a higher authoritarian personality and female living in Seoul had a higher clothing importance scores. 2) The status symbol of clothing, aesthetic aspects of clothing, and authoritarian personality were positively related to brand loyalty. Among these, the status symbol of clothing was the most significant variable, 3) Continued brand loyalty and habitual brand loyalty were varied by age.

• Journal of Global Scholars of Marketing Science
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• v.18 no.3
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• pp.27-57
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• 2008

Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

• Journal of Society of Preventive Korean Medicine
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• v.20 no.3
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• pp.21-29
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• 2016

Objectives : The purpose of this study is to determine the Korean medicine brand personality awareness of university students and to determine how the Korean medicine brand personality affects the perceived value. Methods : The data for this study were collected through a self-administered survey to 173 subject from students enrolled in the University in B city. Frequency analysis, factor analysis, t-test, ANOVA, multiple regression analysis were used for the statistical analysis. Results : The result of factor analysis, seven factors were extracted. That was refinement, pleasure, trust, warmhearted, capacity, handsomeness, individuality. Overall, capacity, trust, warmhearted, handsomeness scores of Korean medicine brand personality score was higher than individuality, pleasure, refinement. Especially warmhearted, capacity affects the perceived value. Conclusions : Seven Korean medicine brand personality factors were extracted. Warmhearted, capacity affects the perceived value. It is necessary to develop the Korean medical management strategy and Korean medical policy.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.677-689
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• 2012

This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20's to 50's with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, 'passion' and 'sincerity' were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.