• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.43-54
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• 2000

The purpose of this study is to help male-clothing companies in investigating male shopping orientation and information source with clothing benefits. As for the method of the research, 428 male consumers were the object for the data of this research. The major results of this study are as follows : 1. The dimensions of clothing benefits were composed of the better appearances, the social status, the personality and the comfort. The dimensions of shopping orientation were composed of pleasant, planned, loyal and individual shopping orientations. 2. The consumer with clothing benefits were classified three groups: better appearances, comfort and careless. In the consumer's classified shopping orientation the group of pursuing personality and better appearances were given higher score at each level, while careless group was given the lowest score at each level of shopping orientation. 3. In case of using information source with classified consumers, the group of personality and better appearances got information through the marketer-oriented information source and neutral information source, the group of pursuing comfort got lots of information through human information source, the group seldom used all information source.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.1-18
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• 1999

The purpose of the study was to specify the gender differences and the developmental changes of adolescents' self-esteem. The data was collected from 497 middle school students who were living at Pusan Korea through the questionnaire method by short-term longitudinal research design of 9 months interval. During the first datacollection session, May 1997, the participants completed the multidimensional self-esteem inventory that includes self-esteem dimensions such as home self, peer-related self, teacher-related self, academic-general self, physical-appearance self, physical-competence self and personality self. And during the second datacollection session, the participants completed the same questionnaires of the first session. The major findings of this study were as follows: First, the boy's self-esteem such dimensions of home self, teacher-related self, physical-appearance self, physical-competence self and personality self were significantly higher than those of girls. Second, the home self, peer-related self, teacher-related self, and academic-general self were decreased over time.

• Proceedings of the Safety Management and Science Conference
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• 2011.04a
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• pp.185-204
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• 2011

Fast Fashion (fast fashion) is to reflect the latest trends and quickly create an immediate and quick with words related to clothing to distribute immediately reflect the latest fashion design, a relatively low cost, rapid product turnover means to succeed in fashion or business. The popularity of fast fashion is growing in the recent domestic fashion market. In this study, fast-fashion consumers' purchasing behavior recognition for brand identification and brand personality, brand reputation and brand identification, brand attitude, and affect the relationship between customer loyalty will be discussed. The results of this study can be summarized as follows. First, In this study, based on existing studies, brand personality and brand identification through a process that affects customer loyalty reaffirmed. Second, the 5 dimensions of brand personality and brand identification of the factors found by the sophistication and unique. Third, the brand's reputation in the brand identification had a significant impact. Fourth, brand identification, brand attitude and the impact on customer loyalty was significant.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.89-100
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• 2005

The purpose of this study was to find out differences of visual evaluation according to perceiver's personality(introvert-extrovert) and clothing styles. Subjects were 120 women in age from 18 to 31 years in Seoul. The stimuli of 7 clothing styles were used for visual evaluation. Three dimensions of visual evaluation were derived by falters analysis: elegance, activity individuality, and fashionability. The pants suit was estimated low in activity individuality and fashionability, but the hip-hop style high in activity individuality. The skirt suit was rated high in elegance, but the 8th length pants low in elegance. Personality had significant influences on the evaluation of activity individuality. Extrovert women perceived all stimuli to be more active and individual than introvert. Fashionability factor had an interaction effect by personality and clothing expenses. The introvert women in low clothing expenses group evaluated the stimuli to be more fashionable than the introvert in high clothing expenses group. There were significant differences in preference of all clothing styles according to personality. Extrovert women liked 8th length pants more than introvert. The introvert women in low clothing expenses group liked the skirt suit less than the extrovert.

• Journal of Gifted/Talented Education
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• v.13 no.1
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• pp.43-63
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• 2003

The purpose of this study is to investigate the relationships between the thinking styles and the big five personality traits of gifted students. Two hundred and fifty-five gifted students(169 boys, 97 girls) enrolled in the Science Elite Program responded to the Big Five Personality Inventory and Thinking Styles Inventory. Although significant relationships were identified between particular thinking styles and certain personality traits, it was concluded that it is premature to claim that a personality measure can be used to measures thinking styles. Neuroticism, Agreeableness, in Big Five Personality Inventory and level and form dimensions of Thinking Styles Inventory was found to measure the each construct independently.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.123-132
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• 2004

The purpose of this research was to determine the relation between clothing evaluative criteria and personality types. Primary factor analysis was used to classify the clothing evaluative criteria and the continual scores of Myers Briggs Type Indicator (MBTI) were used for classifying the personality types. Correlation analysis and multiple regression analysis were used to determine the relation between the clothing evaluative criteria and the personality types. The data for this research were collected from questionnaires of 309 female university students in Seoul. In the results, the clothing evaluative criteria were grouped into 4 underlying dimensions： practical, situational, appearance producible and symbolic. Partially significant relations between the 4 clothing evaluative criteria and the 4 indicators of MBTI personality types were found through correlation analysis. Multiple regression analysis revealed that the variables explaining the dimension of Sensing and Intuition (SN) were appearance producible and symbolic clothing evaluative criteria; the appearance producible criterion had an inclination toward Intuition while the symbolic criterion had an inclination toward Sensing. The variable explaining the dimension of Judging and Perceiving (JP) was situational clothing evaluative criterion, which had an inclination toward Judging.

• Anxiety and mood
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• v.8 no.2
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• pp.133-140
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• 2012

Objective : The aim of this study was to investigate how trauma and personality system was related by comparing TCI profiles of the trauma versus non-trauma groups and PTSD symptom positive (PTSD symptom [+] group) and PTSD symptom negative groups (PTSD symptom [-] group). Methods : We compared the difference of Temperament and Character Inventory (TCI) profiles between the trauma (n=61) and the non-trauma (n=61) groups, and between the PTSD symptom [+] group (n=40) and PTSD symptom [-] group (n=21). Results : Comparison of the TCI's seven higher dimensions between the PTSD symptom [+] and [-] groups showed significant differences only in C (Cooperativeness). And in the analysis of TCI's lower dimensions the significant differences were observed in the HA1 (Worry and pessimism), HA2 (Tension regarding uncertainty), and C4 (Compassion) subscales. However, significant differences in the higher dimensions appeared more clearly between the non-traumatized group and the traumatized group. Compared to the non-traumatized group, the traumatized group scored significantly higher in HA (Harm avoidance) and RD (Reward dependence), while lower in SD (Self-directedness). Conclusion : Overall, present results suggest that traumatic experiences may affect personality systems regardless of the development and of PTSD symptoms.

• Journal of Fashion Business
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• v.12 no.2
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• pp.165-175
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• 2008

A cross-cultural study was carried out in Germany and in South Korea in order to investigate the relationship between brand personality and product personality facilitating the three dimensions of personality agreeableness, excitement, and extroversion. Two pairs of shoes were prepared across categories of product function symbolic (a pair of high-heeled shoes) versus utilitarian (a pair of sport shoes). In experiments, each pair of shoes was labeled as a luxury brand ("Versace") or a casual brand ("C&A", Germany; "Migliore", South Korea) or left unlabeled. Prior to the experiments, an expert group in each country evaluated the brand personality in terms of "cheerful" (agreeableness), "honest"(conscientiousness), and "provocative" (extroversion) and the results were considered as a baseline. In Experiment I and II, subjects were exposed to two pairs of shoes labeled in one of the three ways and assessed the personality of both pairs of shoes using the personality traits, cheerful, honest, and provocative. Identical versions of the experiment were conveyed in Germany (N=56), an individualist culture, and in South Korea (N=72), a collectivist culture, and we purposed to find cultural differences in evaluating product personalities influenced by brands. The empirical results do not show any significant influence of brand personality on product personality in either cultural group (p>.05). Nevertheless, the subjects estimated the retail price of the shoes to be significantly different depending on the brands in both cultural groups (p<.001).

• Journal of Nutrition and Health
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• v.35 no.4
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• pp.489-497
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• 2002

This study was conducted to determine if Mehrabian's eating-related characteristics questionnaire could be effectively applied in predicting obesity and eating disorders among Korean college students by examining the correlations between eating-related characteristics and anthropometry, nutrient intakes, psychological aspects of depression, and personality dimensions. The data were collected from 151 female students in classes of nutrition or psychology in Kyungnam University. Measurements of height, weight and triceps skinfold thickness (TSf) were made by well-trained interviewers, and BMI was calculated. Daily nutrient intakes were obtained from the self-reported three-day dietary records for the kinds and the amounts of foods consumed by the student subjects. The students were also asked to complete three questionnaires : Mehrabian's eating-related characteristics questionnaire, Eysenck Personality Questionnaire, and the Berk Depression Inventory. The results of the study were as follows : 1) Reliability of factored homogeneous item dimensions (FHIDS) of the translated version of the eating-related characteristics questionnaire showed a similar profile compared with the original. Moreover, the loading values of Cronbach-$\alpha$ for some FHIDs, which were excluded in order to constitute primary-level factors (for example, 'predisposition to obesity' etc) with a high reliability, were much lower than Mehrabian's. Therefore the eating-related characteristics questionnaire could be effectively used for Korean students for predicting predisposition to obesity and eating disorders. 2) With regard to the relationship between anthropometric indices and eating-related characteristics, BMI measurements showed a high and a positive correlation with 'predisposition to obesity' and 'uncontrollable urges to eat', and a negative correlation with a 'predisposition to anorexia'. The heavier body weight and the more fat mass that the subjects had, the higher the probability that the subjects were overeating. 3) The intakes of some minerals (Fe, K, Na) and Vitamin C showed significantly negative correlations with a 'predisposition to obesity' and a 'predisposition to anorexia'. But the intakes of vitamin B$_2$, niacin, and retinol were positively correlated with'uncontrollable urges to eat'. 4) Among personality dimensions, neuroticism had a positive correlation with a 'predisposition to obesity', 'uncontrollable urges to eat', and 'predisposition to anorexia'. 5) Neuroticism was negatively correlated with intakes of calories, carbohydrates, K, Fe, Vitamin C, etc. On the contrary, all personality dimensions were positively correlated with intakes of retinol. In conclusion, the translated version of Mehrabian's eating-related characteristics questionnaire appears to be effective for nutritional or psychological assessments of any predisposition to eating disorders among Korean college students.

• Management & Information Systems Review
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• v.30 no.3
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• pp.27-56
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• 2011

At this point in time when the percentage of foreign consumers as well as domestic consumers are being increased in domestic open market users due to the recent interest and promotion on the open market, the purposes of this study are as follows. First, the relationship between open market brand personality, satisfaction and brand loyalty will be clarified targeting all Korean consumers and Chinese consumers using domestic open market. Second, whether there is difference in the effect of domestic open market brand personality on customer satisfaction and brand loyalty between Korean consumers and Chinese consumers will be compared. The results are as follows. First, as a result of testing the study hypothesis targeting the open market users, in other words targeting all Korean consumers and Chinese consumers, only the ability among brand personality dimensions did not have positive effect on the satisfaction toward open market. Other than that, it could be confirmed that the reliability, sincerity and familiarity, etc are important influence factors in forming satisfaction toward open market. Next, as a result of testing whether there is difference in the effect of domestic open market brand personality on customer satisfaction and brand loyalty between Korean consumers and Chinese consumers, it was shown as having difference. In other words, the Korean consumers were shown as not having positive significant effect in the relationship between the ability among brand personality and satisfaction toward open market while all other brand personality dimensions were shown as having positive effect on the satisfaction toward open market. It could be found that if the satisfaction toward open market is high, the brand loyalty toward open market also gets high.