• 제목/요약/키워드: personal variable

검색결과 558건 처리시간 0.025초

시간변수기 의복구매 행동에 미치는 영향에 대한 이론적 연구 (A Theoretical Study on Time Variable Influences in Clothing Purchase Behavior)

  • 임경복;임숙자
    • 한국의류학회지
    • /
    • 제18권3호
    • /
    • pp.355-367
    • /
    • 1994
  • In consumer behavior, money and time have been considered as two important resources as purchase means. Money was treated as an important research variable, but time resource was neglected as an input variable due to lack of well-defined concept and complexity of its nature. Nontheless as industralization and urbanization progress, the importance of time has in- creased. The main objective of this study was to suggest framework of time and time research methodology in clothing and textiles field. This study reviewed both theoretical and empirical research which were performed in diverse research fields. It was suggested that time facotrs, (eg. point, interval, span), should be defined to each decision process as needed, and theoretical frame should be developed accordingly. Time pressure should be included in future for more reliable survey Finally, since clothing can be a personal object, the subjective feeling and environmental factors scold be considered in research.

  • PDF

금융상품 비교/추천 마이데이터 서비스 이용 의도에 관한 연구 (A Study on the Intention to Use Personal Financial Product Recommendation MyData Service)

  • 조성훈;진정숙;박주석
    • 한국빅데이터학회지
    • /
    • 제7권2호
    • /
    • pp.173-193
    • /
    • 2022
  • 데이터 3법 개정에 따라 새롭게 금융분야 마이데이터 산업이 도입되었다. 마이데이터 서비스는 맞춤형 금융상품 비교/추천, 맞춤형 소비 조언 등 개인 맞춤형 서비스를 제공한다. 2022년부터 마이데이터 서비스가 시작되었지만 현재 서비스 이용은 크게 활성화되지 못하고 있다. 본 연구는 개인 맞춤형 금융상품 비교/추천 등 금융 소비자 관점에서 마이데이터 서비스 이용에 미치는 요인에 대해 가치기반수용모델을 통해 연구하고자 했다. 이익(Benefit)과 희생(Sacrifice) 변수를 이용하여 금융 소비자들이 갖는 마이데이터 서비스에 대한 지각된 가치와 이용 의도와 관련된 요인을 검증하였다. 조절변수로는 개인 혁신성을 이용하였다. 연구 결과, 맞춤형 상품 비교/추천 서비스는 금융 소비자의 마이데이터 서비스 이용 의도에 중요한 영향을 준다는 것을 알 수 있었고, 개인 혁신성이 조절변수로서 영향을 준다는 것을 알 수 있었다. 마이데이터 서비스 시행 후, 1년이 경과하지 않은 시점에서 소비자의 인지된 가치를 연구하였기에 시기적으로 선행 연구로서 의의가 있다고 할 수 있다. 또한 실무적으로는 마이데이터 서비스의 방향성과 마케팅 소구점을 확인할 수 있었다.

개인이 소유한 의복디자인 특성 분석을 통한 착용자 중심의 패션 연출 방법 개발 - 형태 분석법을 중심으로 - (A Study of Personal Style Analysis and Fashion Coordination Method Applied by the Method of Morphological Analysis)

  • 이현정;최윤미
    • 복식문화연구
    • /
    • 제16권5호
    • /
    • pp.785-794
    • /
    • 2008
  • This study systematically analyzes the specific characteristics of clothes that each person owned by applying morphological analysis, one of the creative conception technique and suggests a way that person owned on clothes through better fashion coordination according to personal style change. The result of this study is like below. Firstly, we could draw a successful fashion coordination technique by compounding solutions classified by each important variable totally through morphological analysis. Second, we suggested a personal style analysis technique that is systematic and visual through morphological analysis. Third, we could draw a various fashion coordination technique by mixture of partial solution for important variables in short time, and concluded that it is helpful to idea quest to emphasize personal individuality in shopping. Finally a study on program development that can do expansion of fashion coordination efficiently in submitting a morphological analysis table should continue.

  • PDF

교사변인에 따른 초등과학 영재교사의 일반학급과 영재학급에서의 과학교수불안 분석 (Analysis of the State of Science Teaching Anxiety of Elementary Teachers for the Scientifically Gifted according to Their Personal Variables)

  • 김상일;여상인
    • 한국초등과학교육학회지:초등과학교육
    • /
    • 제33권1호
    • /
    • pp.95-104
    • /
    • 2014
  • The purpose of this study is to analyze the state of science teaching anxiety of elementary teachers for the scientifically gifted according to their personal variables such as gender, career in education and gifted education, training course for gifted education, participation in meeting related to gifted education. The subjects in this study were 64 elementary school teachers who were in charge of science gifted education. The instrument to assess their science teaching anxiety was Westerback's S-STAI, modified in this study to be suitable for science gifted education. The collected data were analyzed by the statistical package SPSS. The findings of the study were as follows: The teachers for gifted felt more teaching anxiety in gifted classes than in normal classes on the whole. There were statistically significant differences in their personal variables such as gender, career in education experience, experience of taking gifted education training courses, and participation in meeting related to gifted education. Implications related to reduce the gifted education teachers' teaching anxiety were discussed in depth.

패션스타일 지향성의 선행변수 (Antecedents of dressing style)

  • 박혜정
    • 복식문화연구
    • /
    • 제21권5호
    • /
    • pp.639-654
    • /
    • 2013
  • Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

The Effect of Professor's Individualized Consideration on the Personal Growth of Chinese Students Study Abroad in Korea: The Moderating Effect of Perceived School Support

  • Hahm, SangWoo;Sun, SiYao
    • International Journal of Advanced Culture Technology
    • /
    • 제8권2호
    • /
    • pp.76-84
    • /
    • 2020
  • In general, members of an organization want their own growth and development. As these members grow or develop, they feel satisfied and fulfilled in the process. Growth or development can motivate members to become more involved in their jobs. Therefore, these concepts are very important for organizations as well as individual members. Various elements of the organization affect the growth of its members. Leaders influence members to achieve organizational goals. Leaders can therefore be an important variable influencing the growth of members. Specific leadership informally develops the potential to identify and satisfy members' personal needs and to achieve higher performance. These leader behaviors motivate members and drive their growth. Thus, this leadership will have a significant impact on the growth of members. In addition, in this relationship, if members have perceived organizational support, they can further improve their expectations for growth. Therefore, support from leaders and organizations will have a positive impact on employee growth. This study highlights the importance of the growth of members of the organization. It demonstrates the moderating effects of leader's individualized consideration and perceived organizational support necessary elements for member growth. Through this process, the purpose and significance of the study are to identify the variables that affect the personal growth of members and explain how they can grow.

An Empirical Study on Emotional Intensity and the Influence of Product Involvement in the Context of the Integrative Framework

  • Pradip Hira, Sadarangani;Sanjaya S., Gaur
    • 마케팅과학연구
    • /
    • 제12권
    • /
    • pp.99-119
    • /
    • 2003
  • A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

  • PDF

사회복지사의 임파워먼트와 관련된 변인에 관한 메타분석 (A Meta-analysis of variables related to Empowerment of social workers)

  • 이정건
    • 한국산학기술학회논문지
    • /
    • 제21권12호
    • /
    • pp.401-410
    • /
    • 2020
  • 본 연구는 사회복지사의 임파워먼트와 관련된 변인들 간의 상관관계 효과 크기를 밝히는 것에 목적을 두고 있다. 이를 위하여 국내에서 출간된 석·박사 학위논문 22편과 학술지 논문 8편 총 30편을 선정하여 메타분석을 통해 분석하였다. 연구 결과는 다음과 같다. 첫째, 변인군 전체효과 크기는 중간효과크기를 나타냈고, 변인군 별 효과크기는 직무관련 긍정변인군이 가장 큰 효과크기를 보였고, 그다음 조직관련변인군, 개인관련심리변인군, 직무관련부정변인군, 개인배경 관련변인군 순으로 나타났다. 둘째, 변인군 별 하위변인 효과크기는 개인배경관련변인군 가운데 중간효과크기를 보인 직위를 제외한 모든 요인들이 작은효과크기 또는 작은효과크기에 가까운 것으로 나타났다. 개인심리관련변인군인 자아존중감은 큰효과크기에 가까운 중간효과크기를 보인 것으로 나타났으며, 조직관련변인군 중 조직몰입과 변혁적리더십은 큰효과크기를, 조직문화는 중간효과크기를 가진 것으로 나타났다. 또한 직무관련긍정변인군인 직무만족은 큰효과크기를 보인 것으로 나타났고 직무관련부정변인군 중 소진은 큰효과크기를, 이직의도는 중간효과크기를 가진 것으로 나타났다. 결론적으로 본 연구는 사회복지사의 임파워먼트와 관련하여 선행된 연구들을 통합적으로 정리하여 객관적 결과를 살피기 위한 수량적 통합을 시도했다는데 의의가 있으며, 연구결과를 통해 사회복지사의 임파워먼트 향상을 위한 정책수립 및 프로그램 개발에 기초적 자료를 제공하며 미래연구방향에 대한 시사점과 후속연구를 위한 방향을 제언하였다는데 의의가 있다.

학교건강증진 지표개발 및 측정에 관한 연구 (A Study of the Index Development and Measurement for School Health Promoting Behaviors)

  • 김영임
    • 한국학교보건학회지
    • /
    • 제11권2호
    • /
    • pp.189-201
    • /
    • 1998
  • The objectives of this study are first to develop the index of school health promoting behaviors, two, to measure those, third, to analysis the relative importance of factors that effect on school health promoting behaviors. School health promotion indexes were composed of 60 components of six areas which modify the element of health promoting schools are developed by world health organization. The survey data were collected by questionnaires from June to September in 1998. The number of subjects was 294 school nurses. The SAS-PC program was used for the statistical analysis. The major results were as follows: 1. The six areas of school health promoting behaviors are: school health politics (20 components), the school physical environment (17 component), the school social environment (7 component), community relationships (6 component), personal health skills (7 component) and health services (3 component). 2. The mean of total school health promotion indexes was highest at elementary school as 3.46. The order of area was health services, the school physical environment, school health politics, the school social environment, personal health skills, community relationships. 3. The regression model used in this analysis presented significant relationships between school health promoting behaviors and independent variables. The important variable affecting the area of school physical environment was education level of school nurses. The important variable affecting the area of the school social environment and personal health services were the location of school, credential education program. Age or career also were significant variables affect the community relationships and health services. In summary, The health promoting behavior of elementary school was higher than other school. It is mean that have to perform active promoting behavior at middle school and high school. Health service level was highest among areas of school health promoting behaviors. It is mean also that school nurse teachers is interested in activity for other areas to improve of school health. Furthermore, it is necessary to develop the specific program for school health promoting behavior.

  • PDF

모바일 건강정보서비스에서 지각된 상호작용성이 정보수용에 미치는 영향 (The Effects of Perceived Interactivity on Information Acceptance in Mobile Health Information Service)

  • 박태연;남재우
    • 정보관리학회지
    • /
    • 제34권3호
    • /
    • pp.151-177
    • /
    • 2017
  • 본 연구에서는 기술수용모델(TAM: Technology Acceptance Model)을 적용하여 개인의 특성과 지각된 상호작용성이 모바일 건강정보서비스의 수용에 미치는 영향을 측정하였다. 또한 PC기반 건강정보서비스의 사용의도를 연구한 선행연구에서 주요 변수로 작용한 지각된 상호작용성이 모바일 환경에서도 동일하게 작용하는지 검증하고자 하였다. 분석 결과, 개인적 특성인 건강염려증은 지각된 상호작용성과 음의 관계를, 건강관심도는 지각된 상호작용성과 양의 관계를 나타내고 있었다. 또한 개인적 특성은 지각된 상호작용성을 매개로 모바일 건강정보서비스의 지각된 유용성과 지각된 사용용이성에 영향을 미치고 있었다. 지각된 상호작용성은 지각된 유용성, 지각된 사용용이성, 사용의도에 직접적인 영향을 미치고 있었다. 따라서 웹과 모바일 환경의 건강정보서비스에서 지각된 상호작용성은 다른 변수들을 매개하거나 직접적으로 작용하는 중요 변수임을 알 수 있었다.