• 제목/요약/키워드: personal personality

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불확실한 탐험을 촉진하는 방법 : 사례연구 (Promoting Uncertain Exploration : A Case Study)

  • 하성욱
    • 지식경영연구
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    • 제10권1호
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    • pp.53-70
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    • 2009
  • This study empirically explored what promotes exploration, through a case analysis of a Korean SME (small and medium sized enterprise), based on the research framework which focuses on the identification and the selection of exploratory NPD (new product development) alternatives, and the accumulation of novel capabilities in new technology domains. The learning process of the exploratory NPD project described is as follows. The identification barrier of exploratory NPD project is relatively low. Constructive crisis is germane to selecting exploratory NPD alternatives and to enduring the long payback period. New separated R&D unit is likely to implement the exploratory NPD project. The length of the gestation period of the exploratory NPD project is related with the level of the conflict between old members and new members. This study identified several antecedents of the exploratory NPD project. Prior success promotes the identification process of the exploratory NPD projects. Constructive crisis is related with CEO's personal characteristics such as future oriented and proactive personality. The proactive involvement and persuasion of CEO are germane to reducing the conflict between old and new members and to the success of the exploratory NPD project. Based on the results, this study discusses several implications and future research directions.

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중국소비자의 스마트폰 사용 의도에 영향을 미치는 요인 (A Study on the Factors Affecting Chinese Consumers' Smartphone Adoption)

  • 쑨전바오;박미연;황금주
    • Journal of Information Technology Applications and Management
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    • 제20권1호
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    • pp.149-171
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    • 2013
  • The purpose of this study is to investigate factors influencing Chinese consumers' intention to adopt Smartphones. This paper examines Smartphone characteristics factors (situational dependence, diversity and security) and consumer personality characteristics (innovation, self-efficacy and familarity) based on the Technology Acceptance Model. The 320 sets of data are tested against the model using SEM (structural equation model). The research results reveal that diversity and security have significant influences on both perceived usefulness and perceived playfulness. According to the data analysis, self-efficacy affects only perceived easy of use, and familiarity positively affects perceived easy of use, usefulness and playfulness. This study finds that perceived easy of use and perceived usefulness have positive influences on behavioral intention to adopt Smartphones, and situational dependence and innovation directly affect the behavioral intention. The perceived cost has a negative impact on the behavioral intention. Research results are discussed, and limitations of the current study and future research are presented.

관광호텔 식당경영의 효율적 관리에 관한 연구

  • 이지호;최웅
    • 한국조리학회지
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    • 제2권
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    • pp.237-354
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    • 1996
  • The following, based on this study, are suggested as the efficient ways of the hotel restaurant management. Firstly, the introduction of the concept of marketing. Secondly, the exhaustive personal management. Fourthly, 2P (Positioning, Personality).1M (Merchandising) as the basic strategies Fiftyly, an introduction of quality control. Sixthly, the development of the advanced and updated technique of advertisement. Seventhly, the through control of the menu, a bill of fare. Eighthly, the impressive space production. Ninthly, the development of sincere service skills. As we have learned so far, the ultimate goal of hotel restaurants is undoubtedely the maximization of profitby enlarging the nubmer of repeating guests and new comers, the idealand alluring longrange management strategies should essentially be set up, and the unceasing study and effort are expected so that we can meet actively and positively atonce the varying guests needs and the management surroundings.

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‘화병’ 개념에 관한 화용론적 고찰 (Exploring the Nature of Hwa-Byung Using Pragmatics)

  • 김순용;이초식
    • 대한간호학회지
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    • 제33권1호
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    • pp.104-112
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    • 2003
  • Purpose: While most psychiatrists diagnose Hwa-Byung as a chronic psychogenic disorder associated with familial, financial and personality, the purpose of study was to shed light on the nature of Hwa-Byung through pragmatics. Hwa-Byung is characterized as ‘Hwa’ which means fire ‘Byung’ which means disease. This condition cannot be empirically experienced, rather it is represented by suffering internally (in the mind). It also could find an aspect of somatization, and self-diagnosing. Method: As patients themselves diagnose Hwa-Byung, pragmatical approach was taken to analyze the context of the learning through their communication with others. The case examples resulted from in-depth telephone counseling with a client who is housewife with Hwa-Byung over a period of time at the Women's Hot Line. Result: The study showed that the client experienced continuous improper attacks by her husband. She expressed improperness by applying her personal emotions to social-justice reasoning. Conclusion: ‘Hwa’ means lack of mutual intimacy in this research. By expressing this ‘Hwa’, the client would like to recover mutual intimacy with her husband.

도시부부의 배우자 선택 요인이 결혼만족에 미치는 영향 (The Effects of Mate Selection Factors on the Marital Satisfaction among the Urban Couples: A Social Exchange View)

  • 이경애
    • 대한가정학회지
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    • 제32권2호
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    • pp.129-144
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    • 1994
  • This research is to examine the homogeneity in premarital resources that is exchanged in mate selection and its effect on marital satisfaction among the urban couples in the early period of marriage. Structured questionnaires from 310 urban couples who had been married less than three years were analyzed in this study. First the urban couples tended to seek homogamous selection in age educational level in socioeconomic status of the parents and themselves, Second those who had a spouse from his(her) own religious parental socioeconomic status showed higher level of marital satisfaction than those who had not. The rewards from personal traits such as physical attractiveness gender-role identity personality role-expectation value orientation and perceived reward found to have strong and positive associations with marital satisfaction. Parental approval and semi-arranged marriage were associated with marital satisfaction. Third perceived rewards from these resources and parental approval had significant effects on marital satisfaction; almost half of marital satisfaction was explained by these premarital factors.

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OTT 개인화 추천 서비스에서의 개인 정보제공 의도에 미치는 선행요인 연구: 5요인 성격모형의 적용 (Precedents Affecting the Intention to Disclose Personal Information in Personalized Recommendation Service of OTT: Application of Big-Five Personality Model)

  • 김유진;이형석
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2023년도 제67차 동계학술대회논문집 31권1호
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    • pp.209-210
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    • 2023
  • 본 연구에서는 OTT 개인화 추천 서비스에서 5요인 성격이론을 적용하여 사용자들의 정보 프라이버시 염려에 관한 영향을 미치는 요인을 파악하고 프라이버시 염려와 개인정보 제공의도와의 관계에 관한 가설을 도출하였다. OTT 개인화 추천 서비스의 정보 프라이버시 염려에 영향을 미치는 요인으로 성격이론인 친화성, 정서적 불안정성, 성실성, 외향성, 경험에 대한 개방성 다섯 가지 요인을 도출하였으며, OTT 추천 서비스의 특성인 추천서비스의 정확성, 추천서비스의 다양성, 추천 서비스의 신기성 세 가지 요인을 도출하였다. 본 연구는 5요인 성격이론을 OTT 개인화 추천서비스 연구에 적용하였다는 데 의의가 있을 뿐만 아니라, OTT 기업들이 사용자의 정보 프라이버시 염려 행동을 이해하는 데에 도움을 줄 것으로 기대한다.

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영업인력의 성격요인과 개인-환경적합성이 직무만족도, 이직의도에 미치는 영향: 보험설계사를 중심으로 (Personality Factors of Sales Force and Individuals - Impact on the Degree of Environmental Compatibility Job Satisfaction, Turnover : Based on the Insurance Agents)

  • 김동희;하규수
    • 벤처창업연구
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    • 제11권2호
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    • pp.121-134
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    • 2016
  • 현재 보험시장은 비대면(非對面)채널 성장에 따른 대면채널의 기여도 감소와 대면채널 유지측면에서 고비용이 소요되는 현실적인 문제에 직면해있다. 이에 따라 설계사 조직의 생산성 향상 즉 보험설계사의 성과 향상요인이 무엇인지를 실증하는 것이 본 연구의 목적이다. 보험설계사의 성격요인과 개인-환경적합성이 직무만족도, 이직의도에 미치는 영향을 고찰해 본 결과 설계사의 외향성, 성실성, 개방성, 원만성, 정서성, 정직성을 나타내는 성격요인은 조직몰입과 직무만족에 유의한 영향을 미치고 있다. 즉, 보험설계사의 성격이 활기차고 외향적이며, 다른 사람과의 공감성이 높을수록 회사에 강한 소속감을 갖고 몰입하는 정도가 높아진다고 할 수 있다. 이는 설계사의 도입 단계에서부터 선별 도입이 이루어져야할 필요성을 대변하고 있다. 반면 성격요인은 이직의도에는 유의한 영향을 미치지 아니하였다. 이는 설계사의 이직은 개인의 성격에 의하여 발생하는 것 보다는 개인성격 외의 요인에 영향을 받고 있음을 실증한 결과이다. 상사적합성, 직무적합성, 동료적합성, 조직적합성을 나타내는 개인-환경적합성은 조직몰입, 직무만족, 이직의도 모두에 유의한 영향을 미치고 있다. 즉, 상사나 동료와 가치관이나 성격, 일하는 방식 등이 비슷하고, 자신의 일이 적성에 잘 맞으며 조직과의 적합성이 높을수록 회사에 대해 소속감을 갖고 몰입하는 정도가 높아진다고 할 수 있다. 또한 교육을 통하여 보험 설계사의 성격에 따른 조직몰입과 직무만족도를 향상시킬 수 있음을 알게 되었다. 이는 교육이 설계사를 좀 더 긍정적인 측면의 외향성을 갖게 하고 성실하게 본인의 업무를 처리하게 하며 윤리적 영업이 가능하게 함을 시사한다. 본 연구의 성과는 보험설계사를 대상으로 실시한 성격요인과 직무만족도, 이직의도에 대한 최초의 실증연구결과이다.

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Future Design and Success Engineering in Global Society by Creative Self-innovation

  • Kim, Yun-Hae;Park, Se-Ho;Kubota, Shusuke;Takahata, Yasuyuki
    • 공학교육연구
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    • 제13권5호
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    • pp.41-48
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    • 2010
  • In this paper, we proposed "Future Design and Success Engineering in Global Society by Self-Innovation" (an abbreviated name: FDSE). We started to make a small experiment between Korea Maritime University and Yamagata University at the current year. After inspecting the results, especially, successful and unsuccessful points in our lecture, we have to develop the strong points and amend the week points, through making the analysis of success-failure, which is his favorite management method. We have to level up the contents of our work in the future. The students for this lecture would learn from experiences of "the common knowledge (common field of discussion)", held common languages, common thought, common system. They filled up the blanks of "The Matrix Frame" which is mentioned in the previous report, and they expressed their own way of life (work, study). As a matter of course, their personal private affairs must not be made public. It is quite happy that the cultural, economical exchanges between Korea and Japan are now in full flourish and people do a lot of traveling each other. However, if this project will start on the educational global standard, we have a world-wide significance. Moreover, we can promote goodwill between Korea and Japan, and also we can contribute to a better international understanding and the peace of the world by students in both Universities. We hope that candidates for this lecture will have a rounded personality and be a life worthy of human being for realizing Self-Actualization in "Motivation and Personality" by Abraham Maslow.

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부사관의 성격 5요인과 소진과의 관련성 (The Relationship between Big Five Personality Factors and Burnout in Non-commissioned Officers)

  • 이자영
    • 디지털융복합연구
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    • 제16권6호
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    • pp.363-370
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    • 2018
  • 본 연구의 목적은 부사관의 성격 5요인과 소진 간의 관련성을 알아보는 것이다. 이를 위해 부사관 182명을 대상으로 설문조사를 실시하고 이를 분석하였다. 먼저 부사관의 소진정도를 알아본 결과, 소진의 하위요인인 탈진, 냉담, 성취감 저하 중 탈진이 가장 높고, 성취감 저하가 가장 낮은 것으로 나타났다. 또한, 20대와 30대 부사관들이 40대 이상 부사관들에 비해 소진(전체)과 소진의 하위요인인 냉담이 심한 것으로 나타났다. 다음으로 성격 5요인 중 어느 요인이 소진에 더 많이 설명하는 지 분석하기 위해 중다회귀분석과 다변량다중회귀분석을 하였다. 그 결과, 소진(전체)에는 외향성과 친밀성이, 소진의 하위요인인 탈진, 냉담, 성취감 저하에는 외향성이 통계적으로 유의미하게 설명하는 것으로 나타났다. 이러한 결과는 부사관의 소진을 예방하기 위한 정책을 세우는 데 도움이 될 것으로 보인다. 마지막으로 본 연구가 가지고 있는 한계점을 논의하였다.

Information Credibility between Social Media Site and Review Site : Which One Do I Trust More?

  • Seo, DongBack;Lee, Jung
    • Journal of Information Technology Applications and Management
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    • 제21권3호
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    • pp.35-52
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    • 2014
  • This study aims to examine how the relationship with an information source affects people to perceive credibility of online information. We developed a conceptual framework that explained how people perceived information credibility when they were familiar with the information source and/or when the information source seemed credible. We then compared the models in two different contexts, namely, online review and social media sites, to examine differences. We surveyed 136 online social media users with their online shopping experiences. Among our eight hypotheses, three (H6: the personality similarity between an information provider and an information seeker enhances the perceived credibility of the former; H7: the credibility of an information provider produces a much stronger mediating effect in review sites than in social media sites; H8: the familiarity of an information seeker with an information provider produces a stronger mediating effect in social media sites than in review sites) are fully supported and four (H1: the credibility of an information provider has a positive influence on the perceived credibility of the online information; H2: the familiarity of an information seeker with an information provider has a positive influence on the perceived credibility of the online information; H3: the goal similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former; H5: the personality similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former) are partially supported. The hypothesis of H4: the goal similarity between an information provider and an information seeker enhances the perceived credibility of the former is rejected. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites.