• Title/Summary/Keyword: personal interview

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Ethnographic study of the selection attributes for wedding planner (웨딩플래너 선택속성에 관한 에스노그라피적 연구)

  • Kim, Ha Jeong;Yu, Jihun
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.217-232
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    • 2018
  • As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.

An exploratory study on Chinese shoppers' perception of luxury brands' social responsibility

  • Li, Meng;Noh, Mijeong
    • Fashion, Industry and Education
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    • v.16 no.1
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    • pp.36-45
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    • 2018
  • Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

A Phenomenological Qualitative Study on the Traditional Korean Medical Doctor's Experience of Treating Victims of Sexual Violence (한의사의 성폭력피해자 진료경험에 대한 현상학적 질적 연구)

  • Choi, You-Kyung
    • Journal of Society of Preventive Korean Medicine
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    • v.25 no.3
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    • pp.73-88
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    • 2021
  • Objectives : The purpose of this study is to explore the experiences of traditional korean medical doctors (TKMD) who have treated victims of sexual violence by collecting their qualitative data that cannot be obtained with statistical data. Methods : In-depth interviews were conducted with semi-structured questionnaires for each of 5 TKMDs who had experiences in treating sexual violence victims. For analysis, the interviews were recorded along with their facial expressions and actions during the interview process, and all collected data were analyzed by colaizzi's method. In each process, a 'phenomenological reduction' was applied. Results : The identity of TKMD's experience of treating sexual violence victims was structured into 25 themes, 9 theme clusters, and 4 categories. The 4 categories included 'Professionalism and sense of efficacy', 'Personal life experiences and mental trauma treatment experiences that are mutually influencing each other', 'Factors needed to increase TKMD's participation in treatment of sexual violence victims', 'Deriving the future strategy of traditional korean medicine'. Conclusions : This study derived the essence and meaning of TKMDs' experiences in treating sexual violence victims, and presented future directions of traditional korean medicine in this field. It is expected that the results of this study would be used as the basis for establishing the traditional korean medical support system for sexual violence victims in the context of the korean medical system.

Causal and Intervening Conditions of Korean Immigrants' Sport Participation in the United States

  • KIM, Nam-Su;KIM, Min Soo;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.6 no.2
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    • pp.19-25
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    • 2022
  • Purpose: This study attempts to investigate causal and intervening conditions for sport participation of Korean immigrants in the United States. Research design, data, and methodology: Grounded theory approach was used to develop a conceptual framework that presents the psychosocial processes that occur in immigrants' experience of sport participation. Participants were selected purposefully for information-rich cases. Korean immigrants with current experience of having periodically participated in sports were the criterion for sample selection. Based on selection criteria, 9 Korean immigrants took part in interview. The interview discussions were taped and transcribed verbatim into a Word file. The process for data analysis included four grounded theory approaches of purposive and theoretical sampling, an open and axial coding, memo writing, and finally the development of the conceptual framework. Results: Six concepts were revealed in the causal conditions that facilitate the process of immigrants' sport participation in the states: Personal experience, significant others, personality, physical environment, psychological well-being, and social connection. Three concepts were revealed as the intervening conditions that block the process of immigrants' sport participation in the states: Conflict with cultural change of organization, Pressure at workplace, and Economic constraints. Conclusions: Conceptual model presents causal and intervening factors. Further implications were discussed.

The Qualitative Study for User Needs and Acceptance of Smart Clothing: Focused on Women Aged 56 and Over (스마트 의류의 인식과 수용에 관한 질적 연구 : 56세 이상 여성을 대상으로)

  • Paek, Kyung-Ja;Cross, Meghan;Ashdown, Susan
    • Journal of the Korean Home Economics Association
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    • v.47 no.3
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    • pp.55-65
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    • 2009
  • By definition, smart clothing describes a garment whose functionality is enhanced by technological advancements in order to ease one’'s lifestyle. To know user’'s understanding and needs, the research had consisted of brainstorming sessions, personal interviews, focus group meeting, and a series of content analyses. Ten of the interview subjects and focus group panel were found by contacting women aged 56-64 in the Ithaca community, NY. They were prompted with general questions on style choices for their lifestyles and age group and then presented with two examples of smart clothing to discuss and critique. Meanwhile, the other three interview subjects, located outside of the Ithaca community, were aged either above or below the targeted bracket. These subjects were interviewed as a method of comparison on multiple levels. Findings had shown that there was indeed a need for smart clothing amongst the increasingly populated demographic of older women: devices to help one’'s body temperature regulation and vision problem, and well-designed clothing. However, the functionalities must be carefully constructed and conveyed in order to be taken seriously by the mainstream consumer market. Once successfully designed, the smart clothing will ideally create a greater sense of autonomy for older women.

An Exploration of the Direction of Gifted Education through Deep Interview of Socially Succeeded People (성공적인 성취자의 심층 면담을 통한 영재교육의 방향성 탐색)

  • Park, Kyungbin;Lee, Jaeho;Park, Myungsoon;Lee, Sunyoung;Chun, Miran;Ryu, Jiyoung;Ahn, Seonghun;Byun, Soonhwa
    • Journal of Gifted/Talented Education
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    • v.25 no.2
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    • pp.217-236
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    • 2015
  • The purpose of this study was to investigate factors that affected achievement of socially succeeded people, and to draw ways to improve gifted education. To do this, we interviewed 60 achievers. The interview was administrated as semi-structured deep interview about 6 areas - education, major, family and parent, personal relationship, leisure time activity, achievement and motivation of success. The results showed that achievers were active students during their school days. They thought differentiated education and student-centered lessons are important. Many achievers answered they do not have any personal mentee, and decision of majors and education should be matched with the perception of one's potential and interest. Exercises, music, and reading books were strongly suggested as leisure time activities, and the key inner factors for success were curiosity and self-confidence. Beneficiaries of gifted education perceived their experience of gifted education had a positive influence on their achievement. Based on the these results, ways to improve gifted education were discussed.

The Qualitative Study on the Triggering Factors of Private Security Guards' Stress (민간경호원의 스트레스 유발요인에 관한 질적연구)

  • Kim, Jin-Hwan
    • Korean Security Journal
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    • no.15
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    • pp.89-105
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    • 2008
  • The aim of this study is to examine the primary causes of security guard's stress by conducting a survey of 50 guards engaging in security companies in Seoul and Gyeonggido. The following results are attained by an inductive content analysis of conviction interview data through in-depth interview of qualitative study method. 1. Factors of stress related to personal problems. The stress by personal problems is resulted from two factors. One is the physical strength inferiority, which leads to negative thoughts, dismay, mental conflict and tension. The other is complex about not-specializing security, which causes discord with his/her supervisor or co-workers and a feeling of uneasiness. 2. Factors of stress related to human relationship. The stress due to human relations is constantly resulted from discord with his/her supervisor and inclined to be accumulated. The mental conflict is elated in feeling that the manager's instructions are not right. So this factor makes them want change of occupation. Also working conditions are different from those of their friends, which causes them not to spend a lot of time with their friends. 3. Factors of stress related to domestic life It appears that most security guards are under stress due to their spouses' discontent with a small number of wages. Also it is reported that male guards are under stress in case of unhappy conjugal relations. And security guard's life is restricted much more than that of workers in a general occupation because of standing ready for mobilization and 24-hour service. So some of male guards experienced an early symptoms of a morbid suspicion about their wife's chastity and are suffering from insomnia as an occupational disease.

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A Qualitative Study on the Formative Processes of Premarital Adult Sexuality (미혼성인남녀의 섹슈얼리티 형성과정에 관한 질적 연구)

  • Park, Su-Sun
    • Journal of Families and Better Life
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    • v.27 no.5
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    • pp.147-166
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    • 2009
  • The purpose of this research was conducted to formative processes and to interpret premarital adult's sexuality meaning. The interviews have been executed based upon ethnography approach and method of interview in depth within the framework of the Weis's sexual script theory (1998) and parent-children relation. The interview in depth has been conducted with unmarried 7 males and 8 females inclusive of college students, total 15 persons who were born 1974-1980 and living in Seoul and nearby suburban areas. A period of interviews were carried out from September until December 2003. Each interview was executed for 2 to 4 hours apiece, and each person had 2 to 4 interviews during the period. The result of analysis of the sexuality scripts theory from three different views indicates that the female informants appeared to rationalize the fact that traditional concept of the chastity as defined by the socio-cultural level has been changed. It also indicated that there were very few sex educations in the society at large except for the public medias including the Internet. The interrelation level indicates that positive interaction with the opposite sex has affected them in the course of their building up desirable personal relationship in the society and uplifting their sense of self-esteem. The internal level of sexuality, it is much dependent on the extent of individual inner recognition of sexuality. The parent-children relation view of sexuality, the most influential factor for their communication on sexuality lies in the extent of their realization on how positively their parents recognize their children.

Lived Experience of IVF-ET Program (시험관 아기 시술 체험)

  • Lee, Yun-Jung;Kim, Kwuy-Bun
    • Women's Health Nursing
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    • v.15 no.1
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    • pp.43-53
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    • 2009
  • Purpose: This study was to identify what experience meant for the wives that attempted IVF-ET(In Vitro Fertilization-Embryo Transfer) program due to the spouse's infertility and provide fundamental materials to improve nursing interventions. Method: Giorgi's phenomenological method was employed, the subjects were five wives who had ever attempted IVF-ET program due to the infertility of their spouses. In-depth interview and observation method were utilized to gather information from April to December 2003. Result: The significant results from analyzing the interviews can be grouped into 34 themes, 8 categories. The essential themes for the experiences of the wives were 'shocked by the unbelievable reality', 'can't give up the connection to the blood', 'Lack of social education on pregnancy, and childbirth', 'self-pity', 'feelings of both families', 'Being afraid of the unexpected result', 'physical and mental agony', 'Positively coping with the reality. Conclusion: The results show that infertility is not a mere personal matter, and infertile people, their families and society should team up with in tackling it. The physical, psychological and social problems triggered by infertility could be ironed out by making both personal and collaborative approaches to that.

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A Study on Health Promotion Behavior and Contraception in Married Immigrant Women (여성 결혼이민자의 건강증진 행위와 피임에 관한 연구)

  • Kim, Mi-Jong;Kim, Tae-Im;Kwon, Yun-Jung
    • Women's Health Nursing
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    • v.14 no.4
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    • pp.323-332
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    • 2008
  • Purpose: The purpose of this study was to identify health promotion behavior and contraception in married immigrant women. Method: Seventy-three immigrant women who were married with Korean men were recruited in October 2008. Data was collected by using questionnaires through a personal interview. The collected data was analyzed by descriptive statistics, Pearson's correlation, t-test, and ANOVA. Result: The lowest scoring part among health promotion behaviors was exercise. Stress management, eating habits and personal relationships followed. Health promotion behaviors were influenced by the age at marriage, frequency of going out, and health education experiences. Only 35.6% of subjects used contraception. The popular contraceptive methods were IUD, condom, and coitus interruptus. Most subjects got information about contraception from family and friends. 18.1% of subjects had no source of information. The women's education level had a significant influence on their contraceptive knowledge. Conclusion: Programs for exercise and contraception are needed to improve health promotion behaviors in married immigrant women. Nurses are an important part in health promotion. The role of nurses must be expanded in all communities through various intervention programs.

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