• 지식경영연구
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• 제9권4호
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• pp.77-89
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• 2008

Vietnam is very attractive market to Korean firm. Because of changing consumer needs, competitive actions, or any other changes in Vietnam marketing environment over time, managers may need to reposition their brands through new marketing communication campaigns. For repositioning, core identity can be an important strategic objective for market managers. Using data from Vietnam, this research aims to determine core identity and to make repositioning plan with it and find considerable results.

• 한국통신학회논문지
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• 제34권6C호
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• pp.588-592
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• 2009

본 논문에서는 기존의 global soft decision 방법에서 음성부재확률의 고정 파라미터에 2차 조건 사후 최대 확률기법을 적용한 음성 향상 기법을 제안한다. 기존의 global soft decision 방법은 음성부재확률을 구하기 위해 가정한 가설에 따라 파라미터값을 고정하여 다양한 음성 환경 변화에 민감한 점을 고려하여 본 논문에서 제안한 알고리즘은 기존의 고정 파라미터 값에 직전 2 프레임에서의 음성 존재와 부재에 대한 조건을 부여해주어 음성과 음성사이의 상호 연관성을 고려해주고, 보다 유동적으로 현재 프레임의 음성부재확률을 추정하는 음성향상 기법이다. 제안된 방법의 성능평가를 위해 ITU-T P.862 perceptual evaluation of speech quality (PESQ)를 이용하여 평가하였고, 그 결과 제안된 2차 조건 사후 최대 확률기법을 적용한 global soft decision 방법은 기존의 Global soft decision 방법보다 향상된 결과를 나타내었다.

• 복식
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• 제15권
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• 말소리와 음성과학
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• 제8권1호
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• pp.37-44
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• 2016

The goal of the current study is to investigate how the sound change is reflected in production or in perception, and what the effect of lexical frequency is on the loss of sound contrasts. Specifically, the current study examined whether the vowel length contrasts are retained in Korean speakers' productions, and whether Korean listeners can distinguish vowel length minimal pairs in their perception. Two production experiments and two perception experiments investigated this. For production tests, twelve Korean native speakers in their 20s and 40s completed a read-aloud task as well as a map-task. The results showed that, regardless of their age group, all Korean speakers produced vowel length contrasts with a small but significant differences in the read-aloud test. Interestingly, the difference between long and short vowels has disappeared in the map task, indicating that the speech mode affects producing vowel length contrasts. For perception tests, thirty-three Korean listeners completed a discrimination and a forced-choice identification test. The results showed that Korean listeners still have a perceptual sensitivity to distinguish lexical meaning of the vowel length minimal pair. We also found that the identification accuracy was affected by the word frequency, showing a higher identification accuracy in high- and mid- frequency words than low frequency words. Taken together, the current study demonstrated that the speech mode (read-aloud vs. spontaneous) affects the production of the sound undergoing a language change; and word frequency affects the sound change in speech perception.

• Journal of Information Processing Systems
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• 제13권3호
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• pp.448-463
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• 2017

Multimedia is a ubiquitous and indispensable part of our daily life and learning such as audio, image, and video. Objective and subjective quality evaluations play an important role in various multimedia applications. Blind image quality assessment (BIQA) is used to indicate the perceptual quality of a distorted image, while its reference image is not considered and used. Blur is one of the common image distortions. In this paper, we propose a novel BIQA index for Gaussian blur distortion based on the fact that images with different blur degree will have different changes through the same blur. We describe this discrimination from three aspects: color, edge, and structure. For color, we adopt color histogram; for edge, we use edge intensity map, and saliency map is used as the weighting function to be consistent with human visual system (HVS); for structure, we use structure tensor and structural similarity (SSIM) index. Numerous experiments based on four benchmark databases show that our proposed index is highly consistent with the subjective quality assessment.

• 컴퓨터교육학회논문지
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• 제9권5호
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• pp.77-84
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• 2006

본 논문에서는 HVS(Human Visual System)와 신경회로망 중 SOM(Self-Organizing Map)을 이용하여 DWT 영역에서 영상에 적응적인 워터마킹 알고리즘을 제안한다. HVS는 brightness sensitivity와 texture sensitivity의 두가지 특성으로 설명될 수 있다. SOM은 영상의 지역적인 특징들을 얻는데 사용된다. 따라서 HVS와 SOM을 이용하여 삽입되는 워터마크의 최적의 강도와 길이를 결정한다. 실험을 통해 제안한 방법이 최적의 워터마크 강도와 길이를 제공하며 비가시성 테스트에서 우수함과 다양한 공격에 강인함을 알 수 있다.

• 한국통신학회논문지
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• 제40권6호
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• pp.1175-1184
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• 2015

3D 영상의 획득을 위해 이용하는 깊이 지도는 영상의 깊이 정보를 가지고 있다. 그러나 일반적으로 고해상도이며 잡음이 제거된 고화질의 깊이 지도를 카메라로부터 직접 획득하는 것은 어렵다. 그래서 저해상도의 깊이 지도를 획득하고 업샘플링 및 전/후 영상처리를 통해 높은 품질의 고해상도 깊이 지도를 획득하는 기법들이 연구되고 있다. 하지만 기존의 연구는 영상의 질에 큰 변수로 작용하는 에지 부분의 효과적 업샘플링이 미흡하다. 그래서 본 논문은 에지 부분을 차별적으로 고려하는 인지적인 특성을 반영한 영상품질향상 연구에 초점을 맞춰 결합 양방향 필터의 가중치를 적응적으로 조절함으로써 깊이 지도와 합성 영상을 개선한 고해상도의 깊이 지도를 얻는 업샘플링 방법을 제안하였다. 제안 방식을 기존의 방식과 비교하였을 때 PSNR 측면과 주관적 품질에서 이득이 있음을 보였다.

• IEIE Transactions on Smart Processing and Computing
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• 제2권5호
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• pp.255-265
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• 2013

3DTV is expected to be a promising next-generation broadcasting service. On the other hand, the visual discomfort/fatigue problems caused by viewing 3D videos have become an important issue. This paper proposes a perceptual quality assessment metric for a stereoscopic video (SV-PQAM). To model the SV-PQAM, this paper presents the following features: temporal variance, disparity variation in intra-frames, disparity variation in inter-frames and disparity distribution of frame boundary areas, which affect the human perception of depth and visual discomfort for stereoscopic views. The four features were combined into the SV-PQAM, which then becomes a no-reference stereoscopic video quality perception model, as an objective quality assessment metric. The proposed SV-PQAM does not require a depth map but instead uses the disparity information by a simple estimation. The model parameters were estimated based on linear regression from the mean score opinion values obtained from the subjective perception quality assessments. The experimental results showed that the proposed SV-PQAM exhibits high consistency with subjective perception quality assessment results in terms of the Pearson correlation coefficient value of 0.808, and the prediction performance exhibited good consistency with a zero outlier ratio value.

• 간호행정학회지
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• 제1권1호
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• pp.22-34
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• 1995

Health care marketing can be defined as a process of developing, promoting and administering health care services for the benefits of hospitals as well as consumers. Researchers have reported that one of the significant attributes in the selection of hospital is a client's perceived image of the hospitals. Especially the image of nursing services was one of the important factors of the hospital image. The main purposes of the study were 1) to define the positioning about 5 hospitals' image of nursing services. 2) to define the effects of image attributes to the iamage of hospital nursing services. Eighteen hundred questionnaires were distributed to the parents of middle schools and high schools in Seoul. Among them, 1340 cases were returned but 849 cases were turned out to be useful data and used in final analysis. In data analysis, $SPSS\;/PC^+$ and PC-MDS programs were used for descriptive statistics, multiple regression, and drawing perceptual maps. The image of hospital nursing services was measured developed by the author through literature review and content validation. Reliability coefficients was found to be statistically appropriate level of confidence(Cronbach's Alpha=.8617). The results were as follows : 3) The perceptual map shows that hospital A, B and C,D,E were divided into five groups(See Fig. 1). That is, hospital A, and B are located in a close position and hopital C & E are located at opposite position between X-axis, Hospital D was located in the middle area of the hospital C and:E. In conclusion, this research visiblely depicted perceptual maps using MDS of the consumer's image about hospital nursing services. Since hopital nursing services were differentiated by the image attributes in consumer's perception, the results of the study can help hospital managers plan marketing strategy according to their strong points or weak points. Because the necessity of marketing in recent health care was importantly recognized, this research which is adopting posititioning concept will contribute to the consumers and hospital organizations.

• 한국통신학회논문지
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• 제37A권11호
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• pp.918-926
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• 2012

3차원 비디오 전송에 있어서, 렌더링에 사용되는 깊이 맵은 압축 효율을 위하여 일반적으로 낮은 해상도로 다운샘플링 되어 전송된다. 이때, 다운샘플링 과정에서 발생하는 오류는 디코딩 후의 적절한 업샘플링 기법을 통하여 효과적으로 복구할 수 있다. 하지만 기존의 연구들은 이러한 오류를 줄이기 위하여 여러 업샘플링 기법에 대해서만 초점이 맞춰져 있었다. 본 논문에서는 사람의 인지적인 화질을 보다 제고시키기 위하여 동적인 객체와 정적인 배경에 서로 다른 다운샘플링 비율을 적용시키는 새로운 하이브리드 깊이 맵 다운샘플링 기법을 제안한다. 실험적인 결과는 제안하는 방법이 시각적인 품질과 PSNR 측면에서의 이득이 있음을 보여준다. 또한 제안하는 방법은 여러 업샘플링 기법들과 호환이 가능하다.