• 가정과삶의질연구
• /
• 제16권2호
• /
• pp.107-122
• /
• 1998

It has been suggested that equity theory a social psychological theory concerned with the fairness in casual relationships should be applicable to marital relationships. This study describes the development of the scale for measuring perception of equity which measure the level of equity in marital relationships among Korean couples. PES(Perception of Equity Scale) is composed of two subscales; detailed measure of equity(DME) and global measure of equity(GME). The PES which include items from two areas of concern for intimates-pschological-emotional concern day-to-day concern-are describes. As results of test reliability of areas of DME range from .86 to .88 and reliability of GME is .92. And there are primarily evidences of construct validity of PES. Therefore PES is very reasonable scale to measure of equity/inequity perception in married couples. Finally analyzing of the level of equity in this sample husbands and wives has generally equitable relationships with their partn rs. Another findings suggest that husbands are overbenefited of their patners through marriage whereas wives are not.

• 대한가정학회지
• /
• 제38권9호
• /
• pp.57-74
• /
• 2000

The major purpose of this study was to develop with priority given to the discourse on the correlation between interpersonal resources and home management behavior for family life satisfaction. So, this study was to identify the perception of equity in marital life, through which dynamic aspects is measured with family resource. Some of the major findings are as follows : The perception of equity in marital life show a significant difference by the state of employment and the degree of communication in couple. Housewives'home management behavior show a significant difference by the perception of equity in marital life. It appears that intra system dynamics elements explain housewives'home management behavior. From the Regression Analysis, the Model was found to be highly significant, accounting for 63% of the variances. Especially, housewives'family life satisfaction is influenced by the perception of daily life equity capable of evaluating each of a married couples'contribution and reward for family life lather than perception of psychological-emotional equity.

• 대한가정학회지
• /
• 제38권5호
• /
• pp.41-54
• /
• 2000

While equity theory started as a theory focusing upon the relationship between employee and employer, over the years the theory has been expanded to various other types of relationships including marital relationships. The present research among 251 housewives examines the perception of equity and the decision-making styles from the perspective of equity theory. The perception of equity was measured by the revised TUW scales and the Walster's global measure. Also, decision-making styles was assessed by means of the 'final-say' scale In line with the predictions, the results clearly showed that the perception of equity was a strong predictor variable to the joint decision-making.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1071-1078
• /
• 2021

The purpose of this study is to investigate the relationship among the components of brand equity and to examine the effects of these components on the overall customer-based brand equity from the perspective of the Generation Z. This study is applied in the case of Borobudur World Heritage Destination, which is in Indonesia. A survey questionnaire has been collected through purposive sampling from 167 Generation Z who have visited Borobudur World Heritage Destination. The research hypotheses were supported by the empirical test using a Structural Equation Model with AMOS. The result concludes that destination brand awareness has significant, positive effects on destination brand image and perception of destination quality; destination brand image has positive influences on perception of destination quality and destination brand loyalty; perception of destination quality has significant, positive impacts on destination brand loyalty. Except for destination brand image and destination brand awareness, the perception of destination quality and destination brand loyalty have positive and direct impacts on overall destination brand equity. In sum, overall customer-based brand equity of a world heritage destination in the context of a developing economy is directly influenced by only two components of brand equity, namely, the perception of destination quality and destination brand loyalty.

• 대한가정학회지
• /
• 제39권9호
• /
• pp.137-152
• /
• 2001

On the basis of the equity theory, as the couple perceives their relationship is equitable, they tend to make decisions jointly and are satisfied with their family lives. Therefore this study is aimed to identify the relationship among perception of equity, decision-making styles and family life satisfaction in dual-career couples. As a result of analyzing the cause-effect relationship, it shows that many socioeconomic$.$psychological variables have direct indirect impact on family life satisfaction through medium factor, so this study proves the application of the cause-effect modes. However the influence of the perception of equity of wives were higher than husbands.

• 경영과정보연구
• /
• 제33권2호
• /
• pp.189-204
• /
• 2014

본 연구의 목적은 웨딩산업에 종사하는 리더의 변혁적 리더십이 직원들의 행동에 어떤 영향을 미치고 있으며, 그 과정에서 직원들이 느끼는 공정성 지각이 자신들의 행동에 어떤 영향을 미치는지를 검증하기 위한 것이다. 본 연구의 연구목적을 달성하기 위해 사용된 자료는 SPSS 21k, Amos 19 통계패키지를 이용하여 자료를 분석하였으며 연구 가설을 검증하였다. 가설 1인 웨딩산업에 종사하는 리더의 변혁적 리더십과 직원들의 조직시민행동과의 영향관계를 검증한 결과 변혁적 리더십은 직원의 조직시민행동에 유의한 영향을 미치지 않는 것으로 나타났다. 따라서 웨딩산업에 종사하고 있는 리더는 직원들의 조직시민행동을 유인할 수 있는 전략과 모티베이션 노력이 필요함을 알 수 있다. 가설 2를 검증한 결과 변혁적 리더십은 직원들의 공정성의 지각에 유의한 것으로 나타났다. 리더의 변혁적 리더십의 발휘는 직원들이 분배 절차적 공정성에 만족하고 있다는 것을 알 수 있다. 가설 3은 직원들의 공정성 지각과 조직시민행동과의 영향관계에 대한 것으로 분석 결과 직원들의 공정성 지각이 조직시민행동에 영향을 미치는 것으로 나타나 가설 3은 채택되었다. 가설 4는 변혁적 리더십이 조직시민행동에 영향을 미치는 과정에서 직원의 공정성 지각이 매개효과를 발휘하고 있는지를 검증하였는데 분석 결과 부분매개효과를 발휘하고 있는 것으로 나타났다. 가설 4는 채택되었다. 따라서 웨딩산업에 종사하는 리더는 직원들의 조직시민행동을 유인하기 위해서 변혁적 리더십을 발휘해야 하며 직원들이 평소 공정한 대우를 받고 있다는 느낌을 가질 수 있도록 많은 노력이 필요하다는 것을 알 수 있다. 향후 논의에서는 이런 부분에 대한 구체적인 실천방안에 대한 심도 깊은 연구가 필요할 것으로 보인다.

• 한국의류학회지
• /
• 제25권6호
• /
• pp.1025-1036
• /
• 2001

This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

• 산업경영시스템학회지
• /
• 제44권3호
• /
• pp.146-164
• /
• 2021

This study examines the effects of the public's perception of emergency medical service (EMS) on the public health system's brand equity and the moderating effect of governance on this relationship using Keller's customer-based brand equity model. It uses four EMS functions: rescue/first-aid and transfer activities; disaster prevention, preparation, and response activities; educational activities in urgent situations; and medical treatment in emergency rooms to examine the effects of them on brand meaning of the public health system. Our findings are important for understanding the public as customers of the public health system and devising and/ or adapting healthcare policies and marketing strategies to develop brand equity and increase customers' loyalty to the public health system.

• 복식문화연구
• /
• 제10권6호
• /
• pp.680-696
• /
• 2002

The aim of this study was to identify the components of customer-based fashion brand equity which was built from customers´perception to equity. As a method, both literature review and empirical research were made. This study performed in three stages from May to November in 2001. In the exploratory step. focus-group interview was conducted 5 times for gathering responses related to fashion brand equity, and free association test of 17 respondents was additionally conducted. In pilot study, 40 university students were surveyed and the data were analyzed in order to identify the components of fashion brand equity and to develop questionnaire. In the main research, 905 university students evaluated fashion brand equity in order to analyze the components of fashion brand equity in customers´perception. Statistical analyses were performed with SAS program using factor analysis, cronbach´α, frequency, and mean. The results of this study was as fellows. First, fashion brand equity was defined in terms of four components; customer-brand resonance, brand imagery/customer feeling, brand performance/customer judgment and brand awareness. Second, fashion brand equity was multi-dimensional brand attitude, which could be measured by 29 variables that were different from uni-dimensional evaluation of previous studies.

• 한국콘텐츠학회논문지
• /
• 제6권9호
• /
• pp.185-191
• /
• 2006

본 연구에서는 보상공정성 지각이 호텔종사원들의 조직몰입에 어떠한 영향을 미치는 가를 실증분석하였고 이들의 관계에서 신뢰의 매개효과를 검증하였다. 연구결과를 요약하면 다음과 같다. 첫째, 임금, 승진공정성과 조직몰입의 관계는 임금, 승진공정성을 높게 지각할수록 조직몰입이 높아지는 것으로 나타나 가설이 지지되었다. 둘째, 보상공정성과 조직몰입의 관계에 있어 임금에 대한 공정성 지각보다도 승진에 대한 공정성 지각이 높을수록 조직몰입에 보다 더 긍정적인 효과를 주는 것으로 나타났다. 따라서 보상공정성에 대한 조직몰입의 효과를 고려한다면 임금공정성도 중요하지만 승진에 대한 공정성의 확보가 더욱 중요시 된다. 또한 상사에 대한 신뢰의 매개효과 검증에서도 신뢰가 매개효과를 나타내고 있다. 이는 호텔종사원 들의 조직몰입을 높이기 위해서는 임금과 승진에 대한 공정성도 중요하지만 이러한 공정성에 영향을 미칠 수 있는 상사에 대한 신뢰성을 높이는 노력도 절실히 필요한 것임을 시사해 주고 있다.