• Title/Summary/Keyword: perception & satisfaction

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A Study of Consumer Satisfaction in Surrogate Internet Shopping Mall for Apparel Products: Price Perception and Delivery Systems (의류 구매대행 의류인터넷쇼핑몰의 소비자만족도에 관한 연구: 가격지각과 배송시스템을 중심으로)

  • Rhee, Young-Ju
    • Journal of the Korean Home Economics Association
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    • v.49 no.9
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    • pp.73-81
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    • 2011
  • The purpose of this study was to find out how price perception and the site's delivery system affected consumer satisfaction in surrogate internet shopping for apparel products. A survey questionnaire was used to collect information from 233 respondents who had experience in purchasing apparel products from online venues within the preceding 6 months. Collected data underwent descriptive analysis, factor analysis, and regression analysis. Results showed that the price perception and the delivery system was influenced by three factors. Both price perception and the delivery system factors showed a significant difference depending on the gender of consumers. Also, according to the regression results, both price perception and the delivery system had a positive effect on consumer satisfaction in surrogate Internet shopping mall for apparel products.

The Effect of Store Satisfaction about Fashion Store and Alternative Store Attraction on Switching Barrier Perception -Focusing on the Moderating Effect of Variety Seeking Orientation- (의류제품 구매 시 소비자의 점포만족도와 대체점포매력도가 전환장벽지각에 미치는 영향 -다양성추구성향의 조절효과를 중심으로-)

  • Kim Soo-Jin;Chung Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7 s.155
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    • pp.1044-1053
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    • 2006
  • The purposes of this study were to examine the effect of store satisfaction about fashion store and alternative store attraction on switching barrier perception and the moderating effect of variety seeking orientation. The questionnaire was administered to 450 women shopped in a department store in Gwan-ju during September, 12-26,2002. Data collected from 384 women were analyzed by using frequency, factor analysis, regression analysis, ANOVA and t-test by SPSS for WIN program. The result were as follows. First, the store satisfaction significantly influenced switching barrier perception. Second, the alternative store attraction significantly influenced switching barrier perception. Third, interaction effect between store satisfaction and variety seeking orientation was found out to be meaningful at switching barrier perception. Fourth, interaction effect between alternative store attraction and variety seeking orientation was found out to be meaningful at switching barrier perception.

Effect of Perception of Career Ladder System on Job Satisfaction, Intention to Leave among Perioperative Nurses (수술실 간호사의 경력개발제도에 대한 인식이 직무만족, 이직의도에 미치는 영향)

  • Chae, Se Na;Ko, Il Sun;Kim, In Sook;Yoon, Kye Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.3
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    • pp.233-242
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    • 2015
  • Purpose: This was a correlational study to identify effects of perception of clinical ladder system on job satisfaction and intention to leave in perioperative nurses. Methods: Participants were 154 of perioperative nurses from larger general hospitals in Seoul. Data were collected from April, 16 to 22, 2013 using self-report questionnaires which included items on perception of clinical ladder system, job satisfaction, and intention to leave. Data were analyzed using frequency, t-test, ANOVA, $Scheff{{\acute{e}}$ test, Pearson correlation coefficients, and multiple stepwise regression. Results: The average mean score for perception of clinical ladder system was midline at 2.69 point out of 4 point. Perception of clinical ladder system correlated positively with job satisfaction (r=.38, p<.01) and negatively with intention to leave (r=-.88, p<.01). Perception of clinical ladder system was the factor which most influenced job satisfaction explaining 17.1% of the variance, also perception of clinical ladder system was the factor which most influenced intention to leave, explaining 12.7% of the variance. Conclusion: Results of this study suggest that there is a need to enhance the perception of the clinical ladder system and to find ways to fulfill the expected effects for improving perioperative nurses' job satisfaction and reducing the intention to leave.

A study of relationships among the perception of service quality from a liquor wholesale company, deal satisfaction, and maintaining business (주류 유통 도매업체에서 제공하는 서비스 품질 인식과 거래 만족 및 거래 유지 사이 관계에 관한 연구)

  • Choi, Hyung Jin;Chung, Hyun Seung
    • Journal of the Korea Safety Management & Science
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    • v.16 no.3
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    • pp.411-420
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    • 2014
  • The purpose of this paper is to examine the effects of customer perception about service physical evidence and process quality by liquor wholesaler on customer satisfaction and maintaining business relationship. Also this paper tries to find out the moderating effect of relational duration on those service qualities and deal satisfaction. Based on the responses from 53 stores, the result of multiple regression analysis appears as follow that (1) the perception of intangible service quality is positively related to deal satisfaction, (2) deal satisfaction is positively related to maintaining business, and (3) the interaction of relational duration and each perception of service qualities is significant.

Research on Cosmetic Quality Perception and Satisfaction According to Consumer Characteristics (소비자 특성에 따른 화장품 품질 인식 및 만족도 연구)

  • Lee, Eun-Joo;Li, Shun-Hua
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.216-224
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    • 2021
  • This study analyzes the differences in perception of cosmetic quality (safety, stability, functionality, usability) and satisfaction according to consumer characteristics, targeting 317 men and women from their 18 to 50s who use cosmetics in Seoul and Gyeonggi Province, and the differences in effect of cosmetic quality perception on satisfaction according to side effects experience was analyzed. Among the cosmetic quality factors, the usability was satisfied, but the perception of safety, stability, and functionality was low, so overall quality improvement was necessary. In particular, the quality perception and satisfaction by men and 40s was low, so a customized solution was needed for this. In the order of usability and functionality, to both those experiencing or not side effect, had a significant positive effect on the satisfaction level, and the improvement of usability and functional awareness was the main factor that increased satisfaction. Improving product quality and supplementing factors that positively influence consumer perception are thought to be of great help in improving quality perception and satisfaction.

Correlation between the perception towards leisure activities and satisfaction with campus life in dental hygiene students in the Chungcheongnam-do area (충남지역 치위생(학)과 학생의 여가활동인식과 대학생활만족의 관계)

  • Yoo, Jin-Ah;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.17 no.4
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    • pp.647-656
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    • 2017
  • Objectives: The purpose of the study was to examine the correlation between leisure activity recognition and campus life satisfaction of dental hygiene students in the Chungnam area. Methods: A self-reported questionnaire was completed by 494 dental hygiene students at eight universities from January 11 to January 29, 2016. The questionnaire used a five point Likert scale to measure campus life satisfaction and perception towards leisure activities. Data were analyzed with descriptive statistics of variables, independent t-test, one way ANOVA, and Pearson's correlation coefficient analysis. Results: The mean for satisfaction with campus life and perception towards leisure activities were 3.15 and 3.73, respectively, wich were both higher than the average. The campus life satisfaction of facilities, study, life showed positive correlations with leisure activity recognition. Conclusions: Perception towards leisure activities was associated with satisfaction with campus life. These results suggest that university authorities should encourage students to use active leisure time such as by establishing leisure programs and club activities in order to improve students' awareness of leisure activities and encourage them to make the most of university life.

The Analysis Level of Implementation by Perception and Satisfaction on Nuri Curriculum of Age 3~4 Child Care Teachers (만3~4세 보육교사의 누리과정에 대한 인식 및 만족도에 따른 실행수준 분석)

  • You, Hee Jung
    • Korean Journal of Childcare and Education
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    • v.11 no.5
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    • pp.153-171
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    • 2015
  • This study was to examine the analysis level of implementation of the Nuri Curriculum of age 3 ~ 4 child-care teachers. It recognized general tendencies about the perception and satisfaction and the relation among level of implementation and perception, satisfaction of the Nuri Curriculum of age 3~4 Child-care teachers. And it also recognized the effect of level of implementation on perception and satisfaction. A survey was therefore administered to 264 child care teachers in Seoul and Gyoung-gi do. The collected data were by mean, standard deviation for recognize general tendency about perception and satisfaction, other data were by pearson relation, multiple regression analysis. Results were as follows: Firstly, general perception on Nuri Curriculum of age 3~4 Child-care teachers were a little above average, and there were positive relationships between perception and teachers' the level of implementation. Specially perception of practice and support had a significant positive correlation with theoretical basis and character. Secondly, general tendency of satisfaction were above average, and there were positive relationships between Satisfaction and teachers' the level of implementation. Specially satisfaction of curriculum had a significant positive correlation with assessment and practice and support had a significant positive correlation with teaching material. Thirdly, the practice and support perception exerted the largest influence on the teachers' the level of implementation, and satisfaction of curriculum exerted influence on the teachers' evaluation of the level of implementation.

The Influence of Consumers' Purchase Experience and Technology Readiness on Risk Perception and Satisfaction in Internet Clothing Shopping (소비자의 인터넷쇼핑 구매경험과 기술준비성이 인터넷 의류쇼핑시 위험지각과 만족도에 미치는 영향)

  • Hong, Keum-Hee
    • Fashion & Textile Research Journal
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    • v.6 no.1
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    • pp.93-101
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    • 2004
  • The purpose of this study is to examine consumers' risk perception in internet clothing shopping and its relation with technology readiness and the frequency of purchase. Thereafter, this study examines how consumers' risk perception affect service quality and satisfaction at the apparel shopping sites. An on-line survey was made to collect data, and the replies from 785 people, who had an experience of apparel shopping on line, were used in data analysis. From factor analyses, risk perception comprised 3 factors of product related risk, delivery related risk, and security related risk, and technology readiness comprised 4 factors of optimism, innovativeness, discomfort, and insecurity. Based on cluster analysis, consumers were classified into 3 types in terms of the internet risk perception: low risk group, medium risk group, and high risk group. From path analysis, risk perception was decreased with high frequency of purchase and low discomfort and insecurity of technology readiness, and risk perception and service quality had an influence on consumers' satisfaction with the shopping sites.

A Study on the Salesperson Services and Repeat Purchase Intention by Price Perception of Fashion Stores (가격지각에 따른 패션점포 판매원 서비스와 재구매의도에 관한 연구)

  • Kim, Jie-Yurn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.45-54
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    • 2008
  • The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

Perception and Satisfaction with Health Education of Elementary Students (초등학생의 보건교과 수업에 대한 인식과 만족도)

  • Jung, Young-Hee;Choi, Yeon-Hee;Kim, Na-Young
    • Journal of Korean Public Health Nursing
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    • v.26 no.1
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    • pp.16-27
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    • 2012
  • Purpose: The aim of this study was to evaluate perception and satisfaction with Health Education for elementary school students in grade 5 and 6, using data on national health education gathered since March, 2009. Methods: Data were collected by way of a questionnaire, from 475 elementary school students in grades 5 and 6 from February 1~15, 2010. Statistical analysis of collected data was performed using frequency, t-test, Pearson's correlation coefficient, and hierarchical multiple regression analysis, using SPSS 18.0 software. Result: Levels of health promoting behavior, interest, importance, and satisfaction were relatively high, respectively, and those of students in grade 5 were higher than those of students in grade 6. Levels of Satisfaction with frequency and educational environment were relatively low. Among the factors found to influence satisfaction with health education, interest in health education was found to be the most influential(grade 5:${\beta}$=.279, p<.001, grade 6:${\beta}$=.306, p<.001). Conclusion: Students expressed a high level of satisfaction with regular health education. Expansion of health education frequency and health education-only-classrooms is needed. To improve the effect of health education, constant acquisition of knowledge of subjects' perception and satisfaction is needed. In addition, contents and teaching methods that showed low level of satisfaction should be reformed.