1 |
강미연, 홍금희. (2003). 의류점포의 서비스품질이 지각된 전환장벽과 점포충성도에 미치는 영향. 한국의류학회지, 27(8), 935-945
|
2 |
김수진, 정명선. (2001). 의류제품 구매 시 소비자의 전환장벽지각이 점포충성도에 미치는 영향. 한국의류학회지, 25(8), 148-159
|
3 |
김순아. (2000). 의류제품에 대한 소비자의 다양성 추구동기와 행동. 충남대학교 대학원 박사학위 논문
|
4 |
김수진. (1999). 경쟁환경과 전환장벽이 고객만족 및 고객충성도에 미치는 효과: 산업간 비교를 통한 실증분석. 서울대학교 대학원 석사학위 논문
|
5 |
전인수. (1992). 전환장벽, 모방장벽 및 지속적 경쟁우위. 경영연구, 홍익대학교 경영연구소, 16. 135-152
|
6 |
조광행, 박봉규. (1999). 점포충성도에 대한 전환장벽과 고객 만족의 영향력에 관한 실증적 연구. 경영학연구, 28(1), 127-149
|
7 |
Dick, A. S. & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113
DOI
|
8 |
Dodd, T. H., Pinkleton, B. E., & Gustafson, A. W. (1996). External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders. Psychology and Marketing, 13(3),291-304
DOI
|
9 |
Griffin, J. (1995). Customer loyalty: How to earn it, how to keep it. San Francisco: Jossey-Bass Publishers
|
10 |
Oliver, R. L. & Swan, J. E. (1989). Equity and disconfirmation perceptions as influences on merchant and product satisfaction. Journal of Consumer Research, 16(Dec), 372-383
DOI
ScienceOn
|
11 |
Porter, M. E. (1980). Competitive strategy: techniques for analyzing industrials and competitors. New York: Macmillan
|
12 |
Simonson, I. (1990). The effect of purchase quantity and timing on variety seeking behavior. Journal of Marketing Research, 27(May), 150-162
DOI
ScienceOn
|
13 |
Steenkamp, E. M. & Baumgartner, H. (1992). Then role of optimum stimulation level in exploratory consumer research. Journal of Consumer Research, 19(December), 434-448
DOI
ScienceOn
|
14 |
Trijp, H. C. M., Wayne, V. Hoyer, D., & Inman, J. J. (1996). Why switch? product category-level explanations for true variety-seeking behavior. Journal of Marketing Research, 33(August), 281-292
DOI
ScienceOn
|
15 |
Fornell, C. (1992). A national customer satisfaction barometer: the swedish experience. Journal of Marketing, 56(January), 6-21
DOI
ScienceOn
|
16 |
Wakefield, K. L. & Barnes, J. H. (1996). Retailing hedonic consumption: A model of sales promotion of a leisure service. Journal of Retailing, 72(4), 409-427
DOI
ScienceOn
|
17 |
Menon, S. & Kahn, B. E. (1995). The impact of context on variety seeking in product choice. Journal of Consumer Research, 2(June), 19-28
DOI
ScienceOn
|
18 |
Wernerfelt, B. (1991). Brand loyalty and equilibrium. Marketing Science, 10(3),229-245
DOI
ScienceOn
|
19 |
Assael, H. (1998). Consumer behavior and marketing action. (6th ed.). South-Western College Publishing
|
20 |
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(November), 460-469
DOI
ScienceOn
|
21 |
Weiss, A. M. & Anderson, E. (1992). Converting from independent to employee salesforces: The role of perceived switching costs. Journal of Marketing Research, 29(Feb), 101-115
DOI
ScienceOn
|
22 |
Goff, B. G., Bloes J. S., Bellenger, D. N., & Stojiack, C. (1997). The influence of salesperson selling behavior on customer satisfaction with products. Journal of Retailing, 73(2), 171-183
DOI
ScienceOn
|
23 |
Raju, P. S. (1980). Optimal stimulation level: Its relationship to personality, demographics and exploratory behavior. Journal of Consumer Research, 7(Dec), 272-282
DOI
ScienceOn
|
24 |
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationship. Journal of Marketing, 58(April), 1-19
|
25 |
Sheth, J. N. & Parvatiyar. A. (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 256-261
|
26 |
Kahn, B. E., Kalwani, M. U., & Morrison, D. G. (1986). Measuring variety-seeking and reinforcement behaviors using panel data. Journal of Marketing Research, 23(May), 89-100
DOI
ScienceOn
|
27 |
Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control. (9th ed.), Engelwood Cliffs, New Jersey: Prentice-Hall International Inc
|
28 |
Ping, Jr. R. A. (1993). The effects of satisfaction and structure constraints on retailer exiting, voice, loyalty, opportunism, and neglect. Journal of Retailing, 69(Fall), 320-352
DOI
ScienceOn
|
29 |
한상만, 남용기. (1997). 소비자의 다양성추구성향에 따른 고려상표군형성에 관한 비교연구. 마케팅연구, 12, 49-76
|
30 |
김찬목. (1999). 은행소비자의 충성도에 관한 연구. 경북대학교 대학원 박사학위 논문
|
31 |
백인기. (1990). 소비자의 다양성추구에 관한 연구-공간선택행동을 중심으로. 경희대학교 대학원 박사학위 논문
|
32 |
Handelsman, M. (1983). Measurement of individual varied behavior across product classes-results and applications. Advances in Consumer Research, 10, 80-83
|
33 |
Bloemer, J. & Ruyter, K. D. (1998). On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing, 32(5/6),499-513
DOI
ScienceOn
|
34 |
Bendapudi, N. & Berry, L. L. (1997). Customers' motivations for maintaining relationships with service providers. Journal of Retailing, 73(1),15-37
DOI
ScienceOn
|
35 |
Steenkamp, E. M. & Trijp, H. C. M. (1991). The use of lisrel in validating marketing constructs. International Journal of Research in Marketing, 8, 283-299
DOI
ScienceOn
|
36 |
이민정. (2000). 소비자만족과 전환비용지각이 상표충성도에 미치는 영향분석. 경북대학교 대학원 석사학위 논문
|
37 |
임종원, 김재일, 홍성태, 이유재. (1996). 소비자행동론. 서울: 경문사
|
38 |
Givon, M. (1984). Variety seeking through brand switching. Marketing Science, 3(Winter), 1-22
DOI
ScienceOn
|
39 |
Reichheld, F. F. & Sasser, W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(Sep-Oct), 105-111
|
40 |
김창완. (1994). 기술도입자의 고객결속행위 결정요인에 관한 실증연구. 서강대학교 대학원 박사학위 논문
|
41 |
Sambandam, R. & Lord, K. R. (1995). Switching behavior in automobile market: Consideration-sets model. Journal of the Academy of Marketing Science, 23(1),57-65
DOI
|