• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.399-400
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• 2013

이 연구는 대학생 시기 건강관리의 중요성을 인식하고, 대학생 집단에 초점을 맞추어 건강 관련 스마트폰 어플리케이션 활용에 영향을 주는 요인과 영향 정도에 대해 조사하고자 한다. 연구모형은 Technology Acceptance Model을 바탕으로 하여 정보보안, 놀이성, eHealth 지식, 기술장애가 인지된 유용성과 인지된 사용 용이성에 영향을 미치고, 이것이 실제 사용 의도에 어떠한 영향을 미치는지 구조방정식 모형을 이용하여 분석하였다. 연구결과 놀이성과 eHealth 지식은 인지된 유용성과 인지된 사용 용이성에 유의한 영향을 주었고, 기술장애는 유의한 영향을 주지 않았다. 이 연구의 결과를 통해 대학생이 스마트폰을 통한 건강정보를 활용하기 위해서는 본능적인 동기부여인 놀이성을 높여야하고, 건강정보 어플리케이션을 활용하는 교육과 중재가 필요할 것으로 사료된다.

• Journal of Digital Convergence
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• v.7 no.4
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• pp.81-90
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• 2009

SaaS (Software as a Service) provides software in the form of service via internet rather than software package. Thus a large number of users could use the service of new type of software service as long as they connect to internet. SaaS, as a delivery model attracted in the software industry, grows with impelling force. SaaS has been adopted as an information spreading strategy of small and medium corporate so that its effect has been recognized in both academic and practical areas. However, there are not much researches about it because SaaS is still in the introductory stage. This study focused on the success model of SaaS to find out the factors that affect usability and the satisfaction of users. The sample is based on the on-line survey for the 549 government officials who are using SaaS. At last, the number of the employed answers are 157 after unqualified ones are removed. The result shows that Security, Service quality, Price and System Integration significantly affect the usefulness and the satisfactions of users.

• Healthcare Informatics Research
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• v.24 no.4
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• pp.276-282
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• 2018

Objectives: Due to the uncontrolled increase of the mobile health applications and their scarce use by elderly for reason of absence credibility of measurements by lack scientific support, the aim of this study was to evaluate the differences between the biophysical measurements based on standard instrument against a mobile application using controlled experiments with elderly to propose an effective validation model of the developed apps. Methods: The subjects of the study (50 people) were elderly people who wanted to check their weight and cardiac status. For this purpose, two mobile applications were used to measure energy expenditure based on physical activity (Activ) and heart rate (SMCa) during controlled walking at specific speeds. Minute-by-minute measurements were recorded to evaluate the average error and the accuracy of the data acquired through confidence intervals by means of statistical analysis of the data. Results: The experimental results obtained by the Activ/SMCa apps showed a consistent statistical similarity with those obtained by specialized equipment with confidence intervals of 95%. All the subjects were advised and trained on the use of the applications, and the initial registration of data to characterize them served to significantly affect the perceived ease of use. Conclusions: This is the first model to validate a health-app with elderly people allowed to demonstrate the anthropometric and body movement differences of subjects with equal body mass index (BMI) but younger. Future studies should consider not only BMI data but also other variables, such as age and usability perception factors.

• Educational Technology International
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• v.6 no.1
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• pp.81-101
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• 2005

Campus-based universities have provided face-to-face instruction traditionally. But recently, it is becoming a trend that they provide blended learning which combines e-learning and f2f instruction. Therefore, traditional university has been installing the ICT related convenience for the faculty and students to use easily to their classes. The purpose of this study is to develop quality indicators of ICT-related support for proper blended learning in traditional campus-based universities. This indicators are used for measuring the quality of ICT-related services at university level for quality education. To this end, first, we reviewed literature about quality indicators of university evaluation and e-learning. Second,we did case study. We selected and analyzed one university for a case, And we identified what elements are perceived important to faculty for more efficient use of technology to their class. Third, we summarized all this data and established the quality indicators framework of ICT-related components for blended learning in campus-based universities. Then, these indicators were revised after the expert evaluation. And then 10 experts and practitioners scored importance rating. Finally, we sum them up to 17 indicators and 48 sub-indicators in three phases (input, process, output). Among them, e-learning related organization or body, usability of Learning Management System, and quality assessment system got the highest scores. These indicators are supposed to contribute to measure the quality of ICT-related environment for blended learning and to provide informations about what is required for efficient blended learning in the campus-based universities.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.117-135
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• 2015

Mobile wallet that can keep coupons and membership cards for mobile is one of rapidly growing services due to its usability and financial benefit. However, in spite of its rapid growth, the increase of users who do not use continuously it is an important consideration to service providers for making a profit. This study aims to test the effects of factors affecting the continuous use intention of mobile wallet based on VAM (Value-based Adoption Model) which can analyse them in both benefit and sacrifice aspects, so as to suggest considerations to increase the use period of mobile wallet for service providers. The research findings supported the hypotheses regarding to the effects of usefulness, value-expression, perceived security and enjoyment in the benefit aspect and technicality in the sacrifice aspect on perceived value. In addition, the causal path from perceived value to continuous use intention was significant. The study results are expected to be used in marketing or service improvement for short-term users by taking account of emotional factors as well as functional factors.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.25-33
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• 2020

In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

• Asia Marketing Journal
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• v.13 no.3
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• pp.103-134
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• 2011

The recent economic recession and price rise reduces excessive consumption as a whole. So companies take more interest in and use discount coupons as a means of sales promotion to reinforce their competitiveness. The combination of Internet and mobile communication technology leads to an explosive increase in the use of mobile Internet service, which promotes commercialization of mobile coupons. Nevertheless, there are absolutely insufficient researches on mobile coupons than those on paper ones. In this context, this study tries to consider intention of accepting and using mobile coupons. The innovated Technology Acceptance Model (TAM) was used to see factors of using mobile coupons considered important by customers. Through the combination of characteristics of mobile coupon service and values obtained from mobile coupons, effects of variables to enhance intention of using mobile coupons were empirically analyzed. In particular, this study suggested importance of psychological as well as economic values of mobile coupons and emphasized good considerations of the psychological aspect, such as shame, stinginess, and reputation sensitivity, in using mobile coupons as an important factor for intention of using the coupons. Another empirical analysis was made of what moderating roles consumers' self-construalplayed in the effects of mobile coupon values perceived by consumers on intention of using coupons. As a result, immediate connectivity and situational provision among characteristics of mobile coupon service were found to affect ease and usability. It was also shown that perceived ease and usability had significant effects on both economic and psychological values, which then had significant effects on intention of using a mobile system. After testing moderating effects of self-construal, the degree of effects of perceived mobile coupon values on intention of using mobile coupons was greater among inter-dependent self-construal users than among independent ones. This study considered various schemes of improving intention to use mobile coupons and provided a foundation to help companies make a strategy for mobile coupons to be activated in the future.

• Journal of Internet Computing and Services
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• v.10 no.3
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• pp.159-172
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• 2009

The purposes of this study were to identify factors affecting the quality of universities' e-learning contents from the perspectives of learners and to find out specific solutions for improving them. To achieve these goals, research questions were established as follows: 1) What factors were influencing the quality of universities' e-learning contents, and how were learners perceived about each factor(by its importance and satisfaction)? 2) Were there any differences on the learners' perceptions about each factor(by its importance and satisfaction)? 3) What were any specific ways to enhance the quality of universities' e-learning contents? The participants were of 543 university students who took at least one e-learning course and were living in the metropolitan areas(Seoul, Incheon, Gyeonggi). The survey questionnaire was consisted of 38 items developed through the literature review. To analyze the data collected, factor analysis and paired-sample t-test were conducted. The results were as follows: Five identified factors influencing the quality of universities' e-learning contents from the perspectives of learners were instructional strategies, learning contents, usability, evaluation/feedback, and interface design, and all identified factors were statistically significant differences among the learners' perceptions of its importance and satisfaction. The analysis results of importance-satisfaction matrix by each factor showed that 1) learning contents was the factor that current status should be at least continuously maintained, 2) usability, instructional strategies, and evaluation/feedback were the factors that learners' satisfactions still need to be increased although those importances were not relatively high, and 3) interface factor was important, while learners' satisfaction toward it was not much high so that solutions to increase the satisfaction need to be immediately considered. Based on the results, several suggestions to enhance universities' e-learning contents from the learners' perspectives were also recommended.

• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.129-140
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• 2018

This study aimed to analyze consumers' acceptance of sports applications and smart sportswear to better design technology-enhanced walking exercise wear for the Baby Boomer generation based on their cohort characteristics. A questionnaire with items related to acceptance of existing smart sportswear design, functionality, and usability as well as existing sports application design, functionality, and usability was sent to consumers aged 50-65. Of 163 questionnaires distributed, 150 were used for analysis. The results showed that middle-aged consumers were aware of smart sportswear's functional stability, but were concerned about care, durability, and convenience. Middle-aged consumers were also aware of sports applications as educational functions for obtaining new information. Additionally, they found sports applications to have lower perceived convenience and accessibility relative to the young generation, highlighting the need for simple instructions and explanations for sports application planning. Based on these results, we propose "Everyday design for general sportswear," "Functions based on consumer's preference," "Enhanced design for durability and management convenience" for designing and planning walking exercise wear for middle-aged consumers, and "Convenient application organization" and "Educational exercise contents" for application planning for walking exercises.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.24-41
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• 2016

Study is about Bit Coin that is electronic cash that is received attention globally in recent. It is increasing domestically that uses bit coin for convenience of micro payment, and also bit coin is possible to exchange each countries' currency. In this point, we searched understanding degree and acceptance of bit coin. Also we applied transformed TAM(Technology Acceptance Model) to search factors that have an effect on consumers' intention to use it. In advance, we analyze features of bit coin, and extract factors through preceding researches for existing electronic cash, because studies for intention to use bit coin are weak in internal and external. First of results is that 'economic efficiency' which is a characteristic variable of bit coin influences 'intention to use,' a dependent variable through 'perceived usefulness,' a parameter. It was investigated that monetary and mental costs that was costed when we use bit coin were less than using other cash. Secondly, 'payment convenience' that is a characteristic variable affects 'intention to use', a dependent variable through 'perceived usefulness,' a parameter. It was measured that problems of inconvenience that include transaction process, cash management time shortage and exchange changes will be solved by using bit coin. Thirdly, 'reliability' that is a perceived risk variable of bit coin has a direct effect on 'intention to use,' a dependent variable. It was investigated that we could achieve purpose of payment because we weren't influenced by breakdown on system by processing distributed database in some computers. Fourthly, 'perceived usefulness,' a parameter of bit coin directly affects 'intention to use,' a dependent variable. Then consumers who want to use bit coin are fascinated bit coin for various usability. Moreover, we want to provide implications to all of finance corporations, companies related electronic cash and bit coin users based on these results.