• 한국정보시스템학회지:정보시스템연구
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• 제28권2호
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• pp.73-92
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• 2019

Purpose This study conducted an empirical study on the influence of institutional mechanisms on the formation of customer trust among leading online businesses. This study focused on the construct of PEEIM(Perceived Effectiveness of e-Commerce Institutional Mechanisms) which is the perceived recognition of institutional mechanisms for e-Commerce in general and the construct of PEIS which is the perceived recognition of institutional mechanisms that are implemented by vendors. Design/methodology/approach The online and offline surveys were conducted for the leading online shopping vendors in Korea and 292 data were used for the empirical analysis. The research model was tested using partial least squares structural equation modeling (PLS-SEM) in this study. The full measurement model including the formative second-order constructs was examined with the exploratory factor analysis. The structural model was analyzed via a two-stage approach. To analyze the research model this study used Smart PLS 2.0 program. Findings The findings showed that PEEIM negatively moderates the relationship between satisfaction in vender and trust in vender, but had no moderating effect between trust in vender and repurchase intention. In addition, the institutional mechanisms of vendors(PEIS) have been shown to have a direct impact on the vender's trust.

• 한국치위생학회지
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• 제7권4호
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• pp.495-508
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• 2007

This study, to investigate the state of PVW among the clinical dental hygienists and its determinants, has polled 322 clinical dental hygienists working in Daegu, Kyung buk province, and Ulsan. Data were collected by self-administrated questionnaire. A SPSS 12.0 for Windows was used for statistical analysis. The obtained results were as follows: 1. The average of PVW among the respondents was 3.43. 2. The area average of PVW determinants was as follows; job significance, 3.31, process efficiency, 3.42, product usefulness, 3.32, vision realizability, 3.53, social recognition, 3.23 and the total average, 3.36. 3. The married have higher PVW than the unmarried in all areas(p=.012, p=.008, p=.036, p=.007). 4. As for working experience, in the case of perceived self value, those having 1~2 years experience have the highest PVW(p=.000), apart from perceived self value, those having over 6 years experience have the highest PVW in all areas(p=.015, p=.001, p=.002). Relating to the task, those working in the patient consulting and managing part have the highest PVW, relating to the annual salary, those having over 25 million won have the highest PVW(p=.000, p=.000, p=.001, p=.000). 5. The relationship between PVW and PVW determinants, in all respects, is meaningful, so it was found that the higher determinants are, the higher PVW is. 6. The whole explanation variate of PVW determinants was meaningful in PVW, perceived self value, value fulfillment emotion, respectively representing 38.8%, 55.6%, 61.5%(pE.001). PVW of clinical dental hygienists should be considered as a significant criterion of indivisual and organizational effectiveness. To improve effectually PVW of the clinical dental hygienists, there is need to establish culture in a system of hospital that redound to their social recognition.

• 아동학회지
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• 제22권3호
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• pp.151-165
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• 2001

This study of children's perceptions own and desirable mothers was based on data gathered from answers to questionnaires by 46 preschoolers living in Chunju. The children listened to the stories of 3 picture books based on the interactionist, maturationist, and behaviorist theories of child development. Parenting behaviors were rated by standards of support and control dimensions. The subjects perceived their own mothers' developmental beliefs in rank order of maturationist, behaviorist and interactionist. Most parenting behaviors were perceived to be punishment. The subjects ranked the developmental beliefs of the most desirable mothers in order of maturationist, interactionist, and behaviorist. The most desirable parenting behaviors were perceived to be affectionate expression, recognition, and cooperation. There was no relationship between own and mothers' developmental belief.

• 한국의류학회지
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• 제45권4호
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• pp.661-673
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• 2021

The purpose of this study is to analyze the perceptions of obesity among appearance-conscious women in their 20s. It is intended to provide data necessary to produce garments for obese body types by identifying adult women's subjective assessments of obese body types and characteristics. The data were analyzed using Q Methodology in the QUANL program for PC. Type 1 was recognized as uniformly fat in the abdomen, with almost the same width and thickness. Type 2 was perceived to have more fat in the upper body and back, broad shoulders, and an inverted body type. Type 3 was perceived as having a fat lower half of the body, hips wider than the chest, and large thighs. Type 4 was identified as having few curves and fat concentrated in the abdomen. Further research of other age groups and regions is needed to ascertain the difference between perceived and actual body types.

• 한국치위생학회지
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• 제12권5호
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• pp.1007-1015
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• 2012

Objectives : The purpose of this study was to survey Korean solders' oral healthcare recognition and perceived oral health concern. Methods : The data was collected from a questionnaire given 157 soldiers in Chungcheongnamdo. The data was analyzed into t-test, one-way ANOVA and Pearson's correlation analysis. Results : 25.5% replied that they were concerned about oral health. Soldiers who have received oral healthcare education exhibited higher recognition on the prevention of dental caries and periodontal disease. Moreover, those who have used oral hygiene devices also showed higher recognition on the prevention of dental caries and periodontal disease. The recognition of preventive effects on dental caries, in particular, showed a statistically significant difference (p<0.05). In regard to the relationship between oral health concern and recognition of oral healthcare, those who were more concerned about oral health were higher recognition of periodontal disease prevention(r=0.254, p<0.01). Conclusions : To improve concern and recognition of oral health for the members, the soldiers needs to develop oral health education and policy.

• 산경연구논집
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• 제8권5호
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• pp.77-85
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• 2017

Purpose - The purpose of this study is to investigate the variables that lead consumers to visit traditional markets and buy market goods. Thus, the current research examined the relationship between satisfaction and return intention as among the factors influencing loyalty. Research design, data, and methodology - This study was conducted to examine the effects of the perceived level of factors on loyalty and how it influenced consumers' visits to traditional markets in 125 adult adolescents and women living in Mok-po area. The results of the questionnaire were obtained. The statistical data of the questionnaire were verified by SPSS. Results - In this study, consumers' perception level of eight loyalty factors can be perceived by the traditional Korean market. The empirical analysis is summarized as follows. First, by selecting five representative variables influencing intention to return to traditional markets, Mok-po area consumers were affected by the intention to revisit according to the intensity of recognition level among these variables. Second, the higher the perceived level of product price, quality of access (accessibility) among the factors that consumers perceive as important factors in visiting traditional markets were heightened. Third, Mokpo residents are aware of the main important factors of visiting the market such as receiving a friendly atmosphere (image) about traditional market, market environment (hygiene and cleanliness), connection with the local economy, and customer service such as kindness, refund and return. These loyalty factors did not affect consumers' intention to revisit. In other words, image, environment, regional economic linkage, and these factors did not have a positive effect on revisit intention. Conclusions - The empirical analysis of this study suggests that factors that directly affect loyalty among the key factors that play a major role in visiting traditional markets should be identified and developed as loyalty factors. It is necessary to identify the key factors influencing the satisfaction and loyalty of traditional market users, and operate a system that systematically and comprehensively manages and evaluates them. In order to do this, the government, the local governments, and related organizations should regularly conduct loyalty and satisfaction surveys on visa recognition levels and establish strategies for dramatic improvement measures.

• 디지털융복합연구
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• 제17권2호
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• pp.81-89
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• 2019

본 연구는 페이스북 광고의 구성요인이 광고적절성 인식과 구전의도에 미치는 영향을 알아보았다. 부가적으로 광고 적절성 인식의 매개효과를 확인하였다. 이를 위해 페이스북 사용자를 대상으로 371개 자료를 수집하였다. 연구방법은 요인 분석과 공변량구조분석을 활용하였다. 연구결과 첫째, 페이스북 광고의 광고흥미성 속성은 광고적절성 인식과 구전의도에 유의미한 영향을 미쳤다. 둘째, 페이스북 광고의 맞춤정보성 속성은 광고적절성 인식과 구전의도에 유의미한 영향을 미쳤다. 셋째, 주변인반응성 속성은 광고적절성 인식과 구전의도에 유의미한 영향을 미쳤다. 넷째, 페이스북 광고적절성 인식은 구전 의도에 유의미한 영향을 미쳤다. 따라서 광고흥미성과 맞춤정보성 및 주변인반응성 속성은 완전매개효과를 나타냈다. 이러한 연구결과는 소비자들에게 페이스북 광고로서 정체감이 있는 광고와 효과적인 광고를 제작할 때 고려해야할 속성이 무엇인가에 대한 자료를 제공할 것이다.

• 한국사회복지학
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• 제57권1호
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• pp.219-243
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• 2005

본 연구에서는 한국판 세계보건기구 삶의 질 척도 단축형(WHOQOL-BREF)을 사용하여 우리 사회의 대표적 빈곤층인 노숙자들이 자신의 삶의 질을 어떻게 평가하며, 또 이들의 삶의 질에 어떤 요인들이 영향을 미치는가를 살펴보았다. 연구의 대상은 20세 이상 된 185명의 노숙자이며, 조사기간은 2003년 9월 18일부터 27일까지 10일간이었다. 연구결과, 노숙자의 삶의 질이 낮다는 것이 실증적으로 확인되었다. 또한 삶의 질 하위영역별로 예측요인이 다소 다르긴 하지만, 이들의 삶의 질에 영향을 미치는 요인으로 연령, 공공부조 수급, 인지된 건강상태, 음주, 알코올중독, 거주형태, 타인의 인정이 중요하게 나타났다. 이러한 결과를 바탕으로, 노숙자의 삶의 질 향상을 위하여 주거최우선정책이 필요함을 강조하였고, 알코올중독 문제와 노숙자에 대한 사회적 편견 해소를 위한 대책방안에 대해서도 논의하였다.

• 치위생과학회지
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• 제14권4호
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• pp.571-579
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• 2014

본 연구는 초등학교 6학년의 구강보건인식과 구강보건실천에 영향을 미치는 요인을 파악하여 6학년 수준에 맞추어진 지속적인 동기유발로 인한 실천 가능한 구강보건관리능력을 향상시킬 수 있는 기초자료를 제공하기 위하여 실시되었다. 연구대상은 창원시에 위치한 2개 초등학교에 재학 중인 6학년 총 259명을 대상으로 하여 구조화된 설문지를 자기기입 방식으로 조사 분석하였다. 수집된 자료는 IBM SPSS ver. 19.0 통계프로그램을 이용하여 분석한 결과는 다음과 같다. 구강보건인식의 전체 평균점수은 $3.19{\pm}0.41$점이고, 구강보건실천의 전체 평균점수는 $2.95{\pm}0.43$으로 나타났다. 아버지의 학력(p<0.01), 학생의 구강건강상태(p<0.01), 학생의 주관적인 성적(p<0.01), 구강보건교육의 참석의지(p<0.001)에 따른 구강보건인식은 통계적으로 유의미하게 나타났으며, 학생의 주관적인 성적이 '좋은' 학생이 '나쁜' 학생보다 구강보건인식의 평균이 높았고, 구강보건교육의 참석의지가 '있다'가 '없다' 또는 '모름'에서보다 구강보건 인식의 평균이 높게 나타났다. 아버지의 학력(p<0.01), 학생의 구강건강상태(p<0.001), 학생의 주관적인 성적(p<0.05), 자녀 칫솔질에 대한 부모의 관심(p<0.01), 구강보건교육의 유무(p<0.05), 구강보건교육의 참석의지(p<0.001)에 따른 구강보건실천은 통계적으로 유의미하게 나타났으며, 학생의 주관적인 성적이 '좋은' 학생이 '나쁜' 학생보다 구강보건실천의 평균이 높았고, 구강보건교육의 참석의지가 '있다'가 '없다' 또는 '모름'에서 보다 구강보건실천의 평균이 높게 나타났다. 구강보건인식을 향상시킬 수 있는 변수들 간의 상대적 영향력으로 구강보건실천, 구강보건교육의 참석의지, 자녀 칫솔질에 대한 부모의 관심 순으로 영향을 미치는 것으로 나타났다. 구강보건실천을 향상시킬 수 있는 변수들 간의 상대적 영향력으로 구강보건인식, 자녀 칫솔질에 대한 부모의 관심, 학생구강건강상태 순으로 영향을 미치는 것으로 나타났다. 이상의 결과에서 초등학교 6학년의 구강관리능력을 배양시키기 위해서는 6학년 수준에 알맞은 동기유발을 위한 학생들의 주변 환경, 구강관리에 대한 태도, 구강관련 관심사, 현재 구강질병상태 등을 파악하고 이에 따른 교육내용으로 구성된 구강보건교육이 이루어질 수 있는 프로그램이 마련되어야 할 것이다.

• 유통과학연구
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• 제15권1호
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• pp.95-104
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• 2017

Purpose - This study focuses on long-term orientation that can lead long-term partnership. A long-term orientation needs a trust and relation commitment between company. So in this study, the researcher conducts a dependent variable as a justice recognition and brand asset value to research model to find out casual relationship among quoted factors. Research design, data, and methodology - The focus of this study was employees who work in a liquor distribution company to figure out factors that effect on long-term relationship in b2b transaction. The development of the research model is based on the literature of the preceding research analysis of justice recognition, brand asset value, trust, relation commitment and long-term orientation. This study have constructs that defined operationally by previous studies, research model design that to figuring casual relationships among the quoted factors. From 2016 Sep. 1st to Oct. 30th, a questionnaire survey was conducted targeting employees who work in liquor distribution company. 176 survey data were used for empirical analysis to prove the research hypotheses. Results - The main results of this study's empirical methodology were as follows. First, procedural justice and interactive justice has a positive significant effect on trust and relation commitment. Also brand image, brand awareness and perceived quality has a positive significant effect on trust and relation commitment. Second, trust and relation commitment has a positive significant effect on long-term orientation. Every hypothesis adopted as the researcher designed for empirical study. Conclusions - Based on empirical results, this study confirmed that trust and relation commitment has empirical relationship with long-term orientation. Based on the analysis, the researcher provided managerial implication by setting 2 way path for making long-term orientation with business company. First path is procedural justice to relation commitment. It contains that procedural justice recognised while business transaction execution, consideration intension and relation development will happen in b2b. Second path is perceived quality to trust. It contains that the perceived quality recognised while business transaction execution, trust will increase rapidly. So when a business company wants to make a partnership, they have to consider procedural justice and perceived quality to make a long-term relationship.