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http://dx.doi.org/10.5859/KAIS.2019.28.2.73

The Effects of Institutional Mechanisms on the Trust of Online Business in e-Commerce  

Roh, Yoonho (부산대학교 경영학과)
OK, Seok-Jae (부산대학교 경영학과)
Publication Information
The Journal of Information Systems / v.28, no.2, 2019 , pp. 73-92 More about this Journal
Abstract
Purpose This study conducted an empirical study on the influence of institutional mechanisms on the formation of customer trust among leading online businesses. This study focused on the construct of PEEIM(Perceived Effectiveness of e-Commerce Institutional Mechanisms) which is the perceived recognition of institutional mechanisms for e-Commerce in general and the construct of PEIS which is the perceived recognition of institutional mechanisms that are implemented by vendors. Design/methodology/approach The online and offline surveys were conducted for the leading online shopping vendors in Korea and 292 data were used for the empirical analysis. The research model was tested using partial least squares structural equation modeling (PLS-SEM) in this study. The full measurement model including the formative second-order constructs was examined with the exploratory factor analysis. The structural model was analyzed via a two-stage approach. To analyze the research model this study used Smart PLS 2.0 program. Findings The findings showed that PEEIM negatively moderates the relationship between satisfaction in vender and trust in vender, but had no moderating effect between trust in vender and repurchase intention. In addition, the institutional mechanisms of vendors(PEIS) have been shown to have a direct impact on the vender's trust.
Keywords
e-Commerce; PEEIM; PEIS; Institutional Mechanism; Trust; Repurchase Intention;
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