1 |
E. H. Kim & S. Y. Yu. (2018). Developing scale and validation of constituent factors of Facebook advertisement. Korean Journal of Communication Studies, 26(2), 139-163.
DOI
|
2 |
Facebook [February 14, 2014]; Facebook statistics. 2014 http://www.statisticbrain.com/facebook-statistics/.
|
3 |
D. G. Taylor, J. E. Lewin & D. Strutton. (2011). Friends, fans, and followers: Do ads work on social networks?: How gender and age shape receptivity. Journal of Advertising Research, 51(1), 258-275.
DOI
|
4 |
E. S. Lee & M. K. Kim. (2012). A Study on Companies' Fan Pages on Facebook as a Marketing Communication Channel. The Korean Journal of Advertising, 23(2), 31-55.
|
5 |
D. C. An & S. H. Kim. (2012). Attitudes toward SNS Advertising : A Comparison of Blog, Twitter, Facebook, and YouTube. The Korean Journal of Advertising, 23(3), 53-84.
|
6 |
H. M. Byeon & S. W. Shim. (2016). The Study on the Effect on Social Native ads: Facebook Sponsored Advertising. Journal of Practical Research in Advertising, 9(3), 26-48.
|
7 |
G. H. Min, D. S. Park, M. J. Song & J. K. Lee. (2015). The effects of types of ads and the intensity of use on electronic Word-of Mouth in Facebook: The moderating role of independent self-construal. The Korean Journal of Advertising, 26(8), 7-33.
|
8 |
M. W. Choi. (2016). The effect of motives for using Facebook on facebook advertising diffusion behavior. Journal of Disital Convergence, 14(12), 85-93.
DOI
|
9 |
S. Y. Yu. (2018). The effect of Facebook advertising attributes on ad reliability, fitness recognition and attitude. Indian Journal of Public Health Research & Development, 9(8), 373-379.
|
10 |
Amar Cheema & Andrew, M. Kaikati. (2010). The Effect of Need for Uniqueness on Word of Mouth. Journal of Marketing Research, 47(3), 553-563.
DOI
|
11 |
D. Gefen, D. Straub & M. C. Boudreau. (2000). Structural equation modeling and regression: Guidelines for research practice, Communications of the association for information systems, 4(7), 2-77.
|
12 |
Karl, G. Joreskog & Dag, Sorbom. (1986). LISREL VI: user's guide ; analysis of linear structural relationships by maximum likelihood, instrumental variables, and least squares method, Uppsala : Univ. of Uppsala.
|
13 |
AD CLIP. http://adclip.tistory.com/339.
|
14 |
S. S. Hansen, J. K. Lee & S. Y. Lee. (2014). Consumer-generated ads on Youtube: impacts of source credibility and need for cognition on attitude, interactive behavior, and ewom. Journal of Electronic Commerce Research, 15(3), 254-266.
|
15 |
B. Lawrence, S. Fournier & F. Brunel. (2013). When companies don't make the ad: A multimethod inquiry into the differential effectiveness of consumer-generated advertising. Journal of Advertising, 42(4), 292-307.
DOI
|
16 |
D. L. Hoffman, T. P. Novak & M. Feralta. (1999). Building consumer trust online. Communications of the ACM, 42(4), 80-85.
DOI
|