• Title/Summary/Keyword: perceived entertainment

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The Impact of Art Gallery Visitors' Motivation and Perceived Quality of Experience on Satisfaction (미술관 관람 동기와 지각된 체험의 질이 관람 만족에 미치는 영향)

  • Park, Jowon
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.123-131
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    • 2016
  • The present study attempted to explore the impact of art gallery visitors' motivation and perceived quality of experience on satisfaction. For this purpose surveys were conducted at art galleries. The factor analyses identified four dimensions (knowledge, leisure, yearn for culture and art, and relationship) of motivations and another four dimensions (esthetic/entertainment, education, escapist, and sense of belonging) of perceived quality of experience. Subsequently, regression analyses revealed the influence of motivations and perceived quality of experience on satisfaction. Based on the findings, managerial implications and suggestions for further studies were discussed.

The Effects of Experiential Factors of Virtual Reality (VR) Store on Perceived Information, Satisfaction and Revisit Intention (가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향)

  • Cheon, Ye Rim;Choi, Woo Lim;Park, Min Jung;Yoo, Jung Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.682-698
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    • 2019
  • This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

Study of the Impacts of Programming Characteristics of Entertainment Programs on General Programming Channels on Watching Intentions (종편TV 예능방송프로그램의 편성특성이 시청의도에 미치는 영향)

  • Lee, Kyu-Hwan
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.250-260
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    • 2017
  • This study analyzed the impacts of programming characteristics perceived by the consumers of entertainment programs on general programming channels on watching intention and the data of a survey with 360 adult viewers in the capital area. Research questions were verified as follows: First, as a result of multiple regression to analyze the impacts of the factors of programming characteristics perceived by the consumers on their watching intention, setting personal characteristics as a control variable, programming characteristics as an independent variable and watching intention as a dependent variable, the regression model was significant. Thus, the more positive the perceived factors of programming characteristics, the more significant their watching intention improved. Second, the factors of programming characteristics significantly affecting watching intention had greater positive(+) impacts in the following order: Adjacency > substantiality > weight of genre > social evidence > relative advantage > ease of access.

A Study of Needs and Behavior on a Virtual Community: Focused on College Student's Internet Cafe Activities (가상 커뮤니티 이용 욕구(needs)와 행위(behavior)에 관한 연구: 대학생들의 인터넷 카페 이용을 중심으로)

  • Ku, Gyo-Tae
    • Korean journal of communication and information
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    • v.30
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    • pp.7-33
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    • 2005
  • This study examined the type of needs involved in the activities of a virtual community and the impart of gender on online participants' needs and 'perceived control behavior'. In addition, the study tried to figure out how people behave on certain factors. The survey was conducted to 230 local students who have experienced online community activities. The study results showed there were three factors related to a virtual community, 'relational need', 'entertainment need', 'instrumental need'. There was, however, no significant effect between gender and the type of needs, and between gender and 'perceived behavior control'. The results also showed that 'entertainment need' is the most important factor to predict a virtual community participation. This might not Imply the improvement of information technologies helps us return to the communities in which Individuals have a close and affectionate relationship each other.

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The Role of China Douyin Short Video App During COVID-19

  • Zhou, Yaqi;Lee, Jong Yoon;Liu, Shanshan;Fan, Hao
    • International Journal of Contents
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    • v.18 no.2
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    • pp.1-17
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    • 2022
  • As of September 2021, COVID-19 is still seriously impacting people globally. To better control the epidemic, the Chinese government adopted a nationwide quarantine policy at the early stage of the discovery of COVID-19, which has significantly changed people's production and life. China's Douyin app (International version: TikTok) is an extremely influential entertainment and social tool. During COVID-19, a large number of short videos about COVID-19 appeared. Publishers included government agencies, professionals, and self-media. The content released has made Douyin a tool for people to receive COVID-19 information in addition to entertainment and social functions. This is a quantitative study. By exploring the impact of the Douyin app on Chinese college students during COVID-19, this study provides suggestions from the level of social media such as TikTok to enable Korea's epidemic prevention to be more effective. This study established variable questions such as Douyin's information perceived value, information usage channels, information awareness, anti-epidemic policy attitude, trust of public institution and preventive behavioral intention, and conducted a questionnaire survey. Using SPSS to analyze the obtained data, this study found that: 1. The short video information usage channels about COVID-19 in Douyin have a positive impact on the audience's information awareness; 2. The information perceived value in Douyin has a positive impact on the audience's information awareness; 3. Information awareness and trust of public institution in Douyin have a positive impact on the audience's anti-epidemic policy attitude; 4. Information awareness and trust of public institutions in Douyin have a positive impact on the audience's preventive behavioral intention; 5. The audience's anti-epidemic policy attitude has a positive effect on preventive behavioral intention.

A Study on Extended Technology Acceptance Model for On-Line Games : Japanese Experiences (확장된 기술수용모형을 이용한 온라인 게임 성공요인 분석 - 일본 게이머를 중심으로)

  • Um, Myoung-Yong;Jo, Sung-Han;Kim, Tae-Ung
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.29
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    • pp.173-196
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    • 2006
  • Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30 million in Japan in 2005. The popularity of online games can be attributed to the availability of broadband network, pushing online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the Japan, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. This study investigates major factors which influence the acceptance of online game services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This paper extended the Davis' TAM model by including the flow concept as another major factor toward the intention to play online game. Based on data collected from online questionnaire survey, we show that the proposed model provides an adequate fit to the data, and that the flow experience is another important factor influencing the intention to play online game, as well as the perceived ease of use.

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Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory

  • Li, Wei-jia;Liu, Zi-Yang;Yang, Qiao
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.12
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    • pp.293-301
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    • 2022
  • Based on the VAM model of the consumer behavior research framework, combined with the altruistic variable of environmental awareness, this paper constructs a research model on the impact of perceived value, perceived risk and environmental awareness on purchase intention, and deeply analyzes the driving factors of perceived value and perceived risk. By collecting 612 valid questionnaires, data was analyzed by using SPSS 24.0 and AMOS 24.0, the results were concluded. Perceived usefulness, perceived entertainment, Technicality, and Energy Awareness all have a significant positive impact on the purchase intention of new energy vehicles; Perceived Fee has a negative impact on purchase intention. The results of this study can provide strategies for companies to improve marketing, reduce consumers' perceived risks, provide beneficial supplements to companies in promoting the environmental protection attributes of new energy vehicles and their own environmental protection efforts, and promote the balance of economic and environmental benefits.

Factors Influencing the Continuance Intention in the e-Learning Services (이러닝 서비스의 지속사용의도에 영향을 미치는 요인)

  • Jung, Chul-Ho;Kim, Han-Gook;Ha, Im-Sook
    • Journal of Korea Entertainment Industry Association
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    • v.5 no.1
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    • pp.65-72
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    • 2011
  • The major purpose of this study is to investigate the influencing factors toward continuance intention in e-learning services. For this purpose, we introduced Post Acceptance Model(PAM) proposed by Bhattacherjee(2001) as basic analysis framework. Based on the relevant literature reviews, this study posits seven characteristics, that is, contents quality, interactivity, expectation confirmation, perceived ease of use, perceived usefulness, user satisfaction, and continuance intention as key variables to describe the post acceptance behavior in e-learning services. Data have been collected from users who have used e-learning services and the research model and hypotheses were tested through covariance structural model analysis. The results of this study are summarized as follows. First, contents quality, interactivity, and expectation confirmation have positive influence upon perceived usefulness. Second, contents quality, interactivity, expectation confirmation, and perceived ease of use have positive influence upon user satisfaction. Lastly, perceived usefulness have positive effect on the user satisfaction, and perceived usefulness and user satisfaction positively related to continuance intention in e-learning services. The findings have significant implications for e-learning service providers and academic researchers.

Consumers' Perceived Costs and Benefits of Location-Based Smartphone Applications (스마트폰 위치기반 어플리케이션의 효용과 비용에 대한 소비자 인식)

  • Kim, Hyo Jung;Rha, Jong Youn
    • Human Ecology Research
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    • v.51 no.5
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    • pp.483-495
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    • 2013
  • This study aimed to identify the dimensions of benefits and costs that consumers perceive in utilizing locationbased applications (LBAs) on smartphones, and to distinguish consumer groups according to their perceptions of those benefits and costs. A web-based consumer survey was conducted-among consumers who had experience using LBAs. Four hundred participants were 20's to 40's, with 200 women and 200 men. Descriptive statistics, frequency analysis, t -tests, one-way analysis of variance, and cluster analysis were used for data analysis. The findings of this study are as follows: first, LBAs accounted for about 20% of the smartphone apps used by consumers. Second, factor analysis identified the underlying dimensions of the benefits and costs of smartphone LBAs. The underlying dimensions of benefits perceived by consumers were information/economic/convenience, entertainment and personalization. Privacy concerns, lack of trust and lack of behavioral control were the underlying dimensions of the perceived costs of LBAs. Third, ANOVA showed that the perceived benefits and costs of smartphone LBA services differed according to the characteristics of the consumer. Cluster analysis identified three distinctive consumer groups according to the levels of perceive costs and benefits of smartphone LBAs. The three groups were labeled the 'benefit-cost balanced group,' 'cost centered group,' and 'benefit centered group.'

Influence of 3D Stereoscopic Video Running Time on Audience Perceptions (3D 영상 시청시간 요인이 수용자 인식에 미치는 영향)

  • Lee, Min-Joo;Chung, Dong-Hun
    • Journal of Broadcast Engineering
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    • v.17 no.4
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    • pp.551-564
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    • 2012
  • The purpose of this study is to gain knowledge about the influence of running time of 3D stereoscopic video on audience perceptions. This study compares the influence of running time between 20 minutes and 40 minutes of 3D stereoscopic music shows on audience perceptions such as perceived characteristics, impression, presence, entertainment, fatigue and unnatural looking images. After experiment with 40 samples, the present research found that when people watched shorter 3D stereoscopic music video, they perceived more 3D functionality, such as depth, image conveyance and message conveyance. The results also suggest that people who watched shorter 3D stereoscopic video felt more impression such as definiteness and freshness from the 3D images. Moreover, the result confirm that when watching shorter 3D images, people felt more a sense of presence. Findings of this study have important practical implications how running time is important to 3DTV viewers. Since the nature of this study is exploratory, more research about segmented running time and genre, etc. of 3D stereoscopic videos will be needed.