• 제목/요약/키워드: perceived effectiveness

검색결과 501건 처리시간 0.032초

의류상품의 효과적인 TV광고에 대한 연구 (A Study on Impacts of TV Commercials of Women's Clothes)

  • 이미현;임숙자
    • 한국의류학회지
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    • 제21권5호
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    • pp.880-888
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    • 1997
  • This study was intended to analyze the perception of consumers towards TV commercials of women's clothes and variables influencing the effectiveness of the commercials. The sample consisted of 408 female students attending Ehwa Woman's university and the survey was conducted after the TV commercials were shown to the sample. Frequency, percentage, F-test, logistic regression were used for analysis. Conclusions of the study are as follows, 1. TV commercials were grouped into three image categories, Individuality, Nobility, and Activity. The commercials of the formal clothes were perceived based on nobility factor while the commercials of the casual clothes were perceived based on individuality factor by subjects. 2. Commercial image and the brand image appeared similar in three image factors. And TV commercials were more effective when two images were perceived similar. 3. The expenditures on TV commercial influenced the awareness of commercials, therefore frequent commercial drew more awareness. 4. The models on the commercials were more effective when the image of the commercials and the image of the models were perceived similar by subjects.

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정보시스템통제 및 감사가 컴퓨터범죄의 인지된 위험에 미치는 영향: 금융기관을 중심으로 (The Impact of Information System Control and Audit on the Perceived Risk of the Computer Crime in Case of Financial Institutions)

  • 한인구;윤종호
    • Asia pacific journal of information systems
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    • 제5권1호
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    • pp.112-128
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    • 1995
  • The information system control includes organizational structure, control mechanism, and management tools which contribute to accomplish the goals of information system: asset safeguarding, data integrity, effectiveness, and efficiency. Information system audit is the process to evaluate whether the information system accomplishs the goals. Information system auditor examine the reliability of information system control and suggest recommendations to improve the information system control. Both information system control and information system audit activities contribute to prevent and detect the computer crime for the organization. This paper proposes a causal model of information system control/audit and the perceived risk of computer crime, and tests the model using a survey on 38 financial institutions in Korea. Statistical results show that information system control and audit significantly reduce the computer crime risk perceived by the user group. The general control has a stronger impact than the application control. In addition, it turns out that the greater the deviation between the importance and the actual level of information system control is, the higher the perceived risk of computer crime is.

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Exploring the Effectiveness of Smart Education in a College Writing Course Utilizing Multimedia Learning Tools

  • Si-Yeon Pyo
    • 실천공학교육논문지
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    • 제16권2호
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    • pp.143-150
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    • 2024
  • With the development of AI, multimedia tools in education offer personalized learning environments, which foster individual competencies. This study aims to examine the effectiveness of smart education as perceived by learners through a case study of university writing classes utilizing multimedia learning tools, and to explore potential applications. To achieve this, a writing course incorporating various multimedia tools to promote interaction was designed and implemented over the course of one semester, targeting 42 university students. Through the semester, student reactions and survey results were analyzed to investigate the effects and satisfaction levels regarding the use of multimedia learning tools in writing instruction as perceived by students. The analysis revealed that multimedia-assisted writing classes effectively fostered learners' autonomy by focusing on individual needs, while also promoting interaction and encouraging spontaneous participation. Students reported recognizing the presence of diverse perspectives by comparing and communicating about each other's writing, leading to an expansion of their own thinking. In using ChatGPT, it was found that students attempted to refine their questions until they obtained the desired answers. They reported that this process deepened their understanding of the essence of the questions. These benefits led to results of high levels of students' active class engagement and satisfaction. This study contributes foundational and empirical data regarding the effectiveness and potential applications of learner-centered smart education as part of fourth industrial revolution integration research.

신장이식환자의 지각된 스트레스와 사회적 지지가 삶의 질에 미치는 영향 (The Effectiveness of Perceived Stress and Social Support on the Quality of Life for Kidney Transplantation Recipients)

  • 김혜숙
    • 성인간호학회지
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    • 제21권3호
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    • pp.293-302
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    • 2009
  • Purpose: This study is descriptive study that confirms the affect of the factors of perceived stress and social support of the kidney transplantation recipient affect on the quality of life. Mothods: 167 subjects who have received kidney transplantation in a university hospital in G city. Data obtained are analyzed by SPSS Win 13.0. Results: The perceived stress based on transplantation related characteristics and general traits of kidney transplantation has significant differences only in frequency of admission. The subjects who had been supported by acquittances have more significant social support index. The quality of life has significant differences in number of admissions, gender and occupation. Also, when the perceived stress of kidney transplantation recipients is lower and social support is higher, the quality of life is higher. The perceived stress has 28.1% increment of quality of life. Adding social support, both of them affect 34.8% increment of quality of life. Conclusion: To decrease the factor to cause the stress of kidney transplantation recipients, it is necessary to have social support networks and to develop plans and programs to increase the quality of life of recipients.

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The Hedonic Effects of Smartphone Vibrations in Mobile Gaming for Male Users

  • Choe, Pilsung;Liao, Chen;Schumacher, Dennis
    • 대한인간공학회지
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    • 제32권4호
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    • pp.363-370
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    • 2013
  • Objective: This study investigates the influences of vibrations on hedonic satisfaction based on four kinds of perceptions (perceived ease of use, perceived usefulness, perceived enjoyment, cognitive concentration) when mobile gaming. Background: As mobile gaming is becoming more and more popular for smartphone users, they might want to have more hedonic satisfaction instead of focusing on traditional usability criteria such as efficiency, effectiveness, and satisfaction. Method: We conducted a human-factors experiment with 35 male subjects to evaluate hedonic satisfaction in the mobile game configured by 7 vibration types having different levels of intensity and length. Results: The results revealed that the use of vibration significantly increases the perceived ease of use, perceived usefulness, and cognitive concentration. In addition, the intensity of vibration makes differences of perceived usefulness and cognitive concentration. Conclusion: Vibration can be effectively used to improve hedonic satisfaction of smartphone users in mobile gaming when they are not allowed to turn the sound effects on. Application: This study helps game designers effectively provide vibration feedback of mobile games for smartphone users.

Effects of Perceived Waiting Time on Waiting Acceptability, Emotions and Satisfaction in Taiwanese Restaurants: Focusing on the Moderating Effect of Waiting Satisfaction

  • LIN, Yi Chun;HAN, Youngwee
    • 한국프랜차이즈경영연구
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    • 제12권2호
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    • pp.51-60
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    • 2021
  • Purpose: Waiting occured frequently in the service industry. Because waiting time is perceived as a loss by customers, perceived waiting time affects positive and negative responses to restaurants. If the waiting time is perceived as long, the waiting receptivity to accept the wait may also decrease. Therefore, restaurant stores need to increase waiting satisfaction so that customers can feel the waiting time shorter. Therefore, in this study, the effect of perceived waiting time and waiting satisfaction of customers visiting Taiwanese restaurant companies on waiting acceptability, emotions (positive and negative emotions) and satisfaction is investigated. Research design, data, and methodology: This study examines the structural relationship between perceived latency, waiting satisfaction, emotion, and satisfaction. To verify the purpose of this study, a research model and hypothesis were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All configurations were measured with multiple items tested and developed in previous studies. Data collected from 407 Taiwanese restaurant customers were analyzed using SPSS 22.0 and SmartPLS 3.0 programs. Confirmatory factor analysis was performed to measure the reliability and effectiveness of the measurement tool. Structural model analysis was performed to validate the study model. Results: The study results are as follows. Perceived waiting time was found to have a positive effect on negative emotions. In addition, it was found that waiting acceptability had a negative effect on negative emotions, and had a positive effect on positive emotions and customer satisfaction. Positive emotions were found to have a significant positive effect on customer satisfaction. Also, waiting satisfaction was found to have a positive effect as a moderating variable on the relationship between perceived waiting time and waiting acceptability. Conclusion: According to the results of this study, perceived waiting time was found to have a negative effect on eating out consumers. However, if the waiting time is satisfied, waiting time will increase the waiting time acceptability. Therefore, if customers are satisfied with the waiting environment by improving the quality of the waiting environment, it will be possible to establish a marketing *strategy* that stimulates the positive effect of the perceived waiting time.

건강증진교육을 위한 K-WIFY 모형의 적용 (Assessment of the Health Promotion Education Effectiveness through K-WIFY Model)

  • 남은우;조은주;박재성
    • 보건교육건강증진학회지
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    • 제22권2호
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    • pp.63-76
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    • 2005
  • Objectives: The purpose of this study was to evaluate the effectiveness of K-WIFY model that was a participatory health education program. Based on WIFY, this study developed K-WIFY that was only focused on health related issues rather than all broad ranges of life issues. This study evaluated changes in health related recognition, self-efficacy, self-esteem, social support, perceived benefits, perceived barriers, and situational barriers of the subjects after participating the program. Methods: During from March 16 to April 1, 2004, 216 study subjects of university students were subjected to a quantitative survey and 187 subjects of the total subjects were exposed to qualitative survey. Results: The results were as follows: 1. Health related perceptions were statistically different after taking participatory a health education program using K-WIFY. The amount of improvement was 6.36. 2. After participatory health promotion education using K-WIFY, self-efficacy(p=.029), self-esteem(p=.019) and perceived benefits(p=.031) were statistically higher than before. Conclusions: In conclusion, this study verified the effectiveness of participatory health education promotion using K-WIFY. We recommend K-WIFY to national and regional health promotion plans and health promotion education for university students.

대학 온라인학습에서 학습몰입과 학습소진의 관계에 관한 연구 (A study of the relationship between learning flow and learning burnout in college online classes)

  • 임희주;이영림
    • 디지털융복합연구
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    • 제19권6호
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    • pp.39-46
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    • 2021
  • 본 연구의 목적은 대학 온라인 학습자들의 학습몰입, 온라인 학습의 효과성, 그리고 학습소진간의 관계를 조사하는데 있다. 총 149명의 대학생이 연구에 참여하였고 학습몰입, 학습소진, 그리고 배경질문을 포함한 설문 작성을 완료하였다. 연구의 결과로 학습몰입이 높은 참가자들은 학습소진이 낮았다. 또한, 지각된 온라인 학습의 효과가 인지적 학습몰입과 학습소진의 관계에서는 부분적으로 매개했지만 정의적 학습몰입과 학습소진의 관계에서는 매개효과를 나타내지 않았다. 인지적 학습몰입이 높은 학습자들은 온라인 학습을 보다 효과적이라고 지각했기 때문에, 학습소진을 낮추기 위해서 학습자의 인지적 학습몰입을 높일 수 있는 방법을 찾는 것이 필요하다. 본 연구의 시사점으로, 대학차원에서 학생들에게 행정적 지원과 적절한 온라인 학습 환경을 제공하려는 노력이 뒷받침되어야 하겠다.

온라인 영재교육 프로그램에서 학습자 배경변인과 특성에 따른 효과성 인식과 만족도 차이 분석 (Analysis of The Perception of Effectiveness and Satisfaction According to Learners' Background Variables and Characteristics in Online Gifted Education Program)

  • 채유정;이성혜;박성희
    • 영재교육연구
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    • 제26권4호
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    • pp.611-633
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    • 2016
  • 본 연구에서는 온라인영재교육 수강생의 성별, 학교급, 수강과목, 인터넷 수업에 자기효능감, 자기주도학습능력에 따른 프로그램 효과성 인식과 만족도 차이를 분석하고자 하였다. 본 연구를 위해 K 영재교육원 온라인 영재교육 과정을 이수한 중학교 1학년~고등학교 2학년 학생 630명(남학생 402명, 여학생 228명)이 설문에 참여하였다. 온라인 영재교육 프로그램 효과성 인식과 만족도를 측정하기 위해 기존의 사이버가정학습 효과성 연구에 사용되었던 연구도구를 수정, 보완하였고, 인구배경학적 특성을 포함하여 총 48문항이 제시되었다. 온라인 영재교육 프로그램의 효과성 인식에 영향을 미치는 배경변인을 분석하기 위해 배경변인에 따라 두 독립표본 t검증 또는 일원분산분석을 사용하였다. 또한, 온라인 영재교육 프로그램의 만족도에 영향을 미치는 배경변인을 분석하기 위해 다변량 분산분석을 사용하였다. 연구 결과는 다음과 같다. 첫째, 온라인 영재교육 프로그램의 효과성 인식은 전반적으로 긍정적인 것으로 나타났다. 둘째, 온라인 영재교육 프로그램에 대한 만족도에 대해서도 대체로 만족하는 수준이었고, 세부적으로 살펴보면 온라인 영재교육 프로그램에 대한 체제만족도가 상호작용만족도보다는 높게 나타났다. 셋째, 온라인 영재교육 프로그램의 효과성 인식과 만족도에 공통적으로 영향을 미치는 배경변인은 학교급, 인터넷수업에 대한 자기효능감, 자기주도학습능력으로 나타났다. 이와 같은 결과를 바탕으로 효과적인 온라인 영재교육을 위해 필요한 콘텐츠 및 프로그램 요소를 제안하였다.