• Title/Summary/Keyword: perceived effectiveness

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Consumers' Perception of Fashion Companies' Sustainability and Its Effect on Trust, Preference, and Purchase Intention (패션기업의 지속가능성에 대한 소비자 인식이 신뢰, 선호도 및 구매의도에 미치는 영향)

  • Suk, HyoJung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.656-671
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    • 2015
  • Discussions on sustainability in the fashion industry highlight the need for a holistic and strategic approach. This study investigated consumers' perception of fashion companies' sustainability and its relationship with value and perceived consumer effectiveness as well as with consumer trust, preference, and purchase intention. The assessment scale of fashion companies' sustainability was developed for this study and data were obtained from 645 consumers in their 20's to 60's in Korea. As a result, consumers' value and perceived consumer effectiveness had significant effects on consumers' perception of fashion companies' sustainability. Universalism, security/benevolence and perceived consumer effectiveness were variables that had significant effects on all four dimensions of sustainability. Consumer's perception of fashion companies' sustainability significantly influenced consumer trust, preference and purchase intention. Especially, environmental, societal, and cultural sustainability (rather than economic dimension) were shown to have a greater impact on consumers' trust, preference and purchase intention.

The Effect of Shared Leadership perceived by organizational members on Team Learning Behavior and Team Effectiveness

  • Moon Jun Kim;Taek Keun
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.152-161
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    • 2024
  • The purpose of this study sought to determine the impact of shared leadership perceived by organizational members on team effectiveness and team learning behavior. For this purpose, the results of the empirical analysis of 206 organizational members are as follows. First, shared leadership was analyzed to improve team effectiveness. Second, shared leadership had a positive effect on team learning behavior. Third, team learning behavior was statistically significantly analyzed for team effectiveness. This study confirmed the importance of shared leadership, which has a positive impact on team effectiveness and team learning behavior. This may require building a new culture that can demonstrate the inherent leadership of organizational members in the influence relationship between shared leadership, team effectiveness, and team learning behavior. In other words, in order to systematically demonstrate and implement shared leadership, the execution ability of executives, managers, and working-level managers is important. To this end, it is necessary to build an organizational culture that matches the characteristics of the organization and develop and continuously implement human resource development systems and programs that can implement this.

Impacts of Ethical Consumption Beliefs on Attitudes toward Eco-Friendly Faux Leather Apparel Products and Mediating Roles of Perceived Consumer Effectiveness and Apparel Environmental Knowledge (윤리소비신념이 친환경 인조피혁 의류제품 태도에 미치는 영향과 지각된 소비자 효율 및 의류환경지식의 매개효과)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.125-137
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    • 2013
  • This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

The Influence of Group Characteristics on Effectiveness of Online Game : Focuses on MMOG (집단특성이 온라인 게임의 유효성에 미치는 영향 : MMOG를 중심으로)

  • Lee, Woong-Kyu;Kwon, Jeong-Il
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.81-107
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    • 2011
  • Group features such as group cohesion and consistency on appropriation(COA), which have been constructed through social interactions, should be noted for characterizing online game, especially, clan based massively multi-players online game (MMOG). This study attempted to identify the relationship between group characteristics and users' effectiveness of MMOG considering group experience. For this purpose, a research model was suggested: group cohesion and COA are variables for explaining group features, perceived use control is a variable for individual competency of playing MMOG, and perceived winning and perceived enjoyment are dependent variables. Moreover, group experience was included as a moderating variables for two relationships, group cohesion-preceived winning and COA-perceived winning. For the validation of this research model, 100 users for Sudden Attack which is one of very well known MMOG games were surveyed by questionnaires. Before survey, they were grouped into 10 teams and were played over ten times by team for perceiving group consciousness. In result, most hypotheses were statistically supported except the relationship between group cohesion and perceived winning.

Perceived Importance and Mathematical Interaction of 5-year-olds' Mothers according to Contents of Mathematics Education (만5세 유아 어머니의 수학교육내용별 중요성 인식 및 수학적 상호작용)

  • Kim, Ji Hyun;Kim, Jung Min
    • Korean Journal of Childcare and Education
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    • v.10 no.2
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    • pp.175-192
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    • 2014
  • The purpose of this study was to investigate the differences in perceived importance of mathematical education (perceived importance) and mathematical interaction of 5-year-olds' mothers according to contents of mathematical education. Second, we intended to examine whether mothers' understanding of purpose of mathematical education predicted on their perceived importance and mathematical interaction. Third, we analyzed relative influence between mothers' perceived effectiveness of concrete materials and worksheets on their perceived importance and mathematical interaction. The subjects consisted of 151 mothers of 5-year-olds lived in D city and K province in Korea. The results were as follows: First, mothers' perceived importance and mathematical interaction were higher in 'number and arithmetic'. Second, mothers' understanding of purpose of mathematical education predicted their perceived importance in all contents and mathematical interaction in 'number and arithmetic', 'geometry', and 'algebra'. Third, mothers' perceived effectiveness of concrete materials predicted better in most contents of mathematical education. Meanwhile, in 'number and operation', mothers' perceived effectiveness of worksheets did a predictive role in their importance awareness. These results were discussed in terms of necessity of a parent education program to provide practical information about contents and methods of mathematical education for their 5-year-old children.

Insights into the Tobacco Cessation Scenario among Dental Graduates: An Indian Perspective

  • Binnal, A.;Rajesh, G.;Denny, C.;Ahmed, J.
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.6
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    • pp.2611-2617
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    • 2012
  • Introduction: To curb the ever growing menace of tobacco and its ill effects, it is essential to prevent its usage. Dental professionals' contributions can be invaluable in this venture. Objectives: To assess Indian dental graduates' knowledge, attitude and practices towards tobacco cessation; perceived effectiveness in pursuing tobacco cessation activities; perception of factors that interfere in tobacco cessation as barriers; and willingness to participate in tobacco cessation. Further, to determine associations among the aforementioned variables. Methodology: All house surgeons in Manipal College of Dental Sciences, Manipal University, Mangalore were included in the study. A structured, pre-tested and self-administered questionnaire was employed to assess participants' knowledge, attitude, behavior, perceived effectiveness, perceived barriers and willingness to participate in tobacco cessation. Information regarding respondents' age, gender and residence was collected. Results: A total of 100 out of 103 respondents participated in the study. Mean knowledge, attitude, behavior, perceived effectiveness, perceived barrier scores were $17.6{\pm}2.53$ (73.2%), $72.1{\pm}6.59$ (90.2%), $28.3{\pm}5.12$ (67.4%), $13.3{\pm}5.36$ (53.16%) and $35.0{\pm}3.79$ (89.8%) respectively. Overall, 97% respondents were willing to participate in tobacco cessation activities. Correlation analysis revealed that knowledge was associated with attitude (r=0.36, p=0.00) and perceived barriers (r=0.34, p=0.00) and behavior was associated with perceived barriers (r=0.22, p=0.03). Conclusions: Respondents reported high knowledge and attitude scores, along with high perceived barriers scores and willingness to participate in tobacco cessation activities. Present study highlights the need for a more meaningful involvement of dental professionals in tobacco cessation and has policy implications for curriculum changes regarding the same.

Effectiveness and Problems of Distance Learning

  • Nam, Sang-Zo
    • International Journal of Contents
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    • v.6 no.1
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    • pp.12-19
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    • 2010
  • In this paper, attendance in distance learning courses of a cyber university has been surveyed in an effort to verify the effectiveness of distance learning. Based on survey data from 4,749 distance learning participants, major attending place, major reasons for attending online class, fidelity to online classes, attending time per week, perceived educational effectiveness, perceived and relative seriousness of problems, and other variables have been evaluated. The results indicate that perceptional seriousness of the investigated problems is not statistically important. The findings indicate that, among operational problems, self willingness and cheating are the most remarkable. In contrast, the relative seriousness of traditionally recognized problems such as H/W availability and network speed among environmental problems is least remarkable. An analysis of demographic differences such as sex, employment, and school year in terms of seriousness of problems is also performed. The results reveal the existence of statistically significant differences according to sex, employment, and school year with regard to almost all elements of environment, actual current conditions, and seriousness of problems, with the exception of some elements such as attending place and perceived fidelity.

Social Media Advertising Effectiveness: A Conceptual Framework and Empirical Validation

  • Liguo Lou;Joon Koh
    • Asia pacific journal of information systems
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    • v.28 no.3
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    • pp.183-203
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    • 2018
  • In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

The Difference of the College Students' Perceived Stress and Stress Coping Style According to the Communication Competence, Communication Amount and Depth (커뮤니케이션 능력 및 의사소통의 양과 질에 따른 대학생의 스트레스와 스트레스 대처의 차이)

  • Han, Julie;Namgung, Eunjeong
    • Korean Journal of Child Studies
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    • v.29 no.1
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    • pp.325-337
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    • 2008
  • The current study examined the difference of the college students' perceived stress and stress coping style according to the communication competence and communication amount & depth. Firstly, the differences of college students' perceived stress was shown according to their communication competence. Communication time (amount) and depth also affect their perceived stress. In detail, higher appropriateness and effectiveness were, the weaker the stress was. Secondly, the differences of college students' stress coping style was shown according to their communication competence, communication amount and depth. In detail, respondents who have high appropriateness showed the active stress coping style more. And respondents who have high effectiveness showed the active stress coping style more. Limitations and suggestions for future study were discussed thereafter.

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A Research on the Necessity of Online Chapel Courses in Korea

  • Nam, Sang-Zo
    • International Journal of Contents
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    • v.13 no.4
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    • pp.29-38
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    • 2017
  • The objective of this study was to determine the status of current chapel courses and analyze the necessity of online chapel courses. Students' interest, failure experience, perceived problems, and advantages of current chapel courses were examined. Students' preference, intention of sincerity, and perceived effectiveness of online chapel courses were also determined. Finally, hypothesis tests for the differences of students' interest, failure experience, perceived problems and advantages of current chapel courses, preference, intention of sincerity, and perceived effectiveness of online chapel courses according to gender, school year grade, major of study, and religion were performed. Students' low interest in chapel courses was verified. Even Christian students' interest was below 3 points out of 5-point Likert scale. However, students whose religion was not Christianity felt more coercion and had less interest in chapel courses. They wanted virtualization of chapel courses more. They had more willingness to faithful participation in online chapel courses. This research suggests that virtualization of chapel courses as a solution to chapel resistance is dependent on student's characteristics such as religion, major field of study, and mindset.