• 디지털산업정보학회논문지
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• 제8권4호
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• pp.263-272
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• 2012

Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

• 한국철도학회논문집
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• 제9권1호
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• pp.36-42
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• 2006

Studied was a strategic plan for the Korean High-Speed Train system to penetrate the Chinese railway market in exchange of the technology of KHST. Firstly, taken was a glance at Chinese Government plans to extend total length of his railway lines and to construct the Beijing~Shanghai high-speed railway line. Then, disparity of railway technology in Korea and China was reviewed. From the review, SWOT Analysis were carried out to penetrate the foreign markets. Countermeasures to cope with SWOT were also considered. Strategical governmental supports and the establishment of the special organization to be in charge of penetration of KHST into foreign markets were proposed. Finally, also proposed was the transfer of KHST technology to Chinese counterparts in exchange of tangible benefits for Korean side. The benefits may include (1) adoption of KHST as the type of rolling stock for the Beijing~Shanghai line, (2) guarantee of participation in the project and royalty for the KHST technology used for the future high-speed railway line construction, (3) prior written approval and partnership when making its way to third country, and (4) participation of Korean construction companies in Chinese railway construction project, etc. Adoption of KHST in China indeed gives chance to integrate the high-speed railway network after reunification of Korean peninsular, and enhance the economic ties between two countries.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 추계학술대회 논문집
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• pp.907-914
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• 2005

Studied was a strategic plan for the Korean High-Speed Train system to penetrate the Chinese railway market in exchange of the technology of KHST. Firstly, taken was a glance at Chinese Government plans to extend total length of his railway lines and to construct the $Beijing\~Shanghai$ high-speed railway line. Then, disparity of railway technology in Korea and China was reviewed. From the review, SWOT Analysis were carried out to penetrate the foreign markets. Countermeasures to cope with SWOT were also considered. Strategical governmental supports and the establishment of the special organization to be charge of penetration of KHST into foreign markets were proposed. Finally, also proposed was the transfer of KHST technology to Chinese counterparts in exchange of tangible benefits for Korean side, The benefits may include (1) adoption of KHST as the type of rolling stock for the $Beijing\~Shanghai$ line, (2) guarantee of participation in the project and royalty for the KHST technology used for the future high-speed railway line construction. (3) prior written approval and partnership when making its way to third country, and (4) participation of Korean construction companies in Chinese railway construction project. etc. Adoption of KHST in China indeed gives chance to integrate the high-speed railway network after reunification of Korean peninsular, and enhance the economic ties between two countries.

• 한국IT서비스학회지
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• 제12권3호
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• pp.195-205
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• 2013

Global media companies like Sony, Fox, Vivendi, and Disney expand their activities aggressively to foreign markets. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on two companies Fox and Sony who manage successively in Korean market. Particularly, these two media companies launched in Korean market several channels, joint venture companies with Korean partners and have expanded.Korean channel in East asian countries.

• 한국IT서비스학회지
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• 제13권3호
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• pp.77-92
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• 2014

Korean entertainment companies like SM entertainment, YG and JYP contribute enormously to the recent K-pop fever. They expand their businesses aggressively to foreign markets which has been successful. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on SM entertainment which manages successively in the Asian market. As a result, one of their successful strategies on the global market is localization. They rearrange a group with in the members to suit into the local market : for instance, Super Junior, representative boy group, has rearranged and reformed to Super Junior M (mandarin), Super Junior happy (for Japan market), etc. Coopration with SNS (Social Network Service) is another successful strategies of SM Entertainment : page views of K-pop on Youtube achieved more than 0.8 billion in 2013. Furthermore, for marketing, many members play an advertizing model for global products.

• Journal of Information Technology Applications and Management
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• 제22권1호
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• pp.61-76
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• 2015

In general universal service in telecommunications means a regulatory tool to secure the availability of basic communication services like fixed telephony at an affordable price throughout a country. A re-evaluation of the scope of existing universal service, however, is becoming a core issue as the penetration and usage of broadband and mobile communications matures and a new ICT ecosystem emerges. This study examined whether the universal service polices in Korea need adapting and updating to include broadband and mobile telephony in the universal service, which is based on the necessary and sufficient conditions derived from previous research and foreign countries' experiences : geographical ubiquity of a certain service and the market's ability to provide the service. The result shows the nationwide ubiquity of broadband and mobile communications exists but the ultimate goal pursued by universal service polices trying to make them available and affordable for all is being fulfilled by market dynamics in Korea. Thus, the inclusion of both services in the scope of universal service is regarded as an unnecessary regulation at present time and the expansion of universal service could be addressed as a long-term issue depending on market conditions in the future.

• 국제지역연구
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• 제12권3호
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• pp.135-149
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• 2008

본 논문은 미국 영화산업의 해외 수출의 결정요인을 분석하였다. 세계시장에서 미국영화의 경쟁력은 영화연구에 있어 중요한 주제로 인식되어 왔다. 또한 영화산업의 무역패턴에 결정을 주는 요인으로는 시장규모, 투자규모와 정치적 영향력 등이 중요하게 인식되어 왔다. 미국 영화산업의 무역패턴을 결정하는 데 있어서도 주로 시장규모와 투자규모를 중심으로 연구되어 왔다. 하지만 영화와 같이 차별화된 상품의 무역패턴에 있어서 다양성은 무역의 패턴을 결정하는데 있어 매우 중요하다. 따라서 본 연구는 미국 영화의 수출패턴을 분석하고 영화의 무역패턴에 영향을 주는 요인을 분석하였다. 세계 영화산업에서 중요한 선진 7개국에 대한 미국의 영화수출의 패턴을 분석하여 미국영화의 수출을 결정하는 요인을 분석하였다. 분석결과 미국은 자국의 영화의 다양성이 작은 국가에 대한 수출이 크게 나타났다. 그러므로 본 논문은 미국 영화산업의 다양성은 미국영화의 국제경쟁력을 결정하는 데 중요한 역할을 하는 것으로 분석하였다.

• 청정기술
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• 제25권3호
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• pp.263-272
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• 2019

자동차에서 배출되는 대기오염 물질로 인하여 인체 건강과 일상 활동이 막대한 피해를 입고 있어 대기오염 물질을 저감하기 위한 새로운 친환경 자동차나 자동차 개조 장치의 개발과 적용이 필요하다. 하지만 이러한 기술의 환경적 편익과 비용이 기존의 경제성 평가에서는 반영되지 않아 친환경기술의 보급에 장애가 되고 있다. 본 연구에서는 자동차에서 발생하는 대기오염 물질이 우리 사회에 끼치는 사회적 비용을 고려하여 친환경기술의 경제적 타당성을 평가하는 방법론을 제안하고, 이 방법론의 적용성과 타당성을 보여주기 위해 사례연구를 실시하였다. 현재 국내에서는 대기오염 물질의 사회적 비용이 평가되지 않았기 때문에 유럽에서 평가한 사회적 단위비용을 바탕으로 국내 자동차 배출가스 측정기준, 구매력 지수, 환율, 소비자 물가지수를 이용하여 국내에서 활용가능한 사회적 단위비용을 도출함으로써 경제적 타당성 평가에 활용할 수 있게 하였다. 사례연구에서는 경유버스를 개조하여 경유와 압축천연가스를 함께 사용할 수 있도록 하는 혼소시스템 기술에 대해 대기오염 물질의 사회적 비용을 포함한 경제성을 평가하였다. 본 연구에서 제안된 방법론은 자동차뿐만 아니라 다양한 친환경 기술, 사업, 정책의 타당성을 평가하는 데 활용될 수 있다.