• 한국도로학회논문집
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• 제11권3호
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• pp.111-120
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• 2009

본 논문에서는 도로포장의 성능개선을 유도하기 위한 제도적 수단인 공사비 차등지급규정(지불규정)을 제시하고 이를 고속도로 아스팔트 포장 공사에 처음으로 적용한 결과를 다루고 있다. 지불규정을 적용하기 위한 단위구간(lot)은 덧씌우기 포장의 일평균 시공연장으로 정의하였다. 단위구간은 다시 포장의 초기상태 평가를 위한 최소 단위인 세부단위구간(sublot)으로 나누었으며, 세부단위구간에서 측정한 품질항목의 평균과 표준편차를 이용하여 단위구간을 대표하는 품질항목별 지불계수(pay factor)를 산정하였다. 마지막으로, 각각의 품질항목이 포장의 중장기 공용성에 미치는 상대적 영향을 고려하여 합성지불계수를 결정하였다. 본 연구에서 제시한 지불규정은 2008년에 한국도로공사 6개 지역본부(충청, 호남, 경북, 경남, 경인, 강원)에서 시행된 아스팔트 덧씌우기 포장공사에 적용하였으며, 이 과정에서 제기된 고려사항 및 문제점을 정리하였다. 결론적으로, 품질항목에 대한 평가결과가 품질관리한계를 만족하는 경우에는 기존 공사비 대비 최대 50% 가까이 인센티브 지급이 가능함을 알 수 있었다. 반면에, 다짐도와 같은 주요 성능관련 품질이 낮을 경우 기존 공사비 대비 최대 10% 가까이 공사비 감액도 있을 수 있음을 확인하였다.

• 한국조리학회지
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• 제14권2호
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• pp.215-224
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• 2008

The objective for this research was to clarify the preference for alternative restaurants with different combinations of factor levels: local specialty food, non-local specialty food, very attentive service, moderately attentive service, not attentive service, traditional decoration, modern decoration, \10,000, \15,000, and \20,000. Total 230 copies of questionnaire were completed. Conjoint experiment method was used to develop full restaurant profiles. Ordinal probit model was used to measure the effects of factor levels on the preference. Results of the study demonstrated that the ordinal probit model analysis result for the data also indicated a good model fit. The effects of factor levels on the preference were statistically significant. As expected, the estimates of implicit price to pay were statistically significant. Moreover, the customers were more willing to pay for local specialty than other factor levels. The customers also considered the food factor as a very important factor. This research suggested that the customer's decision-making process for restaurants was best modeled as a conjoint experiment method that combines various factor levels. And it showed the results could be used as good data for understanding the relationships between the factors and preference in choosing food and restaurants in tourist areas.

• 경영과정보연구
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• 제19권
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• pp.223-241
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• 2006

This study has two purposes. One is to systematize a number of referents and to examine the types of comparisons. The other is to examine categories of comparative standards such as inputs in equity theory. In pay comparison process, referents and inputs are very important elements. The first factor analysis is related to referents, which include 18 variables in 6 categories were subjected to factor analysis. 3 factors emerge with an eigenvalue of 1.0 or greater. Factor I, economic need, includes referents in personal worth and system referent. Factor II, market comparison, includes internal and external referents except one variable(external-peer). Between internal and external referents is not distinguished. This result is corresponded with Hills'(1980) and Hong's(1995) findings. FactorIII is named 'historical/social comparisons'. 14 inputs are subjected to the second factor analysis. 3 factors emerge with an eigenvalue of 1.0 or greater. The 5 variables loading on factor I, equity standard, are responsibility, competency, effort, outcome, and skill. FactorII, equality standard, includes age, gender, and education. FactorIII, seniority standard, includes career and company tenure. All the factors are positively associated with each other. Especially, personal worth is associated with equity standard(r=0.50466). Internal and external referents are associated with any comparative standard.

• 한국도로학회논문집
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• 제11권2호
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• pp.27-35
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• 2009

본 연구는 국내에 적합한 지불규정을 도입하기 위해 아스팔트 포장의 품질측정 방법을 제시하고자 수행되었다. 지불규정은 통계이론을 바탕으로 포장의 품질을 결정하여 시공비용을 조정하는 방법으로 지불규정을 적용하는 미국 대다수의 주에서는 고유의 품질테이블을 이용해 PWL(Percent With in Limit)을 산정한다. 따라서 미국 South Carolina에서 적용중인 품질측정테이블을 사용한 PWL과 통계분석방법에 기초한 확률이론의 비교분석을 통해 PWL의 국내 적용여부의 가능성을 판단하였다. 시험포장구간의 데이터를 사용하여 통계이론을 이용해 산출한 확률값과 PWL을 미국AASHTO에서 제시한 지불계수(Pay Factor)에 대입한 결과는 큰 차이를 보이지 않았으며 확률값 도출을 위한 Z-Value산출과정에서 모집단의 평균을 추정해 계산한 확률값 역시 PWL과 유사한 값을 보였다. 또한 현행 아스팔트 포장의 시방규정을 만족하지만 표준편차가 큰 가상의 데이터를 이용하여 지불계수를 산정한 결과 데이터의 평균값은 현행 시방규정에 만족하지만 지불계수는 100%이하로 산정되는 경우가 있는 것을 알 수 있었다. 이는 PWL방법을 이용함으로써 균질하고 성능이 우수한 품질의 측정이 가능한 것을 의미하며 따라서 국내실정에 접합한 품질측정테이블을 개발하여 PWL을 국내 지불규정의 품질측정방법으로 사용하는 것이 적합한 것으로 판단되었다.

• 한국식생활문화학회지
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• 제10권1호
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• pp.57-66
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• 1995

The purpose of this study was to evaluate the management practices and to measure the degree of job satisfaction of employees of hamburger chain restaurants in Seoul. Management practices were evaluated in terms of service, quality, cleanliness and shift management in 30 hamburger restaurants of 3 domestic and 3 foreign chain brands. Employee job satisfaction was measured by using questionnaires of Job Descriptive Index. 200 employees from the same 30 restaurants were participated in the survey. Results were analyzed by using SAS program in terms of t-test, one-way ANOVA, and Pearson's correlation. The results are as follows: 1. The factor of quality got the highest score and cleanliness the second, service the third, and shift management got the lowest score in the evaluation of management practiecs of hamburger chain restaurant. The foreign brands showed significantly higher scores than the domestic ones in every measured factors. 2. The factor of coworkers got the highest score and then supervision, the work-itself, promotion and pay got the next highest scores in descending order in measured Job satisfaction. The foreign brands showed significantly higher scores than domestic ones in JDI. 3. The foodservice employees rated work-itself was considered by employees the most important job satisfaction factor, and the next important factor was pay and then coworkers, supervision, and promotion. 4. The significant positive relationship between management practice factor of shift management and all the factors of job satisfaction except the factor of pay were found.

• 한국보건간호학회지
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• 제24권2호
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• pp.173-181
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• 2010

Purpose: The aim of this study was to gauge the social willingness to pay for cognitive enhancement program for elders. Methods: The subjects of this study were 77 subjects >65-years-of-age. The data were collected by direct interviews. The measures of willingness to pay were open-ended question and referendum format. The data were analyzed using descriptive statistics, t-test, $x^2$-test, and multiple regression. Results: Respondents were willing to pay 18,573 won for one use of a cognitive enhancement program for elders. The Monthly income was the only factor that statistically significantly affected willingness to pay. Conclusion: The findings will contribute to policy formulation regarding community based nursing program for elders.

• 농촌지도와개발
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• 제19권2호
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• pp.381-408
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• 2012

The subjects of the research were 275 aged care nurses working in Gyeonggi regions. The analysis result showed: job satisfaction in overall situation was 2.87 on a 5 point scale, indicating the level of job satisfaction was lower than average: the quality of life was 2.97, as with job satisfaction, also low. On the other hand, the research outcomes to discern if it affects the lower level of the quality of life, it was found that variables affecting psychological health include job, pay, co-workers, organization, changing an occupation/job; Social environment include job, pay, and promotion (reward), The maintenance of social relations, pay, promotion(reward) and co-workers, changing an occupation/job; variables affecting physical health include job, pay, promotion(reward), changing an occupation/job; The research outcomes confirm that the job satisfaction of aged visit care workers is an important factor affecting their quality of life.

• 한국식품영양학회지
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• 제26권2호
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• pp.295-300
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• 2013

The objective of this study is to propose the motivation of the analysis on consumer's purchase behavior and willingness-to-pay for flower tea. Therefore, we survey the purchase behaviors on flower teas as compared with leaf teas such as green teas. We also analyze the willingness to purchase and pay for such teas. The reasons for consuming flower teas are 'flavor', 'beauty/diet', 'health', consecutively. Consumers prioritize 'safety', 'quality', 'price', and 'design' when purchasing flower teas. Nevertheless, it is also essential to consider 'flavor' as a quality factor. It is necessary to differentiate the process and marketing strategies for the development of flower teas.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• 한국지역사회생활과학회지
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• 제23권3호
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• pp.291-305
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• 2012

The purpose of this study was to explore the consumer responses such as willingness to pay premium and purchasing cost for fair trade coffee as an ethical product while considering the treatment effect of consumer knowledge. First, the levels of consumer knowledge, willingness to pay premium and purchasing cost were presented. Then, the influencing factors on willingness to pay premium and purchasing cost of fair trade coffee were analyzed by applying the treatment effect model. From the results, first, the level of willingness to pay premium was high and consumers having purchasing experience of fair trade coffee spent 9,923 won at once, while less than half of the consumers knew the fair trade coffee. Second, consumer knowledge, ethical judgement, perception of price value, education level and pocket money significantly influenced to willingness to pay premium, while consumer knowledge, information evaluation, importance of fair trade criteria and level of education significantly influenced to purchasing cost for fair trade coffee. Especially, consumer knowledge of fair trade coffee was an important influencing factor for willingness to pay premium and purchasing cost indirectly as well as directly. Thus, this study might provide some useful information for consumers to choose the ethical behavior and the related companies to create effective promoting strategies for ethical products.