• Journal of Distribution Science
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• v.18 no.9
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• pp.77-86
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• 2020

Purpose: This study focused on SNS, which has been in the spotlight as a marketing tool as the number of people using SNS, to find out about the relationship between the characteristics of airline SNS marketing and the impact on brand attitude and purchasing intention. It will also identify the relationship between each factor and, in conclusion, identify the influence of SNS characteristics as marketing tools of airlines and provide direction and theoretical implications so that they can be used as effective marketing tools based on this. Research design, data: Airline SNS characteristics factors were derived from three main components: interactivity, entertainment, and convenience, four hypotheses were set up, and the SPSS Win 18.0 program and AMOS 22.0 were used to analyze the relationship between factors in a total of 333 questionnaires. Results: The airline's successful SNS marketing directly affects the airline's brand image and airline's brand attitude, and a good brand image forms a positive brand attitude for consumers and also suggests that this can lead to purchasing intentions. Conclusions: Airlines that want to successfully market SNS should pay attention to SNS characteristics and consider them in-depth, and pay attention to SNS as an important marketing tool.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.1
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• pp.249-257
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• 2020

This paper focused on the level of managerial centralization on chief executive officer (CEO) as a factor to affect the shared growth activities of corporate. As service corporations are becoming active in shared growth activities recently, this paper thus used CEO. Pay Slice (CPS) information to measure the level of managerial centralization on CEO of service corporation and tested the influence of the level of managerial centralization on whether shared growth activities are executed and the level of such activities respectively. The result of test shows that companies with high managerial centralization on CEO are more passive toward shared growth activities than those without such centralization. This can be interpreted that a CEO with more powerful influence may consider shared growth activities as to be negative and take a passive attitude to them. On the other hand, such result was supported by additional analysis with companies committing shared growth activities as well. This paper is expected to contribute to bring about interest on shared growth activities as the gap between major companies and small and medium sized companies is currently expanding in terms of operating profit ratio and even salary of employees.

• 한국태양에너지학회:학술대회논문집
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• 2008.04a
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• pp.318-323
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• 2008

First aim of this study is to investigate consumer's actual value for environment related performance of house by using three different method, Ranking, Analytical Hierarchy Process (AHP) and Conjoint Analysis method. Second aim is to estimate consumers' monetary value about environment related factor through Marginal Willing to Pay(MWTP), and third aim is to find out the difference of values between the groups classified according to respondents' characteristics. A questionnaire survey was carried out in Seoul in order to clarify the preference and monetary value of four selected attributes. They are environmental performance, residents' health, home automation and increase of floor area. As a result, people showed high values in the order of health, environmental consideration, increase of floor area and home automation. Moreover, it was found out that MWTP for environmental performance and health are higher than market price. In addition, the group of high age and group of female showed high values for the reduction of $CO_2$ emission

• Korean Journal of Health Education and Promotion
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• v.30 no.4
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• pp.87-97
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• 2013

Objectives: Recent movements in urban planning propose a promotion of health condition as one of its emerging topics as growing body of evidence suggests that individual health is correlated with the built environment. The concept of healthy city was introduced in Korea and many local governments were tried to implement relevant policies. However, empirical studies were insufficient for understanding the relationship between health and the built environment. Most studies and policies were viewed and implemented from public health perspective. The purpose of this study is to estimate a value of healthy city as an activity-friendly environment. Methods: The 195-respondent survey data in Seoul Metropolitan Area was used for estimating the perception of healthy cities. Results: Survey results reported that more than 90% of respondents did walking and/or biking regularly. Moreover, they were willing to pay won3,695 per month for creating healthy cities. Conclusions: This study confirmed that the consideration of built environmental factor was necessary in policies of healthy city. This can offer insights into how to manage and develop the policies of healthy city to help promote individual health conditions.

• Journal of Korea Game Society
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• v.13 no.5
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• pp.5-18
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• 2013

The Management of Game Money in online game is considered as a crucial factor for successful game business as well as balancing game economy. The generation and flow of game money have a strong relationship with game contents, entertainment factors, game planning and level design. This paper explores online game economy in various ways especially the matter about managing & controlling game money in this context through theoretical and practical perspectives. It also examines how this management makes an effect on 'Free to Pay' policy and Sales revenue. Finally, this paper draws conclusions about the Management of Game Money which can be considered to be practically useful for game development and management. I hope that the study helps further studies and researches and can be served as a foundation regarding the issue.

• Journal of Korean society of Dental Hygiene
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• v.18 no.5
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• pp.707-716
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• 2018

Objectives: The purpose of this study was to examine factors influencing the retention intention of dental hygienists in clinical practice. Findings will assist in the development of strategies to increase their retention. Methods: A self-reported questionnaire was completed by 261 dental hygienists who work at dental hospitals and clinics in the Jeollabuk-do area. Data were analyzed using descriptive statistics, independent t-test, one-way ANOVA (post-test Duncan), and multiple regressions. Results: The variable that demonstrated the largest influence on the retention intention of dental hygienists was purpose/meaning (${\beta}=0.283$), followed by transcendental calling (${\beta}=0.198$). These factors relate to the sense of calling. The third most influential variable was pay (${\beta}=0.150$). This relates to general characteristics. The fourth most influential factor was the frequency of emotion display (${\beta}=-0.112$), which relates to one of the sub-areas of emotional labor. Conclusions: In order to strengthen the retention intention of dental hygienists, diverse approaches should be implemented, with particular consideration for their sense of calling, emotional labor and pay.

• Journal of the East Asian Society of Dietary Life
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• v.4 no.2
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• pp.27-37
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• 1994

A survey was conducted to investigate consciousness of middle and high school students unsing fast food restaurants in Kwang-ju, from July 20 to August 20 in 1993. The results are follows; 1. There are many motives which drive students into fast food restaurants. Among those are its convenience as a place of meeting friends, pleasant and clean environment for eating, no time limit of staying there, hygiene of dining equipment and table ware. 2.The majority of the students used the fast food restaurants between 12:00 and 14:00 pm. It shows that time does not influence much on using there, because they answered in high percent that they use at any time. 3. Student usually pay individually and in some cases their friends or parents pay the bill. 4. Major factor in fast food selection was their tastes, nexts, were proper price, nutrition, and so on, They prefer their home food to restaurants fast foods. 5. The most of students have positive response to make traditional Korean foods into fast foods. The students, in particular, emphasized for the development of traditional Korean foods ; Sikhae and Sujonggwa(beverage), Docbokki, Japchae, kinds of rice cake and Jun. 6. Students suggested to be better fast food service, such as lowering the price, increasing the portion size and developing fast foods from the traditional Korean foods.

• Journal of Industrial Convergence
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• v.7 no.1
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• pp.45-61
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• 2009

This research is aimed at grouping for the extent to which the workers' job satisfaction influences productivity with a view to improving theirs, shedding light on the difference between the workers' concepts of job satisfaction and those of the executives of the matter in terms of the statistic characteristics of individuals and coming up with efficient measures to put the Korean tax accounting offices into smooth operation. The paper is suggesting a total of eight hypotheses, and the researcher tested those with the help of difference analyses and a regression analysis. The findings reveal that there was a difference in productivity in accordance with academic background, positions and total number years of work, etc. but tat there was no difference in gender. And superiors and pay among the factors of job satisfaction influenced productivity, whereas promotion and coworkers didn't. The worker subjects and the executive subjects turned out to differ in terms of pay levels, the welfare of the works, and the level of their ability to carry out their business in regard to the actual situation of tax accounting offices in Korea.

• The Korean Journal of Community Living Science
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• v.19 no.4
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• pp.537-546
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• 2008

The purposes of the study was to identify customers' satisfaction factors regarding foods and services in food courts in big department stores and discount stores in Seoul and Cheonan. A survey of 235 customers was conducted regarding customer satisfaction levels and factors of food and services. Customers' perceived level of attributes were identified into eight underlying dimensions by factor analysis as follows: factor 1 was "cleanliness": factor 2 "service quality": factor 3 "accuracy": factor 4 "atomosphere": factor 5 "food quality": factor 6 "menu information": factor 7 "price" and the eighth factor was "food result". Regression analysis indicated that "cleanliness" was found to be the most important factor contributing to customers' overall satisfaction. There were significant differences in customers' perceived satisfaction level of "food quality"(p<0.01), "accuracy", and "price" factors(p<0.05) between department stores and discount store. The customers' perceived satisfaction levels of "accuracy", "food quality" and "price" factor at a large store food court are higher than those of department store food court. Comparing location of food court, there were significant differences in customers' perceived satisfaction level of "accuracy" and "price" factors between in Seoul and Cheonan(p<0.001). The customers' perceived satisfaction levels of "accuracy" and "price" at the discount store in Seoul are lower than those of food court at Cheonan. It is suggested that the management should pay attention to the sanitation of their dinning halls, kitchens, hygienic dishes, hygienic water fountain, employee hygiene, and a proper place to put used dishes to increase the customers' satisfaction.

• International Journal of Highway Engineering
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• v.10 no.1
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• pp.135-144
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• 2008

The dynamic loads imposed by moving vehicles have variations in the magnitude due to the surface roughness of the pavement systems and the larger dynamic loads than the design loads may affect the pavement performance. This paper presents variations of the moving dynamic vehicle loads due to the pavement surface roughness. This study was performed as a basic study to apply the pay factor to the surface roughness for the improvement of pavement quality and performance. The profile data was obtained from the old and new pavements and the analysis was performed to investigate the dynamic loads when vehicles move on the pavements having those profiles. The artificial profiles were also developed to find the effects of the vehicle speed, wavelength and amplitude of the surface roughness on the dynamic vehicle loads. The increase in the load magnitude due to the surface roughness affects the stresses and strains of pavements and finally reduces the pavement life. The methodology to obtain the relationship between the surface roughness and the pavement performance was proposed in this study.