• Title/Summary/Keyword: participants' perception

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Evaluating and Categorizing Brand Assets of Full-Service Carriers and Low-Cost Carriers (대형항공사와 저비용항공사의 브랜드 자산 평가와 유형화)

  • Jeong, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.442-454
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    • 2021
  • Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

How Age Diverse Images on Social Media Influence Self-continuity and Impatience in Intertemporal Preference: Focusing on Women in 20s (소셜 미디어에서 경험하는 다양한 연령의 이미지가 미래 자기 연결성 및 지연 보상 선택에 미치는 영향: 20대 여성을 중심으로)

  • Lim, Jieun
    • Korean Journal of Culture and Social Issue
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    • v.27 no.2
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    • pp.191-216
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    • 2021
  • How an individual construes one's future influences everyday decisions. For example, savings and impulsive purchasing, which is highly familiar with our life, are related to future time perception. Drawing on the idea of future self-continuity, the perceived connectedness between the current and future self, this study demonstrated whether media images with various age ranges influence a sense of connectedness with one's future self as well as impatience. Furthermore, the study measured whether these relationships were moderated by the positivity of older adults and an individual's dispositional optimism in general. Results showed that watching various images of people with a wide range of age (from the 20s to 90s) in social media increased young adults' (the 20s) self-continuity and decreased their intention of impatient consumption. This effect was also moderated by the degree to which the participants perceive aging positively.

A Validation Study of Korean Version of Awareness of Age-Related Change Scale: Focusing on the Elderly in Seoul (한국판 노화인식 척도의 타당화 연구: 서울시 노인을 중심으로)

  • Nam, SangHee;Kim, Ji-Yeon
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.692-710
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    • 2021
  • This study aimed to validate the Awareness of Age-Related Change (AARC) scale developed by Brothers et al. (2019) for the Korean elderly. This study took the elderly people in Seoul (over 65 years old) as participants to examine the aging perception of the elderly themselves. For this purpose, we conducted exploratory and confirmatory factor analyses (EFA, CFA) with two samples (sample 1: N = 185; sample 2: N = 215). EFA revealed and CFA confirmed a two-factor structure consisting of awareness of gains and awareness of losses. Specifically, the awareness of losses had two subfactors consisting of awareness of losses in health and awareness of losses in non-health, while the awareness of gains had no subfactor. Finally, we examined the relationship between AARC, attitudes toward own aging, and emotions then discussed the implication, limitations of this study, and future direction.

Effect of non-surgical periodontal therapy with the application of a comprehensive dental hygiene care process for periodontal disease patients: using mixed methods research (포괄치위생관리 과정을 적용한 치주질환자의 비외과적 치주처치 효과 : 혼합연구방법 적용)

  • Seo, Ga-Hye;Moon, Sang-Eun;Kim, Yun-Jeong;Kim, Seon-Yeong;Cho, Hye-Eun;Kang, Hyun-Joo
    • Journal of Korean society of Dental Hygiene
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    • v.22 no.3
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    • pp.161-170
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    • 2022
  • Objectives: This study aims to conduct in-depth research on the effect of non-surgical periodontal therapy (NSPT) with the application of a comprehensive dental hygiene care (CDHC) process, and provide basic data for the wide application of CDHC. Methods: From May 8, 2021 to September 24, 2021, mixed-methods research was conducted in 36 patients with periodontal diseases. A paired samples t-test was used to analyze the quantitative research data using IBM SPSS program(ver. 22.0; IBM Corp., Armonk, NY, USA) and qualitative research data were analyzed using the thematic analysis method. Results: With NSPT applying the CDHC process, the perception of periodontal health and self-efficacy of periodontal healthcare were increased (p<0.001). Presence of gingivitis, probing pocket depth, bleeding on probing rate, presence of subgingival calculus, and dental plaque index were reduced (p<0.001). Based on 195 meaningful statements, 26 concepts, 12 sub-themes, and 5 themes , , , and were drawn. Conclusions: The perception of periodontal health and the self-efficacy were improved, and substantial change in the clinical index. The CDHC application allowed the study participants to perceive the importance of dental care and professionalism of dental hygienists.

How do consumers' perceptions of brands change? - Investigating a fashion brand's green marketing, authenticity, and purchase intention in the context of greenwashing - (소비자의 브랜드에 대한 인식은 어떻게 변하는가? - 그린워싱 상황에서 그린 마케팅 활동, 브랜드 진정성, 구매의도를 중심으로 -)

  • Kwak, Hee Seung;Park, Jeong Ah;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.30 no.2
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    • pp.189-207
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    • 2022
  • Fashion companies and brands' marketing activities focus on resolving environmental problems; however, these companies' efforts, there are some examples of so-called "greenwashing". This paper aims to analyze different perceptions of brand authenticity, green marketing, and purchase intention toward the brand before and after exposure to case information about greenwashing. A total of 211 data were gathered and analyzed using SPSS 25.0. Respondents were asked to respond to same questionnaires related to green marketing and the brand authenticity before and after their exposure to greenwashing information. The study participants' perceptions of green marketing from the brand were statistically significantly negatively changed after exposure compared to before exposure. Similar patterns in results were found in the context of consumers' perception of brand authenticity (genuineness, originality, and consistency), and purchase intention. The originality of this study is in evaluating consumers' perception of greenwashing focused on brand authenticity. The findings of the study suggest that if a fashion brand's green marketing activity is perceived as greenwashing by consumers, the perceptions of green marketing, brand authenticity, and purchase intention can all decline. It is suggested that fashion brands need to develop a sincere and truthful green marketing campaigns to keep and enhance their brand authenticity.

The Relationship Between School Organizational Climate and Teacher Burnout: Focusing on the Latent Profile of School Organizational Climate Perceived by Special Education Teachers (학교조직풍토와 교사 소진의 관계: 특수교사가 지각한 학교조직풍토의 잠재프로파일을 중심으로)

  • Choi, Hyunju;Chang, Eunbi
    • Korean Journal of School Psychology
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    • v.18 no.3
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    • pp.291-316
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    • 2021
  • This study was conducted to identify how special education teachers perceive their school's organizational climate through latent profile analysis performed using Mplus, and determine whether there was a difference in the average teacher burnout rate between perception groups using three-step approaches. The participants were 312 special education teachers. The perception groups were identified as 'closed', 'laissez-faire', 'average', 'controlled', and 'autonomous.' The groups had different teacher burnout rates. The closed group had the highest rate, while the autonomous group had the lowest. This paper discusses the implications of these results for special education teacher burnout and school organizational climate, and suggests ideas for future studies.

The influence of nursing students' perfectionism tendency and perception of instructor caring on incivility experienced by nursing students (간호대학생의 완벽주의 성향과 임상실습현장지도자의 돌봄에 대한 지각이 임상실습 중 경험한 무례함에 미치는 영향)

  • Lee, Eun Nam;Kim, Na Geong
    • The Journal of Korean Academic Society of Nursing Education
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    • v.27 no.4
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    • pp.436-446
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    • 2021
  • Purpose: The purpose of this study was to identify the influences of nursing students perfectionism tendencies and their perception of instructor caring on incivility experienced by nursing students during clinical practice. Methods: A descriptive correlational study was conducted. The participants were 244 nursing students from five universities in B city. Data were analyzed using an independent t-test, ANOVA, Pearson's correlation coefficient, Scheffé test and a stepwise regression analysis. Results: The mean score for incivility in nursing students was 2.61 out of 5 points. The explanatory power of the model for incivility was in nursing students 52.8% of the variance in training in student's university hospital (𝛽=-.15, p=.002), total period of clinical practice (𝛽=.17, p<.001), confidence through caring (𝛽=-.23, p<.001), respectful sharing (𝛽=-.15, p=.005), supportive learning climate (𝛽=-.15, p=.005), self-oriented perfectionism (𝛽=.14, p=.004), and socially prescribed perfectionism (𝛽=.18, p<.001). Conclusion: The research results suggest that instructor caring is an important factor in regard to the incivility of nursing students. Organizational efforts and institutional devices will be needed to improve the incivility in clinical environments. By communicating with students and showing them respect, clinical nurses will help nursing students cope with incivility and recognize the clinical practice education environment positively.

A Study on the Attitudes and Perception of Middle-aged and Elderly English Learners in Lifelong Education (평생교육에 대한 중년과 노년 영어 학습자의 태도와 인식 연구)

  • Choi, Kyung-Mi
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.69-75
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    • 2022
  • This study investigated the English learners who are over 40 on their attitudes and perception for lifelong education by dividing them into age groups of middle aged and elderly learners. To this end, from May 20, 2020 to June 30, 2021, 80 participants attending lifelong education centers in North Gyeongsang province were surveyed on the demographic characteristics and interest, necessity, passion, advantage, hindrance, learning motivation, preferred subjects, and learning methods. As a result, it was found that elderly learners showed a more positive English learning attitude than middle-aged learners, and both groups considered the communication area important in their learning motivation and preferred subjects. In regard to hindrance toward English learning, different factors were shown according to the age groups along with lack of confidence in English. Differences were also shown in preferred learning methods. This study suggested the possibility of learning outcomes according to the positive learning attitude of elderly learners along with the need for detailed English program design according to learners' age.

Dietary safety management competency for the sustainable health management of adolescents

  • Kim, Yunhwa
    • Journal of Nutrition and Health
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    • v.55 no.3
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    • pp.406-417
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    • 2022
  • Purpose: The incidence of chronic diseases is increasing and the age of onset is decreasing in South Korea. Healthy eating habits to prevent chronic diseases are established in adolescence. This study verified the identified factors and dynamics that affect diet self-assessment for sustainable adolescent health and the prevention of chronic diseases. Methods: Data were collected from 492 middle and high school students in South Korea from June to July 2018, and the participants answered a questionnaire on dietary safety management competency for sustainable health. Results: The healthy dietary self-assessment scores of overweight/obese adolescents and adolescents who perceived their health as normal were significantly lower than those of other groups. Factor analysis verified the validity of the items that comprised each study area before a multiple regression analysis was used to investigate the factors affecting healthy dietary self-assessment. Sweet and salty diets, anxiety, food and nutrition knowledge, weight management knowledge, stress management, exercise, basic eating habits, and healthy eating habits significantly affected healthy dietary assessment among adolescents. A higher perception of one's health indicated a higher healthy dietary self-assessment, dietary safety knowledge, and health management practice scores (p < 0.01). Factors like healthy dietary self-assessment, food and nutrition knowledge, and weight management knowledge appear to have a significant correlation with other identified factors, except overeating. The adolescents' awareness, knowledge, and dietary safety practices influenced healthy dietary self-assessment, which can prevent chronic diseases and achieve sustainable health. Conclusion: This study illustrated how the adolescents' awareness, knowledge, and practices of dietary safety influenced their healthy diet self-assessment. The results indicate that diet-based health management competency education relative to the adolescents' self-perception and weight levels should be implemented.

Qualitative Exploration of Dietary Characteristics and Changes in Taste and Smell in Post-Surgical Gastric Cancer Patients (위암환자의 치료 후 식사 경험 및 후미각 변화의 정성적 탐색)

  • Nara Yun;Junghyun Bae;Gibum Song;Sunhyang Kwon;Miyoung Kim;Jae-Hee Hong
    • Journal of the Korean Society of Food Culture
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    • v.38 no.4
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    • pp.224-238
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    • 2023
  • To develop customized food products for gastric cancer patients, it is crucial to understand their dietary characteristics and changes in their perception of smell and taste due to their condition. This study conducted in-depth interviews and administered olfactory and gustatory tests on 20 patients with gastric cancer. A control group of 20 healthy, gender and age matched individuals, was included for comparison. Patients reported difficulties in sustaining their appetite, particularly during chemotherapy. This could be attributed to gastrointestinal discomfort and an altered perception of smell and taste. The olfactory test revealed that cancer patients were significantly less sensitive than the control group. Also, a smaller number of participants in the cancer group were reported to have a normal taste function, which enabled them to perceive umami, one of the five basic taste compared to those in the control group. These findings demonstrated that gastric cancer patients experience post-surgical digestive issues, chemotherapy-induced changes in smell and taste, and appetite loss. To improve the quality of life of these patients and the efficacy of the treatment, it is necessary to consider not only their nutritional requirements but also other factors such as appetite loss and discomfort when developing meals specifically for them.