• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.163-173
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• 2022

This study attempted to categorize the lower body torso type and investigated its characteristics for women in their 40s, 50s, and 60s, who increase the frequency of incontinence. This study analyzed the 8th human dimension survey data of Korean Agency for Technology and Standards. The data were analyzed by SPSS 26.0 program. It was analyzed that the height item of the lower body torso decreased, the width item widen as the age increases, and the waist and abdomen circumference of the circumference item increased and the hip circumference decreased. Body length decreased with age. The components of the lower torso were classified into the lower torso horizontal factor, height factor, lower factor, and vertical factor. The lower body torso type was classified into a long inverted triangular body type, a short and high body type, a body fat body type, and a low triangular body type. It was analyzed that type 3 was the largest in the horizontal factor and height factor, and type 1 was the largest in the vertical factor and the lower part factor. A new drafting method was required in setting the horizontal part of the incontinence panty, the front and the back length.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.3
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• pp.57-71
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• 2010

This study is to understand the actual condition of design and material of peanut-shaped diaper with looking at the types and characteristics of baby cloth diapers and domestic peanut-shaped diapers registered in the Patent Office. Furthermore, it is to suggest the basic data for designing more functional and comfortable cloth diapers. Here are the research result on the actual condition of design and material of baby cloth diapers. Firstly, 11 cloth diapers registered in the Patent Office can be divided into panty-shaped and straight line-shaped diapers. There are 7 kinds of panty-shaped cloth diapers which satisfy both the convenience of a disposable diaper and sanitation of a cloth diaper, and 4 kinds of straight line-shaped cloth diapers that minimize the weaknesses of existing cloth diapers. Secondly, domestic peanut-shaped cloth diapers can be divided into peanut-shaped, inserted, winged, velcro-attached diapers. Among 23 kinds of peanut-shaped cloth diapers from 16 companies, there are 12 kinds of peanut-shaped diapers which consist of layers of cloth to make peanut shape. There are 6 kinds of inserted diapers that insert extra diapers or handkerchiefs in between two sheets of cloth diapers and 3 kinds of winged diapers designed to shorten drying time with sawing only one side of several layered sheets. Also, there are 2 kinds of velcro-attached diapers that are removable according to the amount of excreta. Commonly used materials are cotton woven of diamond jacquard and knit of diamond Hole Stitch or Plain Stitch. And for handing the edge of diaper, the method of wrapping up the edge with cotton woven or knit bias is used.

• Korean Journal of Rural Living Science
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• v.7 no.2
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• pp.121-128
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• 1996

This study was performed to define the effects of Far Infrared Ray Radiation Fabrics as summer garments during outdoor work by human trial. One healthy male subject was volunteered for this study. Experimental garments consisted of three kinds of trousers (Cotton, Cotton/linen blended, Far Infrared Ray Radiation Fabric/wool blended) and basic garments (panty, socks, shirts, and dress shirts). The measurements were rectal temp., skin temp., microclimate inside clothing, heart rate, subjective sensation etc. The results were as follows : 1. Rectal temperature showed the lowest in Far Infrared Ray Radiation Fabrics among 3 garments. 2. Skin temperature (forehead, chest abdomen temp.) and mean skin temperature were lower in Far Infrared Ray Radiation Fabrics than in others, especially during early stage of work. 3. Heart rate showed lower value in Far Infrared Ray Radiation Fabrics than in others but there was no significance among the garments. 4. Humidity inside clothing and total weight loss showed the highest value in Far Infrared Ray Radiation Fabrics.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1013-1022
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• 2008

As in our $20^{th}$ century, the dramatic advance of the science and medical technologies has led the advance of living standards. Even though the elderly people are increasing, the underwear for elderly women is not so various. As getting older, women's body shape is changing. But the most of underwear in the market are designed for the twenties whose body shape and proportion is generally stable. Besides, as the color and material of underwear are designed for young women, the elderly women have a poor choice of the underwear. The results of this study are listed in the following: (a) analyzing the current status of the underwear market for elderly women (b) searching what elderly take inconvenience in underwear, and (c) wearing test for search what elderly take inconvenience in brassier.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.235-240
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• 2001

This paper was intended to grasp an effect of body shaping by wearing girdle using moire topography. In wearing test, four type girdle were used, panty type, long leg type, high waist type, long leg and high waist type. Subjects were ten female college student (18-24 years old), they were selected on the size of the hip girth, waist girth that are within 25~75% in percent on the National Anthropometric survey of Korea in 1997. Three-dimentional characteristic of body shaping was analyzed by the moire topograph. As a result, body shaping effect was confirmed by moire pattern and horizantal section map. In case of the comparison through the moire topography, all the subjects have an effect on body shaping in part of waist girth, abdomen, and hip. Especially backside silhouettes on hip all the ten female subjects showed hip-up effect. Long leg type girdle was smooth side line in the hip and thigh. Further study required for the effect of wearing the girdle on the body shapeability and comfort.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.329-330
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• 2022

본 연구에서는 3차원 시뮬레이션 프로그램을 활용하여 40대, 50대, 60대 여성의 하반신 몸통 관련 부위 유형에 따라 요실금 팬티 패턴을 제작하여 하반신 몸통 유형별 요실금 팬티 패턴을 비교·분석하고자 하였다. 유형 1의 패턴은 가장 길이가 길고 폭은 두 번째로 넓은 형태를 나타냈고, 유형 2는 길이가 가장 짧고 좁은 형태를 나타냈다. 유형 3은 길이가 가장 짧고 폭은 가장 넓은 형태를 나타냈으며, 유형 4는 가장 폭이 좁고 길이가 두 번째로 긴 형태를 나타냈다. 가상착의에 대한 평가결과, 유형 2가 앞면, 옆면, 뒷면 모두에서 가장 우수한 것으로 평가되었다. 유형 3은 허리와 복부, 엉덩이와 넙다리둘레가 가장 크고, 하반신이 짧은 비만 체형으로 다른 체형과 같은 방식으로 패턴을 제작하였을 시 다리둘레와 엉덩이부위의 감싸는 분량이 부족한 것으로 평가되었다.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.5 no.2
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• pp.196-206
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• 1998

The purpose of this study was to find out the prevalence of urinary incontinence, it's relating factors and the level of self-esteem in women. Subject of this study consisted of 153 in the age of 30-55 years old living in around Iksan. The date were collected from March, 1998 to June, 1998 with interview using structured questionare and were analysed with SPSS program. The results were as follows : 1) The prevalence of urinary incontinence is 85%. The most common amount of urinary incontinence was somewhat small expressed as 'wetting their panty' 2) The common factors related to the urinary incontinence were coughing, sneezing, laughing loudly, the activities of need for hurry and constipation. The older, the more incidence of urinary incontinence were reported. 3) Only 50% of epsodic urinary incontinence were treated and they wanted to try the herb medicine(64%), taking medicine(8%) and exercise(3%). 4) There was significant between self-esteem and urinary incontinence (T=13.83, p=.000), but between degree of urinary incontinence and self-esteem were not significant(F=.71, p=.55). In conclusion, urinary incontinence will be very serious health problem as aging so that it's Important to provide nursing intervention to prevent and be well. It need to support psychological care, too.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.2
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• pp.219-231
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• 2022

This study sought to typify incontinence symptoms and how women over sixty perceive incontinence panties and pads. The study uses Q methodology to analyze the perception of these products by type. The research utilized Q methodology and the QUANL pc program for analysis. Type 1 was a type of depression and anxiety due to incontinence. Type 1 was a type of thinking that incontinence was hidden from others. Type 2 was a smell-sensitive reclusion. Type 2 was most concerned about smell, as people sometimes avoid interpersonal relationships because of urinary incontinence. Type 3 was function-oriented toilet frequently. Type 3 was recognizing that the absorption function of incontinence products is important, as the toilet is frequently used. Type 3 mainly wore underwear among incontinence products and thought that incontinence was not hidden from others. In the case of incontinent women, products that prevent others from feeling the smell of urine were considered important. Future studies should expand on this study's work to analyze practical, currently-existing incontinence products.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.553-562
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• 2010

This survey investigates the conditions of summer working uniforms for contracted foodservice workers. The data were obtained from 67 workers through in-depth interviews (July 2005~October 2005). The results of study are as follows: The working environment changed to menu and cooking method (air temperature $28\sim37^{\circ}C$, humidity 72~86 %RH, radiant temperature $27\sim37^{\circ}C$, air velocity 0.14~0.37m/sec). They answered that the working environment has high temperatures, humidity, excessive noise, and liability to slide. The typical accidents were burns, cuts, slide, and ligament injuries in the workplace. Work duties consisted of cooking, serving food, washing, and cleaning up leftover food. All the employees carried out multi tasks. The primary working postures and motions were standing, crouching, and lifting. The female workers usually wore underwear (panty and brassiere), upper and lower work wear, aprons, waterproof-aprons, cotton-gloves, rubber-gloves, socks, and rubber-boots. The satisfaction of the uniform was relatively low for trousers and waterproof-aprons. The answer about the fit was generally "comfortable." They answered "back," "chest," and "head" were wet with perspiration during work. The uncomfortable parts were the crotch and neck. Questions concerning their satisfaction with the material of uniforms indicated a high rate of dissatisfaction, particularly for ventilation and absorbency. In case of the colors of the working uniform, workers preferred white color for the upper part, and black color for the lower part.