• Journal of Nutrition and Health
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• 제51권2호
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• pp.177-185
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• 2018

본 연구는 제주지역 대학생 500명을 대상으로 식품안전관련 식행동을 조사하고 음식점 원산지표시제에 대한 인식도, 이용실태 및 중요도를 조사 분석함으로써 이를 토대로 음식점 원산지표시제에 대한 대학생들의 인식을 고취시키고, 음식점 원산지표시제도의 개선방안을 모색하기 위한 기초자료를 제공하고자 하였다. 조사대상자의 식품안전 관련 식행동은 5점 만점에 평균 3.65점으로 나타났고, 성별에 있어서는 통계적으로 유의한 차이는 없었으나 남자 3.69점, 여자 3.63점으로 나타나 남자가 높게 나타났다. 음식점 원산지표시제 인지 여부에 있어서는 '알고 있다'의 비율이 67.5%로 나타났고 남자는 69.7%, 여자는 65.9%가 '알고 있다'고 응답하였으며 식품안전 관련 식행동 점수상위집단이 하위집단보다 '알고 있다'의 비율이 유의적으로 높게 나타났다 (p < 0.001). 음식점 원산지표시제 신뢰도에 있어서는 '매우 신뢰'가 4.9%, '신뢰하는 편'이 45.4%로 나타났고 음식점 원산지표시 확인 여부에 있어서는 '확인한다'가 68.0%로 나타났으며, 성별에 있어서는 통계적으로 유의한 차이는 없으나 여자 (70.5%)가 남자(64.7%)보다 음식점 원산지표시를 확인하는 비율이 높음을 알 수 있었다. 식품 안전 관련 식행동 점수 상위집단(79.3%)이 하위집단 (57.1%)보다 '확인한다'의 비율이 유의적으로 높게 나타났다 (p < 0.001). 조사대상의 음식점 원산지표시제에 대한 중요도를 분석한 결과, 5점 만점에 대해 평균 4.08점으로 나타났고 성별에 있어서는 통계적으로 유의적이지는 않으나 여자 (4.13)가 남자 (4.01)보다 음식점 원산지표시제에 대해 전체적으로 더 중요하게 생각함을 알 수 있었다. 항목별 중요도는 '음식점의 정직한 원산지표시 (4.27)'가 가장 높았고, 다음으로 '음식점 원산지표시제 위반업체 단속 체계 (4.26) '원산지표시 위반했을 시 처벌 (4.25)', '음식점 원산지표시제위반 업체 신고 시 포상제도 (4.09)', '음식점 원산지표시제에 대한 정부 정책 (4.08)' 순으로 나타났다. 이상의 연구결과를 종합해 볼 때, 식품 안전 관련 식행동 점수에 있어서 남자 대학생들의 평균점수가 여자 대학생들 보다 높았으나 항목에 따라 다른 양상을 보였고 남자 대학생들이 여자 대학생들보다 음식점 원산지표시제 인지비율은 높았으나 통계적으로 유의한 차이는 없었으며 음식점에서 원산지표시를 확인하는 비율과 음식점 원산지표시제 중요성 인식에 있어서는 여자 대학생들이 남자 대학생들보다 높게 나타나 성별에 따른 차이를 고려하기 보다는 전반적인 대학생들을 대상으로 보다 체계적인 교육 및 홍보가 실시되어야 할 것으로 사료된다. 식품안전 관련 식행동 점수가 높은 학생들이 음식점 원산지 표시제에 대한 인식 및 이용실태가 높게 나타났고 중요도에 있어서도 모든 항목에 대해 식품안전 관련 식행동 점수가 높은 그룹이 유의적으로 높게 나타나 대학생들을 대상으로 하는 식품안전 관련 식행동에 대한 홍보 및 교육과 더불어 음식점 원산지표시제에 대한 신뢰도를 향상시킬 수 있는 방안이 모색되어야 할 것이다. 또한 조사대상자들이 건강을 위해 음식점 원산지표시를 확인하는 비율이 높게 나타났고 '음식점의 정직한 원산지표시'를 가장 중요하게 생각하는 것으로 나타나 음식점 원산지표시제가 올바르게 정착될 수 있도록 음식점의 적극적인 참여와 정부의 체계적인정책 및 지원이 이루어져야 할 것으로 사료된다.

• 통상정보연구
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• 제8권4호
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• pp.231-254
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• 2006

This article is intended to investigate how the Japanese consumers have changed the country image on Korea, the evaluation toward products manufactured by Korea and the willingness to buy Korean products through the experience of Korean Wave. So the country image, the evaluation and the willingness were compared between the before and after experiencing Korean Wave The empirical result said that during the span of Korean Wave the country image and the evaluation have improved, but the intentions to purchase Korean products are still not positive in Japan. So an additional analysis was made to find the reason of the unwillingness to buy Korean products. Although they regard Korean products as qualitatively good against price, they seldom know Korean brand, hardly watch korean product's advertisement. Especially the intentions to purchase Korean products in durable goods was lower than in consuming goods.

• 아태비즈니스연구
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• 제7권1호
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• pp.59-69
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• 2016

An extensive body of research on the effects of country-of-origin has emerged in the international marketing and business literature streams. Nonetheless, extant studies do not satisfactorily demonstrate whether and how a foreign firm's choice of market entry mode influences consumers' purchase intentions of its product in country-related affect contexts. Using a survey and an experimental design, we aimed to provide evidence of the effects of the choice on consumers' evaluation and attitude of its product in an animosity context and in a national image context. Through the survey, we collected data regarding consumer animosity, national image, product evaluation, and product attitude from 185 university students and tested the hypotheses that consumer animosity and national image have effects on foreign product evaluation and attitude. The results of the survey research show that personal animosity has a negative effect on consumers' evaluation of foreign products and that a country's image regarding economics has positive effects on consumers' attitude toward foreign products as well as consumers' evaluation of foreign products. In the experimental design, we divided subjects into four groups and exposed them to several descriptions of hypothetical purchase situations. Conducting a 2 (market entry modes)${\times}2$ (country-of-origin) ANOVA, we tested the hypothesis that a market entry mode influences foreign product evaluation and attitude. The results of the experimental study reveal that in a high country-related product association (Germany), market entry modes have insignificant effects on foreign product evaluation and attitude. In addition, in a low country-related product association (China), international partnership has more positive effects on foreign product evaluation and attitude than does exporting.

• 유통과학연구
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• 제13권6호
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• pp.45-70
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• 2015

Purpose - This study's purpose is to examine the effects of the country-of-origin antecedents on overall attitudes and the impact of overall attitudes on satisfaction and loyalty. Research design, data, and methodology - This study provides useful insights into international female purchasing behavior in the cosmetic industry in South Korea. This study explores the elements of country-of-origin antecedents, (cultural interest, perception of brand image, perception of fashion, perception of product quality, perception of price, and perception of advertising), on overall attitudes as well as the effect of overall attitudes on satisfaction and loyalty. Results - The results show that the effects of such antecedents are significant. Additionally, the effect of overall attitudes on satisfaction and of satisfaction on loyalty were significant. Conclusions - The findings of this study provide some important practical implications. First, with customer brand awareness growing along with products standards, considering the concepts points of parities and points of differences, the Korean cosmetic industry should try to establish brand associations with natural organic ingredients in its cosmetic items, distinguishing them from the majority of non-Korean brands.

• 마케팅과학연구
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• 제18권1호
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• pp.157-177
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• 2008

Sportswear, including sports shoes, becomes a common and popular category because it gives young people a more relax lifestyle and greater versatility and comfort. It is believed that consumers prefer products of developed countries to products of developing or underdeveloped countries. This study tries to compare consumer behaviors for sports shoes in China and Korea. Our research model analyzed relationships among country-of-origin, perceived quality, perceived price, brand image and purchase intention for sports shoes in Korea and China. The country-of-origin was not found to play a significant role in Korea. But it was found to positively influence perceived quality in China. Brand image was found to play an important role in influencing perceived quality and perceived price in Korea and China. Perceived quality was found to influence positively purchase intention in both countries. Perceived price was found to negatively influence purchase intention in China. Implications drawn from this study were discussed.

• 무역상무연구
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• 제70권
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• pp.159-179
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• 2016

Companies do not be resolved by the FTA services of external aid should be operational by assigning dedicated personnel inside the company. FTA is a choice, not an essential trade agreement requirements. If the exporter contracts to provide a certificate of origin in trade agreements, it shall issue a certificate of origin of goods originating management is performed. When considering the future trend of spreading wide FTA, it should be extended to one year to take advantage of the FTA Certificate of Origin environments utilizing a comprehensive environment for regional countries that require proof of origin between certain countries, such as current. FTA utilization of the future is to utilize the GVC(Global Value Chain) efficiently. In other words, the expansion of the consumer market and take advantage of an efficient production base across borders. These environmental changes are needed development of the FTA utilization promotion and FTA experts. The experts studying how to procure raw materials or intermediate goods exports in a variety of regional foreign countries, to meet the rules of origin is required for a successful FTA utilization. One of the objectives of Origin managers are qualified experts in the country of origin can take advantage of the FTA plan. Therefore, managers of origin shall collect their ability to expand the understanding and information about the industry as an international business perspective beyond the Certificate of Origin. In addition, it should be in their best learning expertise for the introduction and development of country of origin control system in an effort to effectively perform its international FTA utilization. Once the FTA is more widespread in the future and build a common origin information it must not be disconnected until the export enterprises from terminal manufacturers systematically. Therefore origin management is preferred by expanding the knowledge base of teaching and learning in the common sense to the universal subject of specialization from professional schools to promote the relevant departments so that they can be opened in a college or university. An FTA hub linking East and West, also need the confidence that in order to become a center of Glabal Supply Chain Using an FTA Certificate of Origin and stable environment for importers to import products from the country offers. Certificate of Origin and all of them thoroughly exporters and companies related to the administration of origin and should create an atmosphere that can effectively respond to the origin verification. Korea shall endeavor to elicit a geopolitical value (FTA Hub), as well as securing a competitive advantage in the global industry leverage, trading at a reasonable price competitive products thereby enhancing production and economic growth through the FTA.

• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.121-129
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• 2022

This study intends to analyze the impact of the country of origin on the intention to ingest COVID-19 vaccinations by measuring Vietnamese people's perceptions of India in the manufacture of COVID-19 vaccines. The research is done using a quantitative method, and primary data was obtained using a conventional manner based on the willingness of the research respondents, who are Vietnamese persons aged 18 and up, to contribute information. The findings revealed that perceived brand association and perceived brand quality directly positively impact the COVID-19 vaccine's consumption intention and willingness. Meanwhile, while the perceived country image component has no direct effect on consumption intention, it does have a positive indirect effect on consumption intention through perceived brand linkage and perceived brand quality. The findings also emphasize the importance and significance of a country's image in brand association and quality perception. The study's findings imply that to increase consumers' willingness to buy India's COVID-19 vaccination, the country should develop communication initiatives to improve consumer perceptions of the country's image, the perceived value of the brand association, and brand quality.

• 무역상무연구
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• 제47권
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• pp.379-402
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• 2010

The Korea Foreign Trade Act(KFTA) was revised the penal provisions of the breach of the Country of Origin Labeling(COOL) recently. The ceiling of penalties became to 5 years for imprisonment, one hundred or three hundred million won for fine. The level of penalties are adjudged quite fair but the amount of penalty should be increased according to the profits from the breach or the nature of crime in some cases. The problems of the penalties are differences between KFTA and other related laws. There are related several laws on the breach of the COOL such as KFTA, Unfair Trade related Law, Customs Law, Consumer Protection Law, Law of COOL on Agricultural and Marine products etc. The penal provisions of the breach of the COOL has more heavier level than other the breach because of the criminal qualities. The problems are the penalty differences between the KFTA and the Unfair Trade Law under the Ministry of Knowledge Economy. The KFTA's penal provisions need to equate with Unfair Trade Law as long as same breaches on the COOL. The government can also consider some policies to rigid enforcement of breaches on the COOL. There are the Country of Origin Tracking system, the RoO Paparazzi System, Make public the names of habitual RoO Violators, Correction Order of breach of the COOL etc.

• 생명과학회지
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• 제33권12호
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• pp.1025-1035
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• 2023

본 연구에서는 한국산과 중국산 새꼬막(Scapharca subcrenata) 사이의 원산지 판별을 위하여 quantitative real-time PCR (qPCR) 분석을 기반으로 하는 Single-nucleotide polymorphism (SNP) 마커의 primer set를 개발 및 검증하였다. 총 180개의 새꼬막 sample을 genotyping by sequencing으로 분석하여 원산지 판별에 유용할 것이라 판단되는 7개의 후보 MS 마커와 15개의 후보 SNP 마커를 선정하였다. 후보 SNP 마커는 PCR과 sanger sequencing, SYBR green-based qPCR을 통해 원산지별 분리 여부를 확인하였다. 이 중 Insertion 1, SNP 21 마커가 qPCR 증폭 양상에서 집단이 확연히 분리되었으며 예상과 실제 증폭 형태가 일치하였다. 추가적으로 새꼬막을 무작위로 섞어서 진행한 blind test에서 Insertion 1은 새꼬막 100개에 대하여 74%의 정확도, 52%의 민감도, 96%의 특이도를 보였고, SNP 21은 새꼬막 137개에 대하여 86%의 정확도, 79%의 민감도, 93%의 특이도를 보였다. 따라서 개발된 두 개의 SNP 마커는 독립적 또는 복합적으로 사용하면 새꼬막 원산지 판별의 진위 여부를 검증하는 데 유용할 것으로 기대된다.

• 한국조리학회지
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• 제22권4호
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• pp.37-50
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• 2016

본 연구는 호텔 조리직원들을 대상으로 음식점 원산지표시에 대해 어느 정도 지식을 가지고 있는지, 그 지식 정도가 조리업무 중 하나인 원산지 표시 업무 수행에 어느 정도 영향을 미치는지를 파악하고자 하였다. 또한, 원산지표시에 대한 교육시간에 따라 지식의 차이 정도를 알아보고자하며, 교육시간이 지식과 수행도 관계에 어떠한 조절효과가 있는지를 파악하는 데 목적이 있다. 본 연구는 서울소재 특급호텔 10곳에 재직 중인 조리직원들을 대상으로 2014년 11월 14일부터 11월 27일까지 14일 동안 총 250부의 자기기입식 설문지를 배포하여 응답이 불성실한 설문지 4부를 제외한 246부(98.4%)를 사용하였다. 수집된 자료를 바탕으로 연구에 필요한 모든 자료의 분석은 SPSS 18.0 통계 프로그램을 활용하여 빈도분석, 신뢰성을 검증, 탐색적 요인분석, 단순회귀분석, t-test, 조절회귀분석을 하였다. 연구결과, 호텔 조리직원들의 음식점 원산지표시에 대한 지식은 업무 수행도에 유의한 정(+)의 영향을 미치며, 교육시간은 1~2시간 받는 그룹의 지식정도가 더 높아, 교육시간에 따라 지식이 차이를 보이고, 지식과 수행도 관계에 교육시간이 조절하는 것으로 조사되었다. 따라서 호텔조리직원들의 음식점 원산지표시 지식을 높이고 수행정도를 높이기 위해서는 교육시간을 늘려 조리직원들이 더 많은 지식을 학습하여 실제 업무에 사용하도록 하여야 할 것이다. 연구의 한계 및 향후 연구방향에 대해 논의 하였다.