• 산경연구논집
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• 제9권9호
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• pp.53-62
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• 2018

Purpose - The focus of this study is to investigate the structural influences such as brand value, relationship value, market orientation, long-term orientation, and performance. The effects of brand value and relationship value on the differences on transaction performance in b2b was investigated. Research design, data, and methodology - The subject of this study was a liquor and beverage distribution company that deals in b2b. The research hypothesis is based on literature of the preceding research analysis of brand value, relationship value, market orientation and long-term orientation. This study has constructs that was defined operationally by referencing previous studies. Operational questionnaire was used to investigate the target key staff who work in the liquor and beverage distribution company. 178 survey data were used for empirical analysis to prove the hypothesis. This study used structural equation techniques(AMOS) to prove the research hypothesis. Results - The main results of this empirical study were as follows. First, supplier's brand awareness has a positive effect on market orientation, but did not affect long-term orientation. Brand awareness of suppliers indicates that they are not directly related to long-term orientation. Second, supplier's brand image has a positive effect on market orientation and long-term orientation in b2b transaction. So, the brand image and reputation of the supplier suggest that it is important for the b2b transaction to have a market orientation tendency or a long-term orientation. Third, supplier's relationship value has a positive effect on long-term orientation, but does not affect market orientation. Relationship value indicates that they are not directly related to market orientations of the buyer. Fourth, Market orientation has a positive effect on long-term orientation and marketing performance and long-term orientation has a positive effect on marketing performance in b2b. Additionally, the buyers market and long term orientation are important factors in marketing performance in b2b. ' Conclusions - Based on empirical results, this study confirmed that brand image rather than brand awareness positively influenced long-term orientation as well as market orientation in b2b. Relationship value can be found in transactions, which is important for long-term orientation. Especially, these findings are suggestive in the consumer goods distribution market.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2017년도 추계 학술논문 발표대회
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• pp.85-86
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• 2017

Fiber reinforced concrete as a construction material has been widely used. Fibers, as the reinforced component, the physical properties and the distribution influence the engineering properties of the composite. To illustrate the engineering properties, fiber distribution and orientation are necessary. Steel fibers can be easily captured by X-ray, but it is difficult them to express being numerical because they don't show as perfect circular shape on the grinding face. To get the more exact information for this, the numerical method for the orientation and distribution of fibers have to be more elaborately. This paper presents a possible method which makes the calculate for orientation possible.

• Journal of the Korean Data and Information Science Society
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• 제10권1호
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• pp.19-27
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• 1999

An orientation-shift model for unit random vectors in $R^3$ is defined. The Euler angles are introduced to parametrize orientation-shifts and their moment estimators are found. Through the analytic perturbation method, the asymptotic distributions of the estimators are obtained.

• Journal of Welding and Joining
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• 제27권6호
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• pp.62-67
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• 2009

Friction stir welding (FSW) was carried out for Al-Mg-Si series aluminum alloys which are being used for automotive body structure. Consequently, Post weld heat treatment (PWHT) was applied to the friction stir welds to evaluate the effect of the paint baking process which is one of the automotive fabrication process on friction stir welded zone (FSWZ) in 443K for 1.2Ks. Grain structure and its crystal orientation distribution was measured about both the as welded specimens and the post weld heat treated specimens. An optical microscope (OM) and an field emission scanning electron microscope (FE-SEM) was used for observing the grain structure and measuring its crystal orientation distribution, respectively. Changes on the grain structure and its crystal orientation distribution were not detected. From the present results, it was confirmed that the paint baking process after FSW do not affect on the grain structure and its crystal orientation distribution of FSWZ. The comprehensive investigations will be performed for various automotive aluminum alloys manufactured by different processes, in the future.

• 한국소성가공학회:학술대회논문집
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• 한국소성가공학회 1998년도 춘계학술대회논문집
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• pp.199-204
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• 1998

In this study, a method is presented which can be used to measure the fiber orientation distribution for thickness direction during injection molding using image processing. The intensity method in used for measuring the distribution. And the effects of fiber content, injection molding condictions on the orientation function are also discussed.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 1996년도 춘계학술대회 논문집
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• pp.556-560
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• 1996

In order to examine thd accuracy of intersection counting method, the fiber orientation distribution of simulation figure platted by PC is measured using image processing. The fiber orientation distribution obtained by an image processing method is compared with those by the intersection counting method. The result shows that the errors of the intersection counting method are large because its measurement is made by the cross point of the scanning line and the fiber.

• 유통과학연구
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• 제20권10호
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• pp.119-129
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• 2022

Purpose: The purpose of this study was to investigate sales managers' strategic focus on customer acquisition, specifically its effect on salespeople's performance. In addition, this study aimed to determine how salespeople's interpersonal skills, salesmanship skills, and technical knowledge affect the relationship between customer-acquisition management and salespeople's performance. Research design, data, and methodology: This study conducted a survey of 310 salespeople working at pharmaceutical companies. A structural equation modeling approach was applied to test the main effects and interaction effects using AMOS. Results: The results indicated that both managers' customer-acquisition orientation and salespeople's salesmanship skills and technical knowledge positively affected the latter's performance. Further, it was found that the higher the technical knowledge of the salesperson, the greater the effect of the customer-acquisition orientation on sales performance. Conclusions: Sales managers should enable salespeople to quickly acquire technical knowledge with respect to the market, products, competitors, and company policy so that they can bring greater synergy to the customer-acquisition orientation.

• 유통과학연구
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• 제19권6호
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• pp.29-39
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• 2021

Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.

• 한국정밀공학회지
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• 제13권6호
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• pp.34-44
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• 1996

In order to examine the accuracy of the intensity method, the fiber orientation-angle distribution of fiber-reinforced polymeric composites is measured using image processing. The fiber orientation function is calculated from the fiber orientation measured by the soft X-ray photograph. Theoretical and experimental results of fiber orientation function are compared for the composites with different fiber contents and fiber orientations. The intensity method is used for the experimental investigation and the measured fiber orientation function is compared to the calculated one. The relations between the measured and the simulated fiber orientation functions $J{\small{M}}$ and $J{\small{S}}$ respectively are identified. For the fiber length of 1.000mm and 2.000mm, it shows that $J{\small{M}}=0.83J{\small{M}}$. However. in general. the value of $J{\small{M}}$ decreases as the fiber length increases. For GFRP composites the relations between $J{\small{M}}$ and theoretical value J show that $J{\small{M}}$=0.73J for short fiber and $J{\small{M}}$=0.81J for long fiber.

• Geomechanics and Engineering
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• 제30권1호
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• pp.67-73
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• 2022

In this study, the fiber orientation distribution (FOD) is investigated using both micro-CT (computerized tomography) and image analysis of physically cut specimens prepared from Polyvinyl Alcohol (PVA) fiber reinforced cemented Toyoura sand. The micro-CT images of the fiber reinforced cemented sand specimens were visualized in horizontal and vertical sections. Scans were obtained using a frame rate of two frames and an exposure time of 500 milliseconds. The number of images was set to optimize and typically resulted in approximately 3000 images. Then, the angles of the fibers for horizontal sections and in vertical section were calculated using the VGStudio MAX software. The number of fibers intersecting horizontal and vertical sections are counted using these images. A similar approach was used for physically cut specimens. The variation of results of fiber orientation between micro-CT scans and visual count were approximately 4-8%. The micro-CT scans were able to precisely investigate the fiber orientation distribution of fibers in these samples. The results show that 85-90% of the PVA fibers are oriented between ±30° of horizontal, and approximately 95% of fibers have an orientation that lies within ±45° of the horizontal plane. Finally, a comparison of experimental results with the generalized fiber orientation distribution function 𝜌(θ) is presented for isotropic and anisotropic distribution in fiber reinforced cemented Toyoura sand specimens. Experimentally, it can be seen that the average ratio of the number of fibers intersecting the finite area on a vertical plane to number of fibers intersecting the finite area on a horizontal plane (N^V_tot/N^H_tot) cut through a sample varies from 2.08 to 2.12 (an average ratio of 2.10 is obtained in this study). Based up on the analytical predictions, it can be seen that the average N^V_tot/N^H_tot ratio varies from 2.13 to 2.17 for varying n values (an average ratio of 2.15).