• 제목/요약/키워드: organic products marketing

검색결과 79건 처리시간 0.021초

지역농업조직의 유기농산물 생산 및 판매활동에 관한 사례연구-충남 연기군 전의신협 생산협동반의 사례를 중심으로- (A Case Study on Production and Marketing Activities of Organic Farming Products in Regional Integrated Farming Group)

  • 박현태;강창용
    • 한국유기농업학회지
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    • 제4권1호
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    • pp.59-73
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    • 1995
  • Some devices of sustaining the small scale farming in the changing social and economic conditions in which comparative disadvantages are evidently to be experienced in the near future, are becoming a central proposition in the Korean agriculture. In this connection, development of integrated activities in farming among individual farmers within a region may be an important device of overcoming prevailing limits of resource possession and use of individual farmers. These inter-farm or inter-group cooperation and integration can be promoted through establishing efficient cooperative system within a farming district. This study was undertaken to find facts pertaining to situations leading to successful performence of cooperative systems in group farming. In this study, The case in Cheunee Myun, Yungi-Gun, Chungchungnam-Do in which farming is specialized in production of so called "organic farming products" and farmers are integrated for increasing their productivity.ductivity.

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지방화 시대의 농업개발전략;고냉지역 농촌지도사례 (Agricultural Development Strategy in Bong-Wha County)

  • 이수철
    • 농촌지도와개발
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    • 제4권1호
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    • pp.195-199
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    • 1997
  • Under the WTO, Bang-Wha country's agriculture is experiencing many difficulties and environmental changes. For overcoming this situation, some agricultural development strategy should be established in Bong-Wha county. First, special agricultural products adapt to local condition should be produced. Second, innovation technics should be developed in local agriculture. Third, marketing activities should be improved in local agricultural products. Finally, organic agricultural products' development should be activated.

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친환경농산물 신뢰제고에 따른 소비의향분석 (Impact of Reliability on Consumers' Demand for Environmentally Friendly Agricultural Products)

  • 김충실;이상호
    • 한국유기농업학회지
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    • 제16권3호
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    • pp.275-286
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    • 2008
  • This paper examines the impact of reliability on consumers' demand for environmentally friendly agricultural products using ordered logit model. We survey 100 housewives living in the capital region and five metropolitian cities cross sectional data in 2007. This paper especially estimates the impact of instrumental factor, such as history tracking system, provision of information, safety assurance and labelling of brands on the consumers' demand. The main results show that provision of information and safety assurance affect consumers' demand more confident than others. In order to motivate consumers to buy more environmentally friendly agricultural products, the safety should be assured and more information on production and marketing channel should be labelled.

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친환경 패션제품 유형분류체계 개발을 위한 친환경 패션제품 특성 연구 (Research on features of eco-friendly fashion products for the development of typology of eco-friendly fashion products)

  • 여은아
    • 복식문화연구
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    • 제32권1호
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    • pp.86-107
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    • 2024
  • Although interest in eco-friendly fashion products is increasing among scholars and industry leaders, the concept of eco-friendly products remains unclear, preventing consistent assessment of which fashion products are eco-friendly. This study conducted a content analysis of eco-friendly product information from 87 domestic and 102 foreign brands to reveal key standards for categorizing eco-friendly fashion products. Product characteristic information was coded according to the four material-based standards (i.e., organic material, regenerative material, alternative material, and sustainably produced/upcycled material). Consistency between coders was confirmed by Cohen's kappa. In results, eco-friendly fashion products are categorized by four material-based standards and two certification standards (i.e., certified, not certified). Among the four material-based categories, the greatest number of domestic and foreign companies produced eco-friendly products that were classified as the regenerative material group. In addition, companies acquired eco-friendly certifications related to the use of organic, regenerative, and alternative materials. The greatest number of eco-friendly material brands used for eco-friendly fashion products belonged to the regenerative material group. Based on the study results, a typology of eco-friendly products was suggested. This typology can benefit practitioners and academics by highlighting a need for classification system for the eco-friendly fashion products, as well as by providing insight into the categorization of eco-friendly fashion products.

한국의 친환경적 목장형 유가공의 현황과 발전과제 (Current Status and Prospect of Environmental friendly Farmstead Milk Processing in Korea)

  • 배인휴
    • 한국유기농업학회지
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    • 제18권2호
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    • pp.155-176
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    • 2010
  • This study was conducted to research the status, history and prospects of farm scale milk processing and to develop a management strategy for small scale milk process plant in Korea. Also it aims to provide ways to apply it so as to vitalize the farm made milk products market practically. This study was also treats the practical development of dairy farm school programs through the farm scale milk processing. Farm-scale milk plant (FMP) should be some of the ideas to develop small scale and using the resources according to the local features, limited expanding in regional market, produce by consumers order amounts, management policy will be transferred organic dairy farm. A few policy suggestions to put FMP system of financial support would not from beginner, it is better to settled FMP system by government or co-operation group in practical support programs were proposed. What the state needs to do through direct involvement were to put efforts at demand expansion on FMP system products, to certificate and safety the farm made milk products marketing system settings, to build more variation chance of the milk products. What was more important, however, was support policy, to create the network of FMP market and to develop of training program contents for each FMP operation unit. The ideal FMP model for the development of Dairy Farming proposed in this research will be applied as a relevant reference in managing and realizing environmental friendly and sustainable dairy industry at the national level.

유기농산물 생산농가의 최적영농조직 (A Study on Optimal Farming System for Organic Farm Products)

  • 장현동;김재홍
    • 농업과학연구
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    • 제24권1호
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    • pp.94-107
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    • 1997
  • Producing organic farm products is one of the high-payoff farming practices considering the rapid increase of consumer's purchasing power. The purpose of this study is to identify the optimal organic farming system in relation to farm income. To cope with the above objectives, present farming conditions and profitability of 15 farmers producing organic products including rice and leaf vegetables as lettuse and cabbage were surveyed in Hongsung and Ahsan Gun, Chungnam Province. Based on the surveyed data, maximization of organic farm income were analyzed under the constrained conditions such as limited monthly labour inputs and competitive use of land by Linear Programming Model. The results of this study can be summarized as follows. 1. In the profitability analysis of 15 farmers producing organic products, rice farmers could earn their farm income more than that of conventional farmers by 50%. On the other hand, the controlled lettuce farmers could get more about 100% than that of it. But the controlled cabbage farm could get more about 40% of it. These organic farm products were saled at high prices comparing with the prices of conventional farm products by 170% ~ 230% even though the crop yields produced by organic materials had decreased. 2. According to the labor requirement of the organically produced crops, rice cultivation was needed more labour inputs than the conventional farming method by 130%. On the other hand lettuce and cabbage could saved labour requirement by 40% and 80% of those respectively. Especially for the rice cultivation concern, higher labor requirement was due to the activities as organic fertilization, soil preparation and pest and weed controll, etc. 3. With the surveyed data from farmers who produced farm commodities, L.P. analysis was implemented to find out the optimul farming system and the maximum income. According to the results of L.P. analysis, 58% of total farm income could get more than the conventional farming system In the case of rice cultivation, one ha of paddy was recommendable to save more labour inputs than the controlled leaf vegetables such as lettuse and cabbage. However, in the controlled leaf vegatables, only 73% of total upland equivalent to 0.3 ha should be cultivated under the condition of labor shortage as the restricted 4 workers. And increasing the size of hogs raising should be recommened to achieve self-sufficiency of organic fertilizer. As pointed out the possibility of organic farming, present farmers producing organic farm products could be able to maximize their income by expanding organic farm size with regard to all conditions of our organic industry. Of course, there are many difficulties in the course of developing organic agriculture. So Government should effort to support the development of our organic agriculture considering the various aspects of production, marketing, Quality certification of organic produces.

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Organic Meat: an Overview

  • Pathak, P.K.;Chander, M.;Biswas, A.K.
    • Asian-Australasian Journal of Animal Sciences
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    • 제16권8호
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    • pp.1230-1237
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    • 2003
  • Organic farming is an emerging area for crop and livestock production, processing, marketing, trade and consumption, and, therefore, for research all over the world. In developed countries it has made significant inroads but the developing countries especially the Asian countries are in the stage of conception only, as far as organic livestock production is concerned. Some Latin American countries have started exporting organic meat products to developed countries. In such a scenario, information needed in the area of organic livestock production has increased significantly. This paper reviews the developments so far and prospects for future for organic meat production in Asian countries.

저농약인증 농가의 유기.무농약 전환의향 분석 (Research on Farming Practice Change of Low-pesticide Farmers)

  • 정학균;문동현
    • 한국유기농업학회지
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    • 제21권2호
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    • pp.139-155
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    • 2013
  • The purpose of this study is to analyze the effects of abolishing the low-pesticide agricultural product certification on environmentally friendly farming. A survey was conducted to quantitatively analyze farming practices and factors that change farming practice. It was found that only 17.0% of low-pesticide fruit farmers said that they will change their farming practice into organic or pesticide-free farming. With regard to the factors of farming practice change, binomial logistic regression model was applied for the analysis. In the analysis, it was found that farmers who grow the low-pesticide agricultural product are more likely to change their farming practice into organic or pesticide-free farming, as their expected price of organic or pesticide-free products is high, their area size is small, price premium of low-pesticide agricultural product is low, the frequency of their training is high. It is necessary to enhance the direct payment system to enlarge organic and nonpesticide acreage, and pest management techniques for fruits should be developed for low-pesticide fruit farmers to change their practice into organic and nonpesticide practice. Dissemination of cultivation manual, introduction of insurance to farmers, improvement of certificate system, and advertising and marketing of environment-friendly agricultural products are useful to develop environment-friendly agriculture.

식생활스타일이 밀키트 구매의사 및 지불의사금액에 미치는 영향 (A Study on the Effects of Food-related Style for Purchase and Willingness-to-Pay of the Meal-kit)

  • 이유진;양성범
    • 한국유기농업학회지
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    • 제31권2호
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    • pp.117-134
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    • 2023
  • This study analyzed the willingness to pay for meal kit products of Millefeuille Nabe and Gambas al-Ahiyo, and willingness to pay and purchase intentions according to various characteristics to suggest a meal kit marketing strategy that reflected consumer preference. It was found that the price of meal kits is higher than the price of individual ingredients and lower than the price of meal kits in the current market. The willingness to pay for Millefeuille Nabe is higher in the group that pursues quality and taste, and the more satisfied with the certification system, the higher their willingness to pay for both Millefeuille Nabe and Gambas al-Ahiyo. In addition, the higher the satisfaction with the pleasure, taste, and price of the meal kit, the higher the intention to purchase in the future. Therefore, to increase the willingness to pay and purchases intentions in the future, the quality of meal kit ingredients must be carefully revised and supplemented, and various products are developed and reflected in the marketing strategy.

국산 블루베리 농가의 유기농 전환의향 연구 (A Study of the Willingness to Change into Organic Blueberry)

  • 강창수;양성범;강성구
    • 한국유기농업학회지
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    • 제21권4호
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    • pp.555-567
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    • 2013
  • The objective of this study is to analyze the willingness to change into organic blueberry and the activating strategies on domestic products. For the activation of domestic blueberry, it is necessary to get the quality certification, especially organic certificate and develop the technology for increasing production. It is investigated that the smaller product, younger farmer and higher price expected, the higher willingness to change into organic blueberry. The results and finding of this study can be used to build-up the technical and marketing supporting system that reflects the rapid change of customer's preference on blueberry.