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http://dx.doi.org/10.11625/KJOA.2013.21.4.555

A Study of the Willingness to Change into Organic Blueberry  

Kang, Chang-Soo (한국농수산대학 교양공통학과)
Yang, Sung-Bum (단국대학교 환경자원경제학과)
Kang, Sung-Ku (한국농수산대학 과수학과)
Publication Information
Korean Journal of Organic Agriculture / v.21, no.4, 2013 , pp. 555-567 More about this Journal
Abstract
The objective of this study is to analyze the willingness to change into organic blueberry and the activating strategies on domestic products. For the activation of domestic blueberry, it is necessary to get the quality certification, especially organic certificate and develop the technology for increasing production. It is investigated that the smaller product, younger farmer and higher price expected, the higher willingness to change into organic blueberry. The results and finding of this study can be used to build-up the technical and marketing supporting system that reflects the rapid change of customer's preference on blueberry.
Keywords
domestic blueberry; willingness to change; activating strategy; binomial logistic regression model;
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