• Asian Journal for Public Opinion Research
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• v.4 no.2
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• pp.108-122
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• 2017

This study explores how South Korean citizens evaluate corporate social responsibility (CSR) practices based on communal and exchange relationships. Specifically, it examines whether their evaluations of the two types of relationships are related to their supportive opinions, such as positive attitudes toward corporations and behavioral intentions to purchase products. The findings show that the communal relationship between an energy corporation and its local residents is more related to their supportive opinions than exchange relationship. That is, a communal relationship tends to generate more positive business outcomes than an exchange relationship. This study concludes that corporations should prepare for useful community outreach and CSR programs for their local community. Practitioners need to focus on building communal relationships with community members through their programs.

• Asian Journal for Public Opinion Research
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• v.5 no.1
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• pp.15-40
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• 2017

This paper addresses the zero-sum of soft power against the backdrop of the rise of China and the relative "decline" of America. It attempts to find out that whether the "decline" of America's soft power is caused by the rise of China's soft power, and whether China's rise could guarantee with certainty the growth of soft power. In light of the particularity of South Korea, that is, its economy relies on China and its security relies on the US, this paper chooses South Korea as the entry point for the study. Based on the Pew data from a South Korean opinion poll, this paper conducts bivariate correlation and binary logistic regression respectively, to explore the existence of zero-sum "competitions" between China's and America's soft power.

• Fashion & Textile Research Journal
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• v.3 no.4
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• pp.323-329
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• 2001

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of fashion models and college women. For this study, 113 fashion models and 265 female college students were analyzed. Factor analysis, Correlation, t-test and Regression analysis were used in data analyses. Clothing involvement was factor analyzed resulting five factors such as interest, pleasure, fashionability, risk perception and symbolism. Three clothing involvement factors had highly positive relations with total clothing involvement. Interest, pleasure and fashionability factors were related with each other: Fashionability and interest factors had an effect on fashion opinion-leadership and fashion innovation. Significant differences were found between fashion models and female college students in regard to clothing involvement and fashion leadership. Fashion models and female college students differed significantly in clothing interest and fashionability. Fashion models and female college students differed significantly in fashion opinion-leadership and fashion innovation. Fashion models were more fashion opinion leaders and fashion innovators than female college students.

• Journal of the Korea Society of Computer and Information
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• v.24 no.2
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• pp.171-177
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• 2019

This paper aims to find the most effective feature selection method for the sake of opinion mining tasks. Basically, opinion mining tasks belong to sentiment analysis, which is to categorize opinions of the online texts into positive and negative from a text mining point of view. By using the five product groups dataset such as apparel, books, DVDs, electronics, and kitchen, TF-IDF and Bag-of-Words(BOW) fare calculated to form the product review feature sets. Next, we applied the feature selection methods to see which method reveals most robust results. The results show that the stacking classifier based on those features out of applying Information Gain feature selection method yields best result.

• Asian Journal for Public Opinion Research
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• v.8 no.4
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• pp.409-431
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• 2020

This study explores the images and ideas presented by the editorial cartoons that have appeared in the author's Facebook timeline during Duterte's enhanced community quarantine (ECQ). The study analyzed 70 editorial cartoons posted between March 14, 2020, when Duterte declared ECQ in the National Capital Region of the Philippines, and June 22, 2020, a few days before the emergency powers of Duterte expired. This study used (visual-verbal) textual analysis as the research method to surface discourses embedded in the selected editorial cartoons. The editorial cartoons were clustered according to the roles the powerful people play in the images, and the details of each image were compared and contrasted to surface nuances in representation. The 70 editorial cartoons were classified into seven categories: (1) invisible (non-suffering) persons, (2) front liners, (3) privileged homeowners, (4) priority clients, (5) judges, (6) gatekeepers, and (7) dysfunctional public officials. They gravitated towards the tragic realities that call for acts of social justice and equity, and underscore specific contexts that need to be fixed by those in power.

• Journal of Public Diplomacy
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• v.2 no.1
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• pp.28-42
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• 2022

The aim of this article is to rethink the role of international trade as a public diplomacy tool by considering the uncertainties that stem from political tensions. The main contribution made in this article is theoretical rather than statistical. However, we analyze trade and public opinion data to study the relationship between both factors. Using Latinobarometer, a cross-sectional survey that collects public opinion data from Latin America, this article analyses public opinion toward the United States and China. One of the main takeaways from this study is that, despite its potential to showcase political stability, public diplomacy undervalues 'unintended consequences' of international trade relations. This article takes up international trade as an unintended, but arguably effective, resource to be developed for the practice of public diplomacy. Findings presented in this article do not claim causation between trade and opinion, something that can be explored by further research, but rather introduce new questions for further research on the public diplomacy of trade relations.

• Asian Journal for Public Opinion Research
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• v.3 no.2
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• pp.106-109
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• 2016

• Asian Journal for Public Opinion Research
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• v.1 no.1
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• pp.65-70
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• 2013

• Asian Journal for Public Opinion Research
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• v.7 no.3
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• pp.199-204
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• 2019

• Journal of Digital Convergence
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• v.12 no.8
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• pp.67-76
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• 2014

In this study, we investigated opinion leaders' communication activities on Facebook and analyzed the differences of communication patterns on Facebook between Korean and US college students. As a primary source of information, we conducted an online survey to collect data from students currently enrolled at two different universities in US. Additionally, we utilized online survey data previously collected from Korean students. According to our analysis, we found that US male students had more active opinion leadership than Korean male students. Also, opinion leadership of Korean students' was significantly associated with both active and passive communication patterns on Facebook whereas opinion leadership of US students' was significantly associated with passive communication patterns.