• Title/Summary/Keyword: online review

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Online ADR for the E-Commerce? European Union's ADR Legislation for Cross-Border Online Trade

  • Chung, Ha-Sung
    • Journal of Arbitration Studies
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    • v.25 no.3
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    • pp.135-154
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    • 2015
  • The European Union has adopted the ADR Directive and ODR Regulation in 2013 with the purpose to strengthen the e-commerce within the EU. Not covered by these legislations is the trade in the B2B sector. The author examines the question of whether online ADR under the currently applicable legal framework would be possible in Germany. At the center of his review is the possibility of an arbitration clause which refers exclusively to an online ADR scheme, may be included in the General Terms and Conditions of an online trader.

A Study on the Trust Tansference and Continuance Intention to Purchase in Offline-Online Multi-Channel Shopping Contexts : Emphasis on the Moderating Effects of Neuroticism (오프라인-온라인 멀티채널 쇼핑상황에서의 신뢰전이와 지속구매의도에 관한 연구 : 뉴로티시즘 조절효과 분석)

  • Jeon, Hyeon Gyu;Lee, Kun Chang
    • Korean Management Science Review
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    • v.33 no.2
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    • pp.89-115
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    • 2016
  • Recent trends in online commerce shows that multi-channels including offline and online become prevailing as a standard type of channel. However, literature survey revealed that there exist few studies about how an individual negative emotion such as neuroticism affects trust transfer between channels, and usage continuance intention. To fill the research void like this, this study proposes an research model where trust transfer between offline and online channels is included, and neuroticism is also adopted as a moderating variable between trust transfer, satisfaction, and usage continuance intention. Empirical results with valid 406 questionnaires revealed that neuroticism has a negative influence on online commerce users' perceived usage continuance intention.

Mediating Effects of Perceived Risk and Usefulness between Online Information Credibility and Intention to Use (온라인 정보의 신뢰성 및 정보 활용의도 사이의 지각된 위험과 유용성의 매개효과에 관한 연구)

  • Sun, Jonghak;Yoon, Jung-Hyeon
    • Management & Information Systems Review
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    • v.33 no.4
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    • pp.99-118
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    • 2014
  • Using the theory of attribution, this study investigates the determinants if controllability and explores underlying dimensions of online information credibility, and then investigates if the credibility of online information influences the users' intention to use the online information for evaluating or judging the involved products. Moreover, as a research attempt to investigate the impacts of online information credibility, this study examines whether the main effect of perceived online information credibility on the intention of using online information to make a decision of purchase is mediated by both perceived risk and perceived usefulness. A total of 287 survey forms were collected from online consumers. We examined reliability by exploring internal consistency of the multiple item scales in the overall sample. Convergent and discriminant validity were also examined for evidence of construct validity. Then, PLS technique was employed to test the research model. As a result of analyzing data from a dataset of 287 responses via PLS technique, it is found that (1) both sources (controllability and stability) of perceived credibility are significantly associated with both perceived risk and perceived usefulness, and (2) perceived risk as well as perceived usefulness partially mediate the link between the two sources of credibility and intention to use. The findings of this study also suggest that the two dimensions of online information credibility influence information recipient's intention to use. Moreover, the online information including descriptions about controllability and stability can trigger potential consumers to perceive risk about consumption of the informed products and services. Therefore, providing online information with highly described controllability and stability can increase not only the credibility of the online information itself, but also the intention to use the online information through perceived risk and usefulness.

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What's Different about Fake Review? (조작된 리뷰(Fake Review)는 무엇이 다른가?)

  • Jung Won Lee;Cheol Park
    • Information Systems Review
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    • v.23 no.1
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    • pp.45-68
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    • 2021
  • As the influence of online reviews on consumer decision-making increases, concerns about review manipulation are also increasing. Fake reviews or review manipulations are emerging as an important problem by posting untrue reviews in order to increase sales volume, causing the consumer's reverse choice, and acting at a high cost to the society as a whole. Most of the related prior studies have focused on predicting review manipulation through data mining methods, and research from a consumer perspective is insufficient. However, since the possibility of manipulation of reviews perceived by consumers can affect the usefulness of reviews, it can provide important implications for online word-of-mouth management regardless of whether it is false or not. Therefore, in this study, we analyzed whether there is a difference between the review evaluated by the consumer as being manipulated and the general review, and verified whether the manipulated review negatively affects the review usefulness. For empirical analysis, 34,711 online book reviews on the LibraryThing website were analyzed using multilevel logistic regression analysis and Poisson regression analysis. As a result of the analysis, it was found that there were differences in product level, reviewer level, and review level factors between reviews that consumers perceived as being manipulated and reviews that were not. In addition, manipulated reviews have been shown to negatively affect review usefulness.

The Effect of the Products' Review on Consumers' Response

  • Feng, Zhou
    • The Journal of Industrial Distribution & Business
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    • v.7 no.2
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    • pp.13-20
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    • 2016
  • Purpose - The purpose of this research is to discover whether the presence of the product average rating introduces biases or change the way people perceive information. We posit that review's overall rating has a predisposition effect on consumers' perception towards detailed review information. Research design, data, and methodology - To test these hypotheses, we conducted an empirical study on a real-world setting of online shopping platform. We choose the Amazon website to test our results. The data we use were collected by the Stanford Network Analysis Project1 (McAuley et al., 2013). Results - With a dataset containing reviews of seven product categories from amazon.com., our findings could possess more generalizability as they are produced on the typical and influential online market. Second, as our research provides alternative views of consumers' shopping behavior, it is better to test our hypotheses by data from the same source. Conclusions - Our study reveals the impact of the collective rating presence on consumers' diagnosticity perception and sheds light upon some of the conflictive results in prior studies. Our research generates implications to both theories and business practices, and suggests future directions for the research question.

A Meta-Analysis and Review of Relationship between Trust and Risk on Online Environment in Korean Research (온라인 환경에서 신뢰와 위험 관계에 대한 문헌적 고찰 및 메타분석: 국내 연구를 대상으로)

  • Kim, Jong-Ki;Kim, Jin-Sung;Kim, Sang-Hee
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.59-81
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    • 2012
  • Recently, in the research on online environment such as e-commerce, and internet banking, the conceptual discussion about trust and risk in an effort to explain a user's behavior is briskly underway. Most of the research on trust and risk are setting up causal relationship without clearly establishing the relationship between trust and risk. Accordingly this study conducted a meta-analysis in order to consider the relationship between trust and risk and to take a look at the difference in causal relationship. This study includes a total of 18 research papers which are setting up the causal relationship between trust and risk in online environment among the research papers published in domestic academic journals since 2000. Result of the meta-analysis, showed that the effect size was -0.367 in the path from trust to risk; -0.131 in the path from risk to trust; -0.276 in the bidirectional path between trust and risk. In addition, this study was able to confirm through literature review that there appeared a high effect of path in case where trust and risk were measured by an uni-dimensional concept than by a multi-dimensional concept.

Incremental SVM for Online Product Review Spam Detection (온라인 제품 리뷰 스팸 판별을 위한 점증적 SVM)

  • Ji, Chengzhang;Zhang, Jinhong;Kang, Dae-Ki
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.89-93
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    • 2014
  • Reviews are very important for potential consumer' making choices. They are also used by manufacturers to find problems of their products and to collect competitors' business information. But someone write fake reviews to mislead readers to make wrong choices. Therefore detecting fake reviews is an important problem for the E-commerce sites. Support Vector Machines (SVMs) are very important text classification algorithms with excellent performance. In this paper, we propose a new incremental algorithm based on weight and the extension of Karush-Kuhn-Tucker(KKT) conditions and Convex Hull for online Review Spam Detection. Finally, we analyze its performance in theory.

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Foreign Tourists' Experience Structure Visiting Cultural Tourism Resources in Jeju using Co-occurrence Network Analysis: Focused on Online Review and Grade of Global OTA (Co-occurrence 네트워크 분석을 활용한 외국인 관광객의 제주 문화관광자원 경험구조: 글로벌 OTA의 온라인 리뷰 및 평점을 대상으로)

  • Hee-Jeong Yun
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.273-287
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    • 2024
  • Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

Product Reviews in YouTube

  • Jiyeol Kim;Cheul Rhee
    • Asia pacific journal of information systems
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    • v.30 no.4
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    • pp.741-757
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    • 2020
  • The outbreak of COVID-19 has changed our lifestyle. People spend much more time on YouTube, SNS and online shopping than before. Accordingly, the number of product review videos are steeply increasing in YouTube platform. When people watched the review videos, they might search additional information if they liked the videos. This study aims to investigate how the informativeness and the degree of attention gathering of product review videos influence on the product information sourcing intention and persuasion knowledge. We also try to find whether prior YouTube experience affects the relationship between the degree of attention gathering and persuasion knowledge. We conducted an online survey on 499 participants and analyzed using partial least square methods. Results show that 1) informativeness and the degree of attention gathering towards product review videos influence on the product information sourcing intention and user's persuasion knowledge. 2) Viewers' YouTube experiences moderate the increase of the viewers' persuasion knowledge caused by increasing the degree of viewers' attention gathering. This study implies that YouTube product review videos could be created in strategic manners. Also, it could be inferred that consumers' prior YouTube experiences may reduce negative potentials of the degree of attention gathering onto persuasion knowledge.

A Study on the Satisfaction of the Purchasing Motivation by Online Shopping Mall Users - Focused on University Students - (온라인 쇼핑몰 이용자들의 구매동기가 만족에 미치는 영향 - 대학생들 중심으로 -)

  • Joo, Hyung-Kun;Choi, Jae-Yong
    • International Commerce and Information Review
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    • v.11 no.1
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    • pp.219-238
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    • 2009
  • The purpose of this study was to find out purchase motive factors working on our customers in online shopping mall industry developing day by day, and refer to previous literatures to analyze possible effects of those factors on Satisfaction, so that it could identify which purchase motive factors may have effects on Satisfaction.

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