• Title/Summary/Keyword: online platform

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Reinventing the revenue model for the content platform (콘텐츠 플랫폼의 수익모델 혁신 전략에 대한 고찰)

  • Choi, Kwang-Hun;Kim, Junic
    • Journal of Digital Contents Society
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    • v.18 no.7
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    • pp.1267-1280
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    • 2017
  • This study examines the changes of the online music market and revenue models by the theory of network society and communications of Manuel Castells for the content platform. As a result of this study, we found that active communications among the members in the network, played a crucial role in the creation of contents and the promotions of profit for platform providers. It is especially important to create an environment in which members can voluntarily communicate rather than an artificial control. The content platform business consists of people, thus it has been proven that providing play elements of culture and society are important, as well as necessary conditions to the generation related to content based platform businesses.

Online Crowdsourcing Platform Continuous Participation During COVID-19: A Low-income Group Perspective in Malaysia

  • NA'IN, Nuramalina;HUSIN, Mohd Heikal;BAHARUDIN, Ahmad Suhaimi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.10
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    • pp.317-326
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    • 2021
  • The crowdsourcing system relies heavily on the number of crowd participation on the platform to ensure the platform's success. However, exploring factors that motivate the crowds to sustain on the platform remains unclear, and very little literature was found on this matter. Lately, the COVID-19 pandemic has affected the world, including Malaysia. Due to the pandemic, many people have lost their jobs, and hence, most of them have shifted to digital work. Hence, to understand the motivation for continuous participation on the online crowdsourcing platform among low-income crowd workers (B40) in Malaysia, this paper explores the intrinsic and extrinsic motivations for continuous participation. A qualitative method interview was performed where 14 active participants of Upwork.com, under the GLOW program, took part during the data collection process. This paper used the thematic analysis method to extract the data collected from this study. The finding of this study identified eight intrinsic motivation factors: (1) personal development, (2) pastime, (3) fun, (4) passion, (5) task identity, (6) time-workplace flexibility, (7) altruistic, and (8) peers' success and four extrinsic factors: (1) monetary, (2) job security, (3) personal commitment, and (4) environment.

A Study on the Current Operation and Activation of Online Alternative Dispute Resolution (온라인 ADR의 운영현황과 활성화 방안에 관한 연구)

  • Choi, Seok-Beom
    • Journal of Arbitration Studies
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    • v.18 no.3
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    • pp.91-116
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    • 2008
  • E-Commerce constitutes an important part of all commercial activities. Online Alternative Dispute Resolution(Online ADR) or Online Dispute Resolution(ODR) is a new method of dispute, resolution which, is provided online. Most Online ADR services are alternatives to litigation. In this respect, they are the online transposition of the methods developed in the ADR movement such as negotiation, mediation and arbitration. But there are also online courts which are really normal courts in which the contesting parties communicate essentially online. This paper deals with the current operation of Online ADR and the ways to, activate it. They include (1) die establishment of legal stability regarding Online ADR, (2) the enhancement of system security in providing Online ADR services, (3) the introduction of Online ADR service platform for providing the various services through single window on a national, or global basis, and (4) the introduction of Online ADR online monitoring system for systematic dispute resolution services.

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A study on the User Experience of Online Hobby Platform -Focused on the Art Field- (온라인 취미 플랫폼의 사용자 경험 연구 -미술 분야를 중심으로-)

  • Youn, Soo-Jin;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.401-406
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    • 2020
  • This study is an analysis of the user experience of online hobby class platform, focusing on the art field, which reduces space-time constraints and lowers accessibility. To this end, I investigated cases of online hobby class platforms and conducted surveys to measure user experience for university students and office workers in their 20s and 30s in Korea. As a result, we found the gap between the elements satisfying the user experience and the current domestic service, and suggested a way to narrow it down. This study is meaningful in that it proposed ways to further promote online hobby class platforms in the future leisure culture market. It is hoped that this study will be used as data on the user experience of future online hobby platforms and further help discuss practical activation measures.

Design of educational platform for strategic job plannning (직업준비를 위한 전략적 학습지원 교육플랫폼의 설계)

  • Jung, Myungee;Jung, Myungsun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.10a
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    • pp.272-275
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    • 2022
  • Large-scale online platforms such as MOOCs-Massive Open Online Courses, which provide a variety of educational contents, have provided a learning environment that allows students to freely access and learn anytime and anywhere. Currently, the proportion of online lectures and home-based learning is increasing, and portfolio or experience-based learning such as bootcamp, field activities, and team project-based group learning are also being actively carried out for educational outcomes. At present, interest in nano or microdegree focused on core technology in units of hours or credits is increasing significantly because such strategic intensive education enables effective learning in terms of continuity and efficiency of education. In an era of large changes in job market due to the reorganization of the industrial structure by new technologies, intensive education in specialized new technology fields such as smart mobility, big data, and artificial intelligence is much more conducive to finding a job. With this reason it is attracting attention as an alternative to lifelong learning are receiving In this paper we propose an educational platform that can efficiently and effectively support the purpose learning for the personalized microdegree education in the online learning era.

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A Study on Improvement of Used-goods Market Platform Using Blockchain (블록체인을 이용한 중고거래 플랫폼 개선방안 연구)

  • Lee, Kyoung-Nam;Jeon, Gyeahyung
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.133-145
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    • 2018
  • This study was investigated the necessity and possibility of using block-chain technology in online used-goods trading platform. Current online used-goods trading platforms operate a safety trading system, but it is difficult to utilize due to relatively high commission rate. As a result, people mainly use the method of meeting and purchasing in person, which is a relatively costly method. This study discusses how to build a platform to solve or mitigate problems such as privacy, information distortion and omission, fraud, etc. In the platform proposed in this study, it is possible to solve the major fraud and personal information protection problems that may occur in the transaction proceeding by appropriately reflecting the types and characteristics of the block-chain technology. In future work, we will discuss legal framework and technology development plan to apply the proposed platform in this study.

Development Study of Capstone Design Matching Platform based on Industry-Academic Cooperation (산학협력 캡스톤디자인 매칭 플랫폼 개발 연구)

  • Kim, Younyoung;Kim, Jaehee
    • Journal of Engineering Education Research
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    • v.26 no.2
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    • pp.3-22
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    • 2023
  • The purpose of universities is diversifying, such as education and research for the transfer of knowledge and technology, and training talented people with the competencies required in industrial sites. Therefore, universities are attempting various forms of industry-academic cooperation to maintain organic relations with companies and to conduct research activities, technology sharing, technology development, technology transfer, and human resources training. In particular, in the field of engineering education, various industry-academic cooperation programs such as field training, interns, and start-up support are actively developed and operated. Accordingly, the Engineering Education Innovation Research Information Center developed an online industry-academic cooperation capstone design matching platform for engineering education to enable collaboration between universities and companies nationwide. The industry-academic cooperation matching platform was developed under the theme of capstone design. Capstone design is a project-oriented and problem-based learning method that combines the knowledge and experiences acquired by the undergraduate department and designs and produces them. The subject of the Capstone design project was to solve corporate difficulties and allow companies and universities to collaborate. This study developed an online industry-academic cooperation capstone design matching platform according to analysis, design, development, evaluation, and execution procedures. This study is meaningful in that it has developed a channel through which students and companies, who are the subjects of industry-academic cooperation, can carry out projects and communicate organically through an online matching platform.

Influencing Factors on the Lending Intention of Online Peer-to-Peer Lending: Lessons from Renrendai.com (온라인 P2P 대출의도의 영향요인에 관한 연구: 런런다이 사례를 중심으로)

  • Yang, Qin;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.25 no.2
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    • pp.79-110
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    • 2016
  • Purpose Online Peer-to-peer lending (hereafter P2P lending), is a new method of lending money to unrelated individuals through an online financial intermediary. Usually in the online P2P transaction, individuals who would like to borrow money (hereafter borrowers) and those who would like to lend money (hereafter lenders) have no previous relationship. Based on enormous previous studies, this study develops an integrated model, particularly for the online P2P lending environment in China, to better understand the critical factors that influence lenders' intention to lend money through the online P2P lending platform. Design/methodology/approach In order to verify the hypotheses, we develop a questionnaire with 42 survey items. We measured all the items on a five-point Likert-type scale. We use Sojump.com to collect questionnaire and gather 246 valid responses from registered members of Renrendai.com. We analyzed the main survey data by using SPSS 18.0 and AMOS 20.0. We first estimated the reliability, validity, composite reliability and AVE and then conduct common method bias test. The mediating role of trust in platform and in borrower has been tested. Last we tested the hypotheses through the structural model. Findings The results reveal that service quality, information quality, structural assurance, awareness and reputation significantly impact lenders' trust in the online P2P lending platform. Second, awareness, reputation and perceived risk significantly impact lenders' trust in borrower and lending intention. Third, trust propensity has a positive effect on lenders' trust on borrower. Last, awareness, reputation, perceived risk, platform trust and borrower trust can directly impact lenders' lending intention.

A Design of the OOPP(Optimized Online Portfolio Platform) using Enterprise Competency Information (기업 직무 정보를 활용한 OOPP(Optimized Online Portfolio Platform)설계)

  • Jung, Bogeun;Park, Jinuk;Lee, ByungKwan
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.5
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    • pp.493-506
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    • 2018
  • This paper proposes the OOPP(Optimized Online Portfolio Platform) design for the job seekers to search for the job competency necessary for employment and to write and manage portfolio online efficiently. The OOPP consists of three modules. First, JDCM(Job Data Collection Module) stores the help-wanted advertisements of job information sites in a spreadsheet. Second, CSM(Competency Statistical Model) classifies core competencies for each job by text-mining the collected help-wanted ads. Third, OBBM(Optimize Browser Behavior Module) makes users to look up data rapidly by improving the processing speed of a browser. In addition, The OBBM consists of the PSES(Parallel Search Engine Sub-Module) optimizing the computation of a Search Engine and the OILS(Optimized Image Loading Sub-Module) optimizing the loading of image text, etc. The performance analysis of the CSM shows that there is little difference in accuracy between the CSM and the actual advertisement because its data accuracy is 99.4~100%. If Browser optimization is done by using the OBBM, working time is reduced by about 68.37%. Therefore, the OOPP makes users look up the analyzed result in the web page rapidly by analyzing the help-wanted ads. of job information sites accurately.

A Study on the Intent to Accept Online Art Platforms (온라인 미술품 플랫폼 수용 의도에 관한 연구)

  • Lee, Seung-Haeng;Lee, Won-Boo
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.630-646
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    • 2022
  • This study examines online art platforms as a new type of informational technology and seeks to verify the impact of the user's perceived value and acceptance of new technologies on the behavioral intention about art platforms. For this, it was conducted to survey 489 users of the online art platform. Several emotional value, functional value, social value, and value for money were selected as perceived value variables, and performance expectancy, effort expectancy, and facilitating conditions were set as variables of new technology adaptation. As evident in the correlation with perceived values, emotional value and social value have a significant impact on all parameters of new technology adaptation, while functional values and value for money only affect facilitating conditions and behavioral intention, respectively. Furthermore, the impact of acceptance of new technologies confirms that performance expectancy and facilitating conditions affect behavioral intention. This study demonstrates the perceived value of online art platform users and the acceptance of new technologies. Therefore, it is expected that platform providers will be able to use it as primary data to understand and reflect user requirements.